Brands must adapt their marketing strategies to survive in today's increasingly competitive environment. Traditional methods like television advertising are becoming less effective at reaching consumers who now spend more time online and on mobile devices. Beer brands in particular are experimenting with new media channels and experiential activities to better engage customers. This includes sponsoring live music events, film festivals, and branded experiences to build deeper relationships with audiences. Successful approaches tailor the message and find simple ideas that can be delivered across different channels to create a consistent brand experience.