Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company with leadership in home and personal care products and foods and beverages. HUL's brands touch the lives of two out of three Indians. HUL is committed to "adding strength to life" with 35 power brands that meet daily needs for nutrition, hygiene, and personal care. HUL has a wide distribution network of over 7,000 redistribution stockists covering about one million retail outlets. HUL tailors its distribution strategy to effectively serve both urban and rural markets across India.
This ppt is all about my Final year project which contains Rural Marketing Strategy of HUL and Findings, Recommendations and Limitations of the Project.
This ppt is all about my Final year project which contains Rural Marketing Strategy of HUL and Findings, Recommendations and Limitations of the Project.
Rural Marketing- Acceptability for a productPriya Soni
Each Company is making their way to Rural India. Most of them have studied the market and Analyzed the things over there and ready to fight at Rural India. There are some of the companies which have already written their success stories in Rural market. Companies like HUL, ITC, LG, Mahindra have given a new format for rural marketing. They have done a great job. So, the marketing is always have the difference in Urban and rural, which makes the companies to think over the Marketing mix.
A series of pre-defined standards related to the performance of an individual product, service or system that enables someone to easily determine the capability to perform its function within an acceptable range.
Análise do Advergame para Facebook criado pela marca BIC. Trabalho da matéria de Advergames - Pós-graduação em Comunicação e Marketing em Mídias Digitais.
Rural Marketing- Acceptability for a productPriya Soni
Each Company is making their way to Rural India. Most of them have studied the market and Analyzed the things over there and ready to fight at Rural India. There are some of the companies which have already written their success stories in Rural market. Companies like HUL, ITC, LG, Mahindra have given a new format for rural marketing. They have done a great job. So, the marketing is always have the difference in Urban and rural, which makes the companies to think over the Marketing mix.
A series of pre-defined standards related to the performance of an individual product, service or system that enables someone to easily determine the capability to perform its function within an acceptable range.
Análise do Advergame para Facebook criado pela marca BIC. Trabalho da matéria de Advergames - Pós-graduação em Comunicação e Marketing em Mídias Digitais.
Healthcare Analytics Market - Europe Outlook (2014-18)ResearchFox
Healthcare establishments around the world are confronted with pressure to decrease expenses and improve synchronization between internal process and patient outcomes. However, evidence is swelling that the healthcare industry is even more challenged by ingrained inadequacies and sub-optimal clinical results. Structuring and developing analytic proficiency can help these organizations harness "analytical tools" to generate actionable insights, make their future vision a reality, progress events and decrease time to value. This report presents an interpretative easy-to-understand facts of how the current healthcare analytics market is segmented based on end- user verticals, delivery platforms, applications, technology components and geography. It cuts through several facets of the healthcare analytics market such as market size, market share for each segment, and the drivers and inhibitors of this marketplace.
Scope And Importance Of Retail Industry In India.pptxTHINK WITH NICHE
Consumers benefit from retailing because merchants engage in marketing activities that allow them to explore a diverse selection of products and services. Retailing also plays a role in the formation of a sense of place, time, and ownership. The service given by a merchant also helps to improve the image of a product. Retailing has a large economic impact. It necessitates a large annual revenue and personnel. Hence. retail business in India holds profound importance.
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
CDSCO and Phamacovigilance {Regulatory body in India}NEHA GUPTA
The Central Drugs Standard Control Organization (CDSCO) is India's national regulatory body for pharmaceuticals and medical devices. Operating under the Directorate General of Health Services, Ministry of Health & Family Welfare, Government of India, the CDSCO is responsible for approving new drugs, conducting clinical trials, setting standards for drugs, controlling the quality of imported drugs, and coordinating the activities of State Drug Control Organizations by providing expert advice.
Pharmacovigilance, on the other hand, is the science and activities related to the detection, assessment, understanding, and prevention of adverse effects or any other drug-related problems. The primary aim of pharmacovigilance is to ensure the safety and efficacy of medicines, thereby protecting public health.
In India, pharmacovigilance activities are monitored by the Pharmacovigilance Programme of India (PvPI), which works closely with CDSCO to collect, analyze, and act upon data regarding adverse drug reactions (ADRs). Together, they play a critical role in ensuring that the benefits of drugs outweigh their risks, maintaining high standards of patient safety, and promoting the rational use of medicines.
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Adv. biopharm. APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMSAkankshaAshtankar
MIP 201T & MPH 202T
ADVANCED BIOPHARMACEUTICS & PHARMACOKINETICS : UNIT 5
APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMS By - AKANKSHA ASHTANKAR
Best Ayurvedic medicine for Gas and IndigestionSwastikAyurveda
Here is the updated list of Top Best Ayurvedic medicine for Gas and Indigestion and those are Gas-O-Go Syp for Dyspepsia | Lavizyme Syrup for Acidity | Yumzyme Hepatoprotective Capsules etc
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journey
HUL & Pepsico
1. Introduction
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods
company, with leadership in Home & Personal Care Products and Foods & Beverages.
HUL's brands, spread across 20 different consumer categories, touch the lives of two
out of three Indians. They offer the company with a range of combined volumes of about
4 million tones and sales of Rs.13,718 crores.
The mission that inspires HUL's over 15,000 employees is to "add strength to life". With
35 Power Brands, HUL meets everyday needs for nutrition, hygiene, and personal care
with brands that help people feel good, look good and get more out of life.
It is a mission HUL shares with its parent company, Unilever, which holds 52.10% of the
equity. A Fortune 500 transnational, Unilever sells Foods, Home and Personal Care
brands in about 100 countries worldwide.
Mission
2. Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition,
hygiene, and personal care with brands that help people feel good, look good and get
more out of life.
There deep roots in local cultures and markets around the world give them their strong
relationship with consumers and are the foundation for their future growth. They will
bring knowledge and international expertise to the service of local consumers - a truly
multi-local multinational.
Their long-term success requires a total commitment to outstanding standards of
performance and productivity, to working together effectively, and to a willingness to
hold new ideas and learn continuously.
To succeed also requires, they believe, the highest standards of corporate behaviour
towards everyone they work with, the communities they touch, and the environment on
which they have an impact.
This is their road to sustainable, profitable growth, creating long-term value for their
shareholders, their people, and their business partners. These all things help them in
making their distribution network stronger.
3. If we see their achievements then we will understand that how
managing their business.
5. Board
The Board of Directors of the HUL act as a guardian to the Company as also the
protectors of shareholder’s interest.
This top body include of a Non- Executive Chairman, four whole time Directors and five
independent Non – Executive Directors. The Board of the Company represents the best
mix of professionalism, knowledge and experience.
Products
If we talk about the products offered by HUL then we have long q for them. HUL offers
more than 150 products under 32 brands which make them big company.
They have divided there all brands into Super brands and Mega brands and they merge
these brands according to market conditions.
Some of their popular products
1. Home and personal care products
a. Personal wash products like ux, dove, pears, etc
b. Laundry products like surf, wheel, Vim liquid
c. Skin care products like ponds, Aviance
6. d. Hair care products like Sunsilk,
e. Deodorants like axe, Rexona
And many more
2. Foods
a. Tea like lipton, Brook Bond
b. Coffee like Bru
c. Ice-cream like Kwality Wall’s
3. Water
a. Pureit
7. Distribution System
On asking about their Distribution system he told me that, their focus is not only to
enable easy access to their brands, but also they want to touch consumers with a three-
way strategy
a) Product availability
b) Brand communication
c) Higher levels of brand experience
He told me that through these things we are getting our brands closer to the consumer.
These initiatives create employment and vocational opportunities through its nation-
wide network.
Actually they were using ‘one size fit for all’ distribution strategy to serve all of their
outlets. But due to change in consumer demography, consumer behavior and market
structure, that distribution system failed to deliver the results. So they adopted three-
way strategy. And today success is based on formulating and executing a clear strategy
for distribution system.
Opening of rural market also forced Hindustan Unilever to change its distribution system
He told me that:
8. 1. They focus on product package & making logistics in the channel more efficient.
2. They inform the dealers (selected distributers) about the status of their new
product through sending mail, broacher which help them to plan their own
strategies.
3. He told me that their distribution is carried on through indirect channels, i.e., the
middlemen. Which helps them serving their customer’s needs better & at lower
cost. Moreover, these middlemen help them in providing information which brings
them closer to their customers.
4. They Select distribution – Selling through only those middlemen who will give
their product special attention where their target customers are more.
5. Proper steps to improve inventory management & reduce stock – outs, thus,
getting early sales in the program.
9. Distribution Network
Actually Hindustan Unilever's distribution network is recognised as one of its key
strengths. As I have told you that there focus is not only to enable easy access to their
10. brands, but also to touch consumers with a three-way strategy, so this helps them in
making their distribution network more reliable and strong.
HUL's products, manufactured across the country, and are distributed through a
network of about 7,000 re-distribution stockists covering about one million retail outlets.
The distribution network directly covers the entire urban population.
He told me that the general trade includes grocery stores, chemists, wholesale and
general stores. The services of Hindustan Unilever are tailor-made which attracts the
customers and distributors.
He explain this by giving different cases:
At the supermarkets: Self-service stores and supermarkets are fast rising in metros and
large towns. To service modern retailing outlets in the metros, HUL has set up a full-
scale Distribution Network, for this channel. The business system delivers excellent
customer service, while driving growth for the company and the store. At the same time,
innovative marketing initiatives are taken to provide consumers with experience of their
brands at the store itself, through product tests and in-store sampling.
In the villages: In the rural markets to fully meet the increasing needs and increased
purchasing power of the rural population. The company has brought all markets with
11. populations of below 50,000 under one rural Distribution Network. The team includes an
exclusive sales force and exclusive re-distribution stockists, under the charge of best
Managers. The team focuses on building superior availability, while enabling brand
building in the deepest interiors. HUL's distribution network in rural India already directly
covers about 50,000 villages, reaching about 250 million consumers, through about
6000 sub-stockists.
Harnessing Information Technology: An IT-powered system has been implemented to
supply stocks to re-distribution stockists on a continuous replacement basis. The
objective is to analyse HUL's growth by ensuring that the right product is available at the
right place in right quantities, in the most cost-effective manner. For this, stockists have
been connected with the company through an Internet-based network, called RSNet, for
online interaction on orders, dispatches, information sharing and monitoring. Today, the
sales system gets to know every day what HUL stockists have sold to almost a million
outlets across the country. HUL's end-to-end supply chain, which also includes a back-
end system connecting suppliers, all company sites and stretching right upto stockists.
All these type of things helps HUL in making their network wide and deep. They use
right strategy, at right place, at right time.
12. In the end it could be said that HUL's SCM is one of the best in the world and it is quite
difficult for any company to challenge it. In India if we see, we will find that LUX is
available everywhere and it is through this SCM only that HUL is able to do that.
Flow chart of Distribution Network
Manufacturer
Distributor
13. Retailer
Customer
In some cases Manufacturer
Manufacturer
directly deliver to
retailer’s door Retailer
step, this is
possible if HUL is
dealing with any
big Retailer Customer
14. Strategy for Demarcate salesmen’s territories
On asking him about this he told me that it is based on the performance, location and
demand. He told me that suppose, there are 5 sales executives and they have different
level of performance. Out of five, two are good in rural areas, and remaining in urban
areas, because they are living in that area and everybody understand them, trust them
so we will allot them that area because we want business and they are doing that. He
told me that sometimes this thing do not work because sales person feels
uncomfortable so we have to demarcate them randomly, means where there is a need
for more workforce.
In urban areas they can demarcate territories easily because here retailers want good
services, timely delivery but in rural areas they have to demarcate according to their
residence because there people buys on trust, if they do not know the sales person then
they will not take any type of products or services from that person.
And In last he told me that they believe in demarcate the territory according to the
location of the sales person.
15. Bibliography
1. Hindustan Lever by Professor Chris Trimble of the Tuck School of Business at
Dartmouth College, 2002 Trustees of Dartmouth College
2. Lever, Nirma 16-year-old row ends, 27 June 2007, www.domainb.com
3. HLL, www.megaessays.com
4. www.hul.co.in
5. HLL's `Shakti' to help partners in rural India, Vinay Kamath, New delhi, april 25,
www.thehindubusinessline.com
16. Pepsico India
PepsiCo entered India in 1989 and has grown to become one of the country’s leading
food and beverage companies. One of the largest multinational investors in the country,
PepsiCo has established a business which aims to serve the long term dynamic needs
of consumers in India. PepsiCo India and its partners have invested more than U.S.$1
17. billion since the company was established in the country. PepsiCo provides direct and
indirect employment to 150,000 people including suppliers and distributors.
PepsiCo encourage consumers with a range of products from treats to healthy eats, that
deliver joy as well as nutrition. PepsiCo serves different products which covers
1. Beverages
Pepsi
7 UP
Mirinda
Mountain Dew
low calorie Diet Pepsi
2. Hydrating and nutritional Beverages
Aquafina
3. Isotonic sports drinks
Gatorade
4. Juice based drinks
Tropicana100%
18. Tropicana Nectars
Tropicana Twister
Slice.
5. Local brands
Lehar Evervess Soda
Dukes Lemonade
Mangola add to the diverse range of brands.
PepsiCo’s foods company
Frito-Lay is the leader in the branded salty snack market and all Frito Lay products are
free of trans-fat. It manufactures
Lay’s Potato Chips
Cheetos
Uncle Chipps
Kurkure
Lehar brands
The company’s high fibre breakfast cereal
19. Quaker Oats
Low fat and roasted snack options
Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to reduce fats
and all of its products contain nutritional labeling on their packets.
Distribution System
Treat all customers and suppliers honestly, fairly and objectively. Avoid any unfair or
deceptive practice and always present our services and products in an honest and
forthright manner.
They believed that one of the main reasons for the company's growth over the decade
and the leadership status it has acquired in almost all its business segments was
PepsiCo's efficient distribution and logistics management operations.
20. Actually there distribution method depends on the various standards such as the Direct
Store Delivery (DSD) system, the broker warehouse system, the vending and food
service system and the pre-sell method.
PepsiCo's highly advanced distribution system is well supported by state-of-the-art
logistics systems. PepsiCo upgraded its technical capabilities time to time in order to
strengthen its logistics management activities. PepsiCo's bottlers employed wireless
technologies to strengthen their distribution system and effectively serve the customers
in the markets in which they operated. They launch ‘Power of One’ program in 1998 to
improve their distribution system which do not help them till 2004.
They believe in local distribution systems because in India there are two markets rural
and urban and the main problem for every FMCG company is that in India there is
unorganized retail due to which they have to ‘indianize’ their strategies to attract Indians.
PepsiCo's distribution system was aimed at making available all or most of the products
in its portfolio within a distance easily reachable by consumers. Based on its
experience, PepsiCo had developed various distribution models to offer its products and
services to customers in the India. These included the Direct Store Delivery (DSD),
Broker Warehouse Distribution (BWD) and Vending & Food Service (V&FS) systems.
21. Direct Store Delivery (DSD) is a method of delivering products from a distributor directly
to the retail store, bypassing a retailer's warehouse. The vendor manages the product
from order to shelf. Major DSD categories include beverages and snacks.
Broker Warehouse Distribution (BWD) is a method of delivering the products to
distributor and Vending & Food Service (V&FS) systems is a method of delivering
products to the Restaurants.
PepsiCo's distribution system aimed at making available all or most of the products in its
portfolio within a reachable distance to their consumers.
22. Distribution Network
The growing Indian soft drinks market sees strong competition among different
beverage companies. So Distribution network should be free of weakest link. If
customer does not find one product then he/she will go for the alternative which will be
not good for the company and Pepsico believes that their distribution Network is very
good and effective because anybody can find their beverage (pepsi) anywhere.
They have small warehouses or we can say distributors in every area where they store
their products and those distributers then distribute those products to different retailers.
They have about 1.2 million outlets (CSD) in their distribution network.
Manufacturer
In case of
commercial Depot/Warehouse
use
23. Manufacturer
Distributor
Restaurant
Retailer
Customer
Customer
Demarcate of Sales Persons
They demarcate their employee’s territory according to their residence because they
believe in local hiring of people because they understand the behavior of their target
markets she said that now it is time when there is a throat cut competition and to fight
with that much of competition we need those persons who understands the customer.
She told me that generally there allotment is based on social and environmental factor.
According to them in today’s world if you are not socially active then there will be no
business for you. Pepsico needs a deep distribution network so for this they need so
many personals as sales executive.
25. 1. Pepsi plans a $500-million splash in India, 22 Sep 2008, 0150 hrs IST, ET
Bureau, www.economictimes.indiatimes.com
2. Pepsi To Add 15,000 Retail Outlets In West, Posted: 2004-07-16,
www.financialexpress.com
3. www.pepsiindia.co.in