The document discusses how various media technologies were used throughout the project to plan, film, edit, and evaluate the advertising campaign. Technologies used included computers for internet research, digital cameras for filming, iMovie for video editing, PowerPoint for written evaluations, and presentation software to share results. While these technologies helped enable many aspects of the project, some limitations included camera shakiness during filming and limited editing capabilities in iMovie.

1. How effective is the combination
of your main product and
ancillary texts ?

2. Conventions
The star struggling to do
something before he drinks
the drink and then becomes
successful at it.
We also don’t include females,
which shows our target
audience to be male.
We also have two different
scenarios rather then just the
same all the way through
We also have colours which
are mostly associated with

3. Ben Drinking Product
Rooney Drinking Product
Ben Close-Up (Serious)
Rooney Close up Serious

4. RED Bull advert
Similar football advert and it has
elements of slow motion, just as
our revision advert as fast paced
areas.
It only contains good footballers
It never shows them drinking the
drink
It has the logo at the end
It contains males
Only contains good elements not
showing them before they drank
the energy drink
Contains the convention of you
will be better if you have this drink
http://

5. PowerAde
Keeps with the energy theme,
contains slow motion
Shows one person who is better
then the other
The person who is better is
drinking PowerAde who is drinking
the normal water, similar to our
running advert.
They also contain some elements
of slow motion
http://
www.youtube.com/watch?v=2XoRI1BUiME

6. Monster Energy Drink
Mostly Males
Shows them all lazy and
lounging around
Shows them drink the drink
Everything becomes faster
fast paced
Fast forward, edited similarly
Shows them having a good
time rather then a bad time.
http://
www.youtube.com/watch?v=Ln8_AUCIkAw

7. How effective is the combination
of your main product and
ancillary texts ?

8. To show that the four adverts are clearly
connected to one another we use the same song
and sport in the main products and ancillary
texts because this is so the audience can
remember our product when they hear the song
also when the advert starts the audience hear
the music and know that it’s a turbo advert they
will also remember the other adverts.

9. We also use the same actor in advert 2 and the
promotional advert this is so the audience can
connect our promotional add which is the
shortest to the longer one of the first advert
with more in it to show the audience.

10. There is also the same situation in the two main
adverts which is the character not doing very
well in something and taking the drink and
becoming better at it this shows to the audience
that the drink will work in anything, sports or
revision included. This is similar to real life
adverts of sports drinks like Lucozade and
Powerade.

11. Two male actors and voices in all of the adverts
this links all of the adverts to each other it also
shows that the target audience for the products
is male

12. In the first advert, second advert and the
promotional they all have a close up of the label
on the bottle this is to show the audience that
even though there is a different bottle in the
second advert than the first advert the label is
the same so the audience can recognise that the
products are the same.

13. In all of our adverts we mainly use high key lighting because
they are filmed outside and the high key lighting gives a
happier feel to our adverts so the audience will remember
the product and then buy it, However, advert 2 is filmed
indoors in which the low key lighting goes with the
depressing theme of revision.
- All of these things that make the adverts successful and
connect work well in all the adverts and are effective in
connecting all the adverts together

14. 3. What have you learnt from your
audience feedback?

17. If we were to restart this project we
would...
Use stronger and louder acting
Target both genders
Spend more time on the Radio advert

18. We believe our product to be successful because...
The association between all four adverts are strong
such as using the same song and tagline.
The use of slow and fast motion clearly distinguishes
the products enhancement.
The product is clearly shown throughout the adverts
leaving the viewer with a lasting message.

19. How Did You Use new media
technologies in the

20. We used a range of different media technologies in all of
our project to ensure our adverts and research were to the
best of its ability.
In our research and planning, we used the mac computers
available in the classroom for internet as well as other
computers around the school and our own internet devices.
This use of technology allowed us to view other adverts for
us to gain a better idea of what was asked of us, and to give
us a better foundation to begin with. It also helped us come
up with ideas, and even gave us more knowledge on camera
shots etc. We looked at adverts such as powerade,
lucozade, relentless and many more on the website
YouTube, which helped us expand our ideas. Here are some
links to those adverts.
Lucozade ad- http://
www.youtube.com/watch?v=8fhMC9zrUaI
Powerade ad-
http://www.youtube.com/watch?v=9byyGbPCRas

21. Internet
The internet also allowed us to view websites
such BBC and the ASA to research other areas of
media, to further give us a better understanding
of media as a whole. From this we were able to
understand things such as the 'key principles of
the advertising codes' and the 'top ten adverts
to cause offence', which helped us to not repeat
similar mistakes as those made by others.

22. Technologies in Planning
Other use of technology in our planning, is when we took
pictures of our storyboards and uploaded them to the mac
computers in class, this saved us a huge amount of time,
instead of having to spend time figuring out how to Draw
on the macs, we simply took pictures of the storyboards
with the digital we were given and uploaded them. This
way proved fast and effective.
The macs also allowed us to animate our storyboard,
something which wouldn’t be possible on paper, and overall
made things a lot better for us.

23. Cameras small portable
Through our project, we recorded with
cameras, which were very useful as we were able to travel
to any location we wanted to record (including off school
premises) and the technology from the cameras allowed us
to do everything we needed. There were many advantages
to this, the main being we could use the cameras anywhere
without having to worry about charging, and the fact we
could record as often as we liked.
The only disadvantages for the use of cameras, was the fact
the we were required to use one of our group members to
record the adverts, and the shakiness of the camera
sometimes shows. Although we had a tripod, it cannot
always be relied on as it seemed to break down on us quite
often.

24. iMovie
iMovie for editing was a great form of media technology,
after uploading our adverts via the cable we were able to
insert it to iMovie and edit the adverts. We arranged them
in the order we wanted, cut out what wasn’t needed, put
effects where necessary, and much more. This enabled us
to finish off and add the final touches to our project to
make sure it was the best it could be. Limitations for iMovie
were things like the fact we could not add some of the
effects we wanted, eg. A certain amount of running length
was required before we could add a effect. Also, the
shakiness of the camera in parts of the averts were not
fixable on iMovie, we had to re film those parts and repeat
the whole process.

25. Technologies for evaluation
We opted for the presentation, and being such
a great media technololgy, we simply have to
show our presentation and after being recorded
it could be sent off straightforwardly with all the
content included. For the evaluation we also
used PowerPoint and internet to write up and
evaluate everything done so far, from the
internet we were able to draw examples and
insert hyperlinks and pictures which helped give