This document discusses subliminal messaging and advertising. It explains that subliminal messages are hidden messages that influence people's subconscious minds without their conscious awareness. The document notes that while subliminal advertising was common in the mid-20th century, it was banned in the 1970s because people were concerned it could wrongly influence their brains. Subliminal messages can be delivered through various senses like sight, sound, and smell to subtly influence consumer behavior and opinions.

2.  These are those exercises which are intense
enough to influence the mental processes or the
behavior of the individual.

3.  Answer lies in the working of working of brain.
 Brain working can be classified in mainly to
parts:
 Conscious working
 Sub-conscious working
 Conscious mind interact with the surrounding
 Sub- conscious mind is responsible for the
response to surrounding.

4.  It is all around us but one might never come to
know.
 They are the “hidden messages”.
 Consumer can be easily encouraged to buy a
product by influencing its senses
 You will not see it, neither hear yet your mind
perceive it.

6.  The conscious mind doesn’t have time to
rationalize or analyze subliminal messages.
 So, people might more easily accept them.
 REMEMBER ? sub- conscious never question
back.

7.  Use of deceptions in advertising started in 19th
century.
 But it was in mid 20th century that subliminal
advertising became common.
 Banned in 1970’s , people thought it wrongly
communicated to their brain.

9.  Competition
 You might not find any other means in given
political or social environment.
 One of the trend of marketing, so why not use
it?

10.  Subliminal messages are linked to idea of
minds.
 Sub- conscious connect the messages to deep
down your thoughts.
 Subliminal can be sent by any one senses but
mostly by two
 Visual
 Auditory

13.  Smell: Disney world putting vanilla cookie
sheets
 Sights: image are hidden within images
 Sound: played at unnoticeable frequency.
 Taste: McDonald’s make food taste and feel
good.

14.  Lack of information.
 Is at a certain level force able.
 Long term impact on your mind.
 Can be used to influence the prices.

17. WE HOPE YOU WERE WATCHING
CLOSELY! 