if you are searching for marketing on youtube! here you will get some tools through which you can do marketing of your companies products and services on youtube

1. By Bhushan Desale
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2. By Bhushan Desale
Topic
By Bhushan Desale
MARKETING

3. By Bhushan Desale
Objective
My Todays objective is to share
marketing strategies & tools, for

4. By Bhushan Desale
Flow of presentation
Introduction of YouTube
History of YouTube
Why YouTube marketing
YouTube marketing strategies
Some YouTube marketing tips
YouTube marketing tools
Success story

5. By Bhushan Desale
History of YouTube
 Founded in three former PayPal employees in February 2005
 In November 2006, it was bought by Google
 In July 2006, Ad Age reported that YouTube was the fastest growing website,
In May 2006, 20 million U.S. users visited - MSN 11.1 million
 By the summer of 2006, both Disney and NBC had signed advertising deals
with YouTube.
 YouTube's "Broadcast Yourself" theme

6. By Bhushan Desale
Introduction
 YouTube is owned by Internet giant, Google Inc.® is a video-sharing website
 Allows users around the world to easily upload, view and share videos.
 Gives channel owners the opportunity to become YouTube Partners and
potentially earn money from their original video content.
 Creates a platform whereby advertisers can promote their products and
services to a large YouTube-watching audience.
 Two types of activity
 To earn money
 To Marketing

7. By Bhushan Desale
Why YouTube marketing ?
Today, YouTube's stats continue to impress:
With numbers like these, it's easy to see why all the Ad Age top 100 brands
advertise on YouTube today.
If you haven't posted video online representing your company, brand, products
or services, you could be missing out on a huge potential audience

8. By Bhushan Desale
Marketing strategies
Do Research on Your Videos and your Competitors’
Videos to create goals
 Just as you would with the content on your blog, you have to
understand your audience and understand what it is you want them to
do when they visit your video
 A great way to see what’s working and what’s not in your industry is to
look at your competitors’ channels.
Create Topics for Videos with your Marketing and
Content Team
 You need to be able to now come up with ideas that will also transfer
well into a video and keep viewers engaged
 Get creative to mimic the content styles and topics as best you can.
“Creativity” is the key word here.

9. By Bhushan Desale
Marketing strategies
A few options for ideas include
 Create a demo of a product or service.
 Promote any webinars you’re going to be hosting and explain why
they’re great and how viewers can get involved.
 Do a Q&A session with your CEO, An interview with someone influential
in your field
 Whiteboard demonstrations
Promote your channel on public platform, brochure, website
Incorporate your videos into your own company’s website
and blog.
Share links to your videos with your existing customers
or clients via opt-in email.

10. By Bhushan Desale
Marketing strategies
Determine How Often You Want to Publish a YouTube
Video
 look at your resources and see how often you can publish a video while
still putting out quality.
 Determine How Many Channels and Campaigns You
Want to organize
 This is definitely a lot more work, but it can help make your analytics
easier to read. Ex. https://www.youtube.com/user/redbull/channels
 Look at Data to Discuss Monetization of Your YouTube
Videos
 Use YouTube analytics

11. By Bhushan Desale
YouTube Hacks
 Remember the five second rule
 Call to action
 Don’t put important content on lower side
 Your logo in video
 Add emotion in your video

12. By Bhushan Desale
YouTube Marketing Tools
YouTube fan finder
- https://www.youtube.com/yt/fanfinder/
YouTube Analytics
- https://www.youtube.com/analytics?o=U
YouTube video editor
- https://www.youtube.com/editor
YouTube audio library
- https://www.youtube.com/audiolibrary/music

13. By Bhushan Desale
YouTube success story
 Red bull
 Red Bull has long been known for their sponsorship of extreme sports, and their
commitment to entertainment the world over.
 People love watching impressive feats by athletes
 Save your product pitch for your next investor meeting, and get creative.
Rather than tell prospects about what your product does, show them with a
fun customer example, or creative situation that you solve.

14. By Bhushan Desale
Sources
http://tubularinsights.com
http://www.reelnreel.com/
http://www.groovyvideos.com/
Sources

15. By Bhushan Desale
Sources
Fenil Gosar
Mitesh Khalasi
Thanks To