Tripple-EM was formed in 1982 with a mission to provide high quality potato chips for the Pakistani market while meeting international ISO standards. It has become the top snack food producer in South Asia and the Middle East, offering potato chips, nuts, and other snacks. The company uses modern facilities and laboratories to ensure product quality and develops new products through testing. However, it faces weaknesses such as less advertising, availability and product positioning compared to major competitors like Lays.

3. CONTENTS
1. Mission Statement
2. Reputation of Organization
3. Introduction
4. Facilities
5. Tripple-Em Products and Varieties
6. Selling Points
7. Product Development Process
8. Swot Analysis

4. MISSION STATEMENT:
Our vision to provide the cooking requirements of the taste buds of the Pakistani
nation and at the same time to support the qualifications, preconditions and
specifications set internationally by the ISO 9001. We start with the crunchy product
of potato chips of high quality under the brand name of “Super Crisp”. No doubt the
name itself is self-explanatory.
Product definition:
We provide high quality potato chips.
Market definition:
We market of fresh crunchy product.
REPUTATION OF ORGANIZATION:
In South Asia and Middle East, Tripple-em ranked first and remained the only
company producing premium quality snack food items. Tripple-em is a recognized
member & affiliated to „Potato Chips/Snack Food Association of America‟ since past
several years.
The company offers a range of snack food items to include Potato Chips,
Nimko Mix, Peanuts, corn and potato based extruded products. Nationwide
availability of the products is made possible by a vast and effective distribution
network.
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5. INTRODUCTION
Back in 1982 a business firm was created with the vision to cater to
the culinary requirements of the taste buds of the Pakistani nation
and at the same time to uphold the qualifications, preconditions and
specifications set internationally by the ISO 9001. We commenced
with the crunchy product of potato chips of high quality under the
brand name of “Super Crisp”. No doubt the name itself is self-
explanatory.
FACILITIES
Tripple-Em was formed with the sole object of smooth, convenient and proficient
flow in the business of food. For this purpose great efforts have been made to ensure
that anyone who tastes our products should really feel „at home‟.
The company maintains a most modern research and test laboratory to ensure the
highest international standards in quality of the products. Quality of raw materials,
efforts and efficiency at Tripple-Em enables us to provide the best of tastiest snack
food items to you.
TRIPPLE-EM PRODUCTS
Some of the products of Tripple-Em are shown below:
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6. SUPER CRISP VARIETIES & UNIQUE SELLING POINTS:
Deep red flesh color & crispy flesh texture
Excellent sweet taste
High yield
Dark-green striped rind
Excellent firmness
Extended planting season
High bricks
Good uniformity of fruit size & shape
PRODUCT DEVELOPMENT PROCESS
Like every other organization tripple –em also worked on the following product
development process and eventually by working on all the steps of the process anew
product by the brand name super crisp was developed which was very much
successful.
WEAKNESSES
The major weaknesses of tripple-em company was the
The product positioning.
Less availability in market with no advertisement.
Entrance of competitors.
Huge market share captured by the strong competitor as in “Lays”.
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7. No significant improvement to upgrade the product, in the mind of the
target customers.
It fails to attract customers mind.
It did not make strategies against its competitors.
MAJOR COMPETITORS
The major prominent competitors of „Super Crisp‟ are:
Lays
Pringles
Slanty
Plain Bakery Chips
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8. SWOT ANALYSIS
We extract the SWOT analysis of the tripple-em organization that where in fact it is
standing in the world.
Strengths Weaknesses
 More Success in short time as  Price shifts in the market due to
compare to other competitors. competition.
 Worldwide distribution network.  Less Advertisement in Current
Media.
 Diverse product range.
 Less availability in rural areas.
 Maintaining International quality.
 Not conveying messages through
the sources of communication.
 Inefficient R&D department
Opportunities Threats
 Large distribution almost in all urban  Threat from Copycats.
areas.
 Low quality (tasteless, Burnt
 Diversification into a range of Energy chips.)
Drinks.
 Already establish competitor
 Introducing new flavors ranges. (LAYS, Pringles)
 Online Marketing of Products.  High Speed of Capturing market
by competitors.
 Expanding their products market
worldwide to capture shares.  Rate of shares is decreasing due to
more competition.
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