A blog is a journal that is available on the web. The blogger (author) updates her own on-line journal using web-based software. I use Wordpress but there are a lot of blogging platforms out there: Blogger, TypePad and more. Even someone with relatively little or no technical background can update and maintain a blog. Choose topics by analyzing trends. Check Google trends through news alerts to see what’s going on in the world, and what topics are popular. Are there holidays or events happening? What are the big stories in the news that relate to what your potential and future customers want to know? What keywords and phrases are your visitors using to find your blog? After taking some time to think about what you want to write about, jot down your ideas and go from there.
800 million users….Like was launched in only April of 2010. 2 billion like buttons on over 2 million websites. Really cool relevant info from people you know and trust. Their friends can “Like” it as well, attach a comment to it or forward it to their Facebook friends by clicking the “Share” button, extending the object’s reach and adding social relevance. “Liking” an object also means it becomes a node on the Facebook graph, so it appears in search, and if it’s a product, brand or service, it also appears on the Facebook profile page of the “Liker.” On social optimized sites, the “liker” or recommender’s profile picture appears beneath the “Like” button. So in this case, if you like the movie The Social Network, your Facebook friends will see your “like” as a recommendation on IMDB as well. ttp://www.imdb.com/title/tt1285016/With Google+ you use Circles to control what you share which allows you to talk to friends and family without your customers knowing what you are talking about and it allows you to talk to customers and focus solely on what is happening with them or to share what’s new in your store. Do you have customers who love a particular brand? They can be one circle within your broader customer circle and can really help you target your marketing efforts even further. Do you see the potential? The second service is the Video Hangout. There is nothing fancy about video hangout as it is simply a virtual room where you can video chat with people in your Circles! As an internet retailer, I can meet my customers and see them face-to-face all at once! What a concept! The last service is News feed updates. You have an opportunity for free and instant advertising as with every comment on a Google+ post, your post is moved to the top of the news feed. You can also stay current with those that are commenting on your posts. Launched in July 2011, Google+ has 25 million users and is adding 625,000 users per day! Google estimates that they will finish 2012 with 293 million users. Alllow me to put what this means into perspective - Facebook took 3 years to reach 25 million users, Twitter took two and a half years, MySpace took 1 year and 8 months, Google+ took one month! So, it’s time to get on Google+ and do what I always recommend, just hover and observe, tell your friends, start adding old and new friends and see how you can best utilize this site for personal and business purposes.
Retailers are discovering the power of twitter, 140 characters, 51% of follow brands, products or companies. Twitter Party uses an interactive dialogue for a set period of time by peppering party attendees with questions and comments around a particular brand. To keep customers engaged, the host has give-a-ways door prizes, coupons and a grand prize. Followers can search for the conversation using #. Blogging-Video is now the rage use a personal hand held, I have the old Flip and I still use it because I like the quality---and post it to your You Tube Channel and on your social media sites--there is a higher chance of having a brand pop up when you have a video along with it.
At the very least, get the pin it button or follow me on pinterest…At frirst we needed to be careful as pinterest did not want businesses to blatantly promote, but once the major retailers did, Pinterest kind of left that alone. The Key to pinterest, Shed light on purchasing behavior as they go to friends’ pinboards instead of using google search and get to a transaction faster. We cannot ignore linked in as it is the social networking site for professionals. Jobs have been found, business agreements have been forged. The same principles apply as with FB—you are where your colleagues are!
Mainly for local merchants, group on came up with the magic formula for connecting the web to local businesses the secret was to offer deep deals from 50-90% off if enough shopper buy the deal. Good way to get new customers.
single-most valuable customer service feature that we have on our site and I would never get rid of it!!
Search engine optimization (SEO) is the process of improving the visibility of a website or aweb page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.Worth it to set up google analytics.
The Off Price Show: Retailer's E-Commerce Tool Kit
THE NEW E-COMMERCE REALITYOrganize Your Way to Success!
AGENDA: THE NEW E-COMMERCE REALITY• Website Format Options • Informational • E-commerce• Web Marketing Strategies• Internal • E-mail • Blog • Product descriptions/zoom • Ratings and Reviews• External • SEO • Social Media • Facebook • Twitter • Linked In • You Tube • Pinterest • Google+ • Daily Deals Websites• Tools • Live Chat • M-Commerce
FORMAT OPTIONS: WHAT IS MY OBJECTIVE?• Informational vs. E-Commerce • What is my commitment level?• Deciding Factors • Goals and Objectives • Resources—maintenance, experience, and money • Customer: Demographics
DOMAIN NAME REGISTRATION• Register own name • http://whois.domaintools.com• Where to Register • Hosting Company-Server • Go Daddy look up to see if the domain name is taken • “Mom and Pop Web Person” like a Reseller who owns a company that hosts, builds and does maintenance • See Point #1
INFORMATIONAL SITE• Objective: The Basics• Resources • Do-It-Yourself • Hire a contractor-make sure it includes updates • Sources: Freelancer, Guru, and O-Desk • Images: i-stock photo
E-COMMERCE OPTIONSTemplate Stores and Customized 1. Examples of Stores 1. http://smallbusiness.yahoo.com/ecommerce/inde x.php 2. www.amazon.com 3. www.volusion.com 4. www.businesscatalyst.com 2. Pros and Cons 3. How Do I Not Get Taken? 1. Resources 2. Referrals 3. Research
E-COMMERCE SITE PERSONNEL AND SERVICES• Personnel • Designer-Look and feel • Programmer/Developer-behind the scenes technical and functionality, writes code, tests code, makes sure site is functioning • Webmaster-on-going updates and changes • SEO-Search Engine Optimization and/or PPC • E-mail Master • Photographer • Copywriter-Blog, Newsletter, Product Descriptions • Social Media Copywriter• Services: • Site Host • Payment Processing • Payment Gateway • Live chat • Email provider • SSL Certificate Provider
WEB MARKETING 101• Internal • E-mail • Product Descriptions • Ratings & Reviews• External • Social Media • Blog • Facebook • Twitter • Linked In • You Tube • Pinterest • Google+ • Daily Deal Sites • Tools: SEO, Live Chat, M-Commerce
GOOGLE NEWS ALERT• Monitor the Web for interesting new content• http://www.google.com/alerts• Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
SOCIAL NETWORKING• Social networking is the grouping of individuals into specific groups.• Social networking websites function like an online community of internet users where members can share common interests in hobbies, religion, or politics.
SOCIAL MEDIA FOR BUSINESS• Marketing to Current and Prospective Customers• Finding Contacts: Sales Reps or Manufacturers• Hiring Good People• Expert-making• Monitor Competition• Public Relations• Focus Groups
SOCIAL MEDIA 411• Integrate, Connect, Engage vs. Inform, Inform, Persuade, Remind• Key: Provide Value through relevant content!• Remember: Your customers and competitors are here!• Web of Friends!
COMPARISON Facebook Google+• Max character count 190 • Circles• Fan page and link to every • Video Hangout piece of communication• Like button • News Feed• Share• Free Tabs: photos, video, events• Custom Tabs: Blog Feed, Shop• Ads
COMPARISON Twitter You Tube• 140 character message • Discover, watch and • Answer questions share original created • Brand Awareness: Build videos Buzz • Video camera: personal • Host special promotions hand-held video camera, • Host twitter parties iPad • Customers help decide what retailer should carry
COMPARISON Pinterest Linked In• Virtual pinboard allows • Built upon trusted you to discover, connections and organize and share relationships, LinkedIn things on web has established the• Create boards on any worlds largest and topic of choice most powerful• Add a pin it button to community of product pages or a professionals Follow Me on Pinterest
DAILY DEALS WEBSITES• Vouchers that offer deep discounts on mostly local products and services.• GroupOn-$787 million worth of vouchers last year from over 50 million consumers• Local merchant groups can offer the same web marketing
LIVE CHAT & M-COMMERCE• Live Chat • Provide Support • Live Chat• M-Commerce • Get Ready for the next big wave of M-Commerce!
SEARCH ENGINE OPTIMIZATION• Services • Site analysis and design • Content writing • Link building • Google analytics • Key word analytics
REFERENCES• James Wedmore-You Tube• Chris Voss Social Media• Peter Shankman Social Media (HARO)• Chris Brogan Social Media• Bob Negen Whiz Bang Training Retail Mastery System• The Power of Pinning• Linked Influence• Facebook Influence