1) Indian food preparation versus Western food preparation.
(2) Values and customs that might affect opinions about microwave ovens.
(3) The effects of competition in the market.
Answer the questions and consider its affects in India’s marketing
This article was written in year 2000, when the Internet saw a massive growth from its
birth from year 1994. It is said that: International communication network (W.W.W) is the
second greatest invention of mankind, after the first one is language.
According to the articles, more and more businesses are discovering the W.W.W as a
fundamental communication tool used to conduct daily business. Larger and small companies
are embracing the web to communicate with current and prospective customers in a same cost
and ease as in their countries. The internet Era is changing the way people doing business. It
hasthe fastest growing and most innovative componentsthat make them center to the paradigm
of marketing.
In some way, digital marketing is different with the traditional networking as it shifts
from “one-way” to “two-way” information flows between companies and consumers. Digital
is excellent way to broaden your network “one- to- many” and create great opportunities to
establish relationship with customers in a mutual communication. Never before has it been so
easy to access information on a worldwide basic and never before so many people been
exposed to and used a single information sharing system. Therefore, many firms have to
rethink their strategy and place more emphasis on digital world.
Reza Kiani also pointed out the many marketing opportunities on the Web as a twoway Communication, in four logical situations: Company-to-consumer, consumer-tocompany, consumer-to-consumer, company-to-company.
(1) Company-to-consumer: According to Morgan (1996), marketers can use interactive media
to provide higher services and lower cost by delivering up-dated product and non-product
related information. Compare to traditional marketing communication channel, digital
marketing is faster, less expensive, highly immediate communication, round the clock and
global. It offers wider and deeper material and richer advertisement content.
Assignment 1 3
Many articles pointed out the 3 basic advantages to business using the Web as:
Addressability, Flexibility and accessibility. The strong “Addressability” of the web is
the primary marketing resources for many firm to define target market, with the “
Flexibility”, customer will shape the firms that serve them.
(2) Consumer-to-company: The consumer is now an active participant, and a partner in the
production. Marketing today has learned that the probability of purchase by a repeat buyer
is much greater than that by a randomly mailed house-hold who has never been a customer.
As the product or service becomes customeised, the consumer faces serious problems to
identify the product or service s/he desires. To deal with this difficulty, Blattnerd.
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
21
China - Marketplace
Texas A&M-Commerce
In partial fulfillment of the requirements for MGT 380
Professor Lloyd M. Basham
April 22, 2018
Table of Contents
Abstract
3
Introduction
4
China’s Modern Consumers
5
International Business in China
6
Unsuccessful Marketing in China
7
Superstitions in China and Their Influence on Products and Marketing
8
Chinese Government Regulation
9
Counterfeit Products and Fraud in China
10
Foreign Investment in China
11
Chinese Calendar
13
E-Commerce in China
13
Conclusion
15
References
18
Appendices
Appendix A
22
Appendix B
23
Abstract
This paper discusses the Chinese marketplace, including: the demographic make-up of the consumer population in China, how international and domestic businesses choose to market to the Chinese consumer, international business in China, unsuccessful marketing campaigns in China, superstitious beliefs and their effect on certain products marketed in China, Chinese regulation and its affected on what is allowed to be marketed in China, the issue of fraudulent and counterfeit products in China, the decline of foreign investment in China and reasons why, the Chinese Calendar and how that affects sales, and finally e-commerce and mobile commerce in China. From this investigation of the Chinese market the paper seeks to provide a cursory knowledge of what a company or investor should know about Chinese markets before investing their money in China.
Introduction
The Chinese marketplace is a bit of a peculiar case for a number of reasons. Firstly, China is a vast country with many different dialects and cultural differences, and these different consumer groups have different behavior (“Chinese Consumer Behavior Overview”, 2017; “Understanding Chinese Consumers”, 2018). For several reasons, Chinese consumers have developed particular things they tend to look for over Western consumers. Because of a history of fraudulent products in China, for example, Chinese consumers desire secure platforms such as WeChat and Tmall with verified and safe products, and strong customer support. Chinese consumers have become more health conscious, and more focused on the quality and safety of products over price. Chinese consumers use the internet and in particular their phones to purchase products online moreso than in Western countries, and are doing so at an increasing rate. It is hard for international brands to compete with domestic ones in China on the topic of price, but international brands are certainly capable of competing with domestic Chinese brands when it comes to providing quality products that are also safe, which is more what the modern Chinese consumer wants. While China is a place of much opportunity for international businesses, the Chinese market is a highly competitive market, and beset with trademark squatters, fraudulent and counterfeit products, a government that ...
One of the biggest casualties of this New Normal is brand loyalty, as evidenced by the fall from grace of many well-known brands. Learn more on how to avoid this with content marketing for your business through this presentation.
Full blog here - https://digitalmarketingphilippines.com/content-marketing-trends-2021-mid-year-report-infographic/
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
21
China - Marketplace
Texas A&M-Commerce
In partial fulfillment of the requirements for MGT 380
Professor Lloyd M. Basham
April 22, 2018
Table of Contents
Abstract
3
Introduction
4
China’s Modern Consumers
5
International Business in China
6
Unsuccessful Marketing in China
7
Superstitions in China and Their Influence on Products and Marketing
8
Chinese Government Regulation
9
Counterfeit Products and Fraud in China
10
Foreign Investment in China
11
Chinese Calendar
13
E-Commerce in China
13
Conclusion
15
References
18
Appendices
Appendix A
22
Appendix B
23
Abstract
This paper discusses the Chinese marketplace, including: the demographic make-up of the consumer population in China, how international and domestic businesses choose to market to the Chinese consumer, international business in China, unsuccessful marketing campaigns in China, superstitious beliefs and their effect on certain products marketed in China, Chinese regulation and its affected on what is allowed to be marketed in China, the issue of fraudulent and counterfeit products in China, the decline of foreign investment in China and reasons why, the Chinese Calendar and how that affects sales, and finally e-commerce and mobile commerce in China. From this investigation of the Chinese market the paper seeks to provide a cursory knowledge of what a company or investor should know about Chinese markets before investing their money in China.
Introduction
The Chinese marketplace is a bit of a peculiar case for a number of reasons. Firstly, China is a vast country with many different dialects and cultural differences, and these different consumer groups have different behavior (“Chinese Consumer Behavior Overview”, 2017; “Understanding Chinese Consumers”, 2018). For several reasons, Chinese consumers have developed particular things they tend to look for over Western consumers. Because of a history of fraudulent products in China, for example, Chinese consumers desire secure platforms such as WeChat and Tmall with verified and safe products, and strong customer support. Chinese consumers have become more health conscious, and more focused on the quality and safety of products over price. Chinese consumers use the internet and in particular their phones to purchase products online moreso than in Western countries, and are doing so at an increasing rate. It is hard for international brands to compete with domestic ones in China on the topic of price, but international brands are certainly capable of competing with domestic Chinese brands when it comes to providing quality products that are also safe, which is more what the modern Chinese consumer wants. While China is a place of much opportunity for international businesses, the Chinese market is a highly competitive market, and beset with trademark squatters, fraudulent and counterfeit products, a government that ...
One of the biggest casualties of this New Normal is brand loyalty, as evidenced by the fall from grace of many well-known brands. Learn more on how to avoid this with content marketing for your business through this presentation.
Full blog here - https://digitalmarketingphilippines.com/content-marketing-trends-2021-mid-year-report-infographic/
2017 Consumer Products Industry Outlook by DELOITTEthierry jolaine
2017 Consumer Products Industry Outlook
Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market.
Emerging trends in E-tailing: A novel perspectiveBella Meraki
E-tailing (or electronic retailing) is the selling of retail goods on the Internet. It is the most common form of business-to-consumer (B2C) transaction. Now it has become the new shopping method. When most of the consumers spend more time for social meetings, entertainments and other recreational activities, there is hardly any time for physical shopping. E-tailing sites provides exclusive feature which no other retail outlets can offer and makes the customer shopping experience new and worthwhile.
Los números más importantes del 2015 y las tendencias que hay que monitorear en el 2016
The numbers that mattered in 2015 and the trends to watch in 2016
Source: GlobalWebIndex
Every six months, SapientNitro's Research & Insights team identifies a set of digital trends shaping the marketing landscape.
This is the public version of these trends, which are shared with clients and our 11,000 employees.
From native advertising to shopping-in-increments, this presentation reveals key consumer behavior trends shaping the marketing landscape for Fortune 500 companies.
Similar to Mary Meeker, we attempt to highlight the current state, and point towards a vision of the future.
If you'd like to talk more about these and other insights, feel free to reach out to Hilding Anderson on twitter or LinkedIn.
Thank you.
How to Identify Successful Content Strategiesfcrehan
A short presentation on how Forrester can help define a successful digital content strategy. Whether you are a Brand or Media, Telco or Retail company, the Forrester Content Strategy could be for you.
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
Digital technology has impacted the lives of consumers and businesses around the world. With access to
the internet and the lowering cost of smart devices, audiences use the internet to improve their daily
lives. In this connected world, access to information is seen as a necessity rather than a convenience
Overview of media sector of 'OOH sector'SAGAR JAISWAL
The project report contain all the information related to outdoor advertising. It contains key trends, challenges and opportunities, competition. How digital ooh has power to change the dynamics of media sectors in coming times. All the data is taken from relevant source.
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1. Discuss Blockchain's potential application in compensation systems (base wages, incentives, rewards).
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Topic
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· Discuss social policy implications of erroneous beliefs that we live in a post-racial or colorblind society; and
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: Describe the appearance of the three types of muscle tissue.
a. Skeletal muscle:
b. Cardiac muscle:
c. Smooth muscle:
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: Put the structures in anatomical order from superficial to deep.
Sarcolemma
Perimysium
Endomysium
Epimysium
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c. Sternocleidomastoid
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g. Scalenes
h. External/internal intercostalis
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j. External/internal oblique
k. Transverse abdominis
l. Rhomboids
m. Serratus anterior
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r. Suprasinatus
s. Subscapularis
t. Deltoid
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v. Biceps brachii
w. Brachialis
x. Brachioradialis
y. Wrist and finger flexors
z. Wrist and finger extensors
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bb. Tensor fasciae latae
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dd. Gluteus medius
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What is the stage of readiness in each of these areas for Brian and/or Alyssa?
Need for change
Commitment to change
Self-awareness
Environmental awareness
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Identify a possible next step in the process for the individual you selected that you feel will assist them in their readiness for change.
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see attachment:
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1. Case 3-4 Franklin Industries’ Whistleblowing (a GVV Case)
Natalie got the call she had been waiting for over six long months. Her complaint to the human resources department of Franklin Industries had been dismissed. It was HR’s conclusion that she was not retaliated against for reporting an alleged embezzlement by the Accounting Department manager. In fact, HR ruled there was no embezzlement at all. Natalie had been demoted from assistant manager of the department to staff supervisor seven months ago after informing Stuart Masters, the controller, earlier in 2015, about the embezzlement. Her blood started to boil as she thought about all the pain and agony she’d experienced these past six months without any level of satisfaction for her troubles.
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4. In steganalysis, which methods are used to detect steganography?
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1. Date: September 13, 2017 – September
15, 2017
2. Current Exchange Rate ($ / rupee):
1/64.16
3. During the past week (or since your last entry), what has been the major economic or
business news relating to
India? http://www.thehindu.com/business/Industry/economy-suffers-as-firms-tackle-
debt/article19677814.ece
In India this year, there are a fair amount of firms and businesses that are having issues paying off
interest on their loans. On top of this, fewer loans are happening and the state’s GDP growth rate has
lowered this year. The article lists several factors, one of which is pretty simple; interest rates are high
at the moment. This article on business interested me because this is an issue that is relatable to every
modernized country on Earth, how to pay off debt when you aren’t making enough this year to cover
costs? You can’t, so the unpaid portions add up. I didn’t feel like there was a strong bias in this article,
but I’m also not accustomed to the Indian financial market or its businesses. How is this story relevant
to my understanding of India? It lets me take an inside look at the current economy and how they might
be fairing in comparison. It also shows that business and banking policies are not that different on some
levels.
4. During the past week (or since your last entry), what has been the major political
news in India? http://www.thehindu.com/news/national/andhra-pradesh/patronising-congress-
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First, why do I consider this major political news in India? The discussions and accusations being talked
about in the article are serious and can definitely effect votes for the mentioned political parties, which
in turn can change or add new laws, regulations, taxes, and etc. The title seemed incredibly familiar to
what we always see in American newspapers about our politics. I felt that the author, or maybe the
newspaper, might actually lean more towards the BJP and TDP’s opposing forces. Other than that, there
were tons of biased quotes from both parties. So, why do I think this topic is relevant to my
understanding of India? Simply put, just as with business and banking, there is this kind of familiarity in
a way. This article lets me get an inside view on the current parties and the accusations being made,
showing me that politics is a somewhat universal language, one part attack ads, one part confusion, and
one part progress.
5. What new information have you found related to religion in
India?http://www.thehindu.com/society/faith/tendencies-of-
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2. What is CPTED? Please elaborate on how CPTED may be an effective means to reduce a criminals Modus operandi? Provide an example.
CPTED is an acronym that stands for crime prevention through environmental design which is “The proper design and effective use of the built environment can lead to a reduction in the fear and incidence of crime, and an improvement in the quality of life” (Cozens, Saville, & Hillier, 2005). This means that CPTED is all of the passive defenses that the environment provides law-abiding citizens against criminally minded individuals. These defenses can be broken down into six different aspects that work together to create CPTED they are: territoriality, surveillance, access control, target hardening, image/maintenance, and active support (Cozens, Saville, & Hillier, 2005). All of these aspects work together to decrease crime in the area.
respond to this discussion question in 250 words
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1. Coalition Proposal
Vaccination Policy for Infectious Disease Prevention and Control
Scope of the Problem
Vaccines have done an excellent job at preventing many diseases, some of which can be deadly if not prevented. When bacteria or viruses enter the body, they immediately begin to attack and multiply, which then causes an infection. The immune system will then fight off the infection and establish antibodies, which will help recognize and fight off the same disease in the future. For this very reason, it has been important for children to be vaccinated at an early age so that they may establish those antibodies their bodies need. Vaccines act as the disease so that the body may produce antibodies, but the good thing is that it won’t cause an infection (CDC, 2017).
There are current policies that mandate vaccinations in the U.S., for example, all children are required to be up to date on their vaccines before beginning school. The problem is that there are many loopholes and exceptions to the rule, whether it’s due to religious reasons or other medical issues. Because of this, there are still many children and adults who have yet to be fully compliant with vaccine requirements
Some important statistics to note (Johns Hopkins Medicine):
· CDC estimated 2,700 new cases of hepatitis A in the U.S.
· It is estimated that in 2011, 19,000 new cases of hepatitis B and 17,000 cases of hepatitis C occurred.
· In 2012, nearly 10,000 new cases of tuberculosis were reported.
· Approximately 36,000 people per year die from influenza and pneumonia.
· 50,000 new cases of HIV infection occur annually.
· In 2012, new cases of STD’s were reported, including HPV, Chlamydia, Gonorrhea, HIV, and Syphilis.
Who is affected by this problem? Identify.
Children are mainly affected by this problem due to parents’ hesitancy for vaccinations. Although law mandates for children to be vaccinated for school enrollment, parents have the option to use exemptions to avoid having their children vaccinated. Currently, medical exemptions are allowed for medical reasons in all states, and it is estimated that one to three percent of children are excused from vaccinations because of these exemptions. Parents have continued to use reasons to avoid vaccinations, for example, the belief that the decline in vaccine-preventable diseases is due to improved health care, hygiene, and sanitation (Ventola, C. L., 2016).
Health disparities among Blacks, Hispanics, and Whites have played a huge role in terms of vaccination coverage. Studies have shown that health insurance has a direct impact on the vaccination coverage in adults, therefore, low-income families who can’t afford health insurance will most likely not get the vaccines they need. With that being said, uninsured prevalence was higher among non-Hispanic blacks (19.5%) and Hispanics (30.1%) compared with non-Hispanic whites (11.1%) (Lu, P., et al, 2015).
What has been written on the issue and policy options?
There ha.
1. Company Description and Backgrounda. Weight Watchers was cr.docxmonicafrancis71118
1. Company Description and Background
a. Weight Watchers was created by Jean Nindetch in 1963 when she began to invite her friends and neighbors so that they can discuss their weight loss issues and how they could lose weight successfully. The basic concept of WW plan consisted of two components: the WW program and group support. Comprised of a food plan and an activity plan. WW eliminated counting calories by introducing a point system.
b. Targeted women 25 to 55
c. 2017 about 1 million members who attended 32,000 WW meetings around the world organized by more then 9,000 leaders who had successful lost weight using WW.
d. Record high revenue 2011 $1.8 billion, in 2012 a slight reduction occurred but beat all pre-2011 numbers, in 2013 is when business began take a turn for the worse.
e. December 2015, WW launched a SmartPoints system which was a scale for food management. It was introduced to work along with a new weight management program called “Beyond the Scale.” Even thought doctors and nutrition’s approved the program, then-CEO David Kirchhoff felt it wasn’t enough because the programs didn’t take into account social, environmental and behavioral factors that led members to fail at their weight loss journey. Shortly after in August 2013, CEO Kirchhoff resigned in order to “pursue other opportunities” which left WW struggling to adjust their business strategy in the Internet Age.
2. Problems Posed In The Case
a. CEO Jim Chambers resigned in September 2016 afterward a tumultuous year with stock prices dropping 54% that year alone and seven straight quarters of declining sales.
b. Next generation diet programs and online apps like MyFitnessPal and FitBit were providing the same services for free of charge. CEO Chambers admitted that “consumers have changed and that WW hadn’t kept the pace.”
c. As obesity levels increased worldwide, the market for weight loss products was growing exponentially, however, WW had to increase customer value and seek new target segments to fend off competitors from traditional rivalry’s like Nutrisystem, Slim Fast, Medifast, Jenny Craig and the Biggest Loser.
d. Emergence of fad diets
e. Decreased effectiveness of marketing and advertising programs
f. The need for developing new and innovative products and services that could be delivered online or via mobile apps
g. WW International faced stock price volatility because of rival weight management options such as the over-the-counter weight-loss drug Alli launched by GlaxoSmithKline in June 2006 and the development of Allergan’s Lap-Band device.
h. Worldwide Health Organization estimated 2.3 billion people to be overweight by 2015 and more than 700 million obese.
i. The development of effective weight-management methods i.e. pharmaceuticals, surgical options such as the Lap-Band.
3. Financial Analysis
a. In 2017, revenue was 1.3 billion and in 2018 revenue was up by 5.77% at 1.5 billion.
4. Strategic Options
a. During the dot-com era they creat.
1. Come up with TWO movie ideas -- as in for TWO screenplays that .docxmonicafrancis71118
1. Come up with TWO movie ideas -- as in for TWO screenplays that you'd be interested in writing.
You will eventually choose ONE screenplay to live with for the duration of this course. You will distill each idea into a single sentence. We call this a LOGLINE.
A good logline: 1. Must include your PROTAGONIST. 2. Must be under 50 words. 3. Must contain the word "BUT" ("but" signifies conflict).
After you write the logline. Tell us about your PROTAGONIST. What is her/his most pressing DESIRE? What are some of the potential OBSTACLES that can get in the way?
TRY TO KEEP IT SIMPLE!
Here's an example:
MOVIE IDEA #1
WORKING TITLE: "COLLATERAL"
LOGLINE: A cab driver dreams of starting his own limo company, BUT when a hitman gets into his cab, our hero must figure out how to survive the night.
PROTAGONIST: Max (Cab Driver)
DESIRE: To stop Vincent (the Hitman)
POTENTIAL OBSTACLES: The HITMAN who never fails. THE COPS who think Max is the hitman. THE GANGSTERS who want the hitman dead. MAX’s own timid and hesitant nature.
2.What is the INCITING INCIDENT in your two film ideas? What is the 1stACT BREAK?
Example:
MOVIE TITLE: COLLATERAL
INCITING INCIDENT: Vincent gets into Max’s cab, makes Max an offer
1STACT BREAK: Body drops on Max’s cab; Reveal Vincent is a Hitman
(To discover your inciting incident possibly contemplate what the worst thing that could happen to your particular character would be)
Interview questions
1. Do you have a specific reason why you wanted to become a physical therapist?
2. Why do think it’s a good idea to be a physical therapist?
3. What did you get your bachelor degree on?
4. Were you in any kind of program for PT?
5. What kind of opportunities were there for you after getting your bachelor degree?
6. What were some of the difficulties you faced when you were looking for jobs?
7. What are some things I should know before I continue?
8. What are some jobs that I can apply to, to get experience with what a want to pursue?
9. How long did it take you to finish school and start your job?
10. What are some skills a person should have that wants to do DPT?
Unal 2
Seyma Unal
English 101 Z02N
Ms. Claytor
24 June 2019
Isabella Mia Interview as a Physical Therapist
Isabella Mia is a physical therapist who is working in the US as a therapist for the last 10 years. I have selected her for the interview because the physical therapist is a tough job and it is important to consider a person who has worked in it for a long time to get the right insights. She is a very dedicated person towards her work and this the reason behind her success in this field. I met her for this interview on a coffee shop and following is the information that I got from her.
Seyma Unal : Do you have a specific reason why you wanted to become a physical therapist?
Isabella Mia : I believe that this is a very rewarding career. I always wanted to do something that can ease other people and in this profession, we have contact with customers .
1. Choose a case for the paper that interests you. Most choose a .docxmonicafrancis71118
1. Choose a case for the paper that interests you. Most choose a case that they experienced on the job (e.g., company merger, reorganization, adoption of innovation or new procedure). If you have never experienced anything remotely like this, then you could choose a case in your community that interested you (e.g., political issues like taxes, land acquisition, school boards). If none of those apply then you can choose a case that is personal to you (e.g., getting a raise, selling something to a client or customer). If you have never worked, then choose a case you may experienced as an intern or student. I am pretty liberal about the kind of case that you choose.
2. Choose a case that involved a failed change attempt or proposes a change that has never been attempted. DO NOT CHOOSE A CASE THAT WAS SUCCESSFUL. The outline is hard to use when describing successful change attempts.
3. Write the paper as an expanded outline. That means writing paragraphs under the lower level headings. By using the outline as headings, you won’t leave something out.
4. With regard to length, some overwrite Section I. I think they get into describing the problem and go on a tirade. Although cathartic, it eats space. Section II should be relatively brief and the shortest of the three sections. Section III is where you should be writing a lot. That is where you are showing me that you can use the course content to propose an effective change.
5. Remember that you will be sending the paper to me as an attachment. I will grade it and make comments in the file. I will return it to you at the SAME address from which I received it. IF FOR SOME REASON, YOU DON’T WANT ANYONE TO SEE THE PAPER, USE YOUR STUDENT EMAIL ADDRESS. DO NOT USE YOUR WORK ADDRESS.
6. I will erase all papers at the end of the term. I never share papers with others.
Below I will give you some insights into the outline.
SUGGESTED OUTLINE FOR CHANGE MANAGEMENT PAPERS
I. Statement of problem area. In this section, describe the change attempt and the key players.
A. Background of change attempt.
1. Nature of change (What is being proposed?).
In this section, provide an overview of the change including a brief history.
2. Issues (Why is it being proposed?).
If you are writing about a failed change, indicate why it was proposed and how it failed. If you are writing about a proposed change, then describe the problem it is intended to resolve.
3. Change Agent(s). This section is focused on the people who proposed or will propose the change. If there are only a few change agents, you can describe what each on is like. If you are there many, then describe their general characteristics.
4.
A. Personality. What are they like? If you want, you can refer to the personalities I mention in the handout on integrative bargaining.
B. Power. What kind of power do the change agents have and how much? Is their power formal (e.g., authority) and/or or informal (e.g., expertise, chari.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
1) Indian food preparation versus Western food preparation.(2).docx
1. 1) Indian food preparation versus Western food preparation.
(2) Values and customs that might affect opinions about
microwave ovens.
(3) The effects of competition in the market.
Answer the questions and consider its affects in India’s
marketing
This article was written in year 2000, when the Internet saw a
massive growth from its
birth from year 1994. It is said that: International
communication network (W.W.W) is the
second greatest invention of mankind, after the first one is
language.
According to the articles, more and more businesses are
discovering the W.W.W as a
fundamental communication tool used to conduct daily business.
Larger and small companies
are embracing the web to communicate with current and
prospective customers in a same cost
and ease as in their countries. The internet Era is changing the
way people doing business. It
hasthe fastest growing and most innovative componentsthat
make them center to the paradigm
2. of marketing.
In some way, digital marketing is different with the traditional
networking as it shifts
from “one-way” to “two-way” information flows between
companies and consumers. Digital
is excellent way to broaden your network “one- to- many” and
create great opportunities to
establish relationship with customers in a mutual
communication. Never before has it been so
easy to access information on a worldwide basic and never
before so many people been
exposed to and used a single information sharing system.
Therefore, many firms have to
rethink their strategy and place more emphasis on digital world.
Reza Kiani also pointed out the many marketing opportunities
on the Web as a twoway Communication, in four logical
situations: Company-to-consumer, consumer-tocompany,
consumer-to-consumer, company-to-company.
(1) Company-to-consumer: According to Morgan (1996),
marketers can use interactive media
to provide higher services and lower cost by delivering up-dated
product and non-product
related information. Compare to traditional marketing
communication channel, digital
3. marketing is faster, less expensive, highly immediate
communication, round the clock and
global. It offers wider and deeper material and richer
advertisement content.
Assignment 1 3
Many articles pointed out the 3 basic advantages to business
using the Web as:
Addressability, Flexibility and accessibility. The strong
“Addressability” of the web is
the primary marketing resources for many firm to define target
market, with the “
Flexibility”, customer will shape the firms that serve them.
(2) Consumer-to-company: The consumer is now an active
participant, and a partner in the
production. Marketing today has learned that the probability of
purchase by a repeat buyer
is much greater than that by a randomly mailed house-hold who
has never been a customer.
As the product or service becomes customeised, the consumer
faces serious problems to
identify the product or service s/he desires. To deal with this
difficulty, Blattnerd (1994)
suggest that it will be necessary for the firm to develop
integrative information –processing
4. system to simplify the consumer’s decision process. The system
should allow the customer
to enter specific desired characteristic and trade-off and then
design the product. If the
product costs too much, the consumer can look at the related
options to reduce it.
(3) Consumers-to-consumers: Interactive media allows
marketers to establish a dialogue and
benefit from nay possibilities that media can provide. The
concept of interactivity can be
clarified better by the notion of the on-line communities
(4) Company-to-company: The rule of the game in the
interactive media is changed and it is
expected more co-operation will take place among companies in
the future.
Lastly, the author suggests that the new marketing models for
marketing in the new
environment should consider all opportunities which the
interactive media can provide for
marketers and be well-matched with the new marketing
paradigms.
Even though this article has written 17 years ago, but they are
correct in predicting the
5. marketing trends. Nowadays, digital marketing is an excellent
way to broaden network beyond
referral. Social media is a “must” for marketing in building
relationship with clients.
Consumers can interact more with Influencer Marketing, Mobile
Video, Livestreaming.
Chatbots... Thus, company should adopt a continuous
improvement strategy challenged by the
digital revolution and to changing consumer behavior.
Assignment 1 4
Reference
G. Reza Kiani (2010). Marketing opportunities in digital world.
Internet Research, Vol 8. Iss 22
pp.185-194. Retrieved from:
http://www.emeraldinsight.com/doi/abs/10.1108/106622498102
11656
The People’s Republic of China opened up to foreign
investments in the late 1970s. Since that
time, numerous companies have tried to establish operations and
sell their products to
customers in China. Many more companies will try in the years
to come—China is expected to
have some 190 million people in the middle- and upper-income
6. categories by 2020. This is an
increase from only about 17 million people in these income
brackets as recently as in 2010.
China’s purchasing power for virtually all products and services
has strong potential, and
foreign companies will seek these market opportunities. What
have we learned culturally that
can help Western-based companies in China’s marketplace?
Some background on China can serve as a starting point for
better understanding the culture in
China and what some well-known companies such as Best Buy
and eBay have done to target the
Chinese marketplace. The motivation for many foreign
companies to enter China—beyond those
that have been there for a few decades for reasons of low-cost
production—was the triple growth
of the Chinese economy that was seen from 2000 to 2010. China
overtook Japan to become the
second-largest economy in the world behind only the United
States, and its large population
makes for an enormous target market. Investment from foreign
companies was the largest
driver of China’s growth in the decade from 2000 to 2010.
However, many companies also
7. increased their exports to China. The United States, for
example, saw its companies increase
exports to China by 542 percent from 2000 to 2011 (from about
$16.2 billion to $103.9 billion),
while total exports to the rest of the world increased by only 80
percent in the same time period.
Interestingly, while foreign investments grew, domestic
consumption as a share of the Chinese
economy declined from 46 percent in 2000 to 33 percent in
2010. This consumption decline—
coupled with slower growth globally and, ultimately, the
worldwide economic downturn that
started in 2008—raised questions about China’s momentum.
Right now, around 85 percent of
mainstream Chinese consumers are living in the top 100
wealthiest cities. By the year 2020,
these advanced and developing cities will have relatively few
customers who are lower than the
middle- and upper-income brackets by Chinese standards. The
expectation is that these
consumers will be able to afford a range of products and
services, such as flat-screen televisions
and overseas travel, making the Chinese customer much more of
a target for a wide variety of
8. consumption. This begs the question, can the unprecedented
Chinese growth really continue,
and would it come from increased consumption?
The resounding answer is yes according to research conducted
by McKinsey & Company.
McKinsey found that barring another major economic shock
similar to what we saw in 2008,
China’s gross domestic product (GDP) will continue to grow,
albeit not at the historic levels seen
between 2000 and 2010 when it grew about 10.4 percent
annually. The growth from 2010 to
2020 is expected to be about 7.9 percent per year, which is still
far above the expected growth
for the United States (2.8 percent annually), Japan (1.2 percent
annually), and Germany (1.7
percent annually)—the three countries among the top four
worldwide economies along with
China. And, the key is that consumption will now be the driving
force behind the growth instead
of foreign investment. The consumption forecast opens up
opportunities for foreign companies
to engage with Chinese consumers who are expected to have
more purchasing power and
9. discretionary spending.
But culturally translating market success from one country or
even a large number of countries
to the Chinese marketplace is not necessarily as straightforward
as it may seem. Often, a
combination of naiveté, arrogance, and cultural
misunderstanding have led many well-known
companies to fail in China. Lack of an understanding of issues
such as local demands, buying
habits, consumption values, and Chinese customers' personal
beliefs led to struggles for
companies that had been very successful elsewhere in the world.
Let’s take a brief look at Best
Buy and eBay as two examples.
Best Buy, the mega-store mainly focused on consumer
electronics, was founded in 1966 as an
audio specialty store. Best Buy entered China in 2006 by
acquiring a majority interest in China’s
fourth-largest appliance retailer, Jiangsu Five Star Appliance,
for $180 million. But culture
shock hit Best Buy, best described by Shaun Rein, the founder
of China Market Research Group.
He pointed to a few reasons for this culture shock and lack of
success. First, the Chinese will not
10. pay for Best Buy’s overly expensive products unless they are a
brand like Apple. Second, there is
too much piracy in the Chinese market, and this reduces demand
for electronics products at
competitive market prices. Third, like many Europeans, the
Chinese do not want to shop at huge
mega-stores. So, these three seemingly easy-to-understand
cultural issues created difficulties for
Best Buy. Solving these issues, Best Buy believed that it would
have to develop and implement a
different business model for the Chinese market than it has
used, for example, in the United
States.
Question #1: How far should a company go outside its normal
business model to adhere to
cultural values and beliefs of a new market?
eBay, the popular e-business site focused on consumer-to-
consumer purchases, was founded in
1995. The company was one of the true success stories that
lived through the dot-com bubble in
the 1990s. It is now a multi-billion-dollar business with
operations in more than 30 countries.
But China’s unique culture created problems for eBay in that
11. market. Contrary to the
widespread cultural issues that faced Best Buy, one company in
particular (TaoBao) and one
feature more specifically (built-in instant messaging) shaped a
lot of the problems that eBay ran
into in China. Some 200 million shoppers are using TaoBao to
buy products, and the company
accounts for almost 80 percent of online transaction value in
China. Uniquely, TaoBao’s built-in
instant messaging system has been cited as a main reason for its
edge over eBay in China.
Basically, customers wanted to be able to identify a seller’s
online status and communicate with
them directly and easily—a function not seamlessly
incorporated into eBay’s China system.
Clearly, built-in instant text messaging is a solvable obstacle in
doing business in China. It
sounds easy now when we know about it, but may not always be
the case when we take into account all the little things that are
important in a market.
Question #2: How can a foreign company entering China ensure
that it tackles the most
important “little” things that end up being huge barriers to
success as we approach the year
12. 2020 when China is expected to have significantly increased
purchasing power among its
middle class?