Personal branding

164 views

Published on

Concepts of personal branding, originally designed for sales people

  • Be the first to comment

  • Be the first to like this

Personal branding

  1. 1. PERSONAL BRANDING
  2. 2. Nothing New• Think and Grow Rich, Napoleon Hill-1937• The Battle for Your Mind, by Al Ries and Jack Trout- 1981
  3. 3. What is it?The process whereby people and their careers are marked as brands.
  4. 4. Online identity management involves participation in social media sites, online communities andcommunity websites, and is related to blogging, blog social networks and blog search engines.
  5. 5. MARKETING CAMPAIGN• Identify the Product• Identify the Audience• Identify the Medium
  6. 6. WHO ARE YOU? and why do they care?
  7. 7. UNIFIED MESSAGE• Tailored to Audience• Consistant• Up to date• Not a Bio
  8. 8. IDENTIFIABLE LOOK• Graphics stay the same• Use a photo/logo• Professional• On Message
  9. 9. IMPORTANT• Proof Reader• Spelling• Professionally written

×