This document summarizes a strategic alliance between Starbucks and Tata Coffee to enter the Indian market. The key points are: - Starbucks will source and roast coffee beans from Tata Coffee's facilities in India and explore opening stores in Tata's retail outlets and hotels. - This alliance will allow both companies to expand - Tata Coffee can provide beans to Starbucks in India and globally, while Starbucks gains access to the Indian market through Tata's expertise and distribution. - The alliance is mutually beneficial, allowing both companies to enter new markets and segments like coffee retail in India.

1. Strategic Alliance of Starbucks and Tata Coffee….. By – Anuj Singh Swati Sharma

4. Pillars Of Tata Coffee’s Business Strategy

12. Marketing Strategy Analysis Of the Deal

13. Marketing Strategy Analysis Of the Deal

14. Marketing Strategy Analysis Of the Deal

15. Marketing Strategy Analysis Of the Deal Competitive Timing/Direction Matrix

16. Marketing Strategy Analysis Of the Deal Service decoupling Approach

17. Marketing Strategy Analysis Of the Deal Porter five force Model

19. Strategic Implementation of Decision…..

20. Product Life Cycle…..

22. SWOT