Groupon has begun installing multi-touch displays in Chicago that promote its Groupon Now local deals available for only a few hours. The displays serve as interactive advertising for Groupon's offers while duplicating the access users have on smartphones. Google will allow importing of past social media updates from services like Foursquare and Twitter into Google+. Google added recommendations to the +1 button so that when users hover over the button, they see related content from their Google+ network. Facebook is adding a "Like" feature to its Open Graph protocol so that likes in third-party apps appear as status updates on Timelines. Facebook also released a "Follow" feature to make it easier to follow stories from apps in News Feed and Timeline

1. Sunnyside Up
6.28.12

2. groupon makes phydigital moves
Groupon has begun installing a small number of
multi-touch displays in Chicago that promote its
Groupon Now offers (local deals that are only
good for a few hours).
While it somewhat duplicates the access that most
Groupon users have in their smartphone, it serves
as high-quality interactive advertising for the
company’s offers programs, and could
conceivable be adopted by Facebook Offers as
well.
Source: http://www.psfk.com/2012/06/groupon-
street-kiosks.html

3. Google lets you import all your past social media updates
“Google has revealed to VentureBeat that its
upcoming Google+ APIs will allow the company's
social network to do something unusual: It will be
able to soak in all your previous social media
updates from other services. Called the History
API, the system will import updates like text
entries, purchases, and imagery from sources like
Foursquare and Twitter.”
source: http://www.fastcompany.com/1841554/
google-to-let-google-import-all-your-past-social-
media-updates
API Documentation:
https://developers.google.com/+/history/

4. Google adds on-side recommendations to plus-one feature
Google announced a new addition to the +1
feature: “from now on, when users hover over a +1
button on your website, they will see
recommendations for other related content on your
site.” These recommendations come from friends
in a userʼs Google+ network (even if he or she isnʼt
an active user of Google+).
This should be a useful tool to site developers
(especially publishers) who can implement the
button on their site as an effort to expose more of
their site content to users.
This feature may also be another data point for
Google to use refine its search alogorithm,
Source: http://techcrunch.com/2012/06/26/hover-
for-a-rec-google-updates-1-button-to-show-related-
content/

5. Facebook adding 'Like' to Open Graph
Facebook is adding ‘like’ functionality to its Open
Graph protocol (which allows 3rd party apps to be
more social).
Now each time a user ‘likes’ an item in a 3rd party
app (take the Instagram example at left), a short
story is posted to the user’s Timeline and pushed
out to their friends as a status update.
Source: http://www.engadget.com/2012/06/21/
facebook-like-open-graph/

6. FACEBOOK FOLLOW
Facebook released a “follow” function that “The
follow action makes it easier for people to keep
tabs on the stories people tell from within your app
in their News Feed, Timeline and through the
notifications channel.”
To understand how this might work, imagine
Instagram integrated the follow feature into its
app. If a user decided to follow a new
photographer, he would see that photographer’s
new images within his Facebook news feed in
addition to within Instagram. This specific example
is likely to become one of the first integrations
after Facebook’s acquisition of Instagram.
This feature makes Facebook more of an omni
social reader, meaning not only does it post web
articles (like an RSS feed), it records any behavior
actions (posting a photo, listening to a song) all
within a social context (your friends on Facebook).
Source: https://developers.facebook.com/blog/
post/2012/06/27/enable-followers-in-your-app/

7. FACEBOOK Building faster version of its ios app
As Facebook continues to develop its
sponsored stories monetization
strategy for mobile, it is revamping its
app to run faster on iOS.
Source: http://www.insidefacebook.com/2012/06/27/facebook-building-
blazing-fast-ios-app-new-york-times-says

8. Thank you.
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