Marketing management ,School of management studies, cusat , kochi

1. - Akhilesh Krishnan
B batch
SUBLIMINAL
ADVERTISING

2. WHAT IS SUBLIMINAL ADVERTISING?
• Subliminal messages are visual or auditory stimuli
that the conscious mind cannot perceive, often
inserted into other media such as TV commercials
or songs.
• This kind of messaging can be used to strengthen
or heighten the persuasiveness of advertisements,
or to convey an altogether different message
entirely.

4. • Prevalence of cigarette advertising in Formula 1
racing, virtually all of the world’s top drivers
raced in cars emblazoned with cigarette brand
logos, but the sudden ban on cigarette company
sponsorship in Europe precipitated an exodus of
cigarette brands leaving the sport.
• To circumvent this inconvenient restriction, the
marketing team at Marlboro came up with a
dastardly ingenious idea; they would use
subliminal visual messaging to convey the
Marlboro brand without using the typographical
logo of the company itself.
M
a
r
l
b
o
r
o
at F1

5. Marlboro at F1

6. GILBEY’S GIN
British distillery Gilbey’s signature gin certainly
left an impression on people back in the late
‘70s when it launched a controversial ad
campaign.

7. WENDY’S FAMILY VALUES
It doesn’t use an existing slogan or strapline in the
message. Rather, it attempts to leverage word
association to create a favourable mental image in the
mind of the observer.

8. KFC’S 12TH SECRET INGREDIENT

9. KFC’S 12TH SECRET INGREDIENT

10. • In 2008, a keen-eyed TV viewer caught something in a
visual of KFC’s then-new Snacker sandwich:
• A dollar bill hidden in the lettuce,
The fact is that ,the guy who claimed to be the first to
notice the bill concealed amid the sandwich’s garnish is
believed to have actually fabricated the entire incident
to create business for his market research company –
American entrepreneurship at its finest.
KFC’S 12TH SECRET INGREDIENT

12. KFC’S TWITTER PROFILE
• KFC is following just 11 accounts: all five former
members of British ‘90s pop sensation, the Spice Girls,
and six guys named Herb.
• Get it? 11 Herbs and spices?

13. BASKIN-ROBBINS
"B" and the beginning of the "R" in the logo above form
the number "31"? it's famous for having 31 flavours of it.

14. amazon
The Amazon logo was created to represent the
message that it sells everything from A to Z (the arrow
connects the two letters) and also represents the
smile that customers would experience by shopping
on the Amazon.com Web site (the arrow becomes a
smile).

15. FEDEX
Whitespace in the logo clearly shows an arrow -- an indication of the
company's speed and ability to get your delivery from Point A to Point B.