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Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with over 15,000 employees. HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. HUL distributes goods through a network of over 4,000 redistribution stockists covering 6.3 million retail outlets and reaching 250 million rural consumers. Project Shakti, started in 2001, partners with self-help groups of rural women to distribute HUL products in over 5,000 villages across four Indian states.
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Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with over 700 million consumers across India. HUL has over 15,000 employees including 1,300 managers and 200 scientists and technologists. HUL is headquartered in Mumbai and has its shares listed on the Bombay Stock Exchange and National Stock Exchange of India. HUL has a widespread distribution network across India consisting of over 100 manufacturing plants, 4,000 suppliers, 7,500 wholesalers, 7,000 redistribution stockists directly covering 1 million retail outlets.
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Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company. It touches the lives of two out of three Indians with over 20 categories of home and personal care products and foods and beverages. HUL is a subsidiary of Unilever, one of the world's leading suppliers of fast moving consumer goods. Unilever has a 52% shareholding in HUL. HUL's brands such as Lifebuoy, Lux, Surf Excel, and Fair & Lovely are household names across India. HUL manufactures products in over 35 factories across India and has a distribution network covering over 6.3 million retail outlets. HUL believes in contributing to community development through various
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Hindustan Unilever Ltd. (HUL) is India's largest fast moving consumer goods company with leadership across home and personal care and food and beverages. The document discusses HUL's company overview, strategic position analyzing Porter's five forces, SWOT analysis and market segments. It also covers HUL's strategic choices regarding corporate strategies like acquisitions and joint ventures, business strategies around product innovation and pricing. Finally, it discusses HUL's strategy implementation covering their organization structure, balance scorecard, managing people and more. In summary, the document provides an in-depth analysis of HUL's business strategies across various levels to achieve their mission of adding vitality to people's lives in India.
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Hindustan Unilever Limited is India's largest Fast Moving Consumer Goods company with over 35 brands spanning 20 categories. It has a vision to inspire small everyday actions that can make a big difference and a mission to add vitality to life by meeting everyday needs for nutrition, hygiene, and personal care. While achieving profit growth, HUL also focuses on reducing its environmental impact. Key competitors include P&G, Godrej Consumer Products, and Dabur. Through initiatives like Project Shakti, HUL supports women entrepreneurs in rural areas.
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Hindustan Unilever Limited is India's largest Fast Moving Consumer Goods company with over 35 brands spanning 20 categories. It has a vision to inspire small everyday actions that can make a big difference and a mission to add vitality to life by meeting everyday needs for nutrition, hygiene, and personal care. While achieving profit growth, HUL also focuses on reducing its environmental impact. Key competitors include P&G, Godrej Consumer Products, and Dabur. Through initiatives like Project Shakti, HUL supports women entrepreneurs in rural areas.
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1) Direct coverage of large villages through van-based routes.
2) Indirect coverage of smaller nearby villages through local distributors.
3) Operation Streamline established sub-distributors called "Star Sellers" to reach more remote areas.
4) Project Shakti engaged women's self-help groups as direct sales agents in small villages (<2,000 people). This network now covers over 500,000 outlets. HUL continues improving its rural distribution through technology, data collection, and targeted initiatives.
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1) HUL is India's largest FMCG company with over 80 years of history and 400+ brands including Lifebuoy, Surf Excel, Fair & Lovely, and Vaseline.
2) It has a wide distribution network reaching over 7 million outlets through over 7,000 redistribution stockists.
3) HUL's Project Sh
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Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with over 15,000 employees. HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. HUL distributes goods through a network of over 4,000 redistribution stockists covering 6.3 million retail outlets and reaching 250 million rural consumers. Project Shakti partners HUL with rural women's self-help groups, training women to distribute HUL products in villages. HUL's distribution network directly covers about 40% of India's rural population.
Marketing Strategies of HUL
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
HUL Distribution Model
HUL has expanded its rural distribution network through 4 phases:
1) Direct coverage of large villages through van-based routes.
2) Indirect coverage of smaller nearby villages through local distributors.
3) Operation Streamline established sub-distributors called "Star Sellers" to reach more remote areas.
4) Project Shakti engaged women's self-help groups as direct sales agents in small villages (<2,000 people). This network now covers over 500,000 outlets. HUL continues improving its rural distribution through technology, data collection, and targeted initiatives.
Hindustan Unilever Limited Strategy
This document provides an overview and analysis of Hindustan Unilever Limited (HUL). It discusses HUL's history, product portfolio, distribution network, rural market strategies, M&A strategy, core competencies, PESTLE analysis, SWOT analysis, Porter's Five Forces analysis, value chain and other strategic frameworks. Key points include:
1) HUL is India's largest FMCG company with over 80 years of history and 400+ brands including Lifebuoy, Surf Excel, Fair & Lovely, and Vaseline.
2) It has a wide distribution network reaching over 7 million outlets through over 7,000 redistribution stockists.
3) HUL's Project Sh
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This document appears to be a marketing assignment submitted by a student. It includes an acknowledgement section thanking those who helped with the assignment. The body of the document analyzes and compares the distribution networks, promotion strategies, and new distribution channels of Hindustan Unilever Limited and ITC. It provides details on HUL's distribution system and how it reaches urban and rural areas. It also discusses HUL and ITC's use of television, newspapers, and events to promote their brands.
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Project Shakti was launched by Hindustan Unilever Limited (HUL) in 2000 to gain access to rural markets in India by establishing women as local entrepreneurs (Shakti entrepreneurs) to distribute and sell HUL products in their villages. The project aimed to provide livelihood opportunities for rural women while extending the reach of HUL's brands deeper into untapped rural markets. It utilized a direct distribution model along with social initiatives like Shakti Vani and iShakti to communicate product information, build brands, and improve living standards in rural communities.
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Hindustan Unilever Ltd (HUL) is a leading consumer goods company in India, operating across various product categories including home and personal care, foods, and exports. It has a wide distribution network covering over 1 million retail outlets in India. However, the study found some issues like orders not being fulfilled properly, lack of seasonal products and new products at outlets, and infrequent retailer visits. It recommended more frequent company officer visits, timely delivery of products, proper order fulfillment, and availability of a variety of products to address these issues.
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Project Shakti is HUL's initiative to increase rural distribution and provide income opportunities for women. It selects villages and recruits local women entrepreneurs called Shakti Ammas to sell HUL products door-to-door. Products are affordably priced in small packages. Shakti Ammas earn a commission on sales and make Rs. 1000-1500 per month on average. The program aims to cover 100,000 villages and 600 million consumers by 2010.
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Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company touching the lives of two out of three Indians. HUL was established in 1888 and is now a subsidiary of Unilever, one of the world's leading suppliers of consumer goods. HUL has over 15,000 employees and its brands such as Lifebuoy, Lux, and Brooke Bond are household names across India. HUL focuses on rural development initiatives including Project Shakti which aims to improve livelihoods and standards of living in rural communities.
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Hindustan Unilever Limited (HUL) entered the Indian market in 1888. In the 1960s, HUL recognized rural India as a huge market opportunity and began expanding its rural operations. Some key strategies HUL employed included developing affordable products through value engineering, introducing smaller product packages, establishing direct distribution networks to rural vendors/retailers, and utilizing culturally appropriate promotional methods. In 1998, HUL launched Project Streamline and Project Bhart to improve rural distribution. In 2001, HUL launched Project Shakti, a partnership with rural women's self-help groups, to directly reach consumers in villages. Project Shakti now operates in over 100,000 villages across 15 states, providing livelihood
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Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company. It is a subsidiary of Anglo-Dutch company Unilever, which owns a majority stake in HUL. HUL manufactures and markets foods, beverages, cleaning agents and personal care products. Its vision is to double the size of the business while reducing environmental impact and increasing social impact. HUL has a leading market share in India with brands in over 20 categories and over 700 million Indian consumers using its products. It focuses on rural markets, which contribute 55% of India's total FMCG consumption. HUL undertakes various corporate social responsibility programs related to health, hygiene, women empowerment, and
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Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, touching the lives of two out of three Indians. HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. It has a long history in India dating back over 100 years and a mission to add vitality to life. HUL has experienced significant growth and acquired many companies over the decades to become the leader it is today.
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Project Shakti was launched by Hindustan Unilever Limited (HUL) in 2000 to boost sales in rural India and provide income opportunities for women. It trains rural women as direct-to-home sales agents for HUL products. Over 12,000 women entrepreneurs have been trained to date. The project aims to reach 100 million rural consumers by 2006 and scale up the number of women entrepreneurs to 25,000. It helps HUL penetrate untapped rural markets while empowering women economically.
E Choupal
ITC's e-Choupal initiative places computers with internet access in rural Indian villages to provide farmers with information about market prices, farming techniques, and to order agricultural supplies. It creates a direct marketing channel for ITC to reduce costs and strengthen its agricultural business by building long-term supplier relationships with farmers. The e-Choupal initiative has been ITC's largest information technology intervention and helps disseminate information and introduce new products to farmers while reducing its salesforce needs.
Copy of 437825 634145356830064580
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company and one of the country's largest exporters. The document analyzes HUL's distribution network, covering the evolution of the network from wholesalers to redistribution stockists. It describes HUL's rural and urban distribution models and initiatives to improve the network like delaying sales force and promotional schemes. The analysis framework considers 20 variables that affect distribution management and the financial analysis covers marketing and distribution expenses.
45667257-Sales-and-Distribution-of-HUL.doc
This document discusses sales and distribution strategies of Hindustan Unilever Limited (HUL) in India. It provides an overview of the Indian FMCG market and HUL as a company. It then describes HUL's sales hierarchy and various distribution networks used, including through redistribution stockists, Project Shakti for rural markets, Project Steamlined for small villages, and the RS Initiative using an Internet-based system. New distribution channels like Sangam Direct are also summarized, which uses a just-in-time model. The document concludes that HUL leads the distribution foray in India through its wide network and recommends specialty stores housing all HUL products as a new distribution channel.
Barun
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with a heritage of over 75 years in India. HUL markets over 35 brands across 20 categories such as soaps, detergents, shampoos, skin care products, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers. HUL is a subsidiary of Unilever, one of the world's largest suppliers of fast moving consumer goods. The water purifier market in India is growing rapidly due to increasing awareness of water safety issues. HUL's water purifier brand Pure It uses advanced Germ Kill battery technology to
Rural marketing India
The document discusses several examples of rural marketing strategies used by different companies in India. It describes ITC's e-Choupal initiative which links rural farmers via the internet for agricultural procurement. It also discusses Nokia launching an affordable rural model with features like dual language and dust-proof keys. ACC Cement used local press and direct marketing to promote their cement brand in rural Karnataka. Godrej launched retail stores called Aadhaars to provide a one-stop shopping solution in rural areas. HUL's KhushiyonkiDoli initiative aims to create awareness, engagement, and retail contact for their brands in villages across several states.
Go rural – the new mantra
The document discusses rural marketing strategies of Hindustan Unilever Limited and ITC. It describes HUL's Shakti program which trains women entrepreneurs to distribute HUL products in villages, generating income. It aims to reach 600 million consumers by 2010. HUL also launched the "Khushiyon ki Doli" rural marketing initiative. The document outlines ITC's e-Choupal program which builds a cost-effective procurement system through farmer networks, and its Choupal Saagar rural hubs providing collection, storage and retail services. Many Indian companies see opportunities in rural marketing to expand business and revenue through India's large rural population while also creating jobs and supporting communities.
Sales & Distribution report on Dabur
Dabur is India's fourth largest fast moving consumer goods company with an annual turnover of over Rs. 15 billion. It has a wide distribution network of over 1.5 million retail outlets across India as well as manufacturing plants. Dabur follows an umbrella branding strategy with all products under the trusted Dabur brand name. It uses a three tier distribution system to make products widely available. The company focuses on herbal and natural products to meet consumer demand in India and maintains competitive pricing through cost control and occasional price hikes.
Rural retailing
Rural retailing in India is an important and growing sector. Approximately 70% of India's population lives in rural areas across 66,000 villages. Rural retail is growing at 7% annually and represents a significant portion of India's overall GDP and consumption in various industries such as FMCG. However, rural retailing also faces challenges including poor infrastructure, lack of suitable dealers and retailers, and low investment capacity. To succeed in rural markets, companies must focus on availability, affordability, acceptability, and awareness of products for rural consumers. Various models for rural retailing have emerged such as Hariyali Kisaan Bazaar, Aadhaar, and E-Chaupal which aim to be one-stop shops
Ruralretailing
This document discusses rural retailing in India. It notes that 70% of India's population lives in rural areas and rural retail is growing at 7% annually. Rural retail represents a large market opportunity, estimated at $112 billion currently. Organized retail makes up only 3% of the total retail sector in India, with 97% being unorganized. Some challenges to rural retailing include poor infrastructure like roads and storage facilities. Successful rural retail models provide a one-stop shop for farmers and focus on availability, affordability, acceptability, and awareness of products in rural markets.
Introduction 3
The document discusses strategies that companies are using to market to rural Indian consumers. Some of the key strategies mentioned include communicating about quality and value to change rural perceptions; using Indian languages in promotions; understanding cultural values; developing rural-specific products; associating with Indian celebrities, sports teams, and culture; and using effective media communication tailored for rural audiences. The overall strategies are aimed at better understanding rural customers and associating the company's brands with Indian values and identities.
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