4. INTRODUCTION
INTRO
India's largest Fast Moving Consumer Goods company with 100 factories across
India.
In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,
followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).
HUL formed in November 1956;
The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever
Limited.
one of the country's largest exporters and recognised as a Golden Super Star
Trading House
The mission – “add vitality to life.”
8. Our Vision
5
Our Vision
We work to create a better future everyday.
We help people feel good, look good and get more out of life with brands and
services that are good for them and good for others.
We will inspire people to take small everyday actions that can add up to a big
difference for the world.
We will develop new ways of doing business that will allow us to double the size
of our company while reducing our environmental impact.
9. 6
HUL: India’s largest FMCG Company
More than 75 years
of experience in
India
Direct distribution
reach of > 2 Mn
stores
Products touch the
lives of 2 out of 3
Indians everyday
No.1 and strong
No.2 in more than
Get more
out of life
95% of the
business
7 brands > Rs. 1000 crs; 13 brands > Rs. 500 crs
17 out of top 100 most trusted brands in India^
^Brand Equity Survey, 2011
10.
11. 8
Portfolio straddling the pyramid
Fabric Cleaning Skin Cleansing Hair Skincare Tooth Paste
Personal Products: 31%
Soaps & Detergents: 48%
% contribution of the segment to total revenue (April - December 2011)
12. •
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Pan India footprint
Source: Statistics on India, Total Coverage : Nielsen, Census of India 2011
•HUL manufacturing locations (own and outsourced)
Mn = Million
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~ 15,000 employees
~ 2,000 suppliers & associates
~ 70 Manufacturing locations
40+Depots, 2700+ Distributors
Direct coverage 2 mn+ outlets
Population 1.2 billion
5545 Towns 2.5 million outlets
638,000 villages 5 million outlets
14. •Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home
•In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segm
•From the starting, it has been claimed as “The Beauty Soap Of Film Stars”.
•In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet so
22. Named after the French opera Lakmé
Lakme started in 1952 as a 100% subsidiary of Tata Oil
Mills
In 1998 Tata sold off their stakes in Lakmé Lever to HLL
It offered a range of cosmetics with nail polishes &
lipsticks from the early 80’s
It has introduced a range of skincare products from 1987.
Competitors :
Revlon, Maybelline,L’Oreal
23. Theron T. Pond, a pharmacist from New York, introduced 'Pond's in 1846
In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream
In 1955 Pond's Extract Company merged with Chesebrough Manufacturing
and in 1987 Unilever purchased Chesebrough-Pond's
Competitors:
Nivea, Charmise
32. Winning with People: Building a talent powerhouse
55
53
62
59
65
TAS
P&G
BCG
.McKinsey & Co
2010
100
* Survey by Nielsen
2011
Indexed Employee Engagement Scores
# 1 Best employer in India, 2011
awarded by Aon Hewitt
# 1 Dream employer across campuses*
HUL
No.1 Employer of choice by Nielsen
Campus track
High people engagement
108
33. Stock Exchange
Bombay Stock Exchange
Stock Code
500696
National Stock Exchange Hindunilvr
Listing Details
Share Listing & Ownership
Shareholding pattern
Uniliver
53%
FIIs
19%
Others
General 4%
Public
14%
34. SWOT Analysis
Strengths:
•Strong brand portfolio, price quantity & variety.
•Innovative Aspects.
•Presence of Established distribution networks in both
urban and rural areas.
•Solid Base of the company.
•Corporate Social Responsibility(CSR)
Weaknesses:
•"Me-too" products which illegally mimic the labels and
brands of the established brands.
•Strong Competitors & availability of substitute
products.
•Low exports levels.
•High price of some products. High Advertising Costs.
35. Opportunities:
•Large domestic market – over a billion populations .
•Untapped rural market.
•Changing Lifestyles & Rising income levels, i.e. increasing per
capita income of consumers.
•Export potential and tax & duty benefits for setting exports units.
SWOT
Analysis
Threats:
•Tax and regulatory structure.
•Mimic of brands
•Removal of import restrictions resulting in replacing of domestic
brands.
•Temporary Slowdown in Economy can have an impact on FMCG
Industry.
36. 24
Bigger, better and faster innovations
Covering 60%+ of portfolio
Lux relaunch with silk protein
extract
Fair & Lovely Future Tube:
Aspirational & affordable Lakme Sun expert
Pepsodent G relaunched
Clear Relaunched
Dove Body lotions with
advanced deep care
complex
Now more accessible with
Re.1 sachet
Rin bar relaunch with superior
formulation and packaging
Vim relaunched with “100
Nimbuon ki Shakti”
Sunsilk Keratinology
Haircare range for salon treated hair
Dove: Nourishing Oil Care
range with Vita Oils
Fair & Lovely Facewashes
39. MARKETING STRATEGIES OF HUL
FOR URBAN INDIA
• Adopted Total Productive Maintenance(TPM)
to meet zero error, zero loss.
• Focuses on short supply chain for distribution.
• To meet the every needs of people everywhere.
• Also uses Direct selling channel(HUN), franchisee to reach
everyone e.g. Aviance, Ayush.
• Build segments & market for the future where
Unilever has strong expertise.
40. For long term benefits, HUL started Project
Streamline in 1997.
MARKETING STRATEGIES OF HUL
FOR RURAL INDIA
Project Shakti, partnership with Self
help groups of Rural women & covers
5000 villages in 52 districts in different
states.
Appointed 6000 Sub-stockists that directly
covers about 50,000 villages & 250 million
customers.
Integrate Economic, Environment & Social objectives
with Business agenda.
41. A business model that works
Virtuous circle of growth
Profitable
Volume
Growth
Cost
Leverage
+
Efficiencies
Cost
Savings
Innovation
A&P/R&D
Focused on execution
42. Corporate social
responsibility
Providing education on health and hygiene
Women empowerment
Water management
Rehabilitation of special or underprivileged children
Care for the destitute and HIV-positive
Rural development.
Plays active role in natural calamities
43. EVERYDAY I WILL
SELL.
EVERYDAY I WILL
EARN.
MONEY. RESPECT
1
Started in 2001, Shakti is HUL's rural initiative, which targets small villages with
population of less than 2000 people or less.
micro-enterprise opportunities for rural women
Providing health n hygiene education through shaktivani program
ishakti portal
Shakti has already been extended to about 15 states ,80,000 villages in with 45,000
women entrepreneurs and generating Rs.700-1000 per month to each women.
44. Winning Principles
Our first priority is to our consumers,
then customers, employees and
communities. When we fulfill our
responsibilities to them our
shareholders willbe rewarded.
