1. STUDY CASE<br />Client: Computer Management<br />Topic: Growth Planning<br />SituationThe client is:<br />A high-tech computer management company with software and hardware solutions<br />In relatively early stages of growth, intent on achieving increased growth and profitability<br />Lacking a sound and well thought out business plan in order to achieve growth<br />ChallengesThe challenges to face are:<br />Helping the company build new capital<br />Recruiting new accounts and boosting sales<br />Ensuring that the needs of new growth were anticipated <br />Actionsthe actions we took to address these challenges were:<br />Provided an in-depth analysis of the current business, its strengths and weaknesses<br />Identified areas, old and new, that possessed the potential for increased sales and revenue<br />Identified and projected the all-around needs for increased growth<br />Helped the client prepare a business plan to guide their growth<br />ResultsOur actions resulted in:<br />Planned growth within the company, the needs of which were anticipated and met<br />Serious negotiations towards achieving venture capital from potential investors<br />In order to build new capital and grow companies should have mission statements that define expected returns and they should regularly measure performance in terms of those expected returns. If the major reason for a business's existence is to make a profit then it stands to reason that expectations of profit should be included in the organization's mission. This means that management should reach a consensus about which aspects of the company's profit performance should be measured. These might include margin growth, product quality, market share changes, competitive cost position, and capital structure efficiency. <br />To stand out from the competition and attract more accounts in a marketplace, businesses can form chains with others of. Cross sales include many benefits, because of the marketing, co branding, coop marketing, and shared space. Cross-promotion has the potential for a big marketing payoff because partners can successfully expand through one another's customer base. They can gain an inexpensive and credible introduction to more of their kind of customer more effectively than with the traditional methods of networking or advertising<br />Here are some ways to attract more accounts as well as customer. <br />1. Offer a reduced price, special service, or convenience if customers buy products from you and your partner. <br />2. Drop one another's flyers in shopping bags. <br />3. Pool mailing lists and send out a joint promotional postcard. . <br />4. Give a joint interview to local media. <br />5. Encourage your staff to mention how your partner's products can be used with yours. <br />6. Give your partner's product to your customers when they buy a large quantity of your product, and ask your partner to do the same. <br />7. Co-produce an in store or office event a demonstration, celebrity appearance, free service, or lecture.<br />