2. Growth
Stories
Bringing you a flavour of business
growth trends...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com
3. Growth formula
Growth in working population
x
Gains in productivity
Countries with young, expanding labour
forces, which are becoming increasingly
efficient, will show the largest GDP growth
4. productivity gains
The scale of the opportunity for growth in productivity is
much larger in developing countries than developed ones
5. BRICs: size matters
The 4 BRIC countries are home to 3 billion
China and India respectively have 4 times US population
Brazil (180Mn) and Russia (140Mn) are both bigger than
Japan (125Mn)
6. BRICs: urbanisation
matters
An estimated 260 million people could relocate to urban
areas in China over the medium term: Chinese
urbanisation may only be half way through
Rural areas may become devoid of young people
8. effects on
consumption
Consumption in the BRICs will rise fourfold 2010-2025
At $16 trillion spending will be bigger than the US market
China alone, on conservative estimates, sees $10 trillion
of consumer expenditure by 2025
(source: Goldman Sachs)
9. where the action is
By 2020, 70% of all cars will be
bought by BRICs
By 2050, Chinese could own 2X as many cars as Americans
Other industries where BRICs will dominate: luxury goods,
travel, tourism
10. the new hierarchy
Size of Economy, 2010 Size of Economy, 2050
US US
China China
Japan India
Germany Japan
France Brazil
UK Russia
Brazil UK
Source: IMF, World Economic Outlook, 2010 Source:Goldman Sachs forecasts
11. weighing the next 11
The next 11 largest populated
emerging economies with
strong growth potential
Bangladesh
Egypt
Indonesia
Iran
Mexico
Nigeria
Pakistan
Philippines
South Korea
Turkey
Vietnam
(source: Goldman Sachs)
12. growth in ethnic mix
By 2045, American 'minorities' will be in the majority
In 2010, O&M formed OgilvyCulture to specialise in cross-
cultural marketing
Brazil has a highly integrated ethnic population
North Korea, Iceland and Japan are some of the most
ethnically pure nations
13. Acknowledgement
Many of these insights are drawn from the
excellent new book, 'The Growth Map' by Jim
O'Neill
14. Working with Future Coaching
Conference speeches on major trends - accelerating
management awareness
Workshopping trends – evaluating impacts on
businesses or brands; future-proofing existing offers
Brainstorming sessions – innovating to harness growth
Reports on the future of sectors or industries –
jumping ahead of the curve; achieving thought
leadership; building in longevity
Training for consumer insight teams – boosting
internal futuring capabilities
15. LONDON • PARIS
Website: www.futurescoaching.com
Blog: http://futurescoaching.typepad.com
Email: chris@futurescoaching.com
