An overview on Google+ for brands, marketers and businesses. It includes an overview of the platform, how it works, specifics on the features, what it means for business/marketers, and a look into the future.
Tweet me at @thedancho if you'd like a copy.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
Google+ is a relatively new social platform developed by Google, and was publicly launched in 2011. The service was created to compete against established social media but in my opinion, has not proven to be unique enough to compel people to engage on a regular basis.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
The Social Media Solution for better customer value and growth. Featuring:
Charlie Wood, Area Vice President Salesforce Radian6, Matt Kendall, Digital Communications Strategist, One Green Bean, Jamie Madden, Creative Director, Circul8, Nahji Chu, CEO, Miss Chu
Second screen advertising: Correlation between Television and Digital Landsca...MOCA Interactive
Vuoi ricevere i prossimi contenuti e slide? Iscriviti alla newsletter. È gratis. :) bit.ly/mocanewsletter
"Correlation between Television and Digital Landscape in Italy". The presentation presented by Marco Ziero (MOCA Interactive) during 2014 edition of iMetrics (Moscow, Russia). The topic is the second screen and the goal is to share some insights and best practices about how to get the most out of second screen phenomenon. MOCA presented some opportunities for companies through a research and a case study. The research want to answer the question "Do the brands that invest on TV know that they are talking to potential/acquired customers constantly running into the customer journey?". The case study is about a digital advertising campaign synchronized with television campaign. The key concept of the presentation is the customer journey. The suggestion is that all channels (online and offline) should work together. In the end, three trends: TV sync, audio fingerprinting/watermarking (e.g. Shazam), user account.
Second screen strategy: Digital, social & mobile best practices for conferenc...Jack Morton Worldwide
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice specifically for event marketers. Yet the trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world.
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting Taly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Tech 2011 Report is following the predictions of ReadWriteWeb, GigaOm, IBM, Forrester and other leading experts.
Watch for TrendsSpoting's 2011 Social Media and Mobile Predictions.
Bazı yöneticiler nitelikli çalışanlardan sıkılırlar. Karşılarında onların hata yapmasını engellemeye çalışırken hevesini kaçıran birileri olmasını istemezler. Sürekli evet diyen ve her istediğini yapan personelle “çalışmayı” daha çok severler.
Google+ is a relatively new social platform developed by Google, and was publicly launched in 2011. The service was created to compete against established social media but in my opinion, has not proven to be unique enough to compel people to engage on a regular basis.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
The Social Media Solution for better customer value and growth. Featuring:
Charlie Wood, Area Vice President Salesforce Radian6, Matt Kendall, Digital Communications Strategist, One Green Bean, Jamie Madden, Creative Director, Circul8, Nahji Chu, CEO, Miss Chu
Second screen advertising: Correlation between Television and Digital Landsca...MOCA Interactive
Vuoi ricevere i prossimi contenuti e slide? Iscriviti alla newsletter. È gratis. :) bit.ly/mocanewsletter
"Correlation between Television and Digital Landscape in Italy". The presentation presented by Marco Ziero (MOCA Interactive) during 2014 edition of iMetrics (Moscow, Russia). The topic is the second screen and the goal is to share some insights and best practices about how to get the most out of second screen phenomenon. MOCA presented some opportunities for companies through a research and a case study. The research want to answer the question "Do the brands that invest on TV know that they are talking to potential/acquired customers constantly running into the customer journey?". The case study is about a digital advertising campaign synchronized with television campaign. The key concept of the presentation is the customer journey. The suggestion is that all channels (online and offline) should work together. In the end, three trends: TV sync, audio fingerprinting/watermarking (e.g. Shazam), user account.
Second screen strategy: Digital, social & mobile best practices for conferenc...Jack Morton Worldwide
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice specifically for event marketers. Yet the trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world.
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting Taly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Tech 2011 Report is following the predictions of ReadWriteWeb, GigaOm, IBM, Forrester and other leading experts.
Watch for TrendsSpoting's 2011 Social Media and Mobile Predictions.
Bazı yöneticiler nitelikli çalışanlardan sıkılırlar. Karşılarında onların hata yapmasını engellemeye çalışırken hevesini kaçıran birileri olmasını istemezler. Sürekli evet diyen ve her istediğini yapan personelle “çalışmayı” daha çok severler.
Bigumigu olarak iletişim trendleri danışmanlığı adını verdiğimiz iş modelimiz ilk yılını dolduruyor. İstedik ki geçtiğimiz yıl hangi konuların üstünde özellikle durmuşuz, müşterilerimize nelerden bahsetmişiz, tüm takipçilerimizle paylaşalım.
Detaylar: http://bit.ly/BIT_2011
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
The communicator's role must evolve to a more open structure in support of the public's abilities enabled through Web 2.0 technologies - the new 'YOU'ser model must be embraced!
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
Google+ Overview For Brands & Marketers
1.
2. GOOGLE+ VISION “ Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of online tools. In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it. We’d like to bring the nuance and richness of real-life sharing to software. And so begins the Google+ project “ Vic Gundotra, Senior Vice President, Engineering
3. Contents: What is Google+? How does it work? Who is the Google+ Audience? What are the benefits for users? How does it compare to Facebook and Twitter? How can businesses use It? What is the marketing approach? What is the future for Google+?
4. What Is Google+? Google+ is an integrated social network that connects all of Google’s products using a social layer. It is the culmination of a year-long project led by Vic Gundotra, Google’s senior vice president of social and has been pegged as their answer to Facebook.
5. 6 Things You Need to Know About Google+ All Google accounts will be converted to + Business pages will be available Select group of brands for Beta stage All profiles will be public Integrated across all Google products Was inspired by Facebook’s failures
6. Features & Functions The Black Bar: new navigation bar at the top of the browser that follows the user across the different Google products. Also known as the notification bar.
7. Features & Functions Profiles: user profile page that includes About section and tabs to different sections (very similar to Facebook profiles). Stream/Home: the newsfeed that displays updates from you and your connections
8. Features & Functions Circles: groups of people that you’re connected with that can be organized around any topic (i.e. co-workers, family, etc.) Hangouts: group video chats that allows up to 10 different webcams to by synced at once
9. Features & Functions Sparks: an RSS reader style feed that provides you news updates based on topics you select Photos: a stream of all the photos added by you and your connections. It can be directly linked to your mobile phone.
10. Features & Functions +1 Button: a feedback system that allows you to share content by clicking (i.e. “Like” button). Mobile: available as an Android app (or mobile Web) and syncs with a phone’s GPS, camera, and messaging to make it easy to share with your Circles.
11. How Does It Work? The goal is to make connecting with people on the Web more like connecting with them in the real world. Content is Discussed Content is Discovered Content is Shared
12. Who Is The Google+ Audience? Top users are early adopters and tech enthusiasts (i.e. Robert Scoble). Developers Initial reports suggest about 10 million total users (as of 7.12.11) Business Audience Mainstream Audience Profiles will evolve in a way to allow businesses to build profiles and interact with the public. Brands Marketers Profiles designed specifically for businesses including everything from small businesses to individual contractors up to the largest brand names in the world.
13. What Are the Benefits for Users? Circles allows users to control privacy in a way that is clear and organized around shared interests.
14. What Are the Benefits for Users? Integration with Gmail will improve the service, reducing spam and bringing more relevant content to users All Google products are expected to be enhanced with a new social layer.
15. What Are the Benefits for Users? Integration with Google Music, Picasa and YouTube will make it an ultimate entertainment platform. Content can be discovered, shared and discussed in a single environment.
16. What Are the Benefits for Users? The more inviting “hanging out” notification reduces awkward social friction that comes with social networking.
17. What Are the Benefits for Users? The Instant Upload feature will send content directly from your phone to your profile.
18. What Are the Benefits for Users? Sparks will suggest content you might like based on your profile.
20. How Will Businesses Be Able To Use It? Profile Pages (optimized for businesses) Branded Hangouts with Customers (or partners) Content Distribution SEO Applications Customer Service Collaboration Research & Data
21. What Is the Recommended Marketing Approach? Google+ can make online relationships with brands more natural by mimicking real-world social interactions. A strong overall social media strategy will make it easy to plug-in and adapt directly to Google+.
22. What Is the Recommended Marketing Approach? Initial features such as “Hang Outs” suggest a personal and human approach will be encouraged. Customer service could be the killer app for brands. Google Circles suggest a segmented and customized approach. Rumors speculate that brand Circles could be based on types of content.
23. What Is the Recommended Marketing Approach? An integrated marketing approach is a must. Google touches many segments including Search, Video (YouTube), Mobile (Android), Advertising (AdWords), etc. Don’t forget the +1 button. Proper integration into your other owned media will improve your Google+ approach.
24. What is the Future of Google+?5 Predictions: 1) Google+ will not be a “Facebook killer” in the short term. They will instead co-exist. Facebook will play a similar role to Apple iOS (more controlled) and G+ will play the role of Android (more open). 2) Google+ could become the premiere platform for applications for the Web and mobile. 3) Google+ will hurt traditional Web properties such as Yahoo and Microsoft more than social companies with the increased adoption of Google’s other products (i.e. Documents, Search). 4) Brands will love Google+ because they already own the majority of the Web. You’ll only need one partner. And commerce integration appears to be intuitive. 5) Google+ willlook, feel and be used completely differently 5 years from now.
25. Will It Be Successful? An Expert’s take. “When it comes to features, Google is at parity with Facebook, but isn’t compelling for a mass immigration of social behavior. They must quickly integrate Google’s unique products like YouTube, Gmail, Apps, and others to slowly attract users over.” - Jeremiah Owyang “…lots of companies are going to build things like video chat, but Facebook competitors also have to build up their social graph first. Facebook’s job is to just keep innovating.” - Mark Zuckerberg “Decided to forward http://kevinrose.com to my Google+. G+ gives me more (real-time) feedback and engagement than my blog ever did.” - Kevin Rose ”I don't think competitors kill companies and services. I think the vast majority of "deaths" are self inflicted. Facebook didn't kill MySpace and Friendster, they killed themselves.” - Fred Wilson “Your mom won’t use Google+.” - Robert Scoble
26. Next Steps Get a G+ invite and explore Distribute this POV to your colleagues and other stakeholders in your company Fill out the Google+ Entity Profile Application Reach out to Moxie to engage with Google and for more information on how to participate.
Editor's Notes
Access to Google+ is by invite only (similar to Gmail) to a small number of beta users.On July 31, 2011, all private Google accounts will switch to Google+ and become public.Google is creating business-friendly pages so communication for brands will be efficient. There will be a small number of brands selected to participate in the initial beta period for brands.Everyone’s profile will be public and searchable. It’s completely integrated across all Google products (i.e. Gmail, Reader, Picasa)Google+ was created to take users away from Facebook and Twitter. It was inspired by what Facebook didn’t do well (http://rethrick.com/#google-plus). Your “about” section is rich, robust, allows links, photos, QR codes, and more. Google is mobile ready as an Android app only (but the Web version on iOS is very good). iOS app pending approval.You can manage your privacy settings (i.e. turn off email notifications) through Account Settings.The guy who created the core idea for Google+ also inspired Facebook Groups (Paul Adams). He works at Facebook now.
All Google products will be enhanced with the addition of a social layer (i.e. chat, video, photos)
All Google products will be enhanced with the addition of a social layer (i.e. chat, video, photos)
All Google products will be enhanced with the addition of a social layer (i.e. chat, video, photos)
All Google products will be enhanced with the addition of a social layer (i.e. chat, video, photos)
All Google products will be enhanced with the addition of a social layer (i.e. chat, video, photos)
Google is looking for brands with a rich history of being active in the social sphere that have strong, loyal audiences and are proactive and engaging.
Ford hosted a Hangout with their Marketing Director, the first event of its kind.
Prepare to experiment. Google+ is in beta and will be testing its marketing applications which means you will be by default.Be patient. It’s more important to do it right than being first. Users might even find a brand presence a turn off.
2 – Due to Google’s developer-friendly nature and clues from Google+ capabilities