How to avoid the tedium of logging in and out of different social channels, measuring your efforts, managing permissions and scheduling ahead? We’ve put together an overview of social media publishing tools to make the choice of a publishing platform easier and to automate your social media communications.
The Benefits of Buffer Entrepreneurs are Missing Out OnMellissa Thomas
Entrepreneurs are busy people, and maintaining a social media presence can eat up much of their already scarce time. Learn more about how BufferApp can solve that problem.
A range of ideas of how you can automate various parts of your social media marketing strategy. If you are time poor like I am, you need to prioritise your workload and juggle a lot of tasks at once.
These ideas are just the tip of the iceberg, but I highly recommend you check out Zapier and IFTTT for the large range of things they can both do.
Social Media a very powerhouse medium to reach your targeted customers. Learn the tools of trade and get the maximum out of your social media efforts. for more visit www.digitaljinni.com
The Benefits of Buffer Entrepreneurs are Missing Out OnMellissa Thomas
Entrepreneurs are busy people, and maintaining a social media presence can eat up much of their already scarce time. Learn more about how BufferApp can solve that problem.
A range of ideas of how you can automate various parts of your social media marketing strategy. If you are time poor like I am, you need to prioritise your workload and juggle a lot of tasks at once.
These ideas are just the tip of the iceberg, but I highly recommend you check out Zapier and IFTTT for the large range of things they can both do.
Social Media a very powerhouse medium to reach your targeted customers. Learn the tools of trade and get the maximum out of your social media efforts. for more visit www.digitaljinni.com
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
Top 10 Social Media Engagement Tools for Digital MarketingRobert Straus
As a small business or startup, your Social Media Marketing Strategy should be centered around engagement until enterprise analytics become necessary. It is important to measure your social media success based on engagement because this is the easiest and most impacting elements of your digital marketing strategy. Check out these 10 Social Media Engagement Tools and reach out to me if you have any questions, comments, concerns, or feedback!
Facebook Timeline & Open Graph Platform Briefing 08/2012Die Socialisten
On their annual f8-event in September 2011, Facebook introduced the biggest change to the platform since News-Feed in 2006: Timeline & Open Graph
In this briefing we want to give you an overview on these game-changing features, especially focussing on the opportunities they represent for publishers, developers and brands.
This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.
Please be sure to listen to the audio archive for this webinar: http://socialmediatoday.com/496791/audio-archive-social-media-and-non-profits-networking-cause
 Facebook Timeline & Open Graph Platform Briefing 03/2012Die Socialisten
On their annual f8-event in September 2011, Facebook introduced the biggest change to the platform since News-Feed in 2006: Timeline & Open Graph
In this briefing we want to give you an overview on these game-changing features, especially focussing on the opportunities they represent for publishers, developers and brands.
Kicking off our new IP series, "Eye On," we introduce you to a new platform called RebelMouse. RebelMouse is a content creation and aggregation platform that aims to be a hub for a brand's social presence. While RebelMouse has interesting potential, it is in beta and is still evolving. Therefore, we've designated it as a platform to watch.
The Ultimate guide for Hootsuite!!!!.pdf2023000114
Hootsuite is a huge website. This is a simplified of what it has and offers.
A detailed slideshow featuring all about the website Hootsuite.
Hootsuite is a social media management application that includes capabilities for planning, scheduling, and syndicating social updates. Automatic scheduling, social media monitoring, performance reporting, and basic job management are among the key features.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
Top 10 Social Media Engagement Tools for Digital MarketingRobert Straus
As a small business or startup, your Social Media Marketing Strategy should be centered around engagement until enterprise analytics become necessary. It is important to measure your social media success based on engagement because this is the easiest and most impacting elements of your digital marketing strategy. Check out these 10 Social Media Engagement Tools and reach out to me if you have any questions, comments, concerns, or feedback!
Facebook Timeline & Open Graph Platform Briefing 08/2012Die Socialisten
On their annual f8-event in September 2011, Facebook introduced the biggest change to the platform since News-Feed in 2006: Timeline & Open Graph
In this briefing we want to give you an overview on these game-changing features, especially focussing on the opportunities they represent for publishers, developers and brands.
This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.
Please be sure to listen to the audio archive for this webinar: http://socialmediatoday.com/496791/audio-archive-social-media-and-non-profits-networking-cause
 Facebook Timeline & Open Graph Platform Briefing 03/2012Die Socialisten
On their annual f8-event in September 2011, Facebook introduced the biggest change to the platform since News-Feed in 2006: Timeline & Open Graph
In this briefing we want to give you an overview on these game-changing features, especially focussing on the opportunities they represent for publishers, developers and brands.
Kicking off our new IP series, "Eye On," we introduce you to a new platform called RebelMouse. RebelMouse is a content creation and aggregation platform that aims to be a hub for a brand's social presence. While RebelMouse has interesting potential, it is in beta and is still evolving. Therefore, we've designated it as a platform to watch.
The Ultimate guide for Hootsuite!!!!.pdf2023000114
Hootsuite is a huge website. This is a simplified of what it has and offers.
A detailed slideshow featuring all about the website Hootsuite.
Hootsuite is a social media management application that includes capabilities for planning, scheduling, and syndicating social updates. Automatic scheduling, social media monitoring, performance reporting, and basic job management are among the key features.
Essential Tools for Social Media Marketing.pdfEctesso
In order to develop a company's brand, boost sales, and enhance website traffic, social media marketing, often referred to as digital marketing and e-marketing, makes use of social media platforms where users may create social networks and share information. Social media marketing (SMM) gives businesses a means to interact with current consumers and attract new ones. It also contains data analytics features that are specifically designed to help marketers track the performance of their campaigns and find even more opportunities to interact.
Visit: https://ectesso.com
As companies' social media footprints have expanded, publishing content to global social media accounts has grown from a relatively simple process to a bona fide discipline that requires detailed planning to succeed.
What does it mean to find the "sweet spot"? This paper explores this, plus:
- The pros and cons of pre-scheduling content and using automation tools
- How modern technology can boost the impact of that content
- An example of how one company balances scheduled content and real-time interaction
- Tips for mastering the art of sophisticated social media publishing
Maximizing Your Social Media Marketing Potential: Essential Tools and Strateg...Bill Krozby
In today's digital age, social media has become an essential part of any successful marketing strategy. With millions of active users across different platforms, social media provides a unique opportunity for businesses to connect with their target audience, build brand awareness, and drive traffic to their websites. However, with so many social media platforms and tools available, it can be overwhelming to decide which ones to use and how to use them effectively.
This is where social media marketing tools come in. By leveraging these tools, businesses can streamline their social media efforts, save time, and maximize their impact. From social media management tools and analytics platforms to content creation and scheduling apps, there are many tools that can help you optimize your social media marketing strategy.
In this SlideShare presentation, we will explore the top social media marketing tools and strategies that can help you maximize your reach, engagement, and conversion rates. We will cover everything you need to know to take your social media marketing to the next level, including:
Social media management tools: These tools allow you to manage all your social media accounts from a single platform, schedule posts in advance, and analyze your performance across different platforms.
Analytics platforms: These tools provide detailed insights into your social media performance, such as your follower growth, engagement rates, and demographics.
Content creation tools: These tools can help you create engaging social media content, including graphics, videos, and GIFs, without the need for professional design skills.
Scheduling apps: These tools allow you to schedule your social media posts in advance, ensuring that your content is consistently posted at the best times for maximum engagement.
By implementing these tools and strategies, you can create a powerful online presence that engages your audience, drives traffic to your website, and ultimately boosts your bottom line. So, whether you're a small business owner, a marketing professional, or a social media enthusiast, this SlideShare presentation is for you.
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
What is the best way to manage all your social media accounts_.pdfSelf employee
The use of social media platforms has rapidly expanded in importance within marketing strategies for brands. Tools for managing social media can assist you with tasks such as scheduling publications and managing comments. These tools provide you with a single, unified dashboard that you can use to monitor all of your social media accounts. SocialBee is an all-in-one tool for managing your social media presence. It allows you to organise, schedule, or reschedule posts in accordance with the topics they fall under.
SocialBee can import your Canva designs directly into your post, saving you from transferring files around your computer. Sendible's Smart Queue feature allows social media managers to repurpose content in a manner analogous to that of the Post. The digital agency caters to digital agencies that are looking for a full-service solution that also includes a customer relationship management system.
This deck contains basic information about Hypefury, a content posting and scheduling tool for Twitter.
For creative content services, please visit our website: https://www.artmiker.com
What is social media management_ How does it work_.pdfSelf employee
Every brand needs to have a presence on social media. Developing a strategy, interacting with users, expanding reach, and monitoring performance are all part of social media management. It makes it possible for you to cultivate relationships with subscribers and publish pieces that are pertinent to your audience. You will need to develop a social media strategy, design profiles, and create a publishing schedule. Think about making use of social management software to keep tabs on the impressions and messages left by users across numerous networks utilising just one piece of software.
You can improve the efficiency with which you handle your social media by using one of these platforms. Sendible is a white label social media management solution. Canva provides you with simple access to create images for your posts. Built-in sentiment analysis allows users to measure and evaluate the sentiments of their customers. Users are able to quickly create stunning and insightful reports for their customers using only a few clicks of the mouse.
It allows you to manage several accounts and keep a regular posting schedule. Posting is supported on a variety of social media platforms, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, Google Business Profile, and YouTube.
What is HootSuit/ benefits of HootsuitePrerna Singh
This presentation explores the most popular social media management tool- HootSuite. It explains different aspects of Hootsuite, its benefits, how it increases efficiency of the social media marketing efforts of a brand and gives a scope for higher productivity levels of any social media team.
It also explains all the major differences between HootSuite and TweetDeck!
What is the best free alternative to the paid social media management tool, T...Self employee
There are so many free alternatives to paid social media tools that only two of them are highlighted down below. These tools are simple to operate and allow users to manage multiple social media accounts within a single interface. It is able to manage and monitor all of the different social media platforms. SocialBee is a social media management tool that enables you to create, schedule, publish, and analyse your posts across multiple social media platforms. Use our Canva, Unsplash, and GIPHY integrations to design your posts in SocialBee. Set up a posting schedule for all your profiles: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok.
Social Analytics and Hootsuite: Measure your Social Media Success Hootsuite
This Hootsuite Analytics guide will showcase social media analytics best practices. See why social media analytics are important and how easy it is for you to see and understand how your social media efforts are working for your business.
Hootsuite Review: The Best Social Media Management Tool?Mohamed Mahdy
For those who are in the social media marketing industry, you probably came across Hootsuite and may even used it a couple of times. Hootsuite are serving thousands (and thousands) of customers a month and there is no two-ways around this; they are really good at their job.
SoMazi - Property industry educational package - Part 1SoMazi
How businesses in the property industry can benefit from social media? Learn more with SoMazi's social media educational package for the property industry. In this first part (of three) you can understand why you simply cannot miss the social media boat.
SoMazi - Finance industry educational package - Part 3 SoMazi
Are financial institutions missing opportunities in social media? This is the third and final part of SoMazi's educational package which aims to assist Financial institutions in developing a clear social media strategy.
SoMazi - Finance industry educational package - Part 2SoMazi
Are financial institutions missing opportunities in social media? This is the second presentation from SoMazi's educational package which aims to assist Financial institutions in developing a clear social media strategy.
SoMazi - Finance industry educational package - Part 1SoMazi
Are financial institutions missing opportunities in social media? This is the first part of a 3-piece educational package which aims to assist Financial institutions in developing a clear social media strategy.
Getting started with social media activities for business? You’d have heard that measuring your efforts is a must. But why and how to measure? What tools can you use? This presentation will guide you through different options to make the process easier.
Provides a step-by-step introduction to all the tools you need to start measuring your Twitter activity. Knowing what works best lets you align your strategy with your communications and engage with your community in a more effective and meaningful way.
Are you maximising the potential of your Twitter activities? The Somazi team advises on how to engage with your followers to get and keep your audience’s attention and harness the value of Twitter relationships.
2. 2 Why use social media publishing tools?
Instead of separately logging in to every social media network each time you, the
administrator, want to post an update, you can use a publishing tool that stores
passwords for several networks. These tools allow you to post updates as well as view
incoming messages from a convenient web-based dashboard.
What are the benefits?
• The right toolkit lets you become more efficient at publishing online content.
• Ability to target the audience more accurately.
• Maximise the reach of updates through the ability to adjust frequency and timing.
• Many tools have built-in reporting / analytics enabling you to keep track of impact.
• Opportunity to collaborate on social media content with others.
@SomaziWW
3. 3 Content
• Buffer App
• HootSuite
• SocialOomph
• Agryle Social
• Hootsuite Case Study
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4. 4 http://bufferapp.com
Buffer is one of the simplest and most straight-forward publishing tools, allowing scheduled updates for
Facebook, Twitter and LinkedIn. The user cannot choose a specific time for every update, but can set
up a preferred frequency – same time every day. Updates added to the Buffer are then posted
automatically.
Buffer has built-in analytics free of charge and allows you to collaborate on posting with several team
members .
@SomaziWW
5. 5 http://bufferapp.com
$10 per month for unlimited
posting (otherwise restricted)
Add team members to
Shortening links
collaborate on the
with bitly.com
schedule
enables you
count the
number of
people engaging
with content Select the times and
(clicks) frequency of daily updates
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6. 6 Hootsuite
http://hootsuite.com/
HootSuite helps organisations use the social web to launch marketing
campaigns, identify and grow their audience and distribute targeted messages
across multiple channels.
@SomaziWW
7. Hootsuite
7 All social channels in one browser window
Each social network you connect with has a ‘tab’ showing all your interactions in a logical, easy-to-view
format.
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8. 8 http://socialoopmh.com
Key free features:
• Set up alerts and track keywords in the public
Twitter stream.
• Schedule tweets
• URL shortening allowing to track clicks
• View @mentions & retweets with no need to visit
the Twitter webpage
• Twitter “DM” (direct message) organizer.
Paid features:
• Automatically re-follow users who followed you
• Automatically send DMs to new followers
• Automated new Twitter friends search using
keywords.
Pricing:
SocialOomph Professional - $17.97 bi-weekly
Twitter Advanced Scheduling
@SomaziWW
9. 9 http://socialoopmh.com
Scheduling blog
updates straight
from the dashboard
Includes analytics and
monitoring
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10. 10 http://argylesocial.com
Argyle Social is an advanced tool combining social media publishing with Google Analytics, blog
management and content planning.
Interesting features :
• Argyle allows collaboration on
social media content and
differentiating users’ access to the
social media channels.
• A function allows you to easily get a social media
update approved by a decision maker.
@SomaziWW
11. 11 http://www.agrylesocial.com
• Includes an interactive
content calendar
template.
• Automatically schedules and posts created blog updates from different accounts to maximise
reach.
• Acts as your organisation’s own publisher. Using tools such as HootSuite, the Facebook updates
will appear as sent “via Hootsuite.” This can have a negative effect on the Facebook Edge Rank
– reach (see SoMazi’s Facebook engagement presentation for details). When you use Argyle, it
will automatically act as your company’s publishing tool, posting updates “via [Company Name]”.
Monthly starting price - $300; 30 days free trial available.
12. 12 Pivot Con event used HootSuite to
build a conference audience
The Pivot Conference, hosted by The Tomorrow Project, was as an exclusive two-day event
for top brand managers who aimed to bridge the gap between their brand and the rising Social
Consumer. The purpose of Pivot was to deliver the context and understanding needed to
redirect marketing dollars, create authentic interactions, and map a strategy of successful
engagement with this powerful new market
Objectives & Goals
The proposed campaign was twofold. One part was building audience engagement for and during Pivot Conference 2011 through
trivia, polls, conversations, and research teasers. The second part was converting followers into attendees through strategic call
to actions.
The Pivot team also wanted to:
• Increase followers
• Build brand attention
• Increase registration for the event
• Enhance social media relationships with partners and speakers
• Improve click-through rates
• Distribute research surveys and results • Increase blog following
As a startup, the team’s resources were limited, and these traditional forms of communications were taking enough effort without
much result. Pivot established a presence on Twitter long before using HootSuite, but found out how much time could be saved,
switched over.
By using HootSuite, they were able to craft and deliver their messaging at optimal times. They also used HootSuite to listen and
track social conversations, to interact with their followers, to schedule and post Facebook content and to analyze key metrics. A
major benefit to using HootSuite was also their ability to collaborate internally on Twitter, while working remote.
(Source: HootSuite, 2011)
13. 13 Pivot Con event used HootSuite to
build a conference audience
Results
The Pivot Conference not only reached campaign objectives, they achieved success beyond their expectations. Comparing
selected initial objectives:
• Increase followers
With the same number of employees and resources, @pivotcon’s following increased by 1,000 new followers over the course of
one month.
• Build brand attention
During October 17th & 18th, Pivot tracked over 6,000 tweets through several HootSuite streams. At one point the conference
started trending on Twitter, and HootSuite’s platform allowed them keep up with the conversation through quick stream creation.
• Enhance social media relationships with partners and speakers
Using the list functionality, Pivot was able to create separate lists for each group of participant (sponsors, advisors, speakers etc).
This enabled them to track and participate with their community more effectively.
• Improve click-through rates
Prior to using HootSuite, the team was not tracking CTR’s effectively. While using HootSuite, @pivotcon received on average
36.25 clicks per day during September and October.
• Distribute research surveys and results
Stats and Research Results was the most retweeted when Pivot started using HootSuite.
• Increase blog following
23.5% of site referral traffic came from Twitter efforts this month. In the month before, this percent was only 16.04%.
(Source: HootSuite, 2011)
@SomaziWW
14. 14 THE SOMAZI EFFECT
Authors
This presentation is a part of the SoMazi Social Ewa
Media Resources series. For more presentations, @Ewajoan
reports and learning materials, go to
http://www.somazi.com/resources/ .
SoMazi has offices in London, New York, Bergamo
and Geneva. We’d love to hear from you. Marlies
@MsSpijker
E-mail: contactus@somazi.com
Facebook: https://www.facebook.com/SomaziWW
Twitter: https://www.twitter.com/SomaziWW
Pinterest: http://pinterest.com/Somazi
Clementina
@CGZatSomazi