Presentation at the Singapore Manufacturers Association on International Marketing and Export Development Program

1. EDP SEMINAR @ SMA
Your Launch to the Global Arena
International Marketing for Survival &
Growth Outside Domestic Market
Presented by:
DR. SANDY CHONG
PhD (Info.Systems), BCom (Hons) (Marketing)

2. Company Background
Creativity, Dedication & Solution Providing
,n,mn,n,n,nn,mn,nn...to help you Innovate and Grow
• Corporate Training & Development
• Global Marketing & Corporate Communication
• Supply Market Intelligence & Int’l Procurement
• E-Business Development
Country of Projects:
Australia, Singapore, Hong Kong, Vietnam, Malaysia, Japan,
China Germany, Italy, India, UAE

3. Service Portfolio
• Government Agencies • Educational Providers
– Corporate Communication – Business Development
– Private-Public Partnership – R&D Network Development
Evaluation
• Healthcare
– Research Training
– Business Process Improvement
• Airport Authorities – E-Business Strategy
– Global Integrated Marketing & • Professional Services
Communication
– Export Marketing
– Corporate Branding – E-Marketing Strategy
– Business Process Improvement
• Food & Beverages
• Innovative Companies – Strategic Marketing
– Online Trust & Privacy Strategy – Supply Market Intelligence
– Export Branding – Distribution Planning & Strategy
– Business Process Mgmt • Fashion, Beauty & Lifestyle
– Branding & IP
– Market Entry Strategy
Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009

4. What makes a great Manufacturer?
Quality
Innovation
Lead-time
Flexibility
Cost
Customer Service
Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009

5. Are You Export Ready?
Domestic Success?
Production Capacity?
Financial Resources?
Management Commitment?
International Plan with Goals?
Know-how?
Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009

6. International Marketing FAQ
Where do I find the right customer?
Should I obtain my supplies domestically or from abroad?
What marketing adjustments are or will be necessary?
What threats from global competition should I expect?
How can I work with these threats to turn them into
opportunities?
What are my strategic global alternatives?
Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009

7. Why Firms Go International?
PROACTIVE Drivers REACTIVE Drivers
Profit Competitive pressures
Unique products Overproduction
Technological advantages Declining domestic sales
Exclusive information Excess capacity
Managerial urge Saturated domestic markets
Tax Benefit Proximity to customers & ports
Economies of scale
Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009

8. Driving Forces of the New
Global Market
Digitalization
Information Technology
Intellectual Property
Communication Systems
Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009

9. Why International Marketing (IM)?
Opportunity
Diversification
Competitive Edge
Business Facilitation
Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009

10. Common IM Pitfalls
Insufficient Market Knowledge
Over Standardize
Inflexibility
No Integration
“Not-invented-here” Syndrome
Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009

11. Most Quoted Challenges
Budget
HR & Time
Buyer’s Acceptance
Visibility
Branding
Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009

12. Developing an IM Strategy
Environmental Analysis Opportunity Analysis
Consumer & Culture Branding IP
Corporate Identity Integrated Mktg Comm
Promotions Internet Marketing
Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009

13. Training & Coaching Experiences
COACHING TRAINING
Collaborative Style Structured Learning
Methodology Interactive
Analytical skills Case Studies
Techniques In-Class Exercises
Network Sharing Sharing of Experiences
Strategic Thinking Networking
Action Plans Cross-Selling
Preparation for OMV Peer-to-Peer Support
Evaluation of Implementation
Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009

14. Benefits of the EDP Program
Cost Savings
Focus
Adaptability
Budget Optimization
Future Best Practice
Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009

15. Dr. Sandy Chong, Ph.D. (Info. Systems)
Principal Consultant
Verity Consulting Pte Ltd.
Training & Consultancy Services
Singapore | Australia
Phone: +65 83377178/ +61 402211373
E-mail: dr.sandychong@gmail.com
Web: www.verityconsulting.com.au
Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009