1. Leveraging your ecosystem for growth
strategising for innovation
What is the source of your competitive advantage? It’s not in For whom?
your product or service, or even in your organisation ... it’s
in your network – or the ecosystem of industrial partners, • CEOs or executive directors of technological
higher education and government – that you participate in. organisations
• CTOs, CIOs, COOs or CMOs of a larger company
As your source of competitive advantage moves outside • VPs or Directors R&D, NPDs Innovation & Corporate
your company and into your ecosystem, strategically Venturing
designing and exploiting this ecosystem is a condition for • Investment Managers and Venture Capitalists
stimulating corporate growth and renewal. This programme • Directors of Strategic Development or New Business
on ecosystem management will give you a new view on Development
innovation management.
Added value for you and your company
Vlerick and University of Cambridge
Judge Business Schools You will:
In response to market demand, two prominent European • attune your technology and innovation strategies to this
business schools – Vlerick Business School and the new thinking, which focuses on leveraging and playing
University of Cambridge Judge Business School – have ecosystems.
joined forces to present this unique international • understand how technology is created and developed
programme on strategy and innovation. in the most diverse ecosystems, such as mobile
telecommunications, high-tech systems, materials science
Leuven and Cambridge offer you the best of the high-tech and the bio-sciences.
ecosystems that encompass these two university towns. • give free rein to your creativity in a users and technology
You will join participants from a wide variety of countries, community.
world-renowned instructors, and prominent guest speakers • draw success and competitive advantage from strategic
from local industries. Add on-site company visits with top partnerships between small and large science and
senior executives … and you’re already immersed in a high- technology companies.
level learning ecosystem of your own!
" Innovation, strategy, entrepreneurship, leadership,
entrepreneurial marketing and entrepreneurial finance: the best
minds share their knowledge and know-how with you. As a true
innovator, you’ve got to be there! “
Prof Walter Van Dyck
Head, Innovation Management Cell

2. Meet your faculty
• Prof Michael Barrett (University of
Cambridge Judge Business School):
Reader in Information Technology
and Innovation, Director of Studies in
Management and an expert in design-
thinking for services innovation.
• Prof Walter Van Dyck: leads Vlerick’s
Innovation Management cell and is an
expert in technology-based business
models and corporate innovation
Programme design strategies.
The ‘Strategising for Innovation’ programme comprises 3 modules: Because your time is precious, this
programme presents only the very best
Module 1: Strategising for Innovation speakers, who share their rich experience
in their field of expertise. Academic
• Business modelling in the corporate ecosystem speakers and practical testimonials
• Technology strategising combine to form a solid link to realworld
• Market or hierarchy: Corporate venturing or R&D? practice from a strong academic
• From competition strategy to portfolio management foundation. Meet the core instructors on
the programme’s website.
Module 2: Leveraging the Ecosystem
PRACTICAL INFO
• National innovation systems and ecosystem development
• Constructing and exploiting the corporate ecosystem Dates and venues
• Knowledge development and collaboration in corporate ecosystems 6 days
April - June 2013
Module 3: Business Model Design and Implementation Vlerick Business School, Leuven Campus,
Belgium and University of Cambridge
• Business model innovation Judge Business School, Cambridge,
• Managing competing business models United Kingdom
• Design-thinking for business models in emerging markets
Language
English
Fee
€ 6,945 (excl. 21% VAT)
The price includes: 6 overnight stays,
breakfast, lunch, and dinner.
Not included: travel expenses.
apply now!
Please see Practical Info on the following
page, or visit:
University of Cambridge Judge Business School
www.vlerick.com/strategising-for-innovation

3. Practical info
Registration Online registration: quick & easy!
Action! Register online.
Questions? Please contact:
Ghita Greef
Group Product Manager
T: + 32 9 210 98 94
F: + 32 9 210 97 28
ghita.greef@vlerick.com
Reep 1
9000 Ghent, Belgium
Your certificate
Your active participation in one of our programmes Register online via:
qualifies you for a Certificate from Vlerick Business
School. www.vlerick.com/
innovation-programmes
In addition, when you successfully complete an
Executive Master Class, you can join the Vlerick
Alumni, a worldwide network of more than 16,000 Financial benefits for you?
members in 100 countries.
• 10% discount for paying members of Vlerick Alumni
Cancellation • SME portfolio: subsidies for Flemish SMEs.
• Vlerick Social Profit Grants for organisations active in
Consult our cancellation conditions at: the social profit sector.
www.vlerick.com/conditions
You’ll find more info at: www.vlerick.com/benefits
Our team is here for you
FOLLOW THE VLERICk INNOVATION NETWORK
Ghita Greef
Group Product Manager Visit our website:
T: + 32 9 210 98 94 www.vlerick.com/innovation-network
ghita.greef@vlerick.com Follow us on Twitter:
@Vlerick #Innovation
Participate in our LinkedIn group:
Rian De Bruycker Vlerick Innovation Network
Programme Advisor
T: + 32 9 210 98 84
rian.debruycker@vlerick.com

4. Application form
Innovation management
EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013
INNOVATION
Yes, I wish to apply for the following programme(s):
MANAGEMENT
Strategising for Innovation Product Management
Entrepreneurial Innovation Executive Master Class in Innovation & Entrepreneurship
Corporate Innovation Management Vlerick Innovation Network
In addition, I wish to receive more information on the management programmes of
Vlerick Business School that I have ticked on the reverse side of this form.
ENGLISH
Name First name M F
Function
Company
Company address N° bus
Postal code City
Country
Telephone Fax
E-mail
Yes, I would like to stay up-to-date about the activities of Vlerick Business School via e-mail.
No, I do not want to receive information about the activities of Vlerick Business School via e-mail.
Home address N° bus
Postal code City
Country
Home telephone
Invoice to be addressed to:
Name First name M F
(Only fill the section below if different from company address above)
Address N° bus
Postal code City
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VAT n°
I am paying member of Vlerick Alumni and enjoy a 10% reduction on this programme
Date - - Signature
Please return this form BY FAX OR POST to:
Vlerick Business School, attn. Ghita Greef, Your contact details will be stored in a database of Vlerick Business School for
Reep 1, 9000 Ghent, Belgium, fax + 32 9 210 97 28 the purpose of keeping you updated on our activities. Pursuant to the Belgian
ghita.greef@vlerick.com Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten
opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you
You can also apply online at are entitled to inspection and correction of data related to you as kept by
www.vlerick.com/innovation-programmes Vlerick Business School.

5. THE Programmes of
vlerick BUSINESS school
I would like to receive information on the following programmes (please tick).
Please return your contacting details to us by fax, e-mail or post.
General Management Operations & Supply Chain Management
Advanced Management Programme E Project Management D
International Management Programme E Purchasing Management E
Middle Management Programme D Operational Excellence E
Young Management Programme D & E Executive Master Class in Supply Chain Management E
Accounting & Financial Management Entrepreneurship
Understanding Annual Reports D & E KMO Challenge D
Mastering Costs and Budgets D & E KMO Excellence D
Fundamentals of Financial Management D & E Entrepreneurship for Managers D
Strategic Cost Management E
Valuation of Companies E People Management & Leadership
Executive Master Class in Controllership E The People Manager D
Executive Master Class in Corporate Finance E Executive Decision Making D
Executive Master Class in Financial Analysis How to Improve Your Emotional Intelligence D
and Asset Management E Inspiring for Change D
Negotiating to Create Value D & E
Human Resource Management Self-mastery D
HRM with Impact D Bestsellers read for you D
Compensation & Benefits D
Executive Master Class in Human Resource Management D Strategy
Strategy in Action E
ICT & Business Process Management
ICT-Management D Executive Master Classes
Business Process Management Workshop D & E Executive Master Class in B-to-B Marketing and Sales E
Excellence in Business Process Improvement E Executive Master Class in Business Process Management E
Executive Master Class in Business Process Management E Executive Master Class in Controllership E
Business Intelligence Workshop E Executive Master Class in Corporate Finance E
Executive Master Class in Financial Analysis
Innovation Management and Asset Management E
Strategising for Innovation E Executive Master Class in Human Resource Management D
Entrepreneurial Innovation E Executive Master Class in Innovation & Entrepreneurship E
Corporate Innovation Management E Executive Master Class in Supply Chain Management E
Executive Master Class in Innovation & Entrepreneurship E
MBAs
Marketing & Sales Full-time MBA E
Introduction to Marketing Management D Executive MBA E
Retail & Trade Marketing D Executive MBA in Financial Services & Insurance E
Brand Management & Communication D
Product Management D Masters
Strategic Business-to-Business Marketing D Masters in Financial Management E
Executive Master Class in B2B Marketing and Sales E Masters in General Management E
Masters in Marketing Management E
D Programme in Dutch E Programme in English
More information on www.vlerick.com