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HUL Business Development...................................
- 1. TITLE Project Submitted To: Anupama Mam Project Submitted By: Aarha Verma Amrin Ansari Shaily Panwar Aina Siddiqui
- 2. Introduction to HindustanUnilever Limited August 2012
- 4. INTRODUCTION INTRO India's largestFast Moving Consumer Goods company with 100 factories across India. In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). HUL formed in November 1956; The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. one of the country's largest exporters and recognised as a Golden Super Star Trading House The mission – “add vitality to life.”
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- 7. VISION OF THECOMPANY
- 8. Our Vision 5 Our Vision Wework to create a better future everyday. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.
- 9. 6 HUL: India’s largestFMCG Company More than 75 years of experience in India Direct distribution reach of > 2 Mn stores Products touch the lives of 2 out of 3 Indians everyday No.1 and strong No.2 in more than Get more out of life 95% of the business 7 brands > Rs. 1000 crs; 13 brands > Rs. 500 crs 17 out of top 100 most trusted brands in India^ ^Brand Equity Survey, 2011
- 11. 8 Portfolio straddling thepyramid Fabric Cleaning Skin Cleansing Hair Skincare Tooth Paste Personal Products: 31% Soaps & Detergents: 48% % contribution of the segment to total revenue (April - December 2011)
- 12. • 7 Pan India footprint Source:Statistics on India, Total Coverage : Nielsen, Census of India 2011 •HUL manufacturing locations (own and outsourced) Mn = Million • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • ~ 15,000 employees ~ 2,000 suppliers & associates ~ 70 Manufacturing locations 40+Depots, 2700+ Distributors Direct coverage 2 mn+ outlets Population 1.2 billion 5545 Towns 2.5 million outlets 638,000 villages 5 million outlets
- 13. 74.3% CONTRIBUTION TO DIFFERENTSECTORS MARKET CAPITALISATION AS PER BSE Dec
- 14. •Lux was launchedin UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home •In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segm •From the starting, it has been claimed as “The Beauty Soap Of Film Stars”. •In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet so
- 15. Competitors of HULSOAPS HUL brands Competitors brands • Lux • Rexona • Breeze • Lifebuoy • Santoor, Chandrika • Cinthol, Mysore Sandal • Godrej no. 1, Nirma • Dettol
- 16. Competitors of HULSOAPS HUL brands Competitors brands • Pears • Dove • Hamam • Liril • Santoor, Savlon • Camay • Margo • Cinthol
- 17. The HUL HairCare
- 18. Competitors of HULHair Care • Sunsilk • Clinic Plus • Dove • Pantene • Head & Shoulders • L’Oreal, Garnier
- 19. Welcome to the segmentOf HUL Oral Care
- 20. Competitors of HULOral Care • Pepsodent • Close Up • Colgate • Meswak • Dabur Red • Anchor
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- 22. Named after theFrench opera Lakmé Lakme started in 1952 as a 100% subsidiary of Tata Oil Mills In 1998 Tata sold off their stakes in Lakmé Lever to HLL It offered a range of cosmetics with nail polishes & lipsticks from the early 80’s It has introduced a range of skincare products from 1987. Competitors : Revlon, Maybelline,L’Oreal
- 23. Theron T. Pond,a pharmacist from New York, introduced 'Pond's in 1846 In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream In 1955 Pond's Extract Company merged with Chesebrough Manufacturing and in 1987 Unilever purchased Chesebrough-Pond's Competitors: Nivea, Charmise
- 24. HUL FOOD BRANDS TEA •Brooke Bond • Lipton COFFEE • Brooke Bond Bru
- 25. FOOD • Kissan • Annapurna •Knorr ICE CREAM • Kwality Wall’s
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- 31. COMPETITORS • SURF EXCEL:ARIEL • WHEEL: NIRMA • RIN: TIDE
- 32. Winning with People:Building a talent powerhouse 55 53 62 59 65 TAS P&G BCG .McKinsey & Co 2010 100 * Survey by Nielsen 2011 Indexed Employee Engagement Scores # 1 Best employer in India, 2011 awarded by Aon Hewitt # 1 Dream employer across campuses* HUL No.1 Employer of choice by Nielsen Campus track High people engagement 108
- 33. Stock Exchange Bombay StockExchange Stock Code 500696 National Stock Exchange Hindunilvr Listing Details Share Listing & Ownership Shareholding pattern Uniliver 53% FIIs 19% Others General 4% Public 14%
- 34. SWOT Analysis Strengths: •Strong brandportfolio, price quantity & variety. •Innovative Aspects. •Presence of Established distribution networks in both urban and rural areas. •Solid Base of the company. •Corporate Social Responsibility(CSR) Weaknesses: •"Me-too" products which illegally mimic the labels and brands of the established brands. •Strong Competitors & availability of substitute products. •Low exports levels. •High price of some products. High Advertising Costs.
- 35. Opportunities: •Large domestic market– over a billion populations . •Untapped rural market. •Changing Lifestyles & Rising income levels, i.e. increasing per capita income of consumers. •Export potential and tax & duty benefits for setting exports units. SWOT Analysis Threats: •Tax and regulatory structure. •Mimic of brands •Removal of import restrictions resulting in replacing of domestic brands. •Temporary Slowdown in Economy can have an impact on FMCG Industry.
- 36. 24 Bigger, better andfaster innovations Covering 60%+ of portfolio Lux relaunch with silk protein extract Fair & Lovely Future Tube: Aspirational & affordable Lakme Sun expert Pepsodent G relaunched Clear Relaunched Dove Body lotions with advanced deep care complex Now more accessible with Re.1 sachet Rin bar relaunch with superior formulation and packaging Vim relaunched with “100 Nimbuon ki Shakti” Sunsilk Keratinology Haircare range for salon treated hair Dove: Nourishing Oil Care range with Vita Oils Fair & Lovely Facewashes
- 37. Consumer perceived quality E2E competitive costs World class service Differentiated SupplyChain Driving benefits across value chain Live SuperiorService. DeliverySustainable, ProfitableGrowth Flawless execution, Safety and Sustainability 31
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- 39. MARKETING STRATEGIES OFHUL FOR URBAN INDIA • Adopted Total Productive Maintenance(TPM) to meet zero error, zero loss. • Focuses on short supply chain for distribution. • To meet the every needs of people everywhere. • Also uses Direct selling channel(HUN), franchisee to reach everyone e.g. Aviance, Ayush. • Build segments & market for the future where Unilever has strong expertise.
- 40. For long termbenefits, HUL started Project Streamline in 1997. MARKETING STRATEGIES OF HUL FOR RURAL INDIA Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states. Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers. Integrate Economic, Environment & Social objectives with Business agenda.
- 41. A business modelthat works Virtuous circle of growth Profitable Volume Growth Cost Leverage + Efficiencies Cost Savings Innovation A&P/R&D Focused on execution
- 42. Corporate social responsibility Providingeducation on health and hygiene Women empowerment Water management Rehabilitation of special or underprivileged children Care for the destitute and HIV-positive Rural development. Plays active role in natural calamities
- 43. EVERYDAY I WILL SELL. EVERYDAYI WILL EARN. MONEY. RESPECT 1 Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of less than 2000 people or less. micro-enterprise opportunities for rural women Providing health n hygiene education through shaktivani program ishakti portal Shakti has already been extended to about 15 states ,80,000 villages in with 45,000 women entrepreneurs and generating Rs.700-1000 per month to each women.
- 44. Winning Principles Our firstpriority is to our consumers, then customers, employees and communities. When we fulfill our responsibilities to them our shareholders willbe rewarded.
- 45. Thank you foryour time....