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The Race for Supply Chain
2030
Lora Cecere, Founder of Supply Chain
Insights
Lcecere
Disclaimer: I am a Skeptic
A Social Scientist
A Fortune-teller of Sorts….
I Write for the Supply Chain Leader
Open Content for the Market
LCECERE
Research
LCECERE
Wiley
December 2012
Self-published
September 2014
Wiley
December 2014
Self-published
September 2015
**Coming**
August 2016
18 5-Star Reviews Nine 5-Star
Reviews
Driving Global Engagement
LCECERE
A Look Back
15 Years Ago
#lcecere
15 Years Ago
LCECERE
The Pressure is ON!
Nine out of Ten Companies are Stuck
#lcecere
Current State
L#cecere
Current State
LCECERE
Who Is Working Well?
#LCECERE
Business Pain
#LCECERE
Risk Drivers
#LCECERE
Increasing Pressure on
Operations
#LCECERE
Since 2000, 52 percent of the companies in the Fortune
500 have either gone bankrupt, been acquired, ceased to
exist, or dropped out of the Fortune 500.
Activist campaigns against companies with a market cap
greater than $10 billion has more than doubled since
2010. Activists won, partially won or settled 73% of proxy
fights in 2014, up from 55% in 2010.
Ready for Industry 4.0?
#LCECERE
New Forms of Analytics
#LCECERE
Operational
Investments
Workforce
Productivity
Analytics
Understanding the Current
Organization
A Focus on Functional Excellence
#lcecere
Right Stuff?
#LCECERE
Supply Chain as a Function
#LCECERE
Shortage of Mid-Management
Talent
#LCECERE
Shortage of Mid-Management
Talent
#LCECERE
Challenges
#LCECERE
The Journey from Cost
Management to Value
Nine out of Ten Companies are Stuck
#lcecere
What We Expected
#LCECERE
What We Learned
#LCECERE
A Supply Chain
is a Complex System
with Complex Processes
with Increasing Complexity
The Effective Frontier
#LCECERE
Correlations to Market
Capitalization
#LCECERE
Dow and DuPont Stuck
#LCECERE
Toyota and Honda Stuck
#LCECERE
BMS and Merck Stuck
#LCECERE
Novo Nordisk Making Progress
#LCECERE
Measuring Supply Chain
Improvement
#LCECERE
Supply Chains to Admire
#LCECERE
Why?
#LCECERE
• Lack of clarity on supply chain excellence
• Focus on functional excellence
• Isolated projects with ROI rationalization
• Lack of supply chain design
• Not managing the metrics holistically across the
organization
How to Get Unstuck
#LCECERE
A Look Forward
Supply Chain Visibility
As the Tail Gets Longer:
Visibility More Important
#LCECERE
Outsourcing Today’s Reality
#LCECERE
Connecting
#LCECERE
Supply Chain Visibility
#LCECERE
Reducing the Bullwhip Impact
#LCECERE
A Must for Improving the Planet
#LCECERE
Current State
#LCECERE
Steps to Make the Digital Pivot
#LCECERE
Making the Digital Pivot
Building Outside-In Processes
#LCECERE
Looking Forward
#LCECERE
• Supply chains that
learn as we sleep
• Network of
networks
• Interactive UI
• New business
models
Steps to Make the Digital Pivot
#LCECERE
Right Time Data
#LCECERE
Clouds?
Streams?
Lakes?
Big Data Analytics
#LCECERE
Analytics Evolution
#LCECERE
Learning a New Language
#LCECERE
Why Is Hadoop an Important
Concept?
lcecere1
ERPERP
ERP ERP ERP ERP ERP
Reporting
Data Warehouse/Relational Database
Current State
Why Is Hadoop an Important
Concept?
lcecere1
ERPERP
ERP ERP ERP ERP ERP
Reporting
Nonrelational Architecture with Hadoop
Current State
Analytics Evolution
#LCECERE
Embracing Data Variety
Supply Chains Do Not Play by
the Rules
#LCECERE
But,
what if
they
could?
A Shift?
#LCECERE
Case Study: Internet of Things
Demand-Driven
Replenishment
3D Printing
#LCECERE
Ultimate Ear
Opportunity
at the Intersection
of the Social and Interest Graph(s)
Listening Newell Rubbermaid
#LCECERE
Listening Newell Rubbermaid
#LCECERE
Listening Lenovo
#LCECERE
Listening Lenovo
#LCECERE
Canada
-Customer A calls about a blue screen on a Yoga
-Customer B posts on Facebook about his X220’s AC/DC adapter issues
Large Enterprise Client experiences 5 keyboard malfunctions in their latest
shipment. Complaints received through account executive
[Critical Situation]
Brazil
-Customer F submits a service from on
esupport.lenovo.com regarding their
W530 hard drive
Morocco
-Customers G & H comment on their X220’s
electrical issues on Twitter.com
-Customer I called about Yoga screen issues
Australia
-Customer J write a review on
NewEgg.com about AC/DC adapter issues
on X220
-Customer K had an eChat with Lenovo
about Yoga screen issues
China
-Customer L wrote on Weibo about Yoga
screen issues
-Customer M calls about a Tablet 8
battery issues
USA
-Customers C & D write X220 product reviews on
amazon.com and mention issues with AC/DC
adapters
-Customer E posts on forums.lenovo.com that
they are experiencing blue screens on their Yoga
Listening Lenovo
#LCECERE
Lenovo
- 6 recorded issues about X220’s
AC/DC adapter
- 5 recorded issues about keyboard
issues on X1 Carbon
- 5 recoded issues about Yoga
screen
- 1 recorded issue about W530 hard-
drive
- 1 recorded issue about Tablet 8
battery
The Conundrum
#LCECERE
Moving Forward
#LCECERE
Wrap-Up
#LCECERE
• Supply chains are five years away
from learning as we sleep.
Stabilize legacy spending.
• We must learn from the past to
unlearn, and then rethink supply
chain processes. The starting
point is rewiring our brains.
• Value network automation has
great promise: welcome the
Network of Networks.
7 Classes
• Supply Chain Metrics That
Matter
• Building the Customer-
Centric Supply Chain
• The Market-Driven Value
Network Journey
• Making the Digital Pivot
• End-to-End Supply Chain
Orchestration
• Driving Improvement in
Decision Making Through
Supply Chain Planning
• Building Agility Through
Horizontal Processes
About Lora Cecere
• Founder of Supply Chain Insights
• “LinkedIn Influencer”
• Guest blog for Forbes
• Author of 4 books: Bricks Matter (2012), Shaman’s Journal (2014),
Supply Chain Metrics That Matter (2014), Shaman’s Journal (2015)
• Partner at Altimeter Group (leader in open research)
• 7 years of Management Experience leading Analyst Teams at Gartner
and AMR Research
• 8 years Experience in Marketing and Selling Supply Chain Software at Descartes
Systems Group and Manugistics (now JDA)
• 15 Years Leading teams in Manufacturing and Distribution operations for Clorox,
Kraft/General Foods, Nestle/Dreyers Grand Ice Cream and Procter & Gamble.
Contact Information:
• Email: lora.cecere@supplychaininsights.com
• Blog: www.supplychainshaman.com (15,000 pageviews/month)
• Forbes: www.forbes.com/sites/loracecere
• Twitter: twitter.com/lcecere (7,700 followers)
• LinkedIn: www.linkedin.com/in/loracecere (100,000 followers)
• LinkedIn Influencer: www.linkedin.com/today/author/446631
7 Classes
• Supply Chain Metrics That
Matter
• Building the Customer-
Centric Supply Chain
• The Market-Driven Value
Network Journey
• Making the Digital Pivot
• End-to-End Supply Chain
Orchestration
• Driving Improvement in
Decision Making Through
Supply Chain Planning
• Building Agility Through
Horizontal Processes
Evolution of Analytics
Data Strategy for….
Clouds?
Streams?
Lakes?
Big Data Supply Chains are Evolving
81
Challenges:
• Transactional
• Time phased data
Structured
Data
• Social
• Channel
• Customer Service
• Warranty
• Temperature
• RFID
• QR codes
• GPS
• Mapping and GPS
• Video
• Voice
• Digital Images
Unstructured
Data
Sensor
Data
New
Data
Types
Volume
Velocity
Variability
Analytics Maturity
Learning a New Language
Data Types
Supply Chains Don’t Play by the Rules
85
But,
what if
they
could?
Evolution Based on Cultural
Preferences
Case Study: Internet of Things
Micro Demographic Analysis of
Flavor Preference by
Demographics
Evolution of 3-D Printing of Human
Organs
Ultimate Ear
3D Printing
Have You Ever Thought?
Opportunity
at the Intersection
of the Social and Interest Graph(s)
• Newell Rubbermaid
Listening: Newell Rubbermaid
#Future15SB @bwdumars
#Future15SB @bwdumars
Newell Rubbermaid
Listening: Lenovo
0
0
0
0
0
0
0
Canada
-Customer A calls about a blue screen on a Yoga
-Customer B posts on Facebook about his X220’s AC/DC adapter issues
Large Enterprise Client experiences 5 keyboard malfunctions in their latest
shipment. Complaints received through account executive
[Critical Situation]
Brazil
-Customer F submits a service from on
esupport.lenovo.com regarding their
W530 hard drive
Morocco
-Customers G & H comment on their X220’s
electrical issues on Twitter.com
-Customer I called about Yoga screen issues
Australia
-Customer J write a review on
NewEgg.com about AC/DC adapter issues
on X220
-Customer K had an eChat with Lenovo
about Yoga screen issues
China
-Customer L wrote on Weibo about Yoga
screen issues
-Customer M calls about a Tablet 8
battery issues
Voice of Customer Comes in Many
Forms
USA
-Customers C & D write X220 product reviews on
amazon.com and mention issues with AC/DC
adapters
-Customer E posts on forums.lenovo.com that
they are experiencing blue screens on their Yoga
0
0
0
0
0
0
0
Lenovo
- 6 recorded issues about X220’s
AC/DC adapter
- 5 recorded issues about keyboard
issues on X1 Carbon
- 5 recoded issues about Yoga
screen
- 1 recorded issue about W530 hard-
drive
- 1 recorded issue about Tablet 8
battery
One Voice – A Single View of
Perceptual Quality
Wrap-up
• Supply chains are five years away
from learning as we sleep.
Stabilize legacy spending.
• We must learn from the past to
unlearn, and then rethink supply
chain processes. The starting
point is rewiring our brains.
• Value network automation has
great promise: welcome the
Network of Networks.
7 Classes
• Supply Chain Metrics That
Matter
• Building the Customer-
Centric Supply Chain
• The Market-Driven Value
Network Journey
• Making the Digital Pivot
• End-to-End Supply Chain
Orchestration
• Driving Improvement in
Decision Making Through
Supply Chain Planning
• Building Agility Through
Horizontal Processes
About Lora Cecere
• Founder of Supply Chain Insights
• “LinkedIn Influencer”
• Guest blog for Forbes
• Author of 4 books: Bricks Matter (2012), Shaman’s Journal (2014),
Supply Chain Metrics That Matter (2014), Shaman’s Journal (2015)
• Partner at Altimeter Group (leader in open research)
• 7 years of Management Experience leading Analyst Teams at Gartner
and AMR Research
• 8 years Experience in Marketing and Selling Supply Chain Software at Descartes
Systems Group and Manugistics (now JDA)
• 15 Years Leading teams in Manufacturing and Distribution operations for Clorox,
Kraft/General Foods, Nestle/Dreyers Grand Ice Cream and Procter & Gamble.
Contact Information:
• Email: lora.cecere@supplychaininsights.com
• Blog: www.supplychainshaman.com (15,000 pageviews/month)
• Forbes: www.forbes.com/sites/loracecere
• Twitter: twitter.com/lcecere (7,700 followers)
• LinkedIn: www.linkedin.com/in/loracecere (100,000 followers)
• LinkedIn Influencer: www.linkedin.com/today/author/446631
Disclaimer: I am a Skeptic
A Social Scientist
A Fortune-teller of Sorts….
I Write for the Supply Chain Leader
Delivering Open Content To The
Market
Books to Educate Your Team
Wiley
December 2012
Self-published
September 2014
Wiley
December 2014
Self-published
September 2015
**Coming**
August 2016
18 5-Star Reviews Nine 5-Star
Reviews
Driving Engagement
- Supply Chain Insights -
15 Years Ago
Looking Back
Pressure Is On!
Current State
Descriptors Used by Leaders
Who Has a Supply Chain That Is
Working Well?
Since 2000, 52 percent of the companies in the Fortune
500 have either gone bankrupt, been acquired, ceased to
exist, or dropped out of the Fortune 500.
Activist campaigns against companies with a market cap
greater than $10 billion has more than doubled since
2010. Activists won, partially won or settled 73% of proxy
fights in 2014, up from 55% in 2010.
Increasing Pressure on Operations
Productivity
Technology Evolution
ERP
SRM
APS
PLM
CRM
Operational Investments Workforce ProductivityAnalytics
Understanding the
Organization
Right Stuff?
Supply Chain as a Function
Middle Management Has Greatest
Shortage of Supply Chain Talent
Growing Talent Gap
Challenges
Metrics That Matter
What We Expected
A Supply Chain
is a Complex System
with Complex Processes
with Increasing
Complexity
What We Learned….
The Supply Chain Effective Frontier
Correlations to Market Capitalization
Orbit Charts: Dow Chemical
Company and DuPont
Automotive
Orbit Chart: Pharmaceutical
(Inventory Turns and Operating Margin)
Orbit Chart: Novo Nordisk Making
Progress
(Inventory Turns and Operating Margin)
Measuring Supply Chain Improvement
Overall Ranking per Company
• Balance: Return on Invested Capital & Revenue Growth Vector Trajectory (30%)
• Strength: Inventory Turns & Operating Margin Vector Trajectory (30% of score)
• Resiliency: Inventory Turns & Operating Margin Mean Distance (30%)
𝑺𝒖𝒑𝒑𝒍𝒚 𝑪𝒉𝒂𝒊𝒏 𝑰𝒏𝒅𝒆𝒙 =
𝟏
𝟑
𝑩𝒂𝒍𝒂𝒏𝒄𝒆 𝑭𝒂𝒄𝒕𝒐𝒓 +
𝟏
𝟑
𝑺𝒕𝒓𝒆𝒏𝒈𝒕𝒉 𝑭𝒂𝒄𝒕𝒐𝒓 +
𝟏
𝟑
𝑹𝒆𝒔𝒊𝒍𝒊𝒆𝒏𝒄𝒚 𝑭𝒂𝒄𝒕𝒐𝒓
Supply Chains to Admire Methodology
Performance
Beats the industry
average for operating
margin, inventory turns
and ROIC for 2006-2014
and 2009-2014
Improvement
Ranks above peer
group average on
The Supply Chain
Index for 2006-2014
or 2009-2014
+
• Lack of clarity on supply chain excellence
• Focus on functional excellence
• Isolated projects with a ROI rationalization
• Lack of supply chain design
• Not managing the metrics holistically
across the organization
Why?
How to Get Unstuck
Evolution of Visibility
The Evolution of the Long Tail
Increase in Outsourcing
Evolution of Visibility
Gaps in Supply Chain Visibility
Bullwhip Effect
Need for Network Ownership
Making the Digital Pivot
• Supply chains that learn as we sleep
• Network of networks
• Interactive UI
• New business models
Looking Forward
Confluence of Technologies
Evolution of Analytics
Data Strategy for….
Clouds?
Streams?
Lakes?
Big Data Supply Chains are Evolving
155
Challenges:
• Transactional
• Time phased data
Structured
Data
• Social
• Channel
• Customer Service
• Warranty
• Temperature
• RFID
• QR codes
• GPS
• Mapping and GPS
• Video
• Voice
• Digital Images
Unstructured
Data
Sensor
Data
New
Data
Types
Volume
Velocity
Variability
Analytics Maturity
Learning a New Language
Data Types
Supply Chains Don’t Play by the Rules
159
But,
what if
they
could?
Evolution Based on Cultural
Preferences
Case Study: Internet of Things
Micro Demographic Analysis of
Flavor Preference by
Demographics
Evolution of 3-D Printing of Human
Organs
Ultimate Ear
3D Printing
Have You Ever Thought?
Opportunity
at the Intersection
of the Social and Interest Graph(s)
• Newell Rubbermaid
Listening: Newell Rubbermaid
#Future15SB @bwdumars
#Future15SB @bwdumars
Newell Rubbermaid
Listening: Lenovo
0
0
0
0
0
0
0
Canada
-Customer A calls about a blue screen on a Yoga
-Customer B posts on Facebook about his X220’s AC/DC adapter issues
Large Enterprise Client experiences 5 keyboard malfunctions in their latest
shipment. Complaints received through account executive
[Critical Situation]
Brazil
-Customer F submits a service from on
esupport.lenovo.com regarding their
W530 hard drive
Morocco
-Customers G & H comment on their X220’s
electrical issues on Twitter.com
-Customer I called about Yoga screen issues
Australia
-Customer J write a review on
NewEgg.com about AC/DC adapter issues
on X220
-Customer K had an eChat with Lenovo
about Yoga screen issues
China
-Customer L wrote on Weibo about Yoga
screen issues
-Customer M calls about a Tablet 8
battery issues
Voice of Customer Comes in Many
Forms
USA
-Customers C & D write X220 product reviews on
amazon.com and mention issues with AC/DC
adapters
-Customer E posts on forums.lenovo.com that
they are experiencing blue screens on their Yoga
0
0
0
0
0
0
0
Lenovo
- 6 recorded issues about X220’s
AC/DC adapter
- 5 recorded issues about keyboard
issues on X1 Carbon
- 5 recoded issues about Yoga
screen
- 1 recorded issue about W530 hard-
drive
- 1 recorded issue about Tablet 8
battery
One Voice – A Single View of
Perceptual Quality
Wrap-up
• Supply chains are five years away
from learning as we sleep.
Stabilize legacy spending.
• We must learn from the past to
unlearn, and then rethink supply
chain processes. The starting
point is rewiring our brains.
• Value network automation has
great promise: welcome the
Network of Networks.
7 Classes
• Supply Chain Metrics That
Matter
• Building the Customer-
Centric Supply Chain
• The Market-Driven Value
Network Journey
• Making the Digital Pivot
• End-to-End Supply Chain
Orchestration
• Driving Improvement in
Decision Making Through
Supply Chain Planning
• Building Agility Through
Horizontal Processes
About Lora Cecere
• Founder of Supply Chain Insights
• “LinkedIn Influencer”
• Guest blog for Forbes
• Author of 4 books: Bricks Matter (2012), Shaman’s Journal (2014),
Supply Chain Metrics That Matter (2014), Shaman’s Journal (2015)
• Partner at Altimeter Group (leader in open research)
• 7 years of Management Experience leading Analyst Teams at Gartner
and AMR Research
• 8 years Experience in Marketing and Selling Supply Chain Software at Descartes
Systems Group and Manugistics (now JDA)
• 15 Years Leading teams in Manufacturing and Distribution operations for Clorox,
Kraft/General Foods, Nestle/Dreyers Grand Ice Cream and Procter & Gamble.
Contact Information:
• Email: lora.cecere@supplychaininsights.com
• Blog: www.supplychainshaman.com (15,000 pageviews/month)
• Forbes: www.forbes.com/sites/loracecere
• Twitter: twitter.com/lcecere (7,700 followers)
• LinkedIn: www.linkedin.com/in/loracecere (100,000 followers)
• LinkedIn Influencer: www.linkedin.com/today/author/446631
Supply Chain 2030
Supply Chain 2030
Supply Chain 2030
Supply Chain 2030
Supply Chain 2030
Supply Chain 2030
Supply Chain 2030
Supply Chain 2030

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Supply Chain 2030

Editor's Notes

  1. Big Hairy Audacious Goals Business goals/ challenges: Scale the business Increase the number of machines in operation from 900 to 3,000 by 2016 Expand internationally Essentially we had to justify Whitbread’s £60 million acquisition! While transforming the Supply Chain Replace legacy spreadsheet system with new IT system: The legacy system could not pull in data from the coffee stations’ telemetry systems, so all this valuable data was going to waste Our ‘brand guardians’ were effectively spending all their time poring over spreadsheets and manually replenishing stock These processes were not scalable in line with our ambitions We needed to transform other aspects of our supply chain and grow at the same time! Change logistics / warehousing partner Move to direct purchasing Solution ToolsGroup is at the heart of our successful supply chain transformation: System access our telemetry data tap into our machine telemetry data and uses it to calculate replenishment orders for partner sites. The data is used to forecast demand and optimise inventory levels Some of the results (walk through the four figures on the left of the slide): Also point out the new role of Brand Excellence Advisor And we far exceeded our business goals!: Blew away target to have 3,000 machines in place by 2016. We achieved this target in 2013, a full three years ahead of schedule! Moving into new markets – Poland, Ireland and Dubai Launched new CEM-200 "intelligent" coffee station concession Next steps (only if there is time)
  2. Big Hairy Audacious Goals Business goals/ challenges: Scale the business Increase the number of machines in operation from 900 to 3,000 by 2016 Expand internationally Essentially we had to justify Whitbread’s £60 million acquisition! While transforming the Supply Chain Replace legacy spreadsheet system with new IT system: The legacy system could not pull in data from the coffee stations’ telemetry systems, so all this valuable data was going to waste Our ‘brand guardians’ were effectively spending all their time poring over spreadsheets and manually replenishing stock These processes were not scalable in line with our ambitions We needed to transform other aspects of our supply chain and grow at the same time! Change logistics / warehousing partner Move to direct purchasing Solution ToolsGroup is at the heart of our successful supply chain transformation: System access our telemetry data tap into our machine telemetry data and uses it to calculate replenishment orders for partner sites. The data is used to forecast demand and optimise inventory levels Some of the results (walk through the four figures on the left of the slide): Also point out the new role of Brand Excellence Advisor And we far exceeded our business goals!: Blew away target to have 3,000 machines in place by 2016. We achieved this target in 2013, a full three years ahead of schedule! Moving into new markets – Poland, Ireland and Dubai Launched new CEM-200 "intelligent" coffee station concession Next steps (only if there is time)
  3. Synchronize/organize all comments/complains into one voice
  4. Big Hairy Audacious Goals Business goals/ challenges: Scale the business Increase the number of machines in operation from 900 to 3,000 by 2016 Expand internationally Essentially we had to justify Whitbread’s £60 million acquisition! While transforming the Supply Chain Replace legacy spreadsheet system with new IT system: The legacy system could not pull in data from the coffee stations’ telemetry systems, so all this valuable data was going to waste Our ‘brand guardians’ were effectively spending all their time poring over spreadsheets and manually replenishing stock These processes were not scalable in line with our ambitions We needed to transform other aspects of our supply chain and grow at the same time! Change logistics / warehousing partner Move to direct purchasing Solution ToolsGroup is at the heart of our successful supply chain transformation: System access our telemetry data tap into our machine telemetry data and uses it to calculate replenishment orders for partner sites. The data is used to forecast demand and optimise inventory levels Some of the results (walk through the four figures on the left of the slide): Also point out the new role of Brand Excellence Advisor And we far exceeded our business goals!: Blew away target to have 3,000 machines in place by 2016. We achieved this target in 2013, a full three years ahead of schedule! Moving into new markets – Poland, Ireland and Dubai Launched new CEM-200 "intelligent" coffee station concession Next steps (only if there is time)
  5. Synchronize/organize all comments/complains into one voice