This document provides a company profile report on Cadbury for their chocolate brands. It summarizes research conducted on Cadbury's consumer base in Sagar, India. The research examined how people perceive Cadbury brands based on factors like price, quality, advertising, satisfaction, taste, and packaging. It also identified which brands were most preferred among different age groups and analyzed purchasing behaviors. Historical information on Cadbury's dominance in the Indian chocolate market is also provided along with the research methodology, objectives, limitations, SWOT analysis, and suggestions.