Real time case study on laundry shop in the NIT Tirchy campus

1. CASE STUDY PRESENTATION
NIT-Laundry Shop
PANCHATHANTRAS!!!
Team Members
Naganath Ingle
Vijay Krishna
Shaijil
Rohit Abilash
Arun N

2. INTRODUCTION
 Snow White Laundry shop was established in the year
1999 and the shop is located in NIT campus.
 The shop operates all throughout the year for the
convenience of students and faculties of NIT.
 The Laundry working hours: 6am – 8pm.
 Totally 8 members are working in the Laundry shop.

3. Process Management
 Manual process.
 Traditional methods – Coal.
 Raw Material – Bulk quantity.
 Students and Faculty.
 Washing area – Zircon Hostel.
 Unique Id – AQA120

4. SWOT ANALYSIS

5. STRENGTH
• Many committed student use to come regulary
• Increase customer from less than 10 to 70 per day
• No competition
• Reasonable price as compare to other laundry shop
• No communication barrier

6. Weakness
• Washing done by manually
• Take more number of days (rainy days)
• Still ironing done by old method
• No proper infrastructure facility available to expand their
business

7. Opportunities
• Can introduce washing machine to wash and dry clothes.
• Expansion of the business outside the NIT campus.
• Can introduce room delivery to the students.
• Messaging service to the students

8. Threats
• New competitor .
• During rainy season is difficult to purchase coal.
• Absenteeism of employees may delay the delivery of clothes.
• More dependency on NIT infrastructure .

9. Marketing Strategy
 Maintaining good customer relationship
 Timely delivery of clothes to the customer.
 Lesser price when compared to the other shops (Rs 6 –
Rs 15)
 Use of good quality of washing powder.

10. Problems Faced By Management

11. THANK YOU!!!