This document summarizes the agenda for the Raleigh User Group meeting of the Oracle Marketing Cloud. The agenda includes presentations on resources from the Modern Marketing Experience event, presentations from winners of the Markie Awards, a discussion of key takeaways from MME, and upcoming events. There will also be a general question and answer session.

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Raleigh User Group
Oracle Marketing Cloud
May 12, 2016

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Welcome!
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Emily Eubanks
Senior Marketing Consultant
Relationship One
Tracy Milligan
Marketing Advisor
Oracle Marketing Cloud

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Agenda
MME Resources
Markie Submission Presentations
MME Key Takeaways
Upcoming events & next UG meeting
General Q&A
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Modern Marketing Experience – Post Event Buzz
• View the presentations on Topliners
• Join the Oracle Marketing Cloud Academy on Topliners for curriculum
updates
• Full list of Markie Award winners
• Re-live the keynotes and interviews from theCUBE
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Best Customer Retention or Loyalty Programs
• Every company says they are customer focused. But few actually deliver. Have you
created a customer retention or loyalty program that has successfully transformed
your customers into fiercely loyal brand advocates? If so, then congratulations! You’re
well on the way to making customers the center of your life. Tell us how you shifted your
culture from consumer transactions to customer relationships to drive loyalty and the
Markie could be yours.
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Carolyn Roberts
Marketing Communications Manager
Eaton

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Best Email Marketing Campaign
• Yes, email can be extraordinary. In fact, there are some email communications that are
so well written, so masterfully designed, that it's only a question of when people will
respond, not if. Achieving extraordinary response rates isn't luck – it's the result of great
targeting, content, personalization and timing.
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Nicole Candito
Marketing Communications Manager
Eaton

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Most Creative Campaign
• Sometimes all of the pieces align to create a fantastic marketing campaign – the perfect
idea, the right target, the memorable artwork, the personalized follow-up, and of
course, the measurable results.
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Christine Woodhouse
Marketing Communications Manager
Eaton

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Best Digital Marketing Ecosystem
• Have you taken advantage of digital marketing integration to enhance processes or
improve analytics? Tell us how you’ve created an integrated ecosystem with CRM,
third-party cloud apps, or other applications to automate, streamline, and enhance
your marketing efforts. Get extra points for how you’ve used APIs in interesting ways.
Your results of time or money saved, increased response rates, improved productivity, or
better targeting will help you win this Markie.
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Steve Barnard
Director, Commercial
Marketing
Lenovo
Mike Ballard
Senior Manager, Digital
Marketing
Lenovo

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Eloqua Sales Tools: Stakeholder Roundup
• What if you had to launch Oracle Eloqua and roll out sales tools and training to your sales organization
within a 6-month timeframe? Who are the stakeholders you’d need to involve? What else would you need
to consider? In this session, we’ll discuss approaches for communicating and building relationships across
a siloed organization—specifically in the context of bridging the gap with the sales team while rolling out
Eloqua sales tools to key stakeholders. We’ll share strategies and provide perspectives on using Eloqua
sales tools in a B2B environment. Panelists will include a sales user, a marketing user, implementation and
training personnel, and members of the Eloqua product development team.
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Ashley Wylie
Outbound Marketing Manager
Lenovo

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People’s Choice Award: Best Video Submission
• This award honors the best video submission with a people’s choice award voted on by
your peers. Finalists in this category submitted exceptional videos enhanced by
creativity, humor or human interest touches.
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“Meet Bob” - Cisco

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What did you takeaway from MME?

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Next Raleigh User Group Meeting
• Late August – early September
• Thursday
• Location – RTP or downtown
• Customer presenters?
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Any questions or announcements?

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Thank You!

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