Lead your organisation to innovative resultsCorporate InnovationManagementTo manage change and lead towards effective innovation For whom?processes, you need the right background for stimulatingcreativity and intrapreneurship within your company. We would like to invite you for an intake interview if youCorporate Innovation Management provides you with haveexactly that background! • at least 3 years of work experience,This programme focuses on aligning your innovation • and you want to develop your organisation further andmanagement with your strategic business objectives and lead it to innovative results.your business context. We work with you to developinnovation and corporate venturing processes. When Added value for you and your companyyou draw value from the strategic use of your intellectualproperty, your innovation is more than successful. You will: • formulate and implement innovation strategies in established organisations. • direct entrepreneurial change within your organisation. • gain the necessary problem-solving knowledge for supporting entrepreneurial innovative projects within your organisation. • learn how to use intellectual property defensively and offensively.Herman Van den Broeck shares his insightsin change management with you.
Programme design Meet your facultyDeep insight into the most important frameworks is central to this programme. • Prof Katleen De Stobbeleir: an expertWe start from the foundation of theoretical concepts and insights, and then you in employee proactivity, leadershipapply these concretely to your own business situation to develop an innovation development, coaching and employeestrategy – with a focus on practicality – for your organisation. creativity. • Prof Bart Leten: an expert in corporateThe Corporate Innovation Management programme consists of the last 3 innovation and IP strategies.modules of the Executive Master Class in Innovation & Entrepreneurship (p. 12). • Prof Herman Van den Broeck: the author of Grandmaster of Change,Module 1: Designing Innovation Strategy he has acquired years of research and practice experience in the• Aligning innovation strategy with competitive strategy fields of cognitive styles and change• Strategic innovation simulation management.• Innovation sources: exploring & exploiting the ecosystem • Prof Walter Van Dyck: leads the• Open innovation and collaboration Innovation Management Cell and is an expert in technology-based businessModule 2: Implementing Innovation Strategy models and corporate innovation strategies.• Managing sustained & disruptive innovation • Prof Wim Vanhaverbeke: Visiting• The DNA of the creative organisation Professor at Vlerick Business School and• Stimulating creativity and innovation a recognised expert in the field of Open• Corporate venturing methods Innovation.• Business model transformation • Prof Kurt Verweire: teaches strategy in• Portfolio management a variety of MBA programmes and helps• Leadership and inspiring change companies formulate their strategies.Module 3: Strategic IP Management PRACTICAL INFO• How to protect inventions? Overview of IP rights and their application in a Dates and venues business context. 12 days (3 x 4 consecutive days) + 1 day• Designing IP strategies: defensive and offensive approaches project presentation• Developing IP portfolios for competitive strength February through June 2013• Valorising (unused) IP Ghent Campus, Leuven Campus, High-• Patent landscapes and other visualisation techniques for using IP strategically Tech Campus Eindhoven• IP and Open Innovation: making the right IP and property decisions in R&D collaborations Language English Fee € 7,945 (excl. 21% VAT) apply now! Please see Practical Info on the following page, or visit: www.vlerick.com/innovation-management
Practical infoRegistration Online registration: quick & easy!Action! Register online.Questions? Please contact:Ghita GreefGroup Product ManagerT: + 32 9 210 98 94F: + 32 9 210 97 firstname.lastname@example.orgReep 19000 Ghent, BelgiumYour certificateYour active participation in one of our programmes Register online via:qualifies you for a Certificate from Vlerick BusinessSchool. www.vlerick.com/ innovation-programmesIn addition, when you successfully complete anExecutive Master Class, you can join the VlerickAlumni, a worldwide network of more than 16,000 Financial benefits for you?members in 100 countries. • 10% discount for paying members of Vlerick AlumniCancellation • SME portfolio: subsidies for Flemish SMEs. • Vlerick Social Profit Grants for organisations active inConsult our cancellation conditions at: the social profit sector.www.vlerick.com/conditions You’ll find more info at: www.vlerick.com/benefitsOur team is here for you FOLLOW THE VLERICk INNOVATION NETWORK Ghita Greef Group Product Manager Visit our website: T: + 32 9 210 98 94 www.vlerick.com/innovation-network email@example.com Follow us on Twitter: @Vlerick #Innovation Participate in our LinkedIn group: Rian De Bruycker Vlerick Innovation Network Programme Advisor T: + 32 9 210 98 84 firstname.lastname@example.org
Application formInnovation management EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013 INNOVATION Yes, I wish to apply for the following programme(s): MANAGEMENT Strategising for Innovation Product Management Entrepreneurial Innovation Executive Master Class in Innovation & Entrepreneurship Corporate Innovation Management Vlerick Innovation Network In addition, I wish to receive more information on the management programmes of Vlerick Business School that I have ticked on the reverse side of this form. ENGLISHName First name M FFunctionCompanyCompany address N° busPostal code CityCountryTelephone FaxE-mail Yes, I would like to stay up-to-date about the activities of Vlerick Business School via e-mail. No, I do not want to receive information about the activities of Vlerick Business School via e-mail.Home address N° busPostal code CityCountryHome telephoneInvoice to be addressed to:Name First name M F(Only fill the section below if different from company address above)Address N° busPostal code CityCountryVAT n° I am paying member of Vlerick Alumni and enjoy a 10% reduction on this programmeDate - - SignaturePlease return this form BY FAX OR POST to:Vlerick Business School, attn. Ghita Greef, Your contact details will be stored in a database of Vlerick Business School forReep 1, 9000 Ghent, Belgium, fax + 32 9 210 97 28 the purpose of keeping you updated on our activities. Pursuant to the Belgianghita.email@example.com Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten opzichte van de verwerking van persoonsgegevens) of 8 December 1992 youYou can also apply online at are entitled to inspection and correction of data related to you as kept bywww.vlerick.com/innovation-programmes Vlerick Business School.
THE Programmes ofvlerick BUSINESS schoolI would like to receive information on the following programmes (please tick).Please return your contacting details to us by fax, e-mail or post.General Management Operations & Supply Chain Management Advanced Management Programme E Project Management D International Management Programme E Purchasing Management E Middle Management Programme D Operational Excellence E Young Management Programme D & E Executive Master Class in Supply Chain Management EAccounting & Financial Management Entrepreneurship Understanding Annual Reports D & E KMO Challenge D Mastering Costs and Budgets D & E KMO Excellence D Fundamentals of Financial Management D & E Entrepreneurship for Managers D Strategic Cost Management E Valuation of Companies E People Management & Leadership Executive Master Class in Controllership E The People Manager D Executive Master Class in Corporate Finance E Executive Decision Making D Executive Master Class in Financial Analysis How to Improve Your Emotional Intelligence D and Asset Management E Inspiring for Change D Negotiating to Create Value D & EHuman Resource Management Self-mastery D HRM with Impact D Bestsellers read for you D Compensation & Benefits D Executive Master Class in Human Resource Management D Strategy Strategy in Action EICT & Business Process Management ICT-Management D Executive Master Classes Business Process Management Workshop D & E Executive Master Class in B-to-B Marketing and Sales E Excellence in Business Process Improvement E Executive Master Class in Business Process Management E Executive Master Class in Business Process Management E Executive Master Class in Controllership E Business Intelligence Workshop E Executive Master Class in Corporate Finance E Executive Master Class in Financial AnalysisInnovation Management and Asset Management E Strategising for Innovation E Executive Master Class in Human Resource Management D Entrepreneurial Innovation E Executive Master Class in Innovation & Entrepreneurship E Corporate Innovation Management E Executive Master Class in Supply Chain Management E Executive Master Class in Innovation & Entrepreneurship E MBAsMarketing & Sales Full-time MBA E Introduction to Marketing Management D Executive MBA E Retail & Trade Marketing D Executive MBA in Financial Services & Insurance E Brand Management & Communication D Product Management D Masters Strategic Business-to-Business Marketing D Masters in Financial Management E Executive Master Class in B2B Marketing and Sales E Masters in General Management E Masters in Marketing Management ED Programme in Dutch E Programme in EnglishMore information on www.vlerick.com