Bouw voor de customer journeys van morgen en bereid je commerce platform voor op snelle veranderingen. Guido X Jansen geeft je 5 handvatten om je commerce strategie klaar te stomen voor de nabije toekomst, en bespreekt o.a. Composable Commerce en (B2C én B2B) Marketplaces. Mis niets en blijf je concurrentie voor! Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
How to Sell Acquia DXP, Marketing Cloud, and Drupal Cloud Acquia
Please join Acquia’s product marketing team as they share with partners how to leverage Acquia’s new packages and services opportunities. Diving deeper into how to position and sell Acquia’s DXP, Marketing Cloud, and Drupal Cloud, you will learn:
How to deliver the pitch for each of the clouds
How an integrated demo tells our story
New opportunities for partners, including new services and product capabilities
Arvind Sharma
Global Head - Retail & CPG Vertical Ciklum AG
Arvind has over 20 years of industry experience in leading the delivery of business transformation programs in a digital ecosystem. With strong business engagement and consulting credentials, he creates a climate of collaboration and knowledge sharing, ensuring talent, irrespective of the location, is aligned with business goals and demonstrating exceptional user experience, from conception through to the delivery. He is versatile and proficient at building trust and developing relationships, from field personnel to the C-suite.
Digitalizng MSMEs with Lean Digital Thinking : AatmaNirbhar Bharat & Industry...VSR *
1) Technology Fusion & Modern Cyber System
2) Modern Cyber System New Capabilities
3) Why Digitalize?
4) What to Digitalize?
5) Acquire Digital Mindset with Lean Digital Thinking
6) How to Acquire?
7) How MSMEs can contribute to AatmaNirbhar Bharat
Digital Disruption: Big Bad Wolf or Fairy Godmother?Acquia
Whether you want to call it digital disruption, transformation, evolution or darwinism, everyone is looking to 'go digital' in one way or another. But what does this really mean?
While keeping your organization up-to-date with digital trends is crucial for success and survival, there are a number of threats, requirements and elements to consider before diving into the digital deep end.
This webinar will explore the recent history of digital and how it has evolved the landscape we live and work in today. We will discuss what analysts and consultancy firms are saying about how to position digital within your organization and develop a strategic roadmap.
You will learn:
How to put together a digital framework to guide your strategy
The importance of keeping the customer experience as a top priority
Real world examples of creating and implementing personalized customer experiences on digital platforms
How to Sell Acquia DXP, Marketing Cloud, and Drupal Cloud Acquia
Please join Acquia’s product marketing team as they share with partners how to leverage Acquia’s new packages and services opportunities. Diving deeper into how to position and sell Acquia’s DXP, Marketing Cloud, and Drupal Cloud, you will learn:
How to deliver the pitch for each of the clouds
How an integrated demo tells our story
New opportunities for partners, including new services and product capabilities
Arvind Sharma
Global Head - Retail & CPG Vertical Ciklum AG
Arvind has over 20 years of industry experience in leading the delivery of business transformation programs in a digital ecosystem. With strong business engagement and consulting credentials, he creates a climate of collaboration and knowledge sharing, ensuring talent, irrespective of the location, is aligned with business goals and demonstrating exceptional user experience, from conception through to the delivery. He is versatile and proficient at building trust and developing relationships, from field personnel to the C-suite.
Digitalizng MSMEs with Lean Digital Thinking : AatmaNirbhar Bharat & Industry...VSR *
1) Technology Fusion & Modern Cyber System
2) Modern Cyber System New Capabilities
3) Why Digitalize?
4) What to Digitalize?
5) Acquire Digital Mindset with Lean Digital Thinking
6) How to Acquire?
7) How MSMEs can contribute to AatmaNirbhar Bharat
Digital Disruption: Big Bad Wolf or Fairy Godmother?Acquia
Whether you want to call it digital disruption, transformation, evolution or darwinism, everyone is looking to 'go digital' in one way or another. But what does this really mean?
While keeping your organization up-to-date with digital trends is crucial for success and survival, there are a number of threats, requirements and elements to consider before diving into the digital deep end.
This webinar will explore the recent history of digital and how it has evolved the landscape we live and work in today. We will discuss what analysts and consultancy firms are saying about how to position digital within your organization and develop a strategic roadmap.
You will learn:
How to put together a digital framework to guide your strategy
The importance of keeping the customer experience as a top priority
Real world examples of creating and implementing personalized customer experiences on digital platforms
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Watch the archive:
https://bloorgroup.webex.com/bloorgroup/lsr.php?RCID=1da2b498fc39b8b331a5bbb8dea2660f
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Visit InsideAnlaysis.com for more information.
Company executives in every industry need to be involved in their company's digital transformation. It is imperative that the focus be on improved business outcomes - not just technology implementations.
This is not something to be delegated to IT. Instead c-level execs need to think through how their organization needs to be organized and incented to ensure teams work together to create new value and value delivery systems through these digital transformations.
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Please visit the Horses & Unicorns blog: http://horsesunicorns.blogspot.co.uk/
Going Digital helps you in your digital transformation journey.
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Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
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Webinar Slides from 2/4/16 webinar
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Today, agility, speed and rich features are what distinguish successful B2B e-commerce sites and empower them to deliver an online experience that mirrors what B2B buyers have come to expect from shopping retail websites.
From data management to streamlining key processes to mobile's role, this webinar will cover the tactics and technology online B2B sellers must prioritize to become best-in-class, driving sales and profits.
Hear from Aberdeen Group's Omer Minkara, Newegg's Ross Higgins, Four51's Chip House and Internet Retailer's Don Davis as we explore exactly what must be done to ensure your site is ready for 2016 and beyond.
Questions? Email marketing@four51.com
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PRESENTER
Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive
Keynote presentation from IBM Solutions Connect 2013 covering topics such as changing business world today and how technologies can help organisations cope with this change and move forward.
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Visit InsideAnlaysis.com for more information.
Company executives in every industry need to be involved in their company's digital transformation. It is imperative that the focus be on improved business outcomes - not just technology implementations.
This is not something to be delegated to IT. Instead c-level execs need to think through how their organization needs to be organized and incented to ensure teams work together to create new value and value delivery systems through these digital transformations.
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This story was first told to the British Chamber in Hong Kong in May 2016. It's about a real business that wishes to remain anonymous. It is just a short teaser that begs questions and much more discussion, but it did generate lively Q&A on the day.
Please visit the Horses & Unicorns blog: http://horsesunicorns.blogspot.co.uk/
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
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B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]Four51, Inc.
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Let’s talk about that.
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5. Guido X Jansen
Global Business & Technology Evangelist @ Spryker
● Applied Cognitive Psychologist
● In E-com & CRO since 2008
● Ran 1000+ controlled experiments
● Build several international CRO teams at Ecom merchants
● Did things with Magento
● Won the individual Experimentation Culture Award in 2020
● Host of the CRO.CAFE & Sheeptank Podcasts
gui.do/linkedin
@guido
To give you some context…
9. Number of years it
took for 25% of
the US population
to adopt a new
technology
10 20 30 40 50 years
TELEVISION
TELEPHONE
LIGHT
BULB
COMPUTER
SMARTPHONE
INTERNET
Source: US Census via Wall
Street Journal
Challenge 1: We have to anticipate a world that is changing
exponentially FASTER
12. Sustainability and transparency
will play more important roles as
buying criteria”
The sustainable commerce trend has already begun in B2C,
driven by more sustainable materials, business practices,
shipping, and transparency. This will see a large uptick in B2B,
and IDC expects sustainability/ethics to show up on RFPs.
spryker.com
13. Challenge 5: Most commerce platforms were built for
yesterday’s customer journey
spryker.com
23. Digital Best Practices
− NEVER ENDING PROCESS, not a project
− Prioritize based on CUSTOMER NEEDS
− NEAR-TERM high-impact vs. BIG
innovations
− TIME is your most important KPI
− Build Measure Learn
spryker.com
24. Go for an MVP - not RfP
How not to build
a Minimum
Viable Product
How to build a
Minimum Viable
Product
spryker.com
25. How to do MVP (1/2)
− WHO do we want to prove something to?
− WHAT do we want to prove?
− WHAT are the underlying KPIs to prove success?
− HOW are we going to measure them?
spryker.com
26. Step by step MVP approach…
Start with the top 3
customer journeys
Pick your main
stakeholder
Get Feedback
and learn
Go-Live in
<100 days
Integrate only the needed
systems (be pragmatic)
1
2
3
4
5
6
Repeat
spryker.com
28. New challenges require a new mindset
Dimension
Strategy
Culture
Talent
Technology
User experience
IT Philosophy
Business model
Digital
Innovation
Collaboration
High skill
Cloud, Composable, API
Mission critical
Default to “yes”
Relationship & partner
Traditional
Efficiency
Hierarchy
Low Cost
Legacy
“Who cares?”
Default to “no”
Service & support
spryker.com
32. KPIs in a yesterday’s world - Efficiency & Savings first
− Optimize order to delivery time
− Lower sales and logistic cost
− Find the best location for a new factory
− Lower IT spend
spryker.com
33. Modern KPIs - Innovation speed first
− MARKET SHARE for digital offering
− Customer EXPERIENCE, attractiveness
− SPEED
− Safe vs. Experimental bets
spryker.com
− Attractiveness & RETENTION of digital talent
36. … It’s impossible to imagine a
future… where a customer comes
up and says, ‘Jeff I love Amazon; I
just wish the prices were a little
higher,’ or ‘I love Amazon; I just wish
you’d deliver a little more slowly.’
- Jeff Bezos, Amazon CEO
Focus on: What is NOT going to change…?
37. Market Evolution
1. Analog procurement processes
2. Legacy EDI portals
3. Sales force dominated channels
5. Digital Catalogs for small accounts
4. Responsive spare part shops
spryker.com
38. What used to be exciting isn’t anymore…
- Spare part shop
- EDI processes
- Personalization
- …
2005 2015 2022
Excitement
Commodity
spryker.com
39. Market Evolution
Cloud
Commerce OS
Sell Side Buy Side
Role-based experiences
Social
Apps
Shop
POS
IoT
Voice
Bot
and more
Cloud
Commerce OS
Empowered Customer
5. Subscriptions
4. Commerce of Things
2. Integrated Customer journeys
3. Opex vs. Capex Business Models
1. Consumer-like web & mobile
experiences in B2B
spryker.com
41. Marketplace Models are on the rise
FOOD & BEVERAGES
LEARNING & DEVELOPMENT HEALTH CARE & PHARMA
CONSTRUCTION & RAW MATERIALS
SERVICES TRANSPORTATION & PACKAGING
43. The rise of marketplaces in numbers
$2.67
TRILLION
spent globally on the top 100 online marketplaces in 2020
Source: Gartner Inc, digitalcommerce360, Roland Berger
of Global Online Retail Sales are
accounted for by Marketplace Sales
62%
of the enterprise marketplaces launched will
serve B2B transactions by 2023
70%
Gross Merchandise Value Growth of 100
marketplaces, 2019-20
+29%
Asia USA UK France
REGIONAL MATURITY
Marketplace share in the regional e-commerce
market in %
$50B - $100B+
TOP 100
Size of the Top 100 Marketplaces broken down by
GMV in Billion US-$ in 2020
$1M - $40M $40M - $250M $250M - $1B $1B - $10B $10B - $50B
ON THE RISE
Marketplaces are driving the growth of GMV in Billion
US-$ of the worldwide e-commerce market
2014 2017 2018 2021e
Marketplace Wholesale
44. Marketplace is a logical consequence of an ambitious
and sustainable growth strategy
Fully owned inventory +
direct shipping
Mix of dropship/
marketplace inventory
Pure platforms without any
own inventory
Online-Shop Hybrid Platform
Inventory
Risk
Product choice
Customer
Lifetime
Value
45. Enterprise Marketplace offers benefits for all parties
MARKET-
PLACE
Operator
Operator
+ products & services w/o
inventory increase
+ additional revenue streams
+ harmonization of channels
Customer
Customers
+ transparency
+ products & offers
+ curated offers
Merchant
+ access to new customers
+ operate in standardized
environment
+ Partial outsourcing value chain
+ self-service selling
Merchant
spryker.com
46. The only feature that mattered was
that everyone was there.
Whoever gets the network effect
first, wins.
James Currier
NFX Guild
48. Electronics DIY Wholesale
Transport Manufacturing
Supply Chain
Food
Spryker Marketplace Supports wide range of Industries
Retail
spryker.com
49. Sourceability: disrupting the electronic component supply chain
by the numbers
1B+
Products
$400M
Revenue 2021
$8K
Average Order
4K
Marketplace Merchants
50+
New Merchant
Application per Week
52. Spryker - Fastest growing modern Enterprise platform
People
Customer
Partner
650+ team
in 41
countries
>100% YoY
growth
150+ Global
Enterprise Clients
150+
SI & Technology
Partners
spryker.com
54. Complexity, speed and innovation ask for new
PLATFORMS…
Time-to-Market
Flexibility
Highest
Flexibility
Fastest
Time to Market
Packaged Capabilities
Monolith
Microservices
Fast
Slow
Low
High
spryker.com
56. Enabling customers in sophisticated industries…
Construction
& Tools
Utilities
Groceries,
Food &
Beverages Manufacturing
Pharma &
Medical Tech
Wholesale
Supply
Chain
and more
spryker.com
57. Recognized by Analysts & Customers
“Major player
in B2B
e-commerce”
VISIONARY Strong Performer “Flexible,
future-focused B2B
e-commerce solution”
spryker.com
58. Emerce Live 2022 - Roundtable 2
(R)evolution of Commerce - from Monolithic to
Composable Architecture
X
59. Raffle
Join our Raffle for a chance to win an Apple Watch Series 7
Here is what you need to do:
- Visit our booth
- Scan the QR code
- Fill in and submit your contact details
- Confirm your e-mail address
And that’s it!
We will draw and and contact the winner
at the end of the day.
spryker.com
65. Incorporate new Business Models into Commerce Strategy
Split Order
Operator & Merchant
Dashboards
Operator
Back Office
Offer & Product
Management
Merchant
Portal
Marketplace
Storefront
many more
66. Personalization
By 2025, over 15% of B2B digital commerce interfaces will
provide personalized product and service information/content
based on a buyer’s company size, industry, organizational role,
purchasing history, etc.
Personalized product information”