Facebook introduced several new changes including the Feed Quality Panel, a group of testers who provide feedback on content in the News Feed. Facebook also introduced Reactions, 6 new emotion buttons, and Canvas, full-page rich media ads. Snapchat introduced profile URLs, making it easier for users to follow others. WhatsApp reached 1 billion users and may introduce ways for users to communicate with businesses. The document also discusses how these changes could impact brands on social media.

2. 2
Contents
Snapchat Introduces Profile URLs
WhatsApp Reaches 1 Billion Users
Facebook Introduces More Changes: Feed Quality
Panel, Live, Reactions, and Canvas
Millennial Parents and Social Media

3. 3
Snapchat
Introduces
Profile URLs

4. 4
One of the major complaints from
Snapchat users has been the lack of ease in
finding other people to follow. But now
Snapchat is getting an upgrade.

5. 5
One of the major complaints from
Snapchat users has been the lack of ease in
finding other people to follow. But now
Snapchat is getting an upgrade.
The popular app recently introduced
profile URLs for all users. The move makes
it easy for users to follow people and build
an interesting and custom content stream.

6. 6
One of the major complaints from
Snapchat users has been the lack of ease in
finding other people to follow. But now
Snapchat is getting an upgrade.
The popular app recently introduced
profile URLs for all users. The move makes
it easy for users to follow people and build
an interesting and custom content stream.
Previously, Snapchat offered some
innovative ways to follow people, but those
ways were not always the easiest. The
introduction of the new profile URLs is not
just beneficial to users, but it’s also
advantageous to the app itself.

7. 7
URLs are easy to tweet, post on Facebook
or communicate on other social platforms.
Each of the URLs promote not just the
user, but also the Snapchat app itself. For
instance, if someone clicks on a Snapchat
URL on their desktop, a Snapchat app
download page opens since Snapchat
doesn't have a web-based version.

8. 8
URLs are easy to tweet, post on Facebook
or communicate on other social platforms.
Each of the URLs promote not just the
user, but also the Snapchat app itself. For
instance, if someone clicks on a Snapchat
URL on their desktop, a Snapchat app
download page opens since Snapchat
doesn't have a web-based version.
More downloads means more users. More
users means more content. The more time
people spend watching content, the more
likely they are to see ads or use
Sponsored Geofilters. And guess what
that means? More money for Snapchat.

9. 9
URLs are easy to tweet, post on Facebook
or communicate on other social platforms.
Each of the URLs promote not just the
user, but also the Snapchat app itself. For
instance, if someone clicks on a Snapchat
URL on their desktop, a Snapchat app
download page opens since Snapchat
doesn't have a web-based version.
More downloads means more users. More
users means more content. The more time
people spend watching content, the more
likely they are to see ads or use
Sponsored Geofilters. And guess what
that means? More money for Snapchat.
We think now is an ideal time for brands
to get familiar with the app that is at the
fingertips of millennials everywhere.

10. 10
URLs are easy to tweet, post on Facebook
or communicate on other social platforms.
Each of the URLs promote not just the
user, but also the Snapchat app itself. For
instance, if someone clicks on a Snapchat
URL on their desktop, a Snapchat app
download page opens since Snapchat
doesn't have a web-based version.
More downloads means more users. More
users means more content. The more time
people spend watching content, the more
likely they are to see ads or use
Sponsored Geofilters. And guess what
that means? More money for Snapchat.
We think now is an ideal time for brands
to get familiar with the app that is at the
fingertips of millennials everywhere.
Click to read more

11. 11
WhatsApp
Reaches 1
Billion Users

12. 12
Messaging app WhatsApp has hit
a key milestone.

13. 13
It has reached 1 billion users!

14. 14
It has reached 1 billion users!
Facebook, who owns WhatsApp, is now focusing on
how to monetize the app, which could create
opportunities for brands.

15. 15
It has reached 1 billion users!
Facebook, who owns WhatsApp, is now focusing on
how to monetize the app, which could create
opportunities for brands.
WhatsApp has recently stated that it is testing ways
for users to communicate with businesses as a way to
generate revenue.

16. 16
According to a recent WhatsApp blog post,

17. 17
According to a recent WhatsApp blog post,
“That could mean communicating with your bank about whether a recent
transaction was fraudulent, or with an airline about a delayed flight.”

18. 18
We think this could open up new opportunities
for brands to engage with their audiences and
to increase brand awareness.

19. 19
We think this could open up new opportunities
for brands to engage with their audiences and
to increase brand awareness.
However, brands should always consider the
pros and cons of joining a new social platform.
Just because it’s right for one brand, doesn’t mean
it’s right for yours.

20. 20 Click to read more
We think this could open up new opportunities
for brands to engage with their audiences and
to increase brand awareness.
However, brands should always consider the
pros and cons of joining a new social platform.
Just because it’s right for one brand, doesn’t mean
it’s right for yours.

21. 21
Facebook
Introduces
More
Changes

22. 22
Not a big surprise.

23. 23
Facebook recently introduced several new
changes to the platform.

24. 24
Facebook recently introduced several new
changes to the platform.
One such change is the introduction of the
Feed Quality Panel.

25. 25
Facebook realized that the actions you take on
content (liking, clicking, commenting, sharing)
don’t always tell the complete story about
what is meaningful to you.

26. 26
Facebook realized that the actions you take on
content (liking, clicking, commenting, sharing)
don’t always tell the complete story about
what is meaningful to you.
Facebook has announced that it has added a
human level to its algorithm — a group of
testers it calls the “Feed Quality Panel.” The
panel is a group of users who provide
feedback on the content they see on
Facebook each day.

27. 27
Facebook realized that the actions you take on
content (liking, clicking, commenting, sharing)
don’t always tell the complete story about
what is meaningful to you.
Facebook has announced that it has added a
human level to its algorithm — a group of
testers it calls the “Feed Quality Panel.” The
panel is a group of users who provide
feedback on the content they see on
Facebook each day.
“…[members of the Feed Quality Panel] write
paragrapgh-long explanations for why they like
or dislike certain posts, which are often
reviewed in the News Feed engineers’ weekly
meetings.” - Time Magazine.

28. 28
Facebook realized that the actions you take on
content (liking, clicking, commenting, sharing)
don’t always tell the complete story about
what is meaningful to you.
Facebook has announced that it has added a
human level to its algorithm — a group of
testers it calls the “Feed Quality Panel.” The
panel is a group of users who provide
feedback on the content they see on
Facebook each day.
“…[members of the Feed Quality Panel] write
paragrapgh-long explanations for why they like
or dislike certain posts, which are often
reviewed in the News Feed engineers’ weekly
meetings.” - Time Magazine.
This allows Facebook to enhance the accuracy
of the News Feed by factoring in human
responses. Based on these new research
elements, Facebook is updating the News
Feed algorithm to take into consideration
“both the probablility that you would want to
see the story at the top of your feed and the
probablility that you’ll like, comment on, click
or share a story.” - Facebook Blog

29. 29
How will this affect Facebook Pages?

30. 30
How will this affect Facebook Pages?
According to Facebook, “Pages might see some declines in referral traffic if the rate
at which their stories are clicked on doesn’t match how much people report wanting
to see those stories near the top of their News Feed. This update helps rebalance
those two factors, so people are seeing relevant stories to them.”

31. 31
How will this affect Facebook Pages?
According to Facebook, “Pages might see some declines in referral traffic if the rate
at which their stories are clicked on doesn’t match how much people report wanting
to see those stories near the top of their News Feed. This update helps rebalance
those two factors, so people are seeing relevant stories to them.”
What’s the takeaway?

32. 32
How will this affect Facebook Pages?
According to Facebook, “Pages might see some declines in referral traffic if the rate
at which their stories are clicked on doesn’t match how much people report wanting
to see those stories near the top of their News Feed. This update helps rebalance
those two factors, so people are seeing relevant stories to them.”
What’s the takeaway?
Facebook is increasing the value of the platform as a service, making it even more
attuned to what each person wants. Facebook has trained users to give them more
info about what we do and do not like, which improves audience understanding and
thus, the value of their ad offerings.

33. 33
How will this affect Facebook Pages?
According to Facebook, “Pages might see some declines in referral traffic if the rate
at which their stories are clicked on doesn’t match how much people report wanting
to see those stories near the top of their News Feed. This update helps rebalance
those two factors, so people are seeing relevant stories to them.”
What’s the takeaway?
Facebook is increasing the value of the platform as a service, making it even more
attuned to what each person wants. Facebook has trained users to give them more
info about what we do and do not like, which improves audience understanding and
thus, the value of their ad offerings.
Click to read more

34. 34
Facebook’s live streaming functionality, aptly named
Live, is now available to all brands with verified
Facebook pages.

35. 35
Facebook’s live streaming functionality, aptly named
Live, is now available to all brands with verified
Facebook pages.
This new functionality has given brands and others
another innovative way to engage with fans.

36. 36
Facebook’s live streaming functionality, aptly named
Live, is now available to all brands with verified
Facebook pages.
This new functionality has given brands and others
another innovative way to engage with fans.
You may have even noticed brands’ and celebrities’
live streams popping up in your News Feed recently.

37. MTV, iHeartRadio and TMZ are just a few of
the brands utilizing the feature.
37

38. MTV, iHeartRadio and TMZ are just a few of
the brands utilizing the feature.
This is another move closer to Facebook
becoming a video platform.
38

39. 40
How is this different than
Twitter’s Periscope?

40. 41
How is this different than
Twitter’s Periscope?
1. Facebook’s user base allows
brands to reach billions.

41. 42
How is this different than
Twitter’s Periscope?
1. Facebook’s user base allows
brands to reach billions.
2. Facebook allows permanent
replays of broadcasts.

42. 43
How is this different than
Twitter’s Periscope?
1. Facebook’s user base allows
brands to reach billions.
2. Facebook allows permanent
replays of broadcasts.
3. Facebook only sends
notifications to people who
have interacted with a
Page recently.

43. 44
How is this different than
Twitter’s Periscope?
1. Facebook’s user base allows
brands to reach billions.
2. Facebook allows permanent
replays of broadcasts.
3. Facebook only sends
notifications to people who
have interacted with a
Page recently.
4. Facebook’s algorithm chooses
who sees what stream, while
Twitter relies on amplification
by viewers.

44. 45
How can brands use Live?

45. 46
How can brands use Live?
• Announcements

46. 47
How can brands use Live?
• Announcements
• Breaking news updates

47. 48
How can brands use Live?
• Announcements
• Breaking news updates
• Behind-the-scenes experiences

48. 49
How can brands use Live?
• Announcements
• Breaking news updates
• Behind-the-scenes experiences
• Host Q&As

49. 50
How can brands use Live?
• Announcements
• Breaking news updates
• Behind-the-scenes experiences
• Host Q&As
• Live demos

50. 51
How can brands use Live?
• Announcements
• Breaking news updates
• Behind-the-scenes experiences
• Host Q&As
• Live demos
We are very excited to see how
brands embrace Facebook Live in
the coming months and what this
could possibly mean for partnership
or sponsorship opportunities.
Click to read more

51. 52
Another new Facebook feature is
the introduction of Reactions.

52. 53
Another new Facebook feature is
the introduction of Reactions.
We told you a few months ago
that Facebook had started testing
6 new emotion buttons.

53. 54
Another new Facebook feature is
the introduction of Reactions.
We told you a few months ago
that Facebook had started testing
6 new emotion buttons.
Called Reactions, the buttons are
now available to all users. They
are Like, Love, Haha, Angry, Wow,
and Sad.

54. 55
What do Reactions mean for brands?
?
??

55. 56
What do Reactions mean for brands?
The new buttons may make people feel more
comfortable with expressing negative sentiment for
content that they don’t agree with.
?
??

56. 57
What do Reactions mean for brands?
The new buttons may make people feel more
comfortable with expressing negative sentiment for
content that they don’t agree with.
We think that the large percentage of Page followers
who previously did not interact with content will now
become more vocal. The question is, will their voices
be positive or negative?
?
??

57. 58
Our tips for brands:

58. 59
Our tips for brands:
• Brands should make sure they have a dedicated
team in place to handle the influx of engagement
and to respond to fans accordingly.

59. 60
Our tips for brands:
• Brands should make sure they have a dedicated
team in place to handle the influx of engagement
and to respond to fans accordingly.
• Make sure your social media team is using tools
to monitor the sentiment of your audience and
adjusting content accordingly. This includes
Facebook ads and boosted posts.

60. 61
Our tips for brands:
• Brands should ensure they have a dedicated
team in place to handle the influx of engagement
and to respond to fans accordingly.
• Make sure your social media team is using tools
to monitor the sentiment of your audience and
adjusting content accordingly. This includes
Facebook ads and boosted posts.
Click to read more

61. 62
And finally, there’s the new
Facebook Canvas.

62. 63
And finally, there’s the new
Facebook Canvas.
Facebook has rolled out their full-page,
rich media ads for all advertisers.

63. 64
And finally, there’s the new
Facebook Canvas.
Facebook has rolled out their full-page,
rich media ads for all advertisers.
Now, when a user engages with a
Facebook News Feed ad, it will open an
interactive experience within the
Facebook app instead of making users
wait for a mobile website to load.
Features of Canvas include animations,
tilt-to-view images, and videos.

64. 65
And finally, there’s the new
Facebook Canvas.
Facebook has rolled out their full-page,
rich media ads for all advertisers.
Now, when a user engages with a
Facebook News Feed ad, it will open an
interactive experience within the
Facebook app instead of making users
wait for a mobile website to load.
Features of Canvas include animations,
tilt-to-view images, and videos.
You don’t need to be a techie to utilize
these ads. They are built the same as all
other self-serve Facebook ads.

65. 66
And finally, there’s the new
Facebook Canvas.
Facebook has rolled out their full-page,
rich media ads for all advertisers.
Now, when a user engages with a
Facebook News Feed ad, it will open an
interactive experience within the
Facebook app instead of making users
wait for a mobile website to load.
Features of Canvas include animations,
tilt-to-view images, and videos.
You don’t need to be a techie to utilize
these ads. They are built the same as all
other self-serve Facebook ads.
We see this as a perfect opportunity for
brands to really engage the user in an
immersive experience that is sure to leave
an impression that results in dollars!

66. 67
And finally, there’s the new
Facebook Canvas.
Facebook has rolled out their full-page,
rich media ads for all advertisers.
Now, when a user engages with a
Facebook News Feed ad, it will open an
interactive experience within the
Facebook app instead of making users
wait for a mobile website to load.
Features of Canvas include animations,
tilt-to-view images, and videos.
You don’t need to be a techie to utilize
these ads. They are built the same as all
other self-serve Facebook ads.
We see this as a perfect opportunity for
brands to really engage the user in an
immersive experience that is sure to leave
an impression that results in dollars!
Click to read more

67. 68
Millennial
Parents and
Social Media

68. 69
Much has been written about millennials, but
not much has focused on millennial parents.

69. 70
Much has been written about millennials, but
not much has focused on millennial parents.
Crowdtap recently conducted a survey of
1,000 millennial parents related to how they
raise their families and what role social media
plays in that.

70. 71
Data Highlights

71. 72
1/4 of US millennials
are parents.

72. 73
50%
say brands play an essential
role in their lives; the same
number also believe that they
control whether brands
succeed or fail.

73. 74
They have a simple desire to
be “good parents.”

74. 75
Moms and dads both turn to
their own moms first for
parenting advice and guidance.

75. 76
Moms emphasize the role
of “technology” in raising
kids today.

76. 77
Millennial parents rely on
the internet for parenting
advice 2x more than
talking with other people
(besides their own moms)
—word of mouth is not #1
with Millennials!

77. 78
37% of dads and 49% of
moms say they log on to
social media platforms at
least once per day. Time
on platforms like Pinterest,
Instagram and YouTube
increase considerably
once the baby arrives.

78. 79
When asked about the characteristics of brands
that “get” them, the majority of millennials
responded that value for the money and customer
service are top.

79. 80
When asked about the characteristics of brands
that “get” them, the majority of millennials
responded that value for the money and customer
service are top.
When asked “What’s the one thing you wish brands
understood better?”, most said that price is
important, time is valuable, and honest messages
beat the aspirational.

80. 81
Big takeaways:
1. Brands need to meet millennial parents where they are spending their time:
social media.

81. 82
Big takeaways:
1. Brands need to meet millennial parents where they are spending their time:
social media.
2. Millennials are twice as likely to rely on the internet than to ask other people for
parenting advice, other than their own mothers.

82. 83
Big takeaways:
1. Brands need to meet millennial parents where they are spending their time:
social media.
2. Millennials are twice as likely to rely on the internet than to ask other people for
parenting advice, other than their own mothers.
3. 90% of millennial parents find social media helpful.

83. 84
Big takeaways:
1. Brands need to meet millennial parents where they are spending their time:
social media.
2. Millennials are twice as likely to rely on the internet than to ask other people for
parenting advice, other than their own mothers.
3. 90% of millennial parents find social media helpful.
4. Brands must embrace the unique differences between millennial moms and dads
and craft their social media messaging accordingly. Moms are coming to terms
with imperfections of modern-day motherhood, while dads are struggling with
the idea of not being the breadwinner.

84. 85
Big takeaways:
1. Brands need to meet millennial parents where they are spending their time:
social media.
2. Millennials are twice as likely to rely on the internet than to ask other people for
parenting advice, other than their own mothers.
3. 90% of millennial parents find social media helpful.
4. Brands must embrace the unique differences between millennial moms and dads
and craft their social media messaging accordingly. Moms are coming to terms
with imperfections of modern-day motherhood, while dads are struggling with
the idea of not being the breadwinner.
Click to read more

85. FOLLOW
SCOUT