The key to a successful real estate business is more than just lead generation. It's having a system in place to handle the leads you get -- to incubate and convert them -- and to follow up thoughtfully.
20. Lead Incubation Musts
1. Be responsive.
2. Add value.
3. Make a connection.
4. Ask open-ended questions
-- Go 3 deep
5. Capture as much info as
possible
21. Lead Incubation Strategies
• Website content
• Rethink drip marketing
• Consistent communication
• Respect communication preferences
• Anticipate questions and needs
• Always have a Call To Action
23. Now What?
1. Create affinity
2. Start the conversation
3. Set the appointment
4. Formalize the relationship
5. Consistent review of your Action Plans
24. Service vs. Hospitality
“Service is the technical delivery of a product. Hospitality
is how the delivery of that product makes its recipient feel.
Service is a monologue – we decide how we want to do
things and set our own standards for service. Hospitality,
on the other hand, is a dialogue. [It] requires thoughtful
listening to the other person, and follow-up with a
thoughtful, gracious, appropriate response. It takes both
great service and great hospitality to rise to the top.”
~ Danny Meyer, restaurantuer