This is part 2 in a 2 part foundational portion for the course Strategic HRM. The course is aimed at working professionals pursuing an Executive MBA. This part is intended to provide a grounding in Strategy to enable a smooth segue to the second part of the Strategic HRM program. It does not therefore dive into the HR aspect specifically but focuses on establishing the foundation of Strategy and its linkage to HR
Assignment on Case- IKEA: DESIGN AND PRICINGanonymous
SUMMARY / BACKGROUND OF THE CASE
IKEA Swedish retailer
Dominates markets in 32 countries.
Corporate Mantra: “Low price with the meaning”
Good quality at a low price.
30-50% below competitors
Last 4 years – Retail prices reduced by 20%
Assignment on Case- IKEA: DESIGN AND PRICINGanonymous
SUMMARY / BACKGROUND OF THE CASE
IKEA Swedish retailer
Dominates markets in 32 countries.
Corporate Mantra: “Low price with the meaning”
Good quality at a low price.
30-50% below competitors
Last 4 years – Retail prices reduced by 20%
Brand Awareness and Marketing Campaign for Nilkamalijtsrd
This paper is commissioned to examine the “BRAND AWARNESS and MARKETING CAMPAIGN FOR NILKAMAL.†This paper has various aspects of Marketing function and operation by applying theoretical knowledge and concepts to the best. The main research problem was to acknowledge about the brand awareness among the customers and to find out the preferences of the products and satisfaction level regarding the same. Hence, the methodology was used during the research was collection of data through primary and secondary both and the basic instrument in order to study about the subject was questionnaire. The major findings was that customers are aware about the brand and are preferring the products of the organization. The brand positioning is also good in the minds of the customers. But the frequency of purchasing of the product is not up to the mark. The organization should focus on the distribution channel, which will increase the awareness among the customers. Organization should also focus on the advertisement of their various products which can rapidly increase the sales of the organization. Therefore, the top management of the company should take marketing campaign into concern. Hence this will increase brand awareness. Mohd Uzair | Dr. Rajesh Singh ""Brand Awareness & Marketing Campaign for Nilkamal"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23120.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23120/brand-awareness-and-marketing-campaign-for-nilkamal/mohd-uzair
This is the concluding presentation of a two part webinar for Blue ocean strategy.
The presentation introduces the audience to the core principles of Blue Ocean Strategy - which comprise of the six steps viz 1) Reconstructing Market Boundaries 2) Focusing on the Big Picture 3) Reaching Beyond Existing Demand 4) Getting the strategic sequence right 5) Overcoming organizational Challenges 1) Building execution into strategy.
The presentation also focuses on How the Boundaries can be reconstructed with 6 Paths Framework, How one can focus on big Picture by utilizing the visual strategy framework and PMS Maps, How One can reach beyond the existing demand by utilizing the Three tiers of Non Customers framework, How one can get their strategic sequence right by utilizing the buyer utility map, Price corridor of masses and overcoming organization hurdles framework.
The presentation also details on how to overcome the organizational hurdles and ways of building execution into strategy.
This presentation is aimed at explaining the greatness of Blue ocean strategy thinking to general audience through simple means and examples and does not imply distortion of facts and frameworks of the original Authors: Chan Kim, Renee Mauborgne
Marketing plan-shoe factory, Product/ service Mix of shoe factory, Financial plan of shoe factory, Investment plan of shoe factory, Earning plan, risk analysis, material cost, labor cost of shoe factory, estimated profit of shoe factory business
Strategies of M&S, Problems, Marketing strategies, SWOT, ECG matrix, Positioning chart, etc!
Enough to make a quick school presentation or a basic skeleton to add further information
This presentation is about the franchise where we studied the case of IKEA.
the course is pricing and international distribution teaches for the students of the Master: International Business and Entrepreneurship at ESSEC Tunis which aims to understand and analyze the price and place strategies chosen by the different companies.
this course is taught by Mme Rym TRABELSI.
Analysis of Good Knight Market PotentialRinshi Singh
Sector Information, Porters five force model explained, Company Information i.e. Godrej,SWOT Analysis of Godrej, Market growth of Godrej, Product portfolio of Godrej, PLC of Good Knight, SWOT Analysis of Good Knight, Financial Statement of Godrej, Ratio Analysis of Godrej, Human Resource Policy of Godrej, Selection & Recruitment Process of Godrej, Job Description and Job Specification of Godrej, Type of Training provided in Godrej
The SWOT analysis is one of the best tools for shaping ideas, introducing innovations and evaluating the current status. The analysis is simple and everyone can use it within minutes. Even Human Resources can benefit from the proper usage of the SWOT analysis.
The analysis can help to design better HR Processes, introduce new HR Models and Concepts. Each HR Function should conduct the analysis before shaping project goals and aims.
The SWOT Analysis helps to identify strengths and opportunities within minutes. It helps to receive best ideas from all team members, who can assign priorities to each idea. They all select ideas, group them and they can introduce highly innovative solution. The innovative HR Management is a key success factor today.
Brand Awareness and Marketing Campaign for Nilkamalijtsrd
This paper is commissioned to examine the “BRAND AWARNESS and MARKETING CAMPAIGN FOR NILKAMAL.†This paper has various aspects of Marketing function and operation by applying theoretical knowledge and concepts to the best. The main research problem was to acknowledge about the brand awareness among the customers and to find out the preferences of the products and satisfaction level regarding the same. Hence, the methodology was used during the research was collection of data through primary and secondary both and the basic instrument in order to study about the subject was questionnaire. The major findings was that customers are aware about the brand and are preferring the products of the organization. The brand positioning is also good in the minds of the customers. But the frequency of purchasing of the product is not up to the mark. The organization should focus on the distribution channel, which will increase the awareness among the customers. Organization should also focus on the advertisement of their various products which can rapidly increase the sales of the organization. Therefore, the top management of the company should take marketing campaign into concern. Hence this will increase brand awareness. Mohd Uzair | Dr. Rajesh Singh ""Brand Awareness & Marketing Campaign for Nilkamal"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23120.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23120/brand-awareness-and-marketing-campaign-for-nilkamal/mohd-uzair
This is the concluding presentation of a two part webinar for Blue ocean strategy.
The presentation introduces the audience to the core principles of Blue Ocean Strategy - which comprise of the six steps viz 1) Reconstructing Market Boundaries 2) Focusing on the Big Picture 3) Reaching Beyond Existing Demand 4) Getting the strategic sequence right 5) Overcoming organizational Challenges 1) Building execution into strategy.
The presentation also focuses on How the Boundaries can be reconstructed with 6 Paths Framework, How one can focus on big Picture by utilizing the visual strategy framework and PMS Maps, How One can reach beyond the existing demand by utilizing the Three tiers of Non Customers framework, How one can get their strategic sequence right by utilizing the buyer utility map, Price corridor of masses and overcoming organization hurdles framework.
The presentation also details on how to overcome the organizational hurdles and ways of building execution into strategy.
This presentation is aimed at explaining the greatness of Blue ocean strategy thinking to general audience through simple means and examples and does not imply distortion of facts and frameworks of the original Authors: Chan Kim, Renee Mauborgne
Marketing plan-shoe factory, Product/ service Mix of shoe factory, Financial plan of shoe factory, Investment plan of shoe factory, Earning plan, risk analysis, material cost, labor cost of shoe factory, estimated profit of shoe factory business
Strategies of M&S, Problems, Marketing strategies, SWOT, ECG matrix, Positioning chart, etc!
Enough to make a quick school presentation or a basic skeleton to add further information
This presentation is about the franchise where we studied the case of IKEA.
the course is pricing and international distribution teaches for the students of the Master: International Business and Entrepreneurship at ESSEC Tunis which aims to understand and analyze the price and place strategies chosen by the different companies.
this course is taught by Mme Rym TRABELSI.
Analysis of Good Knight Market PotentialRinshi Singh
Sector Information, Porters five force model explained, Company Information i.e. Godrej,SWOT Analysis of Godrej, Market growth of Godrej, Product portfolio of Godrej, PLC of Good Knight, SWOT Analysis of Good Knight, Financial Statement of Godrej, Ratio Analysis of Godrej, Human Resource Policy of Godrej, Selection & Recruitment Process of Godrej, Job Description and Job Specification of Godrej, Type of Training provided in Godrej
The SWOT analysis is one of the best tools for shaping ideas, introducing innovations and evaluating the current status. The analysis is simple and everyone can use it within minutes. Even Human Resources can benefit from the proper usage of the SWOT analysis.
The analysis can help to design better HR Processes, introduce new HR Models and Concepts. Each HR Function should conduct the analysis before shaping project goals and aims.
The SWOT Analysis helps to identify strengths and opportunities within minutes. It helps to receive best ideas from all team members, who can assign priorities to each idea. They all select ideas, group them and they can introduce highly innovative solution. The innovative HR Management is a key success factor today.
This presentation briefly will elaborate how IKEA has adopting Porter's Five Forces and Value Chain Analysis in order to maintain its competitive edges over its rivals in furniture market all over the globe by providing good quality furniture at a lower price tag. Hence by bringing in innovative design, improved functionality, low cost operating expenditures and offering excellent quality at lower prices, IKEA's has proved to be a success.
Survey & Comparative Analysis of TATA Croma and NEXT RetailPrashant Dubey
Comparative Analysis of Modern Formats of Retail Outlets with focus in Products, Services and Related Attributes” (specific to TATA Croma and NEXT Retail)
The compensation strategy is the essential strategy for the business, which wants to eliminate the external competition from attacking the top talents. The company has to define its position on the job market, it has to identify bene
Analysis of Wal-Mart using some Strategic Management tools:
*** Value Chain
*** Strategic Position And Action Evaluation (SPACE)
*** Resource & Capabilities analysis
***
Implementing a Strategy that gets Results!JMH Consulting
Continuing Education departments face pressure to grow, increase profitability, and reach new markets. However, many departments are also challenged with clarifying how they want to develop as a department or school and what benchmarks to use in measuring progress. This workshop explores how to create an overall strategy and link it with measurable goals. This workshop also examines how to choose and track a handful of key information and data, also known as Key Performance Indicators, so that your decisions are based on knowledge and you can foresee problems, changes, and curves in the road.
Es un breve análisis de la forma en que las organizaciones contraen “enfermedades” y que pueden ser procesos similares a los del cuerpo humano cuando se enferma, así como los equivalentes a las enfermedades humanas en las organizaciones.
Al igual que el cuerpo humano, las organizaciones también se ven afectadas por disfuncionamientos orgánicos, ya sea en su totalidad y parcialmente. como todo ser “viviente”, sistémico y complejo que están expuestos a la influencia de su entorno, las empresas se ven afectadas por agentes patógenos que les ocasionan enfermedades, padecimientos integrales o parciales que le inhiben su crecimiento, el desarrollo y le provocan inestabilidad que las hacen pocos productivas, ineficientes e incompetentes.
Tracking Towards Success: Strategy Mapping and Balanced Scorecard for Higher EdJMH Consulting
Continuing Education faces pressure to grow, increase profitability, and reach new markets. However, many departments do not have clear goals and are unsure of which key performance indicators are most effective to measure progress. This presentation examines how to choose the most critical measurements, tie those measurements to efforts within your unit and link metrics with goals.
During this presentation we will review several important data points for CE units. We will look at data that can be easily pulled together and we will separate data into data that can be leveraged as a leading indicator and as a lagging indicator. During this presentation we will look at how data can be combined to paint a picture of what’s happening with your program and your unit. Finally, we will also look at ways in which different activities, such as marketing, admissions, and improvements to the overall curriculum can impact what you’re measuring and how.
IKEA - Brand Management
An Overview of what is in the IKEA store as you turn the pages. . .
Intro
Origin & Genesis
History & Last Decade
Business !dea
Structure and Corporate Management
Brand Portfolio with STP and Consumer Activations
IKEA and inter-market segmentation
4Ps & core competency
AD agencies and Strategic Brand Campaigns
Market Environment (Sectoral and Industrial Analysis)
IKEA value chain
PEST analysis
Porter's 6 forces
S.W.O.T.
TOWS metrics
Competitor Analysis
Industry Analysis
Costing and Pricing analysis of brand portfolio
Consumer Behavior & Brand Ambassadors
Brand repositioning campaigns
Rationalized improvement plan
Future of IKEA
Alternate options for IKEA
IKEA Trivia
IKEA Advertisements all over and AugmentedReality/QR content
Company "Owned" Social Networks / CommunityiGo2 Pty Ltd
What are the key components of a Company "Owned" Social Network:
- A single platform that supports internal, external and extranet communities so that you can leverage a single technology to support your community needs now and into the future.
- Unparalleled community design that empowers our customers to create award-winning communities and micro-communities with an integrated theme design studio that makes it simple for designers to configure the look and feel of your community according to brand standards.
- A complete set of integrated social applications including but not limited to blogs, forums, wikis, rich media, social search, profiles, microblogging, activity feeds, tagging, tag clouds, RSS, discussion threads and comprehensive community administration.
- Branded mobile communities optimized for modern, touch-screen mobile devices including the Apple iPhone, Blackberry Torch and Android phones
Bringing the dots together for enabling change in a world of complexityDavid Terrar
Here is my presentation that closed the Digital Work Disruption virtual conference on 26 August 2020. I was asked to "join the dots" of all the topics covered at the conference, as well as suggest what's next. It covered the shift from linear thinking to exponential thinking. It covered the massive disruption and the shift to working from home that we have all just experienced. I give my perspective on the technology backdrop that has got us to today's complex fourth industrial revolution. We need a new kind of leadership, and a more distributed and networked approach to the way our organisations work. we discussed the importance of community, and how we need to reteach the lessons of the last 15 years of enterprise collaboration. Above all we need to focus on why we do what we do, and get better at telling our stories.
Infusionsoft Socially Enabled Internal Communication ProposalKimberle Morrison
We're growing and needed a more effective and scalable way to communicate internally. This presentation outlines our process and the rationale behind how and why we decided to go with a socially enabled system for communication and collaboration
Vibes Communications is a fusion of technology & marketing. We assist clients in Web, Mobility and Digital Marketing Services. You can have a look at our credentials for knowing us better
This is the 7th in the 8th session course on Entrepreneurship for working executives and this provides an overview of the different methods of valuing a company with emphasis on the DCF method. A couple of examples of how startups in India have increased their valuation have also been included based upon publicly gleaned information
Session 6 type of enterprise to set upAnilesh Seth
These slides cover session 6 in the 8 session program for working executives on Entrepreneurship.
In this session, the objective is to introduce the various forms of enterprise that entrepreneurs would typically consider setting up. A broad treatise on different forms of enterprise is also provided, more to provide a well-rounded introduction to the subject. A short caselet helps the students analyze the pros and cons of setting up different forms of enterprise and arrive at an informed decision
Ideation and the business canvas session 3Anilesh Seth
This is the third session in my course titled Entrepreneurship Management. In the first two sessions, I introduced the students to the idea of entrepreneurship as being that of identifying opportunities and creating value - not just in start ups. I talked of Entrepreneurial Leadership and presented some facets of the support ecosystem that exists in India. Here in session three I take the discussion one step forward by talking about ideation per se and converting it into an actionable plan using a tool called the Business Canvas.
This is the first part in a two part presentation aimed at an Executive MBA class for a leading institution in Bangalore. The content focuses on introducing concepts around strategy as a foundation to Strategic HRM. Aside from introducing the relationship, it does not delve in Strategic HRM per se since that is handled in subsequent sessions.
Effective change management walks you through how change was effected in two instances with specific objectives. This is based upon actual experiences and the reader can therefore glean very practical strategies and approaches that make sense to him or her.
Does a captive make sense for my organizationAnilesh Seth
There is a lot of "press" out there that talks about the pros and cons of captives in India. There is one view point that captives are unnecessary, and yet another that captives are a much better bet than outsourcing to a third party. As always, value lies in the eyes of the beholder and this ppt provides an evaluation framework for someone wanting to make a decision
Retention and recruitment during economic downturnsAnilesh Seth
This isnt an academic treatise of the subject but is focused on experiential approaches to tackling the needs of retention and recruitment during periods of uncertainty. I have used 'caselets' to drive home some of the points, and have avoided generating exhaustive to do lists.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Strategy in Strategic HRM Part 2
1. STRATEGY IN STRATEGIC HRM: PART 2
Anilesh Seth
Ideator, Co Founder & CEO, KROW
www.krow.in
Ex-CEO/MD: LGSI, Qatalys & Supervalu India
www.slideshare.net/anilesh
http://In.linkedin.com/in/anileshseth
anileshseth@hotmail.com
2. Part 2: Sessions 3 & 4
• Objective of these sessions is to enable an
understanding of strategy and associated terms and
tools to serve as a foundation to segue into Strategic
HRM
• Content of Part 2:The Strategic Planning Process – use
of Analytical tools and frameworks (PESTEL, SWOT,
Ansoff Grid, BCG Matrix etc) to enable an
understanding of strategic issues and strategy
development, linked to a company’s Vision, Mission
and Values. The use of Nortan and Kaplan’s Balanced
Score Card to develop organizational metrics in the
backdrop of a strategy map, connected to human
capital as its core
3. Strategy development is done in the context of a
company’s Vision, Mission and Values
Strategic
Analysis
Vision
Mission Strategy
Development
Values Strategy
Implementation
4. So what is Vision, Mission and Values?
• Long term, encouraging aspiration for the business
Vision • Must be in line with corporate values
• Purpose of the business
Mission
• Attitude, behavior, character of the organization to
Values guide actions
5. Examples of Vision and Mission
Company Vision Mission
Tata Motors PCBU To develop TATA into a world class - Be the most admired multi-
Indian car brand for innovative and national Indian car company
superior vehicles producing vehicles that people love
to buy
- Create an organization that people
enjoy working for, doing business
in and investing in
Google To develop the perfect search engine To organize the world’s information and
make it universally accessible and
useful
Joomla Project -People publishing and collaborating in Our mission is to provide a flexible
their communities and around the platform for digital publishing and
world collaboration.
-Software that is free, secure, and high-
quality
-A community that is enjoyable and
rewarding to participate in
-People around the world using their
preferred languages
-A project that acts autonomously
-A project that is socially responsible
-A project dedicated to maintaining the
trust of its users
6. And some Values…
Company What we believe/Values
Google 1) We want to work with great people
2) Technology innovation is our lifeblood
3) Working at Google is fun
4) Be actively involved; you are Google
5) Don't take success for granted
6) Do the right thing; don't be evil
7) Earn customer and user loyalty and respect every day
8) Sustainable long-term growth and profitability are key to
our success
9) Google cares about and supports the communities where
we work and live
10) We aspire to improve and change the world
Joomla Project -Freedom
-Equality
-Trust
-Community
-Collaboration
-Usability
For detailed commentary on Vision, Mission, Values, read Joomla’s at:
http://www.joomla.org/about-joomla/the-project/mission-vision-and-values.html
7. Strategic
Analysis
Strategy
Development
Strategy
Implementation
9. PESTEL analysis of the macro-
environment
Govt policy – e.g.,
Say a young population
priorities in
supporting business
like FDI in retail
Interest rates, Online shopping,
tax rates, inflation 3G services,
etc., Wifi
New IT law in India, The monsoon is a great
LLP introduction example in India
http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_12.htm
10. PESTEL case: Ikea
• Founded in 1943 – started by a 17 year old as a local catalog company
• Today more than 300 stores in more than 35 countries with 130,000 co-
workers
• There are over 10,000 different products in the store
• Just recently received clearance to set up shop in India
• The focus is on:
– Offering a wide range of well designed, functional home furnishing products
– At prices so low that as many people as possible will be able to afford them
• In India the press states that:
– They will not be allowed to set up their cafes
– They will not be allowed to mail a catalog
– There will be strict sourcing norms
11. PESTEL case: Ikea
Political: Economical:
- Unpredictable tenure of coalition - Reducing GDP growth – current
government estimates at about 5.3 % down from
- Slow economic reforms 8% in 2012
- Opened up FDI in retail to the extent - CPI Inflation rates for Sept 2012 at
of 51% 9.14%
Social: Technological:
- Aspirational, young population - Great IT manpower – but fewer skilled
- Rapid urbanization manpower in areas like supply-chain,
- However still a traditional mind set procurement, assortment etc
- Caste system – social inequalities - Poor supply chain/poor infrastructure
- Customer service orientation is low (Roads, Water, Power)
Environmental: Legal:
- Monsoons can disrupt the economies - Taxation laws are not favorable to
in places like Mumbai investments (like the Vodafone case)
- JV Partners in India can dictate terms - Labor laws
to their overseas partners - The no of clearances required to set up
- Too much red tape a retail firm are huge and time
consuming
14. SWOT Analysis…Walmart
Strengths Weaknesses
- Largest retailer: huge buying - Image of pushing small retailers out
volumes and negotiating of business
styles keeps its cost low - A very large organization – potential
- Tight cost and operational issues with communication etc
control through sophisticated
IT systems
Opportunities Threats
- Growing markets outside the - Other retailers are adopting Walmart’s
US - eg India practices and the pressure on prices
may increase over time, to remain
competitive
15. SWOT Analysis…Sector example:
Indian Aviation
Strengths Weaknesses
- Modern fleet - Airport infrastructure
- High Quality - Airways infrastructure
- National carrier
Accumulated debt/losses
- High cost structure
- Skilled resources
Opportunities Threats
- Liberal environment - Mid east aviation
- Economic growth - Terrorism
- Political stability
- Market growth
- Location
- Lower costs potential
Source: http://centreforaviation.com/analysis/mei-perspective-7731
16. SWOT Analysis can apply to individuals
too (an important HR tool)
Example taken from a personal blog
17. Back to the Ikea example..using PESTEL
and SWOT together
Strengths Weaknesses
Opportunities Threats
- Middle class
population of 400
million
- Growth of Indian
furniture market
estimated at 30%
- Demand is mostly
satisfied by local
producers
Overlay the opportunities
on the PESTEL analysis
18. Market Research
• MR is any organized effort to
gather information about
markets or customers
• It is a crucial aspect of
determining market strategy –
it is used to identify and
analyze the market need, size
and competition
• It is a key factor to gain
advantage over competitors
• It involves the gathering and
interpretation of information
about
consumers/organizations/ind
ustries, using statistical
techniques to aid in decision
making
19. Market segmentation
• Segmentation is
used by a
business to target
its products at
the right
customers
• It is about
producing
products that
meet customers
needs and wants
http://www.tutor2u.net/blog/index.php/business-studies/comments/qa-what-is-market-segmentation
20. The Ansoff Matrix
The Product-Market Grid
http://www.ehow.com/video_4957415_business-planning-product-market-grid.html
31. Back to the link between Strategy and
HR
Financial
Perspective
Customer Value
Proposition
Value Creating
Processes
At the core is ensuring that
a company’s Human Resources
Learning and are a source of key Competitive
Growth advantage
Perspective.
HUMAN CAPITAL
32. Text books/reference books
• Competitive Strategy: Techniques for Analyzing Industries and Competitors
– Michael Porter
• Competitive Advantage: Creating and Sustaining Superior Performance
– Michael Porter
• Cases in Competitive Strategy
– Michael Porter
• Strategy Maps
– Kaplan & Norton
• What Matters Now
– Gary Hamel
• Strategic Flexibility
– Gary Hamel, C K Prahlad, Howard Thomas, Don O’Neal
• Competing for the Future
– Gary Hamel, C K Prahlad
• Strategic Management
– Hitt, Ireland, Hoskisson
Editor's Notes
To develop strategy you must be guided by what the company has set out to do – the Strategic Intent – and can this be done in the absence of a vision and mission?
Another way of looking at the Mission of a company is to say that it is what you do best every day. Your vision therefore is what the future looks like simply because you DELIVER on your mission every day.
Sometimes this is referred to as just PEST – the latter two factors, namely Environmental and Legislative can be covered in the first four.
Sometimes this is referred to as just PEST – the latter two factors, namely Environmental and Legislative can be covered in the first four.
Contrast the FDI made in
Can be applied to a product, brand, sector, company, individual – pretty much anything
The size of the bubbles is representative of the market share
Many feel that this is a producer oriented view and what is required is a consumer oriented view. Hence this gave rise to the 5 C’s which are:Product is replaced by Consumer reflecting consumer needsPrice is replaced by Cost representing a focus on total cost of ownershipPromotion is replaced by CommunicationPlace is replaced by ConveniencePartners is not an original P but is intended to reflect the 5th C – namely community
Strategy maps were developed by Kaplan and NortonThis is intended as a visual map to represent the overall strategyThe intent is to define business objectives across four perspectivesOnce the objectives are agreed upon, they get converted into KPIs and Strategic Initiatives
Patagonia is a designer of outdoor clothing and gear. They make organic cotton clothing, sportswear, travel clothing etc
The objective is to align the business activities of an organization to its vision and strategy and therefore to monitor organization performance against strategic goals.This was developed by Kaplan and Norton that added strategic non-financial performance measures to traditional (and historic) metrics to provide a more balanced view.