Facebook is introducing new features like the Open Graph and Social Plugins to make social the default on websites. The Open Graph allows sites to define objects for users to connect to, powering personalized experiences. Social Plugins like the Like button let sites show what friends are doing without login. While this reduces friction, it could impact brands if topics are defined incorrectly. The changes streamline Facebook Connect functionality and make engagement easier across the social web.
Disaster Strikes. Social Media Responds. Activity SheetArielle Slam
The document provides instructions for using social media platforms like Facebook and Twitter for emergency preparedness and response activities. It outlines 10 activities including how to post status updates, share links and photos, follow agencies, and engage in conversations. The goals are to collaborate with partners, provide preparedness information to residents, and get feedback through surveys or comments.
The Social-Mobile Web: How to Crush Your Local Competition (Emily Grossman Ze...Suzzicks
The document discusses how to leverage mobile apps and deep linking strategies to engage mobile users on social platforms. Some key points discussed include:
- People now spend almost as much time in mobile apps like Facebook as they do on mobile websites.
- Social media apps account for 31% of total time spent on iOS and Android devices.
- Deep linking allows sending mobile users directly to content or features within a mobile app from social posts or ads.
- Setting up app links and deferred deep linking enables retaining campaign data and context when users are sent from mobile web to apps.
Social media project with Kakaotalk, Wechat, Snapchatbohoihwang
This project is based on facebook fanpages of each chatting program such as Kakaotalk, Snapchat, Wecaht. Through this project, I'd like to prove what is the pros and cons of kakaotalk's fanpage on facebook. As comparing to two competition brand, I suggest ways to operate activation plan.
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
Google+ is Google's new social network that combines features from Facebook, Twitter, LinkedIn, Skype and Flickr. It allows users to organize their contacts into circles based on their relationship, like family or friends, and share content selectively with different circles. This is more intuitive than Facebook's model of sharing with all contacts. Google+ also includes video chat features that surpass Skype by allowing calls with up to 10 people simultaneously. The network aims to be a one-stop shop for all social media activities.
This document discusses how to connect various social media accounts and platforms to create a more integrated social media presence. It provides examples of how to link Facebook, Twitter, YouTube, LinkedIn and other accounts so content is shared across platforms. It also discusses third party applications that can be used to combine content from different sources into single social media "mashups" or portals. Finally, it discusses the use of things like share buttons and QR codes to further connect a social media presence.
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Me...Eric T. Tung
The document discusses strategies for smarter social media management. It covers building Twitter lists to curate content, using tools like Buffer and Hootsuite to automate posting and scheduling, and measuring social impact with analytics and contests. The presentation provides examples of social media tools and their pricing to help automate content curation, distribution across multiple accounts, and analyze results.
Facebook is introducing new features like the Open Graph and Social Plugins to make social the default on websites. The Open Graph allows sites to define objects for users to connect to, powering personalized experiences. Social Plugins like the Like button let sites show what friends are doing without login. While this reduces friction, it could impact brands if topics are defined incorrectly. The changes streamline Facebook Connect functionality and make engagement easier across the social web.
Disaster Strikes. Social Media Responds. Activity SheetArielle Slam
The document provides instructions for using social media platforms like Facebook and Twitter for emergency preparedness and response activities. It outlines 10 activities including how to post status updates, share links and photos, follow agencies, and engage in conversations. The goals are to collaborate with partners, provide preparedness information to residents, and get feedback through surveys or comments.
The Social-Mobile Web: How to Crush Your Local Competition (Emily Grossman Ze...Suzzicks
The document discusses how to leverage mobile apps and deep linking strategies to engage mobile users on social platforms. Some key points discussed include:
- People now spend almost as much time in mobile apps like Facebook as they do on mobile websites.
- Social media apps account for 31% of total time spent on iOS and Android devices.
- Deep linking allows sending mobile users directly to content or features within a mobile app from social posts or ads.
- Setting up app links and deferred deep linking enables retaining campaign data and context when users are sent from mobile web to apps.
Social media project with Kakaotalk, Wechat, Snapchatbohoihwang
This project is based on facebook fanpages of each chatting program such as Kakaotalk, Snapchat, Wecaht. Through this project, I'd like to prove what is the pros and cons of kakaotalk's fanpage on facebook. As comparing to two competition brand, I suggest ways to operate activation plan.
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
Google+ is Google's new social network that combines features from Facebook, Twitter, LinkedIn, Skype and Flickr. It allows users to organize their contacts into circles based on their relationship, like family or friends, and share content selectively with different circles. This is more intuitive than Facebook's model of sharing with all contacts. Google+ also includes video chat features that surpass Skype by allowing calls with up to 10 people simultaneously. The network aims to be a one-stop shop for all social media activities.
This document discusses how to connect various social media accounts and platforms to create a more integrated social media presence. It provides examples of how to link Facebook, Twitter, YouTube, LinkedIn and other accounts so content is shared across platforms. It also discusses third party applications that can be used to combine content from different sources into single social media "mashups" or portals. Finally, it discusses the use of things like share buttons and QR codes to further connect a social media presence.
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Me...Eric T. Tung
The document discusses strategies for smarter social media management. It covers building Twitter lists to curate content, using tools like Buffer and Hootsuite to automate posting and scheduling, and measuring social impact with analytics and contests. The presentation provides examples of social media tools and their pricing to help automate content curation, distribution across multiple accounts, and analyze results.
Over the past couple weeks, you have likely heard the hype surrounding Google+. If you were lucky enough to get an invite, you may have started exploring the new social network. Or you may have seen the “+1” appear next to your search results. Google+ has the potential to have a large impact on social and search as we know it. Join Webbed Marketing’s President Bill Balderaz, and Social Media Manager Rebecca Roebuck, to discuss the ins and outs of Google’s latest venture, and what it means for you and your company.
During this webinar we’ll discuss:
• What is Google+
• How it differs from other social networks
• How +1 impacts search and SEO
• What’s next
Designing for the Social Web: Integrating Social Media into Web DesignEric T. Tung
How to design graphics for social media pages posts, how to use Facebook Plugins and Twitter Widgets to add social capabilities to your website, and how to use Facebook Open Graph and Twitter Cards to help increase engagement of social posts from your website.
Creating More Engaging Content For SocialEric T. Tung
This document summarizes Eric T. Tung's presentation on optimizing social media for engagement. It discusses using tools like Facebook Open Graph and Twitter Cards to generate rich previews when sharing content. It also recommends building Twitter lists to curate content and using automation tools to schedule posts to multiple networks. Metrics like retweets, likes and shares are discussed to measure social media impact.
6 Ways to Use Google+ to Increase Your VisibilityMohamed Mahdy
The document provides 6 ways to increase visibility on Google+:
1. Include key links in your profile introduction.
2. Optimize posts for Google search results by using keywords.
3. Schedule consistent updates to profiles and pages using tools like BuzzBundle.
4. Use Google+ as a business page by commenting and participating.
5. Create or join communities to engage others.
6. Organize posts by topic using Collections.
This document provides guidance on how to curate social media posts into Storify stories. It discusses what Storify is, why it's useful, best practices for using it, and how to structure a Storify story. Key steps include finding relevant social media posts on platforms like Twitter, arranging the posts in a narrative order, and adding your own text to connect the posts into a cohesive story. The goal is to take scattered social media conversations and transform them into a coherent story for readers.
Google unveiled its new social network Google+ which features Circles for organizing contacts, real-time updates, group video chat, and user data export tools. Google+ poses a challenge to Facebook and Twitter by providing an innovative alternative for users and securing Google's access to social data and content which is important for search and other products. For businesses, Google+ could create new marketing opportunities through unique profiles and analytics, though the initial focus is on consumers.
How to Plan a Social Media Campaign that Delivers ROIThe Social Lights
The document discusses planning social media campaigns that deliver ROI. It provides examples of campaigns for Eyebobs eyewear and the Zombie Pub Crawl event. For both campaigns, it outlines goals, strategies used across social channels, creative assets, and results. It emphasizes starting early, tracking goals and objectives, using both tried and true and new tactics, and continually evaluating performance.
Storify lets you create stories with social media. It's a powerful platform that allows you to search for and accumulate relevant social media posts, links, photos and videos, and assemble them with your own content.
The document discusses how to use Storify to curate social media content and tell stories. Storify allows users to collect relevant social media posts from platforms like Twitter, Facebook and Flickr to enhance news articles. The document outlines best practices for when and how to create a Storify, including checking for an active social media conversation on a topic first, organizing posts chronologically or by topic, and notifying people included in the Storify. Storify can add new dimensions to journalism by highlighting user-generated content and perspectives.
In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.
 Facebook Timeline & Open Graph Platform Briefing 03/2012Die Socialisten
On their annual f8-event in September 2011, Facebook introduced the biggest change to the platform since News-Feed in 2006: Timeline & Open Graph
In this briefing we want to give you an overview on these game-changing features, especially focussing on the opportunities they represent for publishers, developers and brands.
1. The document provides tips for building a successful Google+ page, including metrics like the number of followers and engagement, as well as search engine optimization techniques.
2. It recommends engaging with others on Google+ by sharing their content, adding people to circles when they engage with you, and using hashtags to reach more people.
3. Finally, it suggests aligning your website with your Google+ page by adding sharing buttons and the Google+ badge to help direct traffic between the two.
This document provides a summary of the latest social media trends and innovations from The Social Digest. It discusses new capabilities on Snapchat like face filters and augmented reality shopping. It also mentions Facebook adding QR codes for pages and releasing a report on trending topics. Additionally, it notes the growth of Reddit users and stability of Facebook usage despite the Cambridge Analytica scandal. The summary highlights new features on WhatsApp as well.
This is a great overview and how to guide for health and organic food companies getting into social media. The lessons and examples can be carried over into any business.
The_Ultimate_Event_Plannig_Toolbox_e-bookShlomo Levy
The document provides a list of 100 tools for event organizers to consider using. It discusses social media platforms that can be used to engage attendees, including major networks like Facebook, Twitter, and LinkedIn. It also lists other types of platforms like blogging platforms, media sharing sites, and social bookmarking sites. The goal is to help event planners determine which tools will best help increase ticket sales, boost engagement, and save them time in planning their events. A checklist is also included to help organizers choose the right tool for each task.
An introduction to the features, functions and creative/productive applications of Google Plus (G+) for individuals, organizations & PR/marketing purposes.
Brought to you by Ketchum & Ketchum Digital.
This month on social media, quite a few new things to notice:
Mobile apps usage increase again...
Even though fewer apps are actually downloaded... In this "winner takes all" competition, early starters and branded apps can hope to make it. It remains difficult to market an app with traditional marketing.
Facebook events for Pages will be promoted right into the Newsfeed...
...and not only on the right hand column. It's a very useful way to get people (your fans, or any other target on Facebook, even your own e-mail database) to get to know you hold an event. Once people are your shop, it's your turn to convert them ; )
Twitter tries to get into e-commerce
After having shown the power of the Cards format, Twitter is now pairing with Amazon to allow Twitter users to save on their wishlist anything they will hashtag with #AmazonWishList
Instagram launches new Business Tools
Ads in self-service are not yet available, but until then, you can still practice your analytics skill with the new set of tools provided by Instagram. You will be able to see insights from the account (such as new followers or impressions) as well as for ads if you have some.
Google has launched a new social network called Google+ that could significantly impact search engine optimization and social media marketing. Key features include Circles for organizing contacts, Hangouts for video chatting, Sparks for finding interesting content, and a +1 button for recommending pages. As Google fully integrates Google+ into its products, recommendations and engagement on Google+ could influence search rankings. This merging of social and search means brands must engage on Google+ to maintain their online presence and reach.
Over the past couple weeks, you have likely heard the hype surrounding Google+. If you were lucky enough to get an invite, you may have started exploring the new social network. Or you may have seen the “+1” appear next to your search results. Google+ has the potential to have a large impact on social and search as we know it. Join Webbed Marketing’s President Bill Balderaz, and Social Media Manager Rebecca Roebuck, to discuss the ins and outs of Google’s latest venture, and what it means for you and your company.
During this webinar we’ll discuss:
• What is Google+
• How it differs from other social networks
• How +1 impacts search and SEO
• What’s next
Designing for the Social Web: Integrating Social Media into Web DesignEric T. Tung
How to design graphics for social media pages posts, how to use Facebook Plugins and Twitter Widgets to add social capabilities to your website, and how to use Facebook Open Graph and Twitter Cards to help increase engagement of social posts from your website.
Creating More Engaging Content For SocialEric T. Tung
This document summarizes Eric T. Tung's presentation on optimizing social media for engagement. It discusses using tools like Facebook Open Graph and Twitter Cards to generate rich previews when sharing content. It also recommends building Twitter lists to curate content and using automation tools to schedule posts to multiple networks. Metrics like retweets, likes and shares are discussed to measure social media impact.
6 Ways to Use Google+ to Increase Your VisibilityMohamed Mahdy
The document provides 6 ways to increase visibility on Google+:
1. Include key links in your profile introduction.
2. Optimize posts for Google search results by using keywords.
3. Schedule consistent updates to profiles and pages using tools like BuzzBundle.
4. Use Google+ as a business page by commenting and participating.
5. Create or join communities to engage others.
6. Organize posts by topic using Collections.
This document provides guidance on how to curate social media posts into Storify stories. It discusses what Storify is, why it's useful, best practices for using it, and how to structure a Storify story. Key steps include finding relevant social media posts on platforms like Twitter, arranging the posts in a narrative order, and adding your own text to connect the posts into a cohesive story. The goal is to take scattered social media conversations and transform them into a coherent story for readers.
Google unveiled its new social network Google+ which features Circles for organizing contacts, real-time updates, group video chat, and user data export tools. Google+ poses a challenge to Facebook and Twitter by providing an innovative alternative for users and securing Google's access to social data and content which is important for search and other products. For businesses, Google+ could create new marketing opportunities through unique profiles and analytics, though the initial focus is on consumers.
How to Plan a Social Media Campaign that Delivers ROIThe Social Lights
The document discusses planning social media campaigns that deliver ROI. It provides examples of campaigns for Eyebobs eyewear and the Zombie Pub Crawl event. For both campaigns, it outlines goals, strategies used across social channels, creative assets, and results. It emphasizes starting early, tracking goals and objectives, using both tried and true and new tactics, and continually evaluating performance.
Storify lets you create stories with social media. It's a powerful platform that allows you to search for and accumulate relevant social media posts, links, photos and videos, and assemble them with your own content.
The document discusses how to use Storify to curate social media content and tell stories. Storify allows users to collect relevant social media posts from platforms like Twitter, Facebook and Flickr to enhance news articles. The document outlines best practices for when and how to create a Storify, including checking for an active social media conversation on a topic first, organizing posts chronologically or by topic, and notifying people included in the Storify. Storify can add new dimensions to journalism by highlighting user-generated content and perspectives.
In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.
 Facebook Timeline & Open Graph Platform Briefing 03/2012Die Socialisten
On their annual f8-event in September 2011, Facebook introduced the biggest change to the platform since News-Feed in 2006: Timeline & Open Graph
In this briefing we want to give you an overview on these game-changing features, especially focussing on the opportunities they represent for publishers, developers and brands.
1. The document provides tips for building a successful Google+ page, including metrics like the number of followers and engagement, as well as search engine optimization techniques.
2. It recommends engaging with others on Google+ by sharing their content, adding people to circles when they engage with you, and using hashtags to reach more people.
3. Finally, it suggests aligning your website with your Google+ page by adding sharing buttons and the Google+ badge to help direct traffic between the two.
This document provides a summary of the latest social media trends and innovations from The Social Digest. It discusses new capabilities on Snapchat like face filters and augmented reality shopping. It also mentions Facebook adding QR codes for pages and releasing a report on trending topics. Additionally, it notes the growth of Reddit users and stability of Facebook usage despite the Cambridge Analytica scandal. The summary highlights new features on WhatsApp as well.
This is a great overview and how to guide for health and organic food companies getting into social media. The lessons and examples can be carried over into any business.
The_Ultimate_Event_Plannig_Toolbox_e-bookShlomo Levy
The document provides a list of 100 tools for event organizers to consider using. It discusses social media platforms that can be used to engage attendees, including major networks like Facebook, Twitter, and LinkedIn. It also lists other types of platforms like blogging platforms, media sharing sites, and social bookmarking sites. The goal is to help event planners determine which tools will best help increase ticket sales, boost engagement, and save them time in planning their events. A checklist is also included to help organizers choose the right tool for each task.
An introduction to the features, functions and creative/productive applications of Google Plus (G+) for individuals, organizations & PR/marketing purposes.
Brought to you by Ketchum & Ketchum Digital.
This month on social media, quite a few new things to notice:
Mobile apps usage increase again...
Even though fewer apps are actually downloaded... In this "winner takes all" competition, early starters and branded apps can hope to make it. It remains difficult to market an app with traditional marketing.
Facebook events for Pages will be promoted right into the Newsfeed...
...and not only on the right hand column. It's a very useful way to get people (your fans, or any other target on Facebook, even your own e-mail database) to get to know you hold an event. Once people are your shop, it's your turn to convert them ; )
Twitter tries to get into e-commerce
After having shown the power of the Cards format, Twitter is now pairing with Amazon to allow Twitter users to save on their wishlist anything they will hashtag with #AmazonWishList
Instagram launches new Business Tools
Ads in self-service are not yet available, but until then, you can still practice your analytics skill with the new set of tools provided by Instagram. You will be able to see insights from the account (such as new followers or impressions) as well as for ads if you have some.
Google has launched a new social network called Google+ that could significantly impact search engine optimization and social media marketing. Key features include Circles for organizing contacts, Hangouts for video chatting, Sparks for finding interesting content, and a +1 button for recommending pages. As Google fully integrates Google+ into its products, recommendations and engagement on Google+ could influence search rankings. This merging of social and search means brands must engage on Google+ to maintain their online presence and reach.
Google+ by Zenith Optimedia & PerformicsRichard Kirk
Google has launched Google+, a new integrated social network that connects all of Google's existing products using a social layer. Google+ hit 20 million users within 3 weeks and aims to revolutionize natural search by personalizing search results based on a user's social connections and interests on Google+. While Google+ offers competitive social features, its success will depend on widely adopting the new platform and integrating unique Google products like YouTube to attract users from competitors like Facebook.
Online Marketing Bootcamp September 2011Media Matters
The document summarizes an online marketing bootcamp agenda that discusses using Facebook Places and Google+ for business, as well as quick response (QR) codes. It provides information on how businesses can claim their Facebook and Google Places pages to appear locally on those platforms. QR codes are presented as a way to easily share information and drive traffic between offline and online presences.
Facebook launched a new version of its commenting plugin that provides more social relevance, improved moderation tools, better distribution, and enables other login providers like Yahoo!. The update aims to surface the most relevant comments and hide spam. Admins can also moderate directly from the Comments Box or dashboard. Comments are now fully synced between the website and Facebook.
In the opening weekend, an estimated 1 million iPad 2 devices were sold. Common critiques of the iPad 2 include the lack of Flash support, USB and SD slots, and a retina display.
Google launched a "+1" button experiment for search results and ads where a user's "+1" will push results higher for their social circle. The button is currently only
Google+ allows businesses to create pages to interact with customers. It offers features like circles to organize contacts, video chatting, and sparks to share relevant content. While it currently has a smaller user base than Facebook, Google+ may provide businesses opportunities to create more direct relationships with customers through its focus on sharing professional and industry-specific information. Integration with other Google services also provides benefits for brands.
This document provides background on Google's launch of Search plus Your World (SPYW) and its implications. SPYW personalizes search results based on a user's Google+ connections and activity, raising visibility of Google+ content. This benefits Google by driving more users and attention to Google+. However, it also draws criticism for reducing search quality and privacy. The document advises brands to establish a presence on Google+ to maintain search visibility as personalization increases.
An overview on Google+ for brands, marketers and businesses. It includes an overview of the platform, how it works, specifics on the features, what it means for business/marketers, and a look into the future.
Tweet me at @thedancho if you'd like a copy.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
Google has announced plans to roll out "Google Shopping", a new shopping advertising format on Google search results pages. The new format will use product feed data from advertisers to display more prominent shopping ads with images and product information. This represents an effort by Google to further monetize its search platform and reinvigorate growth, as it is no longer dependent on traditional text-based search ads alone. Initial trials of the product listing ads that will power Google Shopping have shown above average click-through rates for advertisers. The new format has the potential to become a staple placement alongside traditional sponsored search links.
The latest of the ‘big’ social media networks, Google Plus, is one of the most feature rich platforms available and a great asset to any business active in social media. The problem is that Google Plus for business has not been adopted as widely as other social networks like Facebook and so most people don’t even know some amazing features that exist!
Google has launched Google+, a new social networking effort, in an attempt to avoid the privacy issues that plagued the launch of Google Buzz. Google+ will start as an invite-only platform like early Gmail and is intended to be a constantly evolving project rather than a finished product. Google+ incorporates some popular Facebook features like customizable sharing groups but also provides innovations like strong mobile integration and appearing across Google products. The success of Google+ will depend on whether users are willing to try another social platform, though features embedded in existing Google services may help adoption.
This document discusses trends in social media and mobile technologies. It covers the growth of Facebook integration across other sites and apps, the rise of location-based services and check-ins, and the increasing importance of mobile strategies. It also notes concerns about information overload due to the growing number of notifications and demands on people's attention from various technologies.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
1. Hotels should use Google+ brand pages to connect with customers and promote their physical location, create circles for different audiences, and engage in discussions using Google+ Hangouts.
2. Google+ brand pages offer marketing advantages like new ways to run contests without direct promotions on Google+ and increasing a brand's follower count.
3. Creating engaging content like photos and landing pages can improve a hotel's online visibility through search results and the +1 button.
Google+ is Google's social networking platform, launched in 2011. It allows users to share status updates, links, photos and videos with circles of contacts. Key features include Circles for organizing contacts, Hangouts for video chatting, and +1 button for sharing links. However, Google+ faces disadvantages like privacy concerns due to Google's policies, competition from Twitter and Facebook, and perception of Google as only a search engine.
Whitepaper - how to launch a mobile app successfully!RG Infotech
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments – Before Launch, During Launch, and After Launch.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
The document summarizes key findings from marketing surveys in Belgium. It finds that most Belgian companies focus on establishing a basic website presence and use email marketing, search engine marketing, and social media for driving traffic. Mobile marketing is still relatively unknown. Survey respondents expressed mixed satisfaction with their digital marketing initiatives, with 45% struggling to determine ROI and get insights from their data. Even as marketers are pushed to do more with less, ROI measurement was not cited as a top challenge. Marketers hope to gain more budget control by providing better insights into their marketing activities.
This document discusses the growing importance of mobile and the concept of "mobile first". It notes that the number of mobile devices will soon exceed the world's population and that mobile data traffic is growing exponentially. The mobile first approach forces companies to focus on constraints like small screens and use of one thumb, but also allows building innovative experiences using new mobile capabilities. It discusses debates around native apps vs mobile web and provides usage statistics. Overall it promotes preparing for the explosive growth of mobile by making it a top priority.
The document summarizes developments in search and social media from June 2012. It discusses how search has become more social by incorporating social connections and activities into search results. It provides examples of how Google, Bing, and a potential Facebook search engine have integrated social data and profiles. The document also summarizes rules and standards that emerged for the social web, including debates around SOPA/PIPA and CISPA legislation as well as Twitter's policy on content censorship. Finally, it outlines new features from Twitter and Facebook to better integrate brands and apps into their social platforms.
The document discusses trends in eRetail, including online expectations for offline shopping experiences through mobile technologies that provide additional product information, payment innovations like mobile wallets, and a new breed of stores that blend online and offline through virtual fitting rooms and interactive digital displays. It also describes a project where an iconic 1971 Coke ad was reimagined for the digital age.
This document discusses different options ("flavors") for a mobile presence for businesses. The five flavors are:
1. Stracciatella - A tweaked version of the desktop website with increased font sizes and link areas.
2. Speculoos - A responsive design that adapts the website layout to different devices using CSS media queries.
3. Chocolate - A dedicated mobile website optimized for mobile with simplified navigation.
4. Dame Blanche - An HTML5/CSS3 web app that can access more device capabilities but requires broader browser support.
5. Banana Split - A native mobile app that can access all device features and be found in app stores but has higher development costs
Microsoft acquired Skype for $8.5 billion, the largest acquisition in Microsoft's history. Skype has 170 million active users and Microsoft plans to integrate Skype across its products including Xbox, Windows Phone, Lync and Outlook. Google launched its music storage service Google Music without support from record labels, as Amazon and Apple had done previously. Adobe proposed extensions to CSS called "CSS regions" that would allow content to flow between arbitrarily shaped containers and exclusions.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
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Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
5. RSS feeds don’t contain comments or like data/comments/ For some people, having RSS access to Facebook Page posts can be very useful. If you’re tasked with industry or corporate communications policy compliance, or if you are a researcher, or if you’re access to Facebook is blocked by an employer, educator, or government it might be handy to have access via RSS feeds. Secondly, although integration of Page posts into websites is made possible using the Facebook API, it is nice to see Facebook adopting the open RSS standard next to its own proprietary API format.
6. Google enters the deals arena with Google Offers May 26 Just like competitor Groupon, Google Offers will send daily emails with local deals to subscribers, but also push notifications on mobile phones.
7. Google enters the deals arena with Google Offers May 26 click next for video Visit http://www.google.com/offers/business/
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9. once you’ve signed up and selected your location, an email will be sent once a day showcasing one particular deal, just like Groupon. You can then click through and print the voucher, take it to the location and make your purchase.
11. Google will market the offer and send it to subscribers in your area/comments/ The big difference with Groupon is the mobile element. With Google Offers, you could potentially be strolling through a shopping center, receiving discounts on your phone for nearby shops while you’re there. On the other hand Groupon -with its recently unveiled “Groupon Now” platform and its potential integration into Foursquare- also has all the elements to make this happen.
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15. The first phone to be compatible with Google Wallet will be the Nexus S 4G, available on Sprint. This phone will have NFC capabilities and a separate chip called ‘Secure Element’ that will hold all sensitive payment information.
17. Google Wallet can store your loyalty cards for participating SingleTap merchants. When you tap to pay at a SingleTap merchant, Google Wallet transmits your loyalty account information to the terminal so that you earn rewards for your purchase.
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19. Google button for websites June 1 <scripttype="text/javascript">function plusone_vote( obj ) { _gaq.push(['_trackEvent', 'plusone', obj.state]); } </script> plusone_vote Go to http://www.google.com/webmasters/+1/button/ to create your own +1 button
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21. Webmasters and advertisers will get +1 data in up to three locations: Google Webmaster Tools, Google Analytics and Google AdWords (for data related to the impact of +1 on ad CTRs)
25. Twitter Follow button May 31 Create your own Twitter Follow button on http://twitter.com/about/resources/followbutton
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27. Twitter is launching the Follow Button on over 50 high-profile sites including places like AOL.com, About.me, and Huffington Post. And big sites like IMDb, MTV.com, Lady Gaga’s site, Jennifer Lopez’s site, and others.
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32. All the music iTunes Match matches plays back at 256-Kbps iTunes Plus quality - even if your original copy was of lower quality