1. SUKANTA SENGUPTA E-mail: sengupta.sukanta@gmail.com
Assignments in Profit Centre Operations, Business Development & Channel
management in a growth oriented organization of repute.
Professional Synopsis
⇒ Over 20 years of experience in profit centre operations, sales & marketing, business
development & leadership across regional domains.
⇒ Currently with Hercules Hoists Limited as Regional Sales Manager – East.
⇒ Received Best Business Manager Award for the year 2012 in Voltas Material
Handling Private Limited.
⇒ Has the credentials of engineering milestones across career & achieving targets on
continuous basis.
⇒ Experience in managing Profit Centre Operations, formulating and implementing
marketing strategies, developing new market segments & executing significant cost
reductions.
⇒ Effective planner & strategist with proficiency in establishing corporate goals,
budgets and developing business plans for the achievement of these goals.
Specialities
● Customer Relationship
● Process Improvement
● Hands on experience on CRM (Salesforce/ZOHO).
● Business development
● Decision Making
● Dealing with parallel business partners
● Data Analysis
● Team Leader
● Technical/Commercial Negotiations
● Engineering
● Estimation
● Localization
● Market Mapping
● Achieve Sales Target
● Timely collection of account receivables(revenue)
● Customer Feedback
● Profitable order booking
● Customer relations
● Addition of new clients
● Project execution

2. Organizational Experience
Since July -14 with Hercules Hoists Limited, A Bajaj Group of Company
As a Regional Sales Manager – East.
Products Profile of Hercules Hoists Limited “Indef”:
• Light Profile Crane System
• Floor Operated Stacker Crane
• E.O.T and H.O.T Crane
• Jib Crane
• Automated Shelving and Retrieving System.
• Winch.
• Triple Spur Gear Chain Pulley Block
• Ratchet Lever Hoists.
• Pulling & Lifting Machines.
• Push-Pull / Geared Travelling Trolley.
• Electric Travelling Trolley
• All-purpose Chain Electric Hoist
• Medium Duty Chain Electric Hoist
• Compact / Medium Duty / Heavy Duty Wire Rope Hoists
• Higher Lift and Steel Duty Wire Rope Hoist
• Conductor System (current capacity 35A, 50A, 80A, 125A, 160A, 200A)
JOB RESPONSIBILITIES
1. Responsible for achieving the overall operational targets of his region.
2. Responsible for maintaining relations and nurturing key account customers and
thereby increasing the customer satisfaction index of his region.
3. Responsible for independent tracking and reporting the competitor activities of
various products happening in his region on a Quarterly basis to SHQ.
4. Responsible for Market planning activities in terms of increasing coverage and
relationship.
5. Responsible for achieving the targeted market share product wise in his region on a
quarterly basis.
6. Responsible for maintaining the overall commercial discipline in his region thru’
regular reviews on commercial performance measures.
7. Responsible for providing overall market responsive product support for all the
products handled by HHL.
8. Responsible for handling and resolving the customer/dealer product and non product
complaints in time pertaining to his region.

3. 9. Responsible to provide feedback on requirements pertaining to new products or
changes in current product features, based on market data.
10. Responsible for providing support to AMA’s on handling employee & their
Performance.
11. Responsible for conducting customer meets (Min. one per branch/year)
12. Responsible for conducting & reviewing his branch/dealer performance on a monthly
basis in order to achieve targeted market growth for all products.
13. Responsible for monitoring the overall cost reduction initiatives pertaining to his
regional operations.
14. Responsible for assisting BMs to close high value orders in his region.
15. Responsible for monitoring sales growth of recently launched new products and
provide feedback to SHQ for product improvements.
√ REPORTING STRUCTURE:
The Product Managers, including the team of Sales, Service, Spare Parts Engineer, Back
office personnel including Four Dealers in the Eastern Region reports to the Regional
Business Head
Previous Assignments
’July 95 – November 2000 with Bhilai Engineering Corporation Limited as a Shop
Supervisor & Sales Engineer.
’December 2000 – January 2002 with Aj Tech Equipments, Howrah as A Marketing
Engineer.
‘February 2002 – December 2005 with Jost’s Engineering Company Limited
(Material Handling Division) as a Sales Engineer. In Jost’s I was the first person to
sale Jughenrich Equipments in Eastern Region.
’Jan 06 – ‘Oct 08 with Tube Products of India (A Unit of Tube Investments of India
Limited)
⇒ Assistant Manager Sales: Eastern Region.
Significant Contributions:
 Currently overseeing Eastern Region.
 Credential of successfully achieving targets month after month with minimum 15%
growth over last year.
’October 08 – April 10 with Nilkamal Limited

4. ⇒ Manager Sales: Eastern Region for Material Handling Equipment.
Significant Contributions:
 Currently overseeing Eastern Region.
 Credential of successfully achieving targets month after month with minimum 15%
growth over last year.
’April 10 – June 14 with Voltas Material Handling Private Limited
⇒ As a Regional Business Head: Eastern Region
Products Profile of Voltas Material Handling:
•Diesel Operated Forklift Trucks : Capacity 1500 to 16000 Kg
•Battery Operated Forklift Trucks : Capacity 1500 to 3500 Kg
•Range of Hydraulic and Mechanical Attachments to suit customized applications.
•Own Manufactured Warehousing Equipments:
•MAX Range of Warehousing Equipments:
Educational Credentials
• Diploma Engineering in Production Technology from Bombay Technical Board in
1994.
• H.S from CBSE in 1991.
• HSLC from CBSE in 1989.
Personal Details
Date of Birth : 30th
August 1973
Permanent Address : Q-Block, Flat no: 502, Binayak Enclave, 59 Kalicharan Ghosh
Road, Sinthee, Kolkata-50. Mobile No. 09748762246.
Phone – 033-2528-0519.
Present Address : Q-Block, Flat no: 502, Binayak Enclave, 59 Kalicharan Ghosh
Road, Sinthee, Kolkata-50. Mobile No. 09748762246.
Languages Known : English, Bengali & Hindi.
Current CTC : Rs. 19.47 Lacs.
Expected CTC : Negotiable.