This document outlines Cadbury's strategic new product launch of Cadbury Lite, a sugar-free chocolate. It discusses the 4Ps of marketing - product (Cadbury Lite being a sugar-free chocolate), price (prices ranging from Rs. 40 to Rs. 180 depending on weight), place (selling through pharmacies, health stores, and retail outlets), and promotion (using advertisements targeting diabetic children/adults and health magazines/billboards). It also covers segmentation, targeting, positioning, consumer behavior analysis, and a SWOT analysis for the new product launch.
This presentation is based on how to launch a new product focusing on the entire process of market research followed by Segments, recent trends, competitor analysis, SWOT Analysis and more.
This presentation is based on how to launch a new product focusing on the entire process of market research followed by Segments, recent trends, competitor analysis, SWOT Analysis and more.
Launching a new product in a distribution companyAmin Sameni
It's a brief introduction to launch a new product in distribution companies.
To learn more or for any further information you could contact me via my e-mail; aminsameni[at]yahoo[dot]com
Launching A New Food Product Entering An Untapped Market Powerpoint Presentat...SlideTeam
You can download this product from -
https://www.slideteam.net/launching-a-new-food-product-entering-an-untapped-market-powerpoint-presentation-slides.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
A product launch is a systematic and planned effort to introduce a new product to maximize revenue and profit. In the food and beverage industry, bringing a new product to the market can be extremely challenging. With our professionally designed Launching a New Food Product Entering an Untapped Market presentation, any food and beverage company can successfully launch a new product in the untapped market. The PPT begins with a food industry section which can be used to highlight the latest trends and global revenue generation by different food categories. Secondly, the deck caters to a competitive analysis section through which businesses can find their industrys major competitors. Key demographics of the target audience, product launch goals, various risks involved in the launch, and product launch stages are some of the major sections which are covered in this deck. Afterward, companies can successfully promote the product to the target audience and bring their attention to the new product by using online and offline marketing sections. At last, there are a few slides on the survey form and KPI dashboard, which will assist the managers in effectively measuring the success of the new product launch. Get access to this 100 percent editable template now.
Britania Biscuit - A details presentation on various products & its marketing...Armaan Anand
This presentation deals with the marketing front of various Britannia biscuits and is marketability in current indian market. apart from that this presentation also tries to derive customer value proposition by the means of segmentation targeting and positioning. various elements of marketing apart from STP has been used such as USP tag line, competition, pricing comparison in contrast to its competitors and evaluation of the same. other than that primitive marketing strategy of Britannia and advertising along with the 5 M's of advertising in context to Britannia is also explained here.
DISCLAIMER- certain data in this slide has been taken from other materials like dox and slides.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
Here is the ideal Brand plan format that includes the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements. We use both a 20 page PPT slide deck and a plan on a page format
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Colgate is a leader in oral health care products and with this digital strategy, Colgate will continue its success and be a force to compete with. Colgate has a very positive reputation online- with their detailed responses to consumers. Their website is very user-friendly and easy to navigate. The website is replicated successfully on a mobile electronic device - keeping crucial consistency. This digital strategy will take what Colgate has and make it that much better.
Launching a new product in a distribution companyAmin Sameni
It's a brief introduction to launch a new product in distribution companies.
To learn more or for any further information you could contact me via my e-mail; aminsameni[at]yahoo[dot]com
Launching A New Food Product Entering An Untapped Market Powerpoint Presentat...SlideTeam
You can download this product from -
https://www.slideteam.net/launching-a-new-food-product-entering-an-untapped-market-powerpoint-presentation-slides.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
A product launch is a systematic and planned effort to introduce a new product to maximize revenue and profit. In the food and beverage industry, bringing a new product to the market can be extremely challenging. With our professionally designed Launching a New Food Product Entering an Untapped Market presentation, any food and beverage company can successfully launch a new product in the untapped market. The PPT begins with a food industry section which can be used to highlight the latest trends and global revenue generation by different food categories. Secondly, the deck caters to a competitive analysis section through which businesses can find their industrys major competitors. Key demographics of the target audience, product launch goals, various risks involved in the launch, and product launch stages are some of the major sections which are covered in this deck. Afterward, companies can successfully promote the product to the target audience and bring their attention to the new product by using online and offline marketing sections. At last, there are a few slides on the survey form and KPI dashboard, which will assist the managers in effectively measuring the success of the new product launch. Get access to this 100 percent editable template now.
Britania Biscuit - A details presentation on various products & its marketing...Armaan Anand
This presentation deals with the marketing front of various Britannia biscuits and is marketability in current indian market. apart from that this presentation also tries to derive customer value proposition by the means of segmentation targeting and positioning. various elements of marketing apart from STP has been used such as USP tag line, competition, pricing comparison in contrast to its competitors and evaluation of the same. other than that primitive marketing strategy of Britannia and advertising along with the 5 M's of advertising in context to Britannia is also explained here.
DISCLAIMER- certain data in this slide has been taken from other materials like dox and slides.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
Here is the ideal Brand plan format that includes the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements. We use both a 20 page PPT slide deck and a plan on a page format
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Colgate is a leader in oral health care products and with this digital strategy, Colgate will continue its success and be a force to compete with. Colgate has a very positive reputation online- with their detailed responses to consumers. Their website is very user-friendly and easy to navigate. The website is replicated successfully on a mobile electronic device - keeping crucial consistency. This digital strategy will take what Colgate has and make it that much better.
Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer ...Lean Startup Co.
When established companies experiment, you have to figure out how to test ideas without harming your existing brand. Andrew Homeyer, Engineer and Intrapreneur at Rally Software, explains how his team launched a new product under a fresh brand and reached an entirely new customer segment.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
In the 2019 fall semester, I was a student in Professor Scott Hamula's advertising class and was given the opportunity to rebrand any less known/advertised brand. The group that I was a part of chose to rebrand The Original Oatly. Attached below is our final project booklet about our new Advertising Campaign plan for Oatly. This project was a lot of fun and extremely thankful I got to have real life experiences in this class.
Don't mention the S word: A fresh perspective on sugar from The Value EngineersSean Davey
Sugar is the topic FMCG marketers can't seem to avoid at the moment - from World Health Organization and UK SACN reports. to That Sugar Film and Jamie Oliver's Sugar Rush. This short SlideShare gives a bit of context to the current debate, and building on that offers some starter-for-ten questions which brands should be exploring.
PPT on Sudha Ice Cream COMFED (A study on ice cream market in Patna town) Kritika Maskara
To know about the ice cream market in Patna town. To know the competitors of Sudha ice cream, Also to know the strategies of top Ice cream brands in Patna. Some suggestions were also provided to improve the sale of Sudha ice cream in Patna.
CadburyCompany|profile|Mission|Vision|Objectives|BrandBuilding|Competitors|SWOT|ProductProfile|CdburyIndiaProducts|BCG Matrix|MajorAchievements of Cadbury|Conclusion
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5. Promotion
2 Sets of Promotional Advertisement
Focusing Diabetic Children
Old age members with Diabetic issues
Ads involving no celebrities, but with high
Emotional Content.
Health Magazines
Pubic Billboards and Hoardings.
Advertise in Hospitals 3/15/2015 5Sruthi Nair
6. Segmentation
Demographic Basis
Age & Life Cycle
• Diabetic
Children of
any age
• Adults with
Diabetic
Issues
• Health
Conscious
consumers
Gender
• Cadbury Lite
is meant for
all genders
Income
• It is very
reasonable
and
affordable
3/15/2015 6Sruthi Nair
7. • People can give Cadbury Lite as gifts
on many occasions .Gifts
• To create an atmosphere of having
chocolate when they wish.User Status
Behavioral Basis
3/15/2015 7Sruthi Nair
8. Geographic Basis
Phase 3:
Phase 1:
Major Cities
• Bangalore,
Calcutta, Delhi,
Mumbai
Phase 2:
Other
Metropolitan
cities.
• Chandigarh,
Chennai,
Hyderabad,
Jaipur, Surat.
If Phases 1 and 2 go
successfully, we
would go for deeper
presentation into
towns and rural
areas.
3/15/2015 8Sruthi Nair
9. Targeting
Concentrated
FOCUS : According to the 2013 report of the
American Diabetic Association, India is the
worlds fastest growing Diabetic nation with
every 7th person being a diabetic.
APPEAL : India 1st Sugar free commercial
chocolate.
3/15/2015 9Sruthi Nair
11. Consumer Behavior
WHAT : Sugar free chocolate
WHY: Diabetics, Growing concern for health,
economic and reasonable
WHO: All diabetic consumers, Health freaks
HOW: Retail price
WHEN: Multiple purchases based on desire
WHERE: Retail outlets, Pharmacies, Health Stores
3/15/2015 11Sruthi Nair
12. SWOT Analysis
Strengths
Strong Brand Awareness
Effective AD campaigns
Economic and reasonable pricing
Cadbury has huge command over its distribution
network spanning across India.
3/15/2015 12Sruthi Nair
13. Weakness
The pre-conceived mindset that chocolate is
not good for health.
Any setback of raw materials to the
confectionary industry.
3/15/2015 13Sruthi Nair
14. Opportunity
To venture into Liquor chocolates.
Open Chocolate Boutiques across the country.
Get into the ice cream portfolio.
3/15/2015 14Sruthi Nair
15. Threats
Competition from other international brands
like Nestle, Lindt & Sprüngli, Mars Incorporated,
Ferrero SPA and Indian brands like Amul.
3/15/2015 15Sruthi Nair
