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Marketing Essentials
     for               Market Planning


Small Business           7P’s Analysis

                  Performance Management

                           Branding

                       Customer Service

                       Customer Loyalty
Getting marketing right
crucial for success
Every business
should have a robust
well researched
marketing plan to
help them execute
their goals
It is essential to understand
What is the target market?
How big it is?
Who the competition is?
And where to position your business
To beat them!
Research the
market
Speak to existing
customers
To find out the
best price to
charge
To achieve the
highest possible
sales
Ensure your business is
located in the best
possible attract the most
customers from your
target market.
Your product must be
needed by your target
market.
Its packaging and
quality should match
their expectations.
Promote your product in the channels & markets
      that will reach your target market.
But make sure you can measure performance
Branding is an essential Without small
                         way for a marketing
business to communicate with theirrobust
                         plan that is
                         and measurable its
customers and shapes the way your
business is perceived.
An effective brand tellsWithout a marketing
                         the world
who you are, what youplanand is robust
                         do that
how do it.              and measurable its
It is easier to sell to existing customers
They buy more
And it costs less
they can even drive more sales through referrals
It makes great business sense to keep them happy
Keep your staff motivated, engaged and
informed about your business and products
Create an culture of responsibility throughout
the business.
Pay attention to what the customer wants
Contact Us for help with your
     Market Planning

   www.arinobe.com     smb@arinobe.com




   0203 286 7829        +447825 002 908




   arinobe_sme         arinobe_sme

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