Best and Final Report of Gourmet Sweets
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom.
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Complete marketing report on gourmet company, pakistanAbdullah Khosa
Gourmet is the top food retail chain in Lahore, Pakistan, known for quality products and services. It started in 1987 with one outlet and has grown exponentially, now with over 120 branches. Gourmet offers a wide range of bakery products, sweets, dairy, and beverages. Its vision is to meet customer needs by focusing on delivering quality food. Gourmet has experienced over 25% annual growth and plans to expand its branch network further. It aims to be the largest bakery and confectionery company in Lahore and Pakistan through superior customer value, quality products, and innovation.
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet Foods have expanded their business operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies).
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Final Report of Gourmet:
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
The document provides information about Gourmet, a Pakistani food retail chain. It discusses Gourmet's history, mission, vision, products, employee compensation, BCG matrix, and SWOT analysis. It also provides recommendations to help Gourmet expand its market and compete more effectively. The document contains details about Gourmet's founder, locations, number of employees, product portfolio including beverages, bakery items and more. It outlines Gourmet's goals to provide quality products at low prices and meet customer needs.
Gourmet Pakistan is a leading bakery and sweets brand that was founded in 1987. It has since grown to over 120 branches across Pakistan with over 1700 employees. Gourmet offers a wide range of bakery products like bread, buns, and cakes as well as sweets and dairy products. It has achieved strong growth of over 25% annually through its focus on quality products and reasonable prices. However, it needs to improve promotion efforts and address weaknesses like limited parking availability to sustain its market leadership.
Gourmet is a Pakistani food company that began as a small shop in Lahore. It produces a variety of products including beverages, bakery items, desserts, and more. The presentation focuses on Gourmet's beverage line and marketing strategy. Gourmet aims to provide quality products at affordable prices. It targets all socioeconomic classes and competes with larger companies like Pepsi through competitive pricing and expanding distribution across Pakistan. The company continues to grow its market share through price and quality positioning relative to competitors.
Gourmet is a leading provider of bakery and confectionary products in Lahore with a mission to provide quality products at low prices. Its objectives are to build profitable customer relationships, provide products to increase its markets, and become a leader in its industry. A strength is its strong brand name in Lahore, though it lacks proper promotion and parking. Opportunities include expanding to new cities and markets through home delivery and e-shopping. Threats include changing consumer preferences and lack of new technology and products.
Complete marketing report on gourmet company, pakistanAbdullah Khosa
Gourmet is the top food retail chain in Lahore, Pakistan, known for quality products and services. It started in 1987 with one outlet and has grown exponentially, now with over 120 branches. Gourmet offers a wide range of bakery products, sweets, dairy, and beverages. Its vision is to meet customer needs by focusing on delivering quality food. Gourmet has experienced over 25% annual growth and plans to expand its branch network further. It aims to be the largest bakery and confectionery company in Lahore and Pakistan through superior customer value, quality products, and innovation.
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet Foods have expanded their business operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies).
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Final Report of Gourmet:
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
The document provides information about Gourmet, a Pakistani food retail chain. It discusses Gourmet's history, mission, vision, products, employee compensation, BCG matrix, and SWOT analysis. It also provides recommendations to help Gourmet expand its market and compete more effectively. The document contains details about Gourmet's founder, locations, number of employees, product portfolio including beverages, bakery items and more. It outlines Gourmet's goals to provide quality products at low prices and meet customer needs.
Gourmet Pakistan is a leading bakery and sweets brand that was founded in 1987. It has since grown to over 120 branches across Pakistan with over 1700 employees. Gourmet offers a wide range of bakery products like bread, buns, and cakes as well as sweets and dairy products. It has achieved strong growth of over 25% annually through its focus on quality products and reasonable prices. However, it needs to improve promotion efforts and address weaknesses like limited parking availability to sustain its market leadership.
Gourmet is a Pakistani food company that began as a small shop in Lahore. It produces a variety of products including beverages, bakery items, desserts, and more. The presentation focuses on Gourmet's beverage line and marketing strategy. Gourmet aims to provide quality products at affordable prices. It targets all socioeconomic classes and competes with larger companies like Pepsi through competitive pricing and expanding distribution across Pakistan. The company continues to grow its market share through price and quality positioning relative to competitors.
Gourmet is a leading provider of bakery and confectionary products in Lahore with a mission to provide quality products at low prices. Its objectives are to build profitable customer relationships, provide products to increase its markets, and become a leader in its industry. A strength is its strong brand name in Lahore, though it lacks proper promotion and parking. Opportunities include expanding to new cities and markets through home delivery and e-shopping. Threats include changing consumer preferences and lack of new technology and products.
Group project members include Adnan-Ali, Kamran-Khan, Syed-Saqlan, and Shahzad Kaleem-Yousaf. Gourmet was founded in 1987 in Lahore, Pakistan and is now the largest food retail chain in the country. It produces bakery items, sweets, beverages, and other products. The company aims to provide quality products at low prices and become the leading health and wellness brand nationally. Strategic goals include expanding to other cities, increasing market share and profits through quality and prices. Competitors include Pepsi and Coca-Cola. The target market is Punjab and positioning focuses on superior quality and taste.
Business policy and strategy project on gourmet by muhammad talhaMuhammad Talha
This document provides an outline for a presentation on the history and operations of Gourmet, a Pakistani food company. It discusses Gourmet's various strategic business units including bakery, water, beverages, catering, pharmacy, restaurants, and others. For the restaurant SBU specifically, it covers the competitive environment, strategies around cost leadership, differentiation and focus. It also includes a BCG matrix for Gourmet restaurants. Overall, the document presents an overview of Gourmet as a company and analyzes strategies and performance within some of its key business segments.
The document analyzes the beverage industry and Gourmet's position within it. Gourmet offers a variety of bakery and dairy products, as well as beverages including cola, lemon, orange, apple, and diet options. Its promotional strategies include attractive labeling, strong branding, and varied packaging. Gourmet aims to expand its business geographically while maintaining competitive prices and a well-managed supply chain. Its main competitors are Pepsi and Coke, who together control over 95% of the Pakistani beverage market, presenting both challenges and opportunities for Gourmet to continue capturing market share.
This document discusses competitive strategy and outlines Gourmet's approach. It notes that Gourmet differentiates itself through high quality products and services at reasonable costs. It also keeps costs low, pursuing a cost leadership strategy. Gourmet focuses on expanding its business into new areas like catering for events while maintaining competitive advantages through quality and price. The document analyzes Gourmet's strategies of differentiation, low cost, and focus to compete effectively in the industry.
This document provides an overview of the marketing strategies and operations of National Foods Limited (NFL), a leading Pakistani food company. It discusses NFL's history, vision, product lines, marketing strategies, marketing mix, external and internal environment analysis using SWOT and BCG matrices, main competitor analysis, and advertising campaigns. The document aims to analyze NFL's business and identify opportunities to strengthen its competitive position in the Pakistani market.
Shan Foods is a rapidly growing food company present in over 50 countries. It started 25 years ago from a single small room and has grown to become one of the largest exporters of premium quality packaged spices, recipe mixes, pickles, and desserts. Shan Foods is dedicated to ensuring consistent products through well-equipped production techniques and works with quality suppliers to diligently select the best quality spices.
This document provides an overview of Gourmet Foods & Bakers, a Pakistani food and beverage company. It discusses the company's history, founding in 1987, mission to provide quality affordable food, vision of maintaining prices amid inflation. The company has over 836 stores and produces bakery items, dairy products, beverages and more through 7 production units. It prides itself on maintaining quality and freshness through its supply chain network and cold chain distribution system. The document also outlines Gourmet's product, promotion, competitive and information strategies.
This document provides a summary of a marketing analysis project presented by four students at Superior University Lahore on Engro Foods. It includes an introduction, table of contents, acknowledgements, history and background of Engro Foods, their vision, mission and core values. It also summarizes Engro's diversified business portfolio, their brands, business segments targeted, sales setup, departments, production process, and concludes with interviews conducted and references. The document analyzes Engro Foods' market performance and strategies.
National Foods began in 1970 as a spice company in Pakistan and has since expanded to become a multinational food company with subsidiaries in Dubai, Canada, and the UK. It produces a wide variety of products including masalas, pickles, frozen meals, ketchup, jams, rice, snacks, and desserts. National Foods pursues aggressive marketing strategies through advertising, sales promotion, and a retail network of over 50,000 shops across Pakistan. While it competes with major brands like Shan Foods and Mehran Foods, National Foods has gained an edge in most areas of the food industry in Pakistan and internationally.
The document is a marketing report submitted by a group of students to their professor. It includes the following sections:
1. An introduction and vision statement for National Foods, a food company aiming to reach Rs. 50 billion by 2020.
2. Details about the group submitting the report and an outline of the report's contents.
3. A company profile providing background on National Foods, including its product range, market coverage, and focus on developing products aligned with changing lifestyles.
4. Sections on planning strategy and goals, product development, SWOT analysis, product mix, brand identity, selection of brand, promotional strategies, distribution, and analysis/critical review.
1) K&N's is a leading poultry producer in Pakistan established in 1964 with a vision to provide better nutrition through chicken production and processing.
2) K&N's has a market share of around 70% in ready-to-cook foods and uses various marketing strategies like impulse purchases and distribution channels to supermarkets and own stores.
3) Promotional strategies include advertisements targeting different groups, sales promotions, and maintaining competitive prices through strategies like quantity discounts and freight absorption.
Visited National Foods Ltd to make a report for Mangement course. where we met Abdul Munam who gave us every possible ans which we needed. I must say as we studied NFL, there are running a wonderfull corporation, they know their responsibility not only to make revenue but also social and moral responsibility.
1. Mehran Spice & Food Industries is a leading Pakistani spice and food company established in 1975. It produces a wide range of spices, rice, pickles, and other food products.
2. Mehran's past advertising themes have focused on family gatherings and promoting their products for family meals. Recent ads featured a housewife serving meals prepared with Mehran spices to her happy, healthy family.
3. Mehran faces competition from other major Pakistani brands like National Foods and Shan Foods. It needs to improve its distribution system and address negative customer perceptions regarding its lack of advertising and positioning.
Ismail Industries Ltd is the largest manufacturer and exporter of confectionery products in Pakistan. It has 4 divisions: CandyLand (confectionery), Bisconni (biscuits), AstroPack (packaging films), and SnackCity (snacks). CandyLand is one of Pakistan's leading confectionery companies, exporting to over 30 countries. It has over 3,500 employees and aims to be the top choice for customers through quality products and innovation.
Shaan Foods is a leading Pakistani manufacturer and exporter of packaged spices. The document provides an analysis of Shaan Foods including its history, products, target market, competitors like National Foods, and marketing strategies. It also includes a SWOT analysis, identifying strengths such as a variety of product lines and weaknesses like limited marketing campaigns. The analysis shows Shaan Foods has opportunities for international expansion while facing threats from competitors with stronger local distribution.
The objective was to visit any well reputable, large scale organization and Analyze the HRM functions on these lines; Recruitment, Selection, Training, Appraisal, and Compensation. For the purpose, we have chosen National Foods.
This document summarizes the inventory management and supply chain processes of Shan Foods Pvt Ltd, a leading spice manufacturer in Pakistan. Shan Foods manages inventories of both finished goods and packaging materials using separate MRP systems. They have in-house warehouses located in major cities and over 150 vendors to ensure availability. Shan Foods implements just-in-time inventory management and material requirements planning to reduce costs and fulfill customer demand efficiently using forecasting and production scheduling. Their inventory management system tracks key metrics to optimize inventory levels and minimize related costs.
McDonald's has a complex global supply chain to efficiently provide quality food ingredients and products to its over 34,000 restaurants worldwide. It has a large number of direct and indirect suppliers for items like beef patties, potatoes, onions, coffee, and equipment. McDonald's uses an e-procurement system where franchise restaurants place orders through a digital website that are processed and sent by logistics partners to ensure timely delivery. Their supply chain management aims to deliver affordable, safe food while meeting quality standards.
Amul is launching an ice cream line in Pakistan with unique marketing strategies. It will offer high quality dairy ice creams made from fresh milk without vegetable oils. Amul plans to target all customer segments by distributing affordably priced products nationwide through retailers initially in major cities. Its marketing mix will emphasize product variety, quality packaging and competitive pricing. Promotion efforts will include colorful advertising reminiscent of product designs to link ice cream with happiness. The goal is to capture market share by satisfying customers and gaining a loyal following.
This document provides an overview of the spice industry in Pakistan and details about Shan Foods, a leading spice company.
The key points are:
1. The spice industry in Pakistan is divided into branded and unbranded segments, with the latter controlling 80% of the market. Shan Foods and National Foods are the leading branded players.
2. Shan Foods was founded in 1981 and has grown to operate in 60 countries. It has a wide product portfolio across six categories and a global distribution network primarily through exports.
3. The document discusses the macro factors driving demand for spices in Pakistan and the importance of quality, promotion, and distribution for industry growth. It also provides an organizational overview
Group project members include Adnan-Ali, Kamran-Khan, Syed-Saqlan, and Shahzad Kaleem-Yousaf. Gourmet was founded in 1987 in Lahore, Pakistan and is now the largest food retail chain in the country. It produces bakery items, sweets, beverages, and other products. The company aims to provide quality products at low prices and become the leading health and wellness brand nationally. Strategic goals include expanding to other cities, increasing market share and profits through quality and prices. Competitors include Pepsi and Coca-Cola. The target market is Punjab and positioning focuses on superior quality and taste.
Business policy and strategy project on gourmet by muhammad talhaMuhammad Talha
This document provides an outline for a presentation on the history and operations of Gourmet, a Pakistani food company. It discusses Gourmet's various strategic business units including bakery, water, beverages, catering, pharmacy, restaurants, and others. For the restaurant SBU specifically, it covers the competitive environment, strategies around cost leadership, differentiation and focus. It also includes a BCG matrix for Gourmet restaurants. Overall, the document presents an overview of Gourmet as a company and analyzes strategies and performance within some of its key business segments.
The document analyzes the beverage industry and Gourmet's position within it. Gourmet offers a variety of bakery and dairy products, as well as beverages including cola, lemon, orange, apple, and diet options. Its promotional strategies include attractive labeling, strong branding, and varied packaging. Gourmet aims to expand its business geographically while maintaining competitive prices and a well-managed supply chain. Its main competitors are Pepsi and Coke, who together control over 95% of the Pakistani beverage market, presenting both challenges and opportunities for Gourmet to continue capturing market share.
This document discusses competitive strategy and outlines Gourmet's approach. It notes that Gourmet differentiates itself through high quality products and services at reasonable costs. It also keeps costs low, pursuing a cost leadership strategy. Gourmet focuses on expanding its business into new areas like catering for events while maintaining competitive advantages through quality and price. The document analyzes Gourmet's strategies of differentiation, low cost, and focus to compete effectively in the industry.
This document provides an overview of the marketing strategies and operations of National Foods Limited (NFL), a leading Pakistani food company. It discusses NFL's history, vision, product lines, marketing strategies, marketing mix, external and internal environment analysis using SWOT and BCG matrices, main competitor analysis, and advertising campaigns. The document aims to analyze NFL's business and identify opportunities to strengthen its competitive position in the Pakistani market.
Shan Foods is a rapidly growing food company present in over 50 countries. It started 25 years ago from a single small room and has grown to become one of the largest exporters of premium quality packaged spices, recipe mixes, pickles, and desserts. Shan Foods is dedicated to ensuring consistent products through well-equipped production techniques and works with quality suppliers to diligently select the best quality spices.
This document provides an overview of Gourmet Foods & Bakers, a Pakistani food and beverage company. It discusses the company's history, founding in 1987, mission to provide quality affordable food, vision of maintaining prices amid inflation. The company has over 836 stores and produces bakery items, dairy products, beverages and more through 7 production units. It prides itself on maintaining quality and freshness through its supply chain network and cold chain distribution system. The document also outlines Gourmet's product, promotion, competitive and information strategies.
This document provides a summary of a marketing analysis project presented by four students at Superior University Lahore on Engro Foods. It includes an introduction, table of contents, acknowledgements, history and background of Engro Foods, their vision, mission and core values. It also summarizes Engro's diversified business portfolio, their brands, business segments targeted, sales setup, departments, production process, and concludes with interviews conducted and references. The document analyzes Engro Foods' market performance and strategies.
National Foods began in 1970 as a spice company in Pakistan and has since expanded to become a multinational food company with subsidiaries in Dubai, Canada, and the UK. It produces a wide variety of products including masalas, pickles, frozen meals, ketchup, jams, rice, snacks, and desserts. National Foods pursues aggressive marketing strategies through advertising, sales promotion, and a retail network of over 50,000 shops across Pakistan. While it competes with major brands like Shan Foods and Mehran Foods, National Foods has gained an edge in most areas of the food industry in Pakistan and internationally.
The document is a marketing report submitted by a group of students to their professor. It includes the following sections:
1. An introduction and vision statement for National Foods, a food company aiming to reach Rs. 50 billion by 2020.
2. Details about the group submitting the report and an outline of the report's contents.
3. A company profile providing background on National Foods, including its product range, market coverage, and focus on developing products aligned with changing lifestyles.
4. Sections on planning strategy and goals, product development, SWOT analysis, product mix, brand identity, selection of brand, promotional strategies, distribution, and analysis/critical review.
1) K&N's is a leading poultry producer in Pakistan established in 1964 with a vision to provide better nutrition through chicken production and processing.
2) K&N's has a market share of around 70% in ready-to-cook foods and uses various marketing strategies like impulse purchases and distribution channels to supermarkets and own stores.
3) Promotional strategies include advertisements targeting different groups, sales promotions, and maintaining competitive prices through strategies like quantity discounts and freight absorption.
Visited National Foods Ltd to make a report for Mangement course. where we met Abdul Munam who gave us every possible ans which we needed. I must say as we studied NFL, there are running a wonderfull corporation, they know their responsibility not only to make revenue but also social and moral responsibility.
1. Mehran Spice & Food Industries is a leading Pakistani spice and food company established in 1975. It produces a wide range of spices, rice, pickles, and other food products.
2. Mehran's past advertising themes have focused on family gatherings and promoting their products for family meals. Recent ads featured a housewife serving meals prepared with Mehran spices to her happy, healthy family.
3. Mehran faces competition from other major Pakistani brands like National Foods and Shan Foods. It needs to improve its distribution system and address negative customer perceptions regarding its lack of advertising and positioning.
Ismail Industries Ltd is the largest manufacturer and exporter of confectionery products in Pakistan. It has 4 divisions: CandyLand (confectionery), Bisconni (biscuits), AstroPack (packaging films), and SnackCity (snacks). CandyLand is one of Pakistan's leading confectionery companies, exporting to over 30 countries. It has over 3,500 employees and aims to be the top choice for customers through quality products and innovation.
Shaan Foods is a leading Pakistani manufacturer and exporter of packaged spices. The document provides an analysis of Shaan Foods including its history, products, target market, competitors like National Foods, and marketing strategies. It also includes a SWOT analysis, identifying strengths such as a variety of product lines and weaknesses like limited marketing campaigns. The analysis shows Shaan Foods has opportunities for international expansion while facing threats from competitors with stronger local distribution.
The objective was to visit any well reputable, large scale organization and Analyze the HRM functions on these lines; Recruitment, Selection, Training, Appraisal, and Compensation. For the purpose, we have chosen National Foods.
This document summarizes the inventory management and supply chain processes of Shan Foods Pvt Ltd, a leading spice manufacturer in Pakistan. Shan Foods manages inventories of both finished goods and packaging materials using separate MRP systems. They have in-house warehouses located in major cities and over 150 vendors to ensure availability. Shan Foods implements just-in-time inventory management and material requirements planning to reduce costs and fulfill customer demand efficiently using forecasting and production scheduling. Their inventory management system tracks key metrics to optimize inventory levels and minimize related costs.
McDonald's has a complex global supply chain to efficiently provide quality food ingredients and products to its over 34,000 restaurants worldwide. It has a large number of direct and indirect suppliers for items like beef patties, potatoes, onions, coffee, and equipment. McDonald's uses an e-procurement system where franchise restaurants place orders through a digital website that are processed and sent by logistics partners to ensure timely delivery. Their supply chain management aims to deliver affordable, safe food while meeting quality standards.
Amul is launching an ice cream line in Pakistan with unique marketing strategies. It will offer high quality dairy ice creams made from fresh milk without vegetable oils. Amul plans to target all customer segments by distributing affordably priced products nationwide through retailers initially in major cities. Its marketing mix will emphasize product variety, quality packaging and competitive pricing. Promotion efforts will include colorful advertising reminiscent of product designs to link ice cream with happiness. The goal is to capture market share by satisfying customers and gaining a loyal following.
This document provides an overview of the spice industry in Pakistan and details about Shan Foods, a leading spice company.
The key points are:
1. The spice industry in Pakistan is divided into branded and unbranded segments, with the latter controlling 80% of the market. Shan Foods and National Foods are the leading branded players.
2. Shan Foods was founded in 1981 and has grown to operate in 60 countries. It has a wide product portfolio across six categories and a global distribution network primarily through exports.
3. The document discusses the macro factors driving demand for spices in Pakistan and the importance of quality, promotion, and distribution for industry growth. It also provides an organizational overview
The document is a report on the strategic management of the fast food industry in Pakistan. It provides an overview of the fast food industry in Pakistan, discussing its growth and structure. It then analyzes the external factors, competitive forces, and opportunities/threats to the industry using Porter's five forces model. The conclusion states that the fast food industry in Pakistan is growing continuously and will depend on innovation, value, and competitive strategies in the coming years.
Organisation Study on Britannia IndustriesAnkeshkumar78
The document provides an overview of the global and Indian food processing industry. It discusses that food processing is a $7 trillion global industry led by companies producing drinks, snacks, and restaurant chains. In India, only 2% of agricultural production is processed compared to 90% in the US and 40% in China. However, India's food processing sector is the 5th largest globally in exports, production and consumption. The Indian market is growing rapidly, valued at $1.3 billion currently and expected to triple its organic food market by 2020. Key players discussed include Nestle, Parle Agro, and Amul. PEST analysis identifies political, economic, social and technological factors influencing the fast food industry globally and in India.
This document provides an overview and index for a guide about the food industry and food imports in India. It includes sections on retail in India, the Indian food industry, distribution channels, pricing, labeling norms, food laws, import documentation, and data interpretation. It also discusses the economic segments in India, drivers and opportunities in the food industry, evolution of retail formats, main players in the industry, product mix, status and trends of imported food, distribution channels for imports, pricing considerations, and key food laws and regulations. Specific data on pasta and olive oil imports to India is also presented.
This document provides an overview of the food and beverages industry including trends, Porter's five forces analysis, and a PESTEL analysis. It discusses how the industry has grown due to liberalization of the economy and changing consumer preferences. The document analyzes competition in the industry, power of suppliers and buyers, potential for new entrants, and threats from substitutes. It also outlines various political, economic, social and technological factors impacting the industry like regulations, labor costs, health trends and dietary habits.
Pilot Study_FMCG_Project_Revive_M_industries Pvt LtdJyothy Krishnan
This document contains a summary of a pilot study conducted for M Industries Pvt Ltd. The study was conducted over 12 weeks in multiple phases to assess various aspects of the company such as its employees, distribution network, products, brand, CSR activities, and the promoter Dr. John Kurien. Primary and secondary research was conducted including focus groups and interviews with internal and external stakeholders. The first two phases focused on understanding employee and distributor perspectives. Further phases were to develop insights on new product development, brand promotion, CSR initiatives, and strategies for the promoter. The summary outlines the research methodology and timelines to provide a high-level overview of the objectives, approach, and expected outcomes of the pilot study.
TASTE TWISTER is a new company that will provide ice cream, baked goods like cakes, shakes and sandwiches with a focus on tasty, nutritious and hygienic food. It will compete with larger competitors like Natural Ice Cream Parlor and Amul as well as smaller local stores. TASTE TWISTER aims to differentiate itself through superior ingredients, specialty items and unique flavors. A market survey found that offering multiple food products will be a strength that attracts customers. The company faces weaknesses in overcoming perceptions of unhealthy healthy food and business expenses of expansion. The overall vision is to create a unique chain of retail stores across India to meet societal demand for appetizing food products with different tastes and
An article for World Food Day article writing competition arranged by ESA, HSTU.
This is not a master piece, Uploading it here for you, just to get an idea about the topic.
Thank you.
Study of customer satisfaction for selected milk products at Desi Farms , PuneDurgeshRaje1
The document discusses the dairy industry in India. It provides background on the growth of the dairy industry in India, noting that India is now the largest producer of milk in the world. It discusses the key players in the formal and informal dairy sectors. The formal sector is dominated by cooperatives, while the informal sector consists of village milk vendors. It also discusses factors affecting competitiveness in the dairy industry, including demand conditions, market structure, factor conditions, and the role of government. Overall, the document provides a comprehensive overview of the dairy industry in India, its history, current structure, challenges and opportunities for further growth.
The Indian Dairy Food market is comprised of various national and multinational players that specialize in developing various value-added dairy products. The market for dairy products in the India is changing at a brisk rate.
In the post-white revolution, Indian dairy industry has shown constant growth in milk production as well as in per capita milk availability.
World milk production - Increased by 50 % during the last 3 decades.
482 million tones in 1982 to 852 million tones in 2020.
We live in a country which is not only the largest consumer of milk in the world but which also produces about 200 million tonnes of milk every year! Thus, the dairy farming business is gaining prominence in today’s world.
The issues for future approach to Dairy Development should be:
Market oriented activities with a fair pricing policy.
Strengthening of farmers' organisations and gearing support programmes towards small
holder production systems.
A supportive environment for the introduction of small scale milk processing where applicable to give the producer access to a wider share of the market.
To create new and strengthen existing networks for the exchange of information, experience and training facilities.
India ranks first among the world’s milk producing nations since 1998 and has the largest bovine population in the world.
Milk production in India during the period 1950-51 to 2017-18, has increased from 17 million tonnes (MT) to 176.4 MT as compared to 165.4 MT during 2016-17 recording a growth of 6.65%. FAO reported 1.46% increase in world milk production from 800.2 MT in 2016 to 811.9 MT in 2017.
This represents sustained growth in the availability of milk and milk products for our growing population.
Trends of milk production and value added product by the cooperative and organized private sector in India.
Dairying has become an important secondary source of income for millions of rural families.
Of total milk production in India about 4.8 percent milk is either consumed at the producer level or non producer in rural area. The balance 52 percent of milk is marketable surplus available for sale to consumers in urban areas.
Out of marketable surplus it estimated that 40 percent of the milk sold is handled by a organised sector.
The Indian dairy market reached value of nearly INR 6,911 Billion in 2016, growing at a CAGR of 13% during 2010-2016. Some of the major factors driving the growth of the Indian dairy market are rising working-population, increasing disposable incomes and health consciousness among the consumers. Additionally, the government is also taking active participation in advancing and promoting dairy farming practices to promote the production and quality of milk.
55 Most Profitable Micro, Small, Medium Scale Food Processing (Processed Food...Ajjay Kumar Gupta
Food processing is a way or technique that is used to convert raw foods into well-cooked and well preserved eatables for both humans and animals. Food processing uses raw, clean, harvested crops or slaughtered and butchered animals and turns these into food products for daily consumption. A number of products are nutritious, easy to cook and have a long shelf life. They are packed in an attractive manner and are highly marketable.
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This document is a project report submitted for a Master's in Business Administration program. It provides an overview of market research, retailer surveys, and sales promotions conducted for Gits Food Products Pvt. Ltd. The report includes an executive summary, introduction to the food processing industry and company profile, research methodology, data analysis and findings from retailer and consumer surveys, limitations, conclusions, and recommendations.
This document provides an introduction and overview of the Parisons Group, a leading business group in Kerala, India. The summary is as follows:
[1] The Parisons Group started as a trading outlet in 1982 and has since expanded to include wheat flour milling and edible oil refining operations across multiple locations in Kerala.
[2] The group is led by Managing Director Mr. N. K. Mohammed Ali and focuses on wheat products and edible oils. It owns several flour mills and is the largest producer of these food commodities in South India.
[3] The document outlines the objectives, mission, vision and organizational structure of the Parisons Group and provides details on its wheat products
This document provides an introduction and profile of the Parisons Group organization. It discusses that the Parisons Group started as a trading outlet in 1982 and has since expanded to include multiple manufacturing units with a total daily wheat flour milling capacity of 600 MT and edible oil refining capacity of 380 MT. The group is led by Managing Director Mr. N. K. Mohammed Ali and his brothers and has become a major presence in the agribusiness industry in South India, producing and distributing wheat flour and edible oils on a large scale. The document outlines the objectives of the study which include analyzing the various departments, current industry status, organization status and prospects, and management-worker relationships within the organization.
The document provides an overview of the dairy industry in Bangladesh and India. It discusses Bangladesh's dairy industry including production challenges like poor feed/fodder, animal breeding and health issues. It also outlines India's large and successful dairy cooperative system managed through state federations. The dairy industries in both countries are analyzed using the STEEPLED framework which examines political, economic, social, technological and other macroenvironmental factors influencing industry.
1. Nirala Sweet Pakistan is a confectionery company that was founded in 1948 and has since expanded to over 20 shops in 6 cities across Pakistan and abroad.
2. The company aims to become a globally recognized brand known for its unique products. Its mission is to provide excellent quality and innovative products while expanding its sales recognition.
3. Nirala faces competition from other confectionery companies in Pakistan. It has a centralized organizational structure and aims to utilize its strengths such as product variety and quality standards to gain a competitive advantage in the market.
This document discusses several socio-cultural factors that influence the business decisions of Alliance Marketing International, a newly established marketing company in Nepal. It describes how changing consumer preferences, demographics, cultural differences between ethnic groups, political instability, and religious practices impact the types of products the company imports and markets in Nepal. Specifically, it provides details on several products, like Napoli pasta and Malee Juice, that are tailored to local consumer preferences around sugar, vegetarianism, and language.
This document provides an overview of the packaged wheat flour market in India. Some key points:
- The packaged wheat flour market in India is growing rapidly at a CAGR of 19% and may double in size by the end of the decade, disrupting traditional local flour mills. Branded packaged wheat flour offers better quality and convenience.
- The market is dominated by a few national brands and many regional/private label brands. The urban market accounts for over 90% of sales currently. North Central India has the largest share at 44% of the national market.
- Factors like increasing women in the workforce and preferences for convenience are expected to further increase demand for packaged wheat flour. Innovation in packaging
Fruit & Vegetable retail in India is gradually transforming with organized players revisiting their business model at every step of the value chain from farm to fork, in order to restructure it. They are reinventing their distribution and marketing strategies, and also testing newer retail
formats and practices that may lead to fresh growth channels.
Farm2Kitchen is India's leading provider of organic foods and is expanding it's retail presence across India in 2014-15.
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Gourmet Sweets Baker - Final Report - Marketing - 2017
1. Introduction:-
The word gourmet is from the French term, defined as "refined
and uncontrolled love of good food". Gourmet is an industry classification for
high-quality premium foods in the United States. Gourmet may describe a class
of restaurant, cuisine, meal or ingredient of high quality, of special presentation,
or high sophistication. Gourmet food is characterized by high quality, accurate
preparation, and artistic presentation. This name “gourmet” was suggested by his
daughter who is living in America.
“Gourmet Bakers and Sweets” is the largest food retail chain of Lahore. It is
based in Lahore, the second largest city of Pakistan known for its traditional
foods and passion for eating. It was started with a single outlet in Ichra in 1987
by Mr. Muhammad Nawaz Chathha, in the begging they did not get good
response which resulted in shut down. He again started in 1992 at different place
at Muslim town, and Gourmet did not look back since then. Now with its 5
production units, 2 restaurants and 88 sales outlets, gourmet outreaches to a
huge population for their food needs. Mr. Chathha the founder of Gourmet stared
his business with 20 million rupees. He is holding the position of Managing
Director of the company. He was serving in Shezan Bakers as a General Manager
and later on he decided to make his own bakery. He started his business through
getting employees from Shehzan bakers in the beginning.
Gourmet produces a wide variety of bakery items, sweets and dairy products
and offers high quality services in their restaurants. Gourmet has introduced
many new items in bakery products categories which were previously not in the
market of Lahore. Gourmet stresses hard on quality and taste of their products
and making them affordable for their customers at the best prices in the market.
2. The company has shown an explosive annual growth of more than 25% till 2006
in its business since this unique business was started in 1992. Recently gourmet
shows 65% of annual growth in its business from 2006 to 2009. With his
commitment and strenuous effort to provide the consumers with best quality
food products in a convenient and unmatched displaying manner, Gourmet has
become a success story of business growth in Pakistan. At the moment Gourmet
has more than 4500 employees working in the organization.
Mission statement:-
“Our mission is to provide quality products at lowest prices”
Vision:-
“Leader of quality juice providers in the region by offering products enjoyed in
every home. This will be achieved from the dedication of each employee in
conjunction with supportive participation from management at all levels.”
Gourmet Dairies is another step forward to
provide its consumer with wholesome milk and milk
products. This is also a sort of backward integration
for the provision of dairy raw materials for bakery.
3. Assistant Branch
Supervisor
Store Supervisor
Sales Man
Director
G.M Production
G.M Market
Assistant General Manager
Area Managers
ORGANIZATIONAL/ HIERARCHY CHART OF GOURMET:
Branch
Supervisor
Assistant Branch
Supervisor
Complaint Manager/ Auditor
Purchase Manager
Purchaser
4. Industry analysis: -
The food items industry has been rising constantly at a considerable rate and
the eating habits of people are changing over time with the changing life styles.
With the growing trend of having light snacks with tea in the afternoon and other
readymade snacks for a meal instead of the traditional meals of curry n bread, the
demand and consumption for the products of this industry is growing rapidly.
Apart from that as more people and youngsters are working especially the
women, their daily lives are becoming very fast and they don’t have time to cook
at home. Due to this reason more people are now seeking convenience goods,
which act as a alternative to the traditional meals. Although people are becoming
more aware and more health conscious thus they demand high standards of
quality and hygiene along with a balanced nutrition.
Along with that the trend of celebrating events and having a get-together in the
West is now sweeping our culture as well and more people are now celebrating
many different events such as birthdays, ceremonies, anniversaries, New Year,
Valentine’s Day, Mother’s Day etc as compared to the few events celebrated
earlier such as Eid-ul-Adha, Ramadan, Eid-ul-Fitr, weddings, birthdays and get
to gether. These events boost the sales of this industry as people opt to buy things
from outside instead of cooking themselves.
The trends of dining out have also grown rapidly over the past few years and
that’s the reason why many new companies like Gourmet are entering the
Restaurants market.
The acceptance and need for such products are growing every passing day and it
5. is expected to grow at a higher rate in the future as well which is a very healthy
sign for companies like Gourmet to invest smartly and be in front.
PEST analysis:-
1) Political change= from one party (change of government) to another
Political analysis:-
Political scenario in Pakistan has seen many important changes in recent years.
The political environment directly influences all the industries working in the
country. Similarly the production distribution and use of Gourmet’s products are
subject to some federal laws, such as the Food and Drug Act. The businesses are
subject to the Government stability in the countries as the businesses are directly
subjected to the taxation policy of the country they are operating. They also have
to comply with federal, state and local environmental laws and regulations.
According to the Global Competitiveness Report 2010-2011, Pakistan ranks
poorly in terms of domestic commerce measures: business sophistication, goods
market efficiency as well as property rights protection. Pakistan ranks lowest
when compared to other Asian countries including India, Indonesia, Thailand,
Malaysia and China. As shown in Table 1, Pakistan ranks 46 out of 139 countries
in terms of business cluster development compared with India at 29 and China at
17.
Table 1: Business Sophistication9
Countries Cluster
Developme
nt.
Local
Supplier
Quantity
Local
Supplier
Quality
Pakistan 46 87 95
6. India 29 7 60
Indonesia 24 43 61
Thailand 34 26 43
Malaysia 15 29 37
China 17 19 54
According to the prices above, a small office space of 12 x 38 square feet is rented
out for between PKR 29,640 (minimum) to PKR 91,200 (maximum) in
Islamabad. The productivity of a city and employment generation needs more
entertainment, hotels, shopping areas and offices in large complexes, but no
space has been provided for large complexes to develop. Trading policies are the
long run hurdles that cannot be resolved in near future.
The Pakistan Pure Food Laws (PFL) of 1963 is the basis of the existing trade-
related food quality and safety legislative framework. These laws cover 104 food
items falling under nine broad categories: milk and milk products, edible oils and
fat products, beverages, food grains and cereals, starchy food, spices and
condiments, sweetening agents, fruits and vegetables and miscellaneous food
products. The regulations address purity issues in raw food and as well as
additives, food preservatives, food and synthetic colors, antioxidants, and heavy
metals. All these improvements will help Gourmet baker to enter in new markets
which are conscious about traditional food items and also with security measures
such as Sharjah, Dubai and other Middle East countries.
TAX MEASURES 2010-11
Existing system of General Sales Tax would be reformed to eliminate multiple tax
rates and replace it with a single lower rate of 15%.
The reformed GST will not apply on health, education and food items consumed
by the poor. The GST will not apply to turnover less than Rs. 7.5 million per year
7. whereas the current threshold is Rs 5 million per year and would be automated
thus reducing possibilities of corruption and refund delay.
Above situation analysis of taxation structure for 2010-11 shows some mixed
trends for the future prospectus of gourmet baker of Pakistan. Increase in
exemptions for income tax will increase the buying potential of gourmet
customer and will stabilize the employee the gourmet baker by strengthen there
economical conditions. In the mean while increase in GST and Surcharges on
electricity consumption will lower down the sales volume of gourmet products
due highly cost of production resulting in high product prices.
Home market lobbying/pressure groups
In Pakistan sugar industry is operated almost in all by some political families and
in food industry sugar is a major raw material. For the sake of fetching good
profits these groups put a strong pressure and prove themselves a strong
lobbying group. Employee union is also an other lobbing group that pushes the
gourmet baker for higher wages that will result in high cost of productions.
Strong transport unions may also create some logistic problems for Gourmet
baker distribution channel.
International pressure groups
India is a leading manufacturer of sweet and bakery items. Low labor costs in
India has enable Indians to get more share in international markets. In the mean
while Indian lobby is strong enough as compare to Pakistan to reach in foreign
markets. Gourmet and many other entrepreneurial needs strong government
assistance and coloration to enter in international markets
8. Wars, conflict & Terrorism
Recent wave of war against terrorism has created a sense of in security in general
public in Pakistan. Shopping trends are decreasing due to suicidal attacks and
people are not willing to come at bazaar as they were in past. This situation has
adversely affected the sales of gourmet baker and sweets.
2) Economic change= For example a recession creating increased activity at
the lower ends of product price ranges. Rate of interest raises depressing
business and causing redundancies and lower spending levels as well as
energy crisis too.
Economic analysis
Despite inhospitable domestic and international environment resulting from the
either the global recession or due to the terrorism acts, Pakistan’s economy grew
by 2 percent in the financial year 2008-09 according to Economic survey 2008-
09. Reports have shown increase in GDP, increase in per capita income and
increase in IT development as well which are positive signs for the industry but
there are some negativities as well. Like all the other companies are subject to the
harvest of the raw material that they use in their soft drink and juice, like corn,
oranges, grapefruit, vegetables etc. – Gourmet also relies heavily on trucks to
move and distribute many of their products, fuel is a very important subject, so
they are subject to the fuel prices. Moreover, there has been a crisis in the
production of sugar in Pakistan, with prices sky rocketing. Another crisis that
Pakistan is dealing is the shortage of electricity. Such economic factors have
resounding impact on such industries and increase the cost of goods.
3) Socio-cultural change=Involves changing attitudes and lifestyles. The
increasing number of women going out to work, for example, led to the need
for time-saving products for the home.
9. Socio-culture analysis
The population of Pakistan is on the rise where as the health consciousness
among the people is also a lot more than it has been in the past. The age
distribution of Pakistan is also very balanced, major portion of its population
consists of youth. Gourmet bakery products, dairy products as well as beverages
and moreover Juices and ice creams are subject to the lifestyle changes as the
awareness of health consciousness is rising in the people now. This has affected
the industry in the positive manner and many new companies are being entered
in the food market, the usage of the food products in the households has
increased a lot. The need for hygienic products and healthy products are in
important in the average day-to-day life. Consumers from the ages 37 to 55 are
also increasingly concerned with nutrition. There is a large population of the age
range known as the baby boomers. Gourmet has to pay a special attention on the
lifestyle changes. Further Income of people is increasing more trends towards
FMCG. Further a major social trend in the rural areas of Pakistan has been a shift
from presenting guests with drinks and bakery products such as lassi towards
such beverages and bakery products. People use bakery products on different
events new born babies, Basant, Shabraat, Eid milad-un-Nabi (s.a.w),
Eid-ul-Fiter, Eid-ul-adha, Weddings, Engagement parties, birthdays,
Father`s day, mother`s day, valentine`s day and get together. All these
situations are calling for new and new opportunities and investors.
4) Technological change=creates opportunities for new products and
product improvements and of course new marketing techniques- the
internet, e-commerce.
Technological analysis
10. Pakistan is considered as developing country. Although it is a nuclear power yet it
lacks behind in other technologies. Technology plays a secondary role in this
industry, as it is not heavily dependent on technological advancements like the
consumer electronics industry, or the software industry. Because bakery and
beverages products are non-tech based in nature, technology in this industry is
therefore limited to function as a catalyst to improve production capacities, speed
of product manufacturing cycles, inventory management. It has to pay attention
to the new distribution techniques as well. Even though one have to take into
account that specialized factors involve a heavy and sustained investment, but
also at the same time if one is able to achieve them, he could generate competitive
advantage. The new technology of internet and television which use special
affects for advertising through media. They make products look attractive and
this help in selling of the products. Due to affective transport facility the company
has achieved great success in distributing its products to all over the country.
SWOT Analysis:
SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Internal
factors, the strengths and weaknesses and external factors, the opportunities and
threats.
The analysis shows Gourmet Baker Pakistan's Strengths, Weaknesses,
Opportunities and Threats. The SWOT analysis will give you a clear picture of the
business environment Gourmet Baker Pakistan is operating in at the present
time.
SWOT Analysis of Gourmet
Strengths:
Research and Development Center:
11. By having a strong R&D center Gourmet is offering a quality product to their
customers. Gourmet is offering a product to their customer in different packing
and according to different occasions.
Well Organized Structure:
Gourmet has a well organized structure. All the departments perform their work
according to the organizational structure. 100% of production at Gourmet is
carried out at automated plants.
Computerized Database System:
Gourmet has an organized database; all the activities are recorded in the
database. Computerized database provides error free center. It is updated on the
regular basis.
Team Work:
All the departments are working as a team such as Quality assurance, Marketing,
MIS, HR and Administration etc. Working as a team increases the efficiency of
the Gourmet.
Low cost:
Keeping costs lower than their competitors and keeping the cost advantages helps
Gourmet Baker Pakistan pass on some of the benefits to consumers.
Supplier relationship:
Supplier relationships are strong at Gourmet Baker Pakistan, which can only be
seen as strength in their overall performance.
Quality:
By applying the various strengths Gourmet offers the product to the customer.
Gourmet never compromise on quality that is why they are able to capture a huge
12. market share. Sweet and other bakery products are prepared with immense care
using traditional and authentic recipes to give unforgettable taste.
Customer Retention:
As Gourmet is offering complete range of sweets, dairy, and bakery products to
their customers with the best quality and taste. Gourmet is able to retain the
customers because of its brand name and worth of the brand. As retaining the
customer is better rather than switching towards the new customers.
Weakness:
Less Financial resources for advertisement:
Gourmet is using less financial resources for advertisement. By using the
appropriate resources they can advertise their product by different tools of
advertisement.
Latest Machinery required increasing the Production Rate:
Latest machinery is the key strength of any organization, but Gourmet lacks in
this point. By using the latest machinery Gourmet can increase the production
rate.
No broadcast media is used:
The term broadcast media covers a wide spectrum of different communication
methods such as TV, radio, newspaper, magazines and many other materials
supplied by the media and press, so more focus should be on broadcast media.
Opportunities:
Gourmet Baker Pakistan could benefit from expanding their online
presence and making more money from online shoppers/internet users.
13. The changes in the way consumers spend and what they buy provides a big
opportunity for Gourmet Baker Pakistan to explore.
Gourmet Baker Pakistan is in good financial position, which is an
opportunity for them to explore in terms of investment in new projects.
Grasping the opportunity to expand the customer base is something
Gourmet Baker Pakistan can aim for, either geographically or through new
products.
Expanding the product/service lines by Gourmet Baker Pakistan could
help them raise sales and increase their product portfolio.
Gourmet Baker Pakistan has a number of highly skilled staff, which is an
opportunity for them to explore as expertise of their staff can help
Gourmet Baker Pakistan to bring the business forward.
Many cities to capture:
One of the most important opportunities is that Gourmet can increase their
target market by capturing other cities which consist of the potential customers.
Brand Worth:
Gourmet is the well recognized brand nationwide and it is also operating
internationally which means the worth of the brand is good in the mind of the
customers. Because of the brand worth Gourmet can come up with the different
market of bakery products.
New market to explore nationwide and internationally:
It is the great opportunity for Gourmet to expand their business and market by
exploring the new markets nationwide and internationally.
14. Threats:
Consumer lifestyle changes could lead to less of a demand for Gourmet
Baker Pakistan products/services.
Tax increases placing additional financial burdens on Gourmet Baker
Pakistan could be a threat.
Change in demographics could threaten Gourmet Baker Pakistan.
The financial burden of increasing interest rates could be a threat to
Gourmet Baker Pakistan.
Increased competition from overseas is another threat to Gourmet Baker
Pakistan as it could lead to lack of interest in their products/services.
Extra competition and new competitors entering the market could
unsteady Gourmet Baker Pakistan and be a threat.
The actions of a competitor could be a major threat against Gourmet Baker
Pakistan, for instance, if they bring in new technology or increase their
workforce to meet demand.
Price wars between competitors, price cuts and so on could damage profits
for Gourmet Baker Pakistan.
A slow economy or financial slowdown could have a major impact on
Gourmet Baker Pakistan business and profits.
The rise and/or fall of the foreign exchange rate could threaten Gourmet
Baker Pakistan with regard to importing and exporting.
Rising costs could be a major downfall for Gourmet Baker Pakistan as it
would eat into profit.
Gourmet Baker Pakistan could be threatened by the growing power
customers have to set the price of their products/services.
Gourmet Baker Pakistan could be threatened by the growing power their
suppliers have to set their prices.
15. Gourmet could be a big threat because it is also offering a sweet Nirala’s taste and
quality could be the restrictive force for other to penetrate.
Change in the consumer preference:
Changing of consumer preferences is a major threat of any organization. As if we
talk about Gourmet now people prefer international brand over local brand which
have become a major threat.
BCG Matrix
The BCG matrix method is based on the product life cycle theory that can be used
to determine what priorities should be given in the product portfolio of a business
unit. To ensure long-term value creation, a company should have a portfolio of
products that contains both high-growth products in need of cash inputs and low-
growth products that generate a lot of cash. It has two dimensions:
Market share
Market growth
The basic idea behind it is that the bigger the market share a product has or the
faster the product's market grows the better it is for the company.
Placing products in the BCG matrix results in 6 categories in a portfolio of a
company:
1. Stars (=high growth, high market share)
Stars generate large amounts of cash because of their strong relative market
share, but also consume large amounts of cash because of their high growth rate;
therefore the cash in each direction approximately nets out. If a star can maintain
its large market share, it will become a cash cow when the market growth rate
16. declines. The portfolio of a diversified company always should have stars that will
become the next cash cows and ensure future cash generation.
2. Cash Cows (=low growth, high market share)
As leaders in a mature market, cash cows exhibit a return on assets that is greater
than the market growth rate, and thus generate more cash than they consume.
Such business units should be "milked", extracting the profits and investing as
little cash as possible. Cash cows provide the cash required to turn question
marks into market leaders, to cover the administrative costs of the company, to
fund research and development, to service the corporate debt, and to pay
dividends to shareholders. Because the cash cow generates a relatively stable cash
flow, its value can be determined with reasonable accuracy by calculating the
present value of its cash stream using a discounted cash flow analysis.
3. Dogs (=low growth, low market share)
Dogs have low market share and a low growth rate and thus neither generate nor
consume a large amount of cash. However, dogs are cash traps because of the
money tied up in a business that has little potential. Such businesses are
candidates for divestiture.
4. Question Marks (= high growth, low market share)
Question marks are growing rapidly and thus consume large amounts of cash, but
because they have low market shares they do not generate much cash. The result
is large net cash consumption. A question mark (also known as a "problem
child") has the potential to gain market share and become a star, and eventually a
cash cow when the market growth slows. If the question mark does not succeed in
17. becoming the market leader, then after perhaps years of cash consumption it will
degenerate into a dog when the market growth declines. Question marks must be
analyzed carefully in order to determine whether they are worth the investment
required to grow market share.
5. War Horses
They have high market share, but the market has negative growth; the problem
for management is to decide whether the product is in an irreversible decline, or
whether it can be revived, perhaps by repositioning into another market.
6. Dodos
They have a low share of a negative growth market, and are probably best
discontinued.
DATA
FAZAL SWEETS:
Avg. per day sale of Fazal sweets in 2010= 75000
Avg. per month sale of Fazal sweets= 2250,000
Estimated sale of 2010= 27000,000
Avg. per day sale of Fazal sweets in 2009= 68,000
Avg. per month sale of Fazal sweets= 2040,000
Estimated sale of 2009= 24480,000
Avg. per day sale of Fazal sweets in 2008= 63,000
Avg. per month sale of Fazal sweets= 1890,000
Estimated sale of 2008= 22680,000
NIRALA SWEETS:
18. Avg. per day sale of Nirala Sweets in 2010= 60000
Avg. per month sale of Nirala Sweets = 1800,000
Estimated sale of 2010= 21600,000
Avg. per day sale of Nirala Sweets in 2009= 40,000
Avg. per month sale of Nirala Sweets = 1200,000
Estimated sale of 2009= 14400,000
Avg. per day sale Nirala Sweets in 2008= 20,000
Avg. per month sale of Nirala Sweets = 600,000
Estimated sale of 2008= 7200,000
GOURMET SWEETS:
Avg. per day sale of Gourmet Sweets in 2010= 85,000
Avg. per month sale of Gourmet Sweets = 25550,000
Estimated sale of 2010= 30600,000
Avg. per day sale of Gourmet Sweets in 2009= 70,000
Avg. per month sale of Gourmet Sweets = 2100,000
Estimated sale of 2009= 25200,000
Avg. per day sale Gourmet Sweets in 2008= 50,000
Avg. per month sale of Gourmet Sweets = 1500,000
Estimated sale of 2008= 18000,000
19. SALES
Companies 2008 2009 2010 Total
Fazal sweets 2268 2448 2700 7416
Nirala 720 1440 2160 4320
Gourmet 1800 2520 3060 7380
Total 4788 6408 7920
RELATIVE MARKET SHARE-(RMS)
Companies 2008-09 2009-10
Fazal sweets 1.26 0.97
Nirala 0.31 0.57
Gourmet 0.79 1.02
Total 2.36/3=0.78 2.56/3=0.85
MARKET GROWTH
Company Growth of
Each year
2008 to 2009 2009 to 2010
Fazal sweets (2448-2268)/2268*100=7.94% (2700-2448)/2448*100=10.29%
Nirala Sweets (1440-720)/720*100=100% (2160-1440)/1440*100=50%
Gourmet Sweets (2520-1800)/1800*100=40% (3060-2520)/2520*100=21.45%
INTERPRETATION:
In the BCG matrix, Relative market share is given at the x-axis with a median
point of 0.8 and market growth is given at y-axis with a median point of 38.83%
and with positive growth upward and negative growth downward. Positive
growth upward and negative growth downward.
21. INDUSTRY AND MARKET DESCRIPTION
Sweets are in our culture for centuries. It is our cultural heritage; people of our
region have different taste in sweets as compared to west. The western people eat
chocolate as sweets but in our region sweets are mithai. So in every town every
city of Pakistan these sweets shops are seen. Lahore and the people of Lahore are
known for their tastes and eating habits so there are many small scale sweet
shops in almost every area. Gourmet has also started as a small shop in Lahore
but with changing market conditions with increase in purchasing power of
customer and their every day changing taste buds gourmet has also improved.
Although the tastes of customers in many other dishes are changing people now a
days are eating fast foods and liking Chinese and western dishes rather than our
typical eastern or Pakistani dishes, like we have seen many western dishes in our
wedding occasions which shows the changing consumer needs. But this trend is
not in sweets industry the habit of eating sweets is very much in like centuries
before. It is the most essential component of wedding no wedding, no ceremony
or other occasion of celebration is complete without sweets. With the ever
increasing purchasing power people are purchasing sweets in bulk form.
Although the industry of sweets is century old but it is not fading with the time it
is getting rich day by day.
CUSTOMER CHARACTERISTICS
How selective is your customers in terms of buying your product
How much customer switch from your product to another product
22. POSITIONING AND BRANDING
Gourmet carries its image in a positive manner. In consumer’s perception
Gourmet is producing hygienic products with high quality. Its packaging is
perfectly according to the occasions. For the best quality and impressive
representation of the events people prefer gourmet.
1. Brand Positioning:
Gourmet Position their product in the mind of the consumers by offering:
2. Brand Image/Personality:
consumer’s perception)
Positioning:
Product Analysis:
The main product because of which Gourmet was able to make a name for it and
has been continuing to go on and on is mithai and they are famous for it but their
bakery products and beverages also give value to their customers. The product
includes:
23. 1. Product Attributes/Features:
The products being sold at Gourmet carry the following attributes which are:
• Quality:
Gourmet has been very careful and has been following a very strong standard for
maintaining its quality so that customer is not complaining about its products.
Since they are dealing in food products where quality plays a very vital role so
they believe in quality good and healthy product to the customer.
• Purity:
It’s another attribute which has been taken care of. In products such as mithai
where people like that they get pure things specially in milk and better where
there are chances that the customers don’t get pure products. Gourmet has made
sure that they use pure materials in making of the product so that when the
customer gets it they don’t feel that it’s not pure.
• Freshness:
Food products all over the world are loved for their freshness and if we talk about
products which Gourmet is selling they should be fresh otherwise customer won’t
purchase it. Gourmet promises to give fresh products to their customers by giving
them those products which they feel are good and healthy to eat and if any
product they feel is not fresh enough they won’t give it to the customer.
• Good Taste:
Taste is because of which a customer would love to purchase a product again if he
likes the taste of your product. For so many years, Gourmet has been way ahead
in the market and leading it on the basis of its taste and it promises to give good
taste to their customer so that they enjoy it.
24. 2. Benefits:
• Same taste:
This is one of the biggest benefits of coming to Gourmet that the consumer will
get the same taste whenever he purchases products from Gourmet it’s not that at
one time the products will taste different and other time they would be different.
• Uniqueness:
One of the strong aspects of Gourmet is that its sweet (mithai) has a unique and
at the same time very nice taste which no other player in the market is providing.
• Large Variety:
The customers can benefit from a large range and variety which Gourmet is
providing them not only in its major products which is sweet (mithai) but lot of
other products such as dairy products etc.
Cleanliness:
At each and every outlet of Gourmet, special emphasis is laid on cleanliness so
that consumer feels that he is standing at a nice place and doesn’t get irritated.
Owner Point of View:
• Social Class:
From Gourmet point of view they are benefiting from segment they are targeting
which is the upper middle and upper class as they enjoy a large amount of profit
by charging handsome amount and are enjoying huge amount of financial
reward.
25. • Brand Name and branding
Gourmet is one of the strongest brand name and market leaders in its field which
enables them to get more benefit out of it. Since they are one of the biggest as
well as the oldest in this field they have established a name in the market and
consumers are automatically attracted towards Gourmet.
SEGMENTATION AND TARGETING
There prices of Gourmet products are higher as compared to their main
competitors and secondly their shops and stores are mainly located costly areas
of cities. Keeping these factors in view we can say that there target market is
upper middle to upper class.
Continuous Learning about the Market:
Gourmet is different from others because they have been continuously upgrading
themselves over the years. They started their business from the inner city
congested
Locality as traditional sweet shop mostly found in cities doing small scale
business and selling only mithai related products or dairy products.
But Gourmet has learned a lot from the changing tastes of their customers and
their preferences. They changed their stores outlook made them more modern
and updated and introduced more updated functions in stores operation. They
have been successfully able to shift their small scale business to a company level
business. Their initial area of business was their hometown Lahore, but they
successfully expanded their business to other big cities of Pakistan.
Secondly they continuously keep working on their products and for over the years
been able to launch different successful products in market. Their major focus is
26. on quality of their products so to maintain strict laws of quality they have
separate quality control department.
The other example of their continuous learning about the market is their
successful launch of snacks product category and their dairy products. They
launched Gourmet milk in the market a few years back although their milk was
not the big success as it has to compete industry giants like nestle, haleeb etc. but
their snacks category is successful and been able to capture a large portion of the
market. These snacks and beverages are not only available at gourmet stores but
at some other stores also.
Target Market Analysis:
Demographics:
Mithai is a product well-known among all age group people.
People of all:
People belong from all ages generally love sweets and our core products so there
is no exception likewise teenagers like it whereas old people don’t like it, but in
one sense gourmet is targeting more towards people belong from age group
approx 10 to 50 years
I.e. including teenagers, youngsters, mature people however age group exceeding
50 years i.e. old usually suffers from different sugar prohibit diseases. So this
sector is a low consumer of their traditional product.
27. New generation is more concern about new taste and looks, gourmet’s seems
quite conscious about this factor. It is continuously modifying its products
according to the changing needs of the new generation i.e. virtual placement in
order to facilitate the customers worldwide.
Being a server of eastern society like Pakistan where family size is usually large
which means strong concern about events and occasions. Gourmet as one of the
largest sweet dealers was always be there to facilitate them i.e. whether it’s a
joyful moment like marriages or a moment of sorrow.
Geographic:
Gourmet is targeting mostly the urban areas all over Pakistan
Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Sialkot, Kasur, Multan,
Gujranwala
Psychographic:
Marriages, cultural occasions and personal events are the events from which no
social class can be excluded. However being a sole marketer of high quality which
ultimately leads to higher price, Gourmet’s focus is more towards society’s middle
and upper class.
Media Graphics
Hoardings, Banners, Leaflets, Magazines, Newspaper, Advertisement on public
transport
28. Porter 5 Forces
Threats of New Entrants:
Capital Requirements:
High capital cost is required for acquiring good places for the outlets if anyone
wants to jump in the market.
Government Policy:
In our country the government has no policies for this industry.
Own Distribution System:
It’s very difficult for newcomer to own a distribution channel because it needs
huge investment. Gourmet has its own distribution systems.
29. Brand Identity:
To identify a brand in the market is more difficult for any new entrants, because
gourmet already has introduced such type of taste & quality in this industry that
it is very hard to compete.
Threat of Substitute Products:
The substitute products may be;
Bakery makes cakes, chocolates, ice-cream etc
Local area manufacturers
Bargaining Power of Buyers:
The bargaining powers of buyers are high because;
Convince Product
Low Involvement of Buyers
Buying Behavior – Price sensitivity
Brand Loyalty Status is low
Bargaining Power of Suppliers:
The bargaining powers of suppliers are low because;
Large number of suppliers in the market.
It is an honor to become a supplier for Gourmet.
Now Gourmet has become its own supplier.
30. ORGANIZATION PROCESS AND CULTURE
Culture and environment inside the Gourmet is very much attractive people
serving customers are always available for service. The person at desk always is in
a happy mood to treat the customers.
Well Organized Structure:
Gourmet has a well organized structure. All the departments perform their work
according to the organizational structure. More than 20% of Mithai production at
Gourmet sweets is carried out at automated plants.
Computerized Database System:
Gourmet has an organized database; all the activities are recorded in the
database. Computerized database provides error free center. It is updated on the
regular basis.
Team Work:
All the departments are working as a team such as Quality assurance, Marketing,
MIS, HR and Administration etc. Working as a team increases the efficiency of
the Gourmet sweets.
Quality:
By applying the various strengths gourmet offers the product to the customer.
Gourmet never compromise on quality that is why they are able to capture a huge
market share. Sweet is prepared with immense care using traditional and
authentic recipes to give unforgettable taste.
31. Product Life Cycle:
The stages that product go through from development to withdrawal from the
market.
Each product – different
Determines revenue earned
Helps
-identify when a product needs support, redesign, withdrawal etc.
-in new product development
-in forecasting and managing cash flow.
The stages of the product life cycle:
Development
Introduction
Growth
Maturity
Decline
Gourmet sweet & bakers
32. Gourmet bakers
Gourmet deals in multi products and it possess:
A distinct mission
Own managers
Identifiable customer segments
Specific competitors
Ability to plan independently
BCG Strategies
Question marks- products with low market share in industries with high
growth potential- Covert to star, or Exit market.
Stars- products with high market share in industries with high growth
potential- make heavy investment because of sales/profit potential.
Cash cows- products with high market share in industries with low market
growth potential-maintain status as long as possible-products produce
strong positive cash flows.
Cash cows support Gourmet because of good will and market share.
Dogs-products with low market share in industries with low market
growth potential-minimize position-withdrawal.
HIGH LOW
HIGH
LOW
Stars Question?
Cash cows(hold) Dogs
DodosWar Horses
33. Model Use and Applicability
The BCG identified four major strategic thrusts in terms of market share.
Once the products have been plotted, the planner then has to decide on a
strategy for that product. There are 4 major strategies that can be
followed.
Build
Hold
Harvest
Divest
Build
The product or SBU’s market share needs to be increased to strengthen its
position. Invest in one or more SBUs to build a share .This strategy are suited to
Question Marks.
Hold
Gourmet objective is to maintain the current share position and it lies in
cash cows and this strategy is often used for Cash Cows so that they continue to
generate large amounts of cash.
Gourmet invests just enough to maintain a share in the
market.
Harvest
Here management tries to increase short-term cash flows as far as possible
(e.g. price increase, cutting costs).
It is a strategy suited to weak Cash Cows or Cash Cows that are in a
market with a limited future.
Harvesting is also used for Question Marks where there is no possibility
of turning them into Stars, and for Dogs.
34. Divest
The objective of this strategy is to rid the organization of the products or
SBUs that are drain on profits and to utilize these resources elsewhere in the
business where they will be of greater benefit.
This strategy is typically used for Question Marks that will not become
Stars and for Dogs.
Gourmet lies in Cash cows and these are cash generators and require an
invest or hold strategy while maximizing cash flow. Gourmet aim is to
achieve a balanced portfolio, sustaining or holding the Cash Cows.
Cash Positions of Gourmet VS Competitors
Business Type Cash Source Cash Use Net cash Balance
Cash Cows(Gourmet) More Less Funds available
Star More More Build Competitive
position and grow
Dog
(Fazal Sweets)
Less Less Divest and redeploy
proceeds
Question
mark(Nirala Sweets)
Less More Funds needed to invest
Market Attractiveness/Business Strength Matrix
Or
GE Matrix
It includes:
35. Market Attractiveness
Organizations strength
Gourmet Attractiveness is determined by factors such as:
Market Growth Rate
Market Size
Demand Variability
Industry Profitability
Industry Rivalry
Global Opportunities
Macro Environmental Factors (PEST)
Gourmet Strength can be determined by following factors:
Market Share
Growth in market share
Brand Equity
Distribution Channel Access
Production Capacity
Profit margin relative to competitors
Technological or other innovation
Customer Loyalty
GE Matrix
(Gourmet sweets & bakers)
36. Gourmet sweets & bakers
Gourmet lies in YELLOW ZONE; a position in the yellow zone is
viewed as having medium attractiveness. Management must therefore
exercise caution when making additional investments in this
product/service.
37. The suggested strategy is to seek to maintain share rather than
growing or reducing share.
Best Strategy: INVEST FOR EARNINGS
The GREEN ZONE consists of the three cells in the upper left corner. If
your enterprise falls in this zone you are in a favorable position with
relatively attractive growth opportunities. This indicates a "green light" to
invest in this product/service.
Best Strategy: INVEST FOR GROWTH
The RED ZONE consists of the three cells in the lower right corner. A
position in the red zone is not attractive. The suggested strategy is that
management should begin to make plans to exit the industry.
Best Strategy: HARVEST or DIVEST.
High Attractiveness
LEADER
Strong Competitive Position
Strategies:
provide maximum investment
diversify
your position to focus your
resources
accept moderate near-term
profits to build share
High Attractiveness
GROWTH
Average Competitive
Position
Strategies:
build selectively on strength
define the implications of
challenging for market
leadership
fill weaknesses to avoid
vulnerability
High Attractiveness
IMPROVE/QUIT
Weak Competitive Position
Strategies
ride with the market growth
seek niches or specialization
seek an opportunity to
increase
strength through acquisition
38. Medium Attractiveness
TRY HARDER
Strong Competitive Position
Strategies:
invest heavily in selected
segments
establish a ceiling for the
market share you wish to
achieve
seek attractive new segments
to apply strengths
Medium Attractiveness
Average Competitive
Position
Strategies:
segment the market to find
a more attractive position
make contingency plans to
protect your vulnerable
position
PROCEED WITH CARE
Medium Attractiveness
PH. WDL
Weak Competitive Position
Strategies:
act to preserve or boost cash
flow as you exit the business
seek an opportunistic sale
seek a way to increase your
strength
Low Attractiveness CASH
GENERATION
Strong Competitive Position
Strategies:
defend strengths
shift resources to attractive
segments
examine ways to revitalize the
industry
time your exit by monitoring
for harvest or divestment
timing
Low Attractiveness
PH. WDL
Average Competitive
Position
Strategies:
make only essential
commitments
prepare to divest
shift resources to a more
attractive segment
Low Attractiveness
WITHDRAWAL
Weak Competitive Position
Strategies:
exit the market
prune the product line
39. STRATEGIES
BUSINESS STRENGTH (Gourmet)
Strong Medium Weak
PROTECT POSITION
• Invest to grow at
maximum digestible rate.
• Concentrate effort on
maintaining strength
INVEST TO BUILD
• Challenge for
leadership
• Build selectivity on
strengths
• Reinforce vulnerable
areas
BUILD SELECTIVITY
• Specialize around ltd
strengths
• Seek ways to overcome
weaknesses
• Withdraw if indications
of
sustainable growth are lacking
BUILD SELECTIVITY
• Invest heavily in most
attractive segments
• Build up ability to counter
competition’
• Emphasize profitability by
• raising productivity
Hold SELECTIVITY/
MANAGE
FOR EARNINGS
• Protect existing
program
• Concentrate
investments
in segments where profit-
ability is good and risks are
relatively low.
LIMITED EXPANSION OR
HARVEST
• Look for ways to expand
without high risks else
minimize investment
40. PROTECT AND REFOCUS
• Manage for current
earnings
• Concentrate on attractive
segments
• Defend strengths
MANAGE FOR EARNINGS
• Protect position in most
profitable segments
• Upgrade product line
• Minimize investment
DIVEST
• Sell at time that will
maximize
cash value
• Cut fixed costs and avoid
investments meanwhile
SCORPIO TECHNIQUE
This technique is used to justify the strategies that we have selected while
doing the analyses of BCG Matrix. Scorpio technique is a continuous process of
every company and each and every company have own time frame to review the
technique may be in 0ne year or one month ,may be in one week or other .
41. Industry or Market
Industry or technology thinking
1. Example:- online complaint centre, e-commerce, research &
development.
CUSTOMER:-
1. Middle class, upper middle class, upper class.
2. Cakes, pastries, beverages and dairy products, because large number of
branches are there for their easy access.
3. Soft drinks charges are less then coca cola and Pepsi etc, online
complaint desk, as people are more concerning about health.
4. Increase number of branches, Alternate Distribution Channel.
5. Inflation rate, high prices of sugar, energy crisis, etc
6. Reliability, loyalty, customer relation, customer retention.
7. Branches, website under construction (updating reason), online
complaint desk.
SEGMENTATION AND TARGETING
42. 1. Differentiated, each and in every branch give response to the customer
same and fair interaction.
2. To increase customers by targeting all the level of social classes now.
3. Upper middle class, upper class.
4. To develop Durability, to targeting the customer according to the need
and demand, built a positive relations to customer , to increase loyalty
and to do research and survey on customer preferences.
5. No priority because same treatment to all the customer
6. Now they are trying to target all the segments as their beverages are
available on other local retail shops.
7. By delivering new offerings e.g. catering in parties on different occasions.
POSITIONING AND BRANDING
1. Differentiation marketing.
43. 2. high quality and good position
3. more and more improvement in quality of the product and position to
built relation to customer to improve brand loyalty
4. To innovate different product and services and built a positive image in
the mind of the customer.
5. Establishment a complete bakery of first choice to facilitate the customer.
6. Customer trust increases
7. Increase promotional activities like advertising on different channels,
pamphlets, concerts etc.
Retention Strategies
1. Holding current customers to attract new customers, and giving more
value to customer through more advertisement.
2. Listen and Respond to complaint
3. No, it can also increase the customers
4. No.
5. Good
6. To get satisfaction of the customers
7. Offering new items.
ORGANIZATION: PROCESSES AND CULTURE
44. 1. Both internal & external include employees ,customers
2. Providing better hygienic and healthy food.
3. Strictly followed
4. Yes
5. BCG Matrix
OFFERINGS
1. Superior values and services with attractive and hygienic and healthy
45. products.
2. Different products, beverages, cakes, pastries.
3. Provide banking facility that influence the customers, provide value,
improved brand image, introduced new innovative products.
4. Sugar free ice creams.
5. Providing more healthy products to satisfy each and every type of
customers
6. Yes we are managing the life cycle.
7. Through Advertisement, print media, number of branches increase.
Analysis and recommendations
The whole report shows that the Gourmet bakers and sweets are striving to get a
competitive advantage against its customers but there are some problems too on
which the company should concentrate because they serve many other factors
respectively
1. Gourmet should offers incentives and benefits to its old employees to reduce its
turnover rate.
2. And secondly they should reduce the employee work hours so that they better
deals the customers.
3. The Gourmet hasn’t advertised themselves through media; they should have
adopted some other source of advertisement to cater the market. Well they are
well known in the market but they should use TV media for their advertisement,
they could also advertise themselves on the cable in the areas in which they are
having their chains.
4. The Gourmet should plan for the loyalty of its customers. They should give
discounts to its regular customers in this way the customer’s sincerity with the
company will grow.
5. The Parking area of the Gourmet bakers should be enhanced if their customers
face problems in parking .then the customer would prefer to go on some other
store to find convenience rather than buying for the Gourmet.
46. 7. The Gourmet should increase the quality of the new products as it has offered
(milk and ice-cream) and it should also concentrate on the advertisement of the
new product seriously.
8. The Gourmet should take feedback from the customers by personally survey
and should concentrate on the requirement of the customers.
9. As the people is weight and diet conscious today so the Gourmet bakers should
introduce sugar free sweets and cakes for those people too.
10. They should be concentrating on the quality of their products so that
the customers wouldn’t be returning the goods back and thus the image of
the Gourmet wouldn’t be lost in the eyes of the customers.
11. By adopting reduce price strategy they can make more and permanent
customers. Not only more customers will come there will be increase in the
number of loyal customers as well.
12. They have to acquire new technology for production if they don’t move
towards acquiring new technology then they won’t be able to meet the needs of
customers.
13. Sales promotions like prizes, lucky draw schemes should be introduced to
attract more customers and involve kids and children to increase sales.
14. Must capture some special events like local sports series, convocations &
charities shows by sponsoring these shows as would give a good image about the
company to the consumer.