This is a final group project for my MCOM139: Strategic Social Media Planning class at SJSU. We created a social media campaign for San Jose State University.
This document discusses Community Health Connections' implementation of an electronic health record system. It provides an overview of the organization and outlines their plan to implement OpenVista EHR software across three clinics by February 2011. It describes the anticipated benefits of EHR including reduced errors, improved workflows and access to patient information. The implementation plan includes teams for project management, hardware, software and stakeholders. It also covers training, data migration, technical infrastructure including servers and network upgrades, meeting meaningful use requirements and realizing financial benefits and savings.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Learn the basics of social business from our free social business seminar FRANkademy in October 2011.
We cover the basics such as
- Why you should care about “Social”
- The new opportunity provided by integrating social media into your current business strategy
- The benefits of getting social right
- The best practices and tips for social business
- The potential and application of hero tools: – Twitter, Facebook, Google+ and blogs-
- How to engage your market better through effective use of the tools
- How to use the right metrics and tools for measuring social business success
- How the principles of social business strategy and engagement have been effectively applied (case studies)
The document outlines the use of appreciative inquiry to build partnerships and shared visions. It describes two case studies:
1) Using storytelling at a microfinance institution to reconnect employees and clients to the organization's vision and mission and improve relationships.
2) Initiating partnerships between local Catholic churches and village governments in the Philippines to collaborate on community issues, overcome distrust, and improve services for residents, especially disadvantaged groups. The interventions included summits for shared stories and expanding cross-sector partnerships.
The document discusses using social media to engage volunteers through the three Rs: recruit, recognize, and retain. It provides statistics on the lifetime value of volunteers and compares volunteering to donating. The three Rs framework is presented as a way to tap existing supporters to take on new roles. Measuring engagement and understanding volunteer motivations are also discussed.
The document discusses using social media to advance education initiatives. It proposes holding a social media enabled event to create awareness, garner participation and collaborations, and influence education policy. The event would bring together students, teachers, businesses, universities, and governments. It would use multiple platforms like microsites and websites to enable global participation. The goal is to seed ideas that can systematically enhance social media's role in education, helping benchmark initiatives and complement the vision of "Education Next".
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
This document discusses Community Health Connections' implementation of an electronic health record system. It provides an overview of the organization and outlines their plan to implement OpenVista EHR software across three clinics by February 2011. It describes the anticipated benefits of EHR including reduced errors, improved workflows and access to patient information. The implementation plan includes teams for project management, hardware, software and stakeholders. It also covers training, data migration, technical infrastructure including servers and network upgrades, meeting meaningful use requirements and realizing financial benefits and savings.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Learn the basics of social business from our free social business seminar FRANkademy in October 2011.
We cover the basics such as
- Why you should care about “Social”
- The new opportunity provided by integrating social media into your current business strategy
- The benefits of getting social right
- The best practices and tips for social business
- The potential and application of hero tools: – Twitter, Facebook, Google+ and blogs-
- How to engage your market better through effective use of the tools
- How to use the right metrics and tools for measuring social business success
- How the principles of social business strategy and engagement have been effectively applied (case studies)
The document outlines the use of appreciative inquiry to build partnerships and shared visions. It describes two case studies:
1) Using storytelling at a microfinance institution to reconnect employees and clients to the organization's vision and mission and improve relationships.
2) Initiating partnerships between local Catholic churches and village governments in the Philippines to collaborate on community issues, overcome distrust, and improve services for residents, especially disadvantaged groups. The interventions included summits for shared stories and expanding cross-sector partnerships.
The document discusses using social media to engage volunteers through the three Rs: recruit, recognize, and retain. It provides statistics on the lifetime value of volunteers and compares volunteering to donating. The three Rs framework is presented as a way to tap existing supporters to take on new roles. Measuring engagement and understanding volunteer motivations are also discussed.
The document discusses using social media to advance education initiatives. It proposes holding a social media enabled event to create awareness, garner participation and collaborations, and influence education policy. The event would bring together students, teachers, businesses, universities, and governments. It would use multiple platforms like microsites and websites to enable global participation. The goal is to seed ideas that can systematically enhance social media's role in education, helping benchmark initiatives and complement the vision of "Education Next".
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
Get serious about social: own the social experience | Prelini Udayan-Chiechi ...reach-out
1) The document discusses how social media has empowered customers and how companies must focus on the social customer experience. It highlights statistics on the importance of social media and customer loyalty.
2) It provides a social media roadmap for listening to customers, engaging with them on social networks, and using social intelligence to transform the overall customer experience.
3) Key takeaways stress the importance of owning the social strategy rather than outsourcing, committing to social media rather than just campaigns, and being responsive to change in social media.
How to create better outcomes, make better decisions, and turn voters into citizens.
You were elected to represent the views of your citizens. Don't you think it's a good idea to ask them what those views are?
This presentation answers the questions: what is citizen engagement? why engage citizens? when engage stakeholders? how engage?
Listen. Nurture. Generate. The social media b2b engagement lifecycle - Lara E...OpenKnowledge srl
This document discusses social business and how businesses can leverage social media, especially for B2B. It notes that many companies currently ignore customers on social media or don't have an integrated social media strategy. For B2B, social media allows for deeper customer understanding, knowledge of discussion topics, and greater revenue with fewer resources. The key is having an engagement life cycle that moves contacts from unaware to aware to conversation to customer to advocate through listening, nurturing, and generating leads. Case studies show how companies improved leads and sales through blogging, SEO, landing pages, and social engagement.
Consumers now expect greater transparency from nonprofits and companies involved in social causes. They want to know exactly where money is going and what impact it is having. This has led to more transparent labeling and reporting of social and environmental efforts. It also means less "goodwashing" - superficial social or environmental actions aimed solely at improving brand image - and more focus on creating real change.
This document discusses using social media to engage volunteers through the three Rs of recruitment, recognition, and retention. It provides examples of how non-profits can measure the impact of social media on volunteering, understand volunteer motivations, and collect volunteer stories to share across various social media platforms and websites. The document emphasizes focusing content on people and their experiences to effectively recruit, recognize, and retain volunteers through social media strategies.
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentPaul Arnhold
social media deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
Sensis gov20 la werefedup presentation 020510Sensis
Government 2.0 Tackles Youth Obesity in LA County. Sensis case study presentation on LA County Department of Public Health's "We're Fed Up" Youth Anti-Obesity Campaign at Gov2.0 LA camp.
This document provides guidance on creating a social media strategy map for an organization. It discusses establishing objectives, understanding the target audience, integrating social media with other communications efforts, addressing any needed culture changes, assessing staff capacity, selecting appropriate tools and tactics, measuring results, and taking an experimental approach with iterative improvements. The document emphasizes starting small, learning from successes and challenges, and continually refining the strategy over time based on feedback and examples from other organizations.
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
Social media has changed the media landscape by shifting power to consumers and allowing people to have a voice. It connects people through social networks and conversations. Why does social media matter? Consumer recommendations are highly credible forms of advertising and social media conversations influence offline behavior. Brands must listen to social media to understand conversations, engage with consumers, and influence discussions to make it easy for people to recommend products. Bullseye provides services to help with social media listening, engagement, influence, and developing an action plan.
This document provides an overview of a presentation by Dr. Leeora Black on taking a strategic approach to stakeholder engagement. The presentation discusses how managers need a 360-degree view of stakeholders and issues in order to improve reporting, strategy, and organizational performance. It also emphasizes that high quality stakeholder relationships are key to creating social value and maintaining a social license to operate, and provides a framework for understanding stakeholder motivation and the quality of relationships. The document outlines best practices for stakeholder engagement and common pitfalls to avoid.
This document discusses social business and the importance of engagement through social media. It notes that many companies ignore customers on social media or don't have an integrated social media strategy. It then discusses that B2B social media is better than B2C due to deeper customer understanding, ability to generate higher revenue with lower resources, and ability to build relationships. The success of social media is said to rely on an engagement lifecycle of listening, nurturing and generating through conversations from unaware to advocate. Case studies of General Electric and Lynden are provided, with Lynden increasing quote requests 270% through social media and inbound marketing.
The document discusses how social media is changing the rules for synagogues. It outlines 5 new rules: 1) this is an attention economy, 2) add value, 3) be real, 4) invest in and leverage networks, and 5) shifts in power from institutions to individuals. It provides tips for engaging audiences, being conversational, listening, asking questions, and allowing user-generated content. It stresses designing for highest return on engagement and implementing a strategy based on audience objectives.
The document discusses several key points:
1) There are many fragmented funding silos in the aged care system including Commonwealth programs, state-run services, private insurance, and self-funded options.
2) Strategies are needed to delay, mitigate, or alleviate the biological aging process and transition to disease or disability.
3) A preferred future requires focusing initiatives on priorities to close the gap between the current state and desired outcomes. Improvement cycles of planning, doing, reviewing and learning can help progress impact.
4) Partnerships that foster trust, relationships, shared learning and purpose can help providers better serve families and individuals. Moving to support well-being across a person's aging journey from optimal
This document outlines a study that aims to investigate whether the process of obtaining an individual budget could lead to empowerment for disabled people. It will examine if any collective mobilization results in a power shift between disabled people and welfare professionals, and any changes to practices, policies, and procedures. The study will use participatory action research methodology, with disabled people as active stakeholders throughout the process. Qualitative methods like line-by-line analysis of focus group minutes, narrative analysis of interviews, and descriptive analysis of participant journals will be used to analyze how the individual budget process impacts empowerment. Ethical considerations for working with vulnerable adults are also discussed.
Social media & PR_Nathan Misner_WE_Feb2011MeilinWS
Nathan Misner's presentation at the Social Media & PR conference in Singapore. Great case studies and how to get rid of zombie campaigns! Contactable via nathanm@waggeneredstrom.com
To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
This document provides a stakeholder summary for the brand development of the Vermont Partnership for Fairness and Diversity (VPFD). It identifies key audiences that VPFD communicates with and outlines their key concerns. For each audience, it suggests messages VPFD could convey and the desired behaviors and communication methods that could be used. The goal is to help VPFD extend its reach and impact through improved understanding of its stakeholders and more effective communication.
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Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
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5. TARGET AUDIENCE
Student Organizations/Resources
Community Members/Partners
Local Businesses
Faculty/Staff/Alumni
Students
6. GOALS
Increase interaction between on-campus
organizations/resources.
Strengthen relationship between campus
and surrounding community
Raise school spirit
Increase attendence at events
Generate higher positive sentiment
Instill school traditions
7. CREATIVE STRATEGY
Social Media
Awareness Week
Social Spartan OTM
Gamification
8. SOCIAL MEDIA AWARENESS WEEK
Join
the
Conversation
SCHEDULE
Hosted by:
DATE TIME EVENT/WORKSHOP
KICKOFF MIXER | ft. Keynote Speaker Michael Brito, SVP of
Edelman Digital
140 | How to get your point across in 140 characters
Content Counts! | Creating effective content calendars
Social Media Tool Belt | Equip yourself with the essential
tools for social media
Michael Brito,
SVP of Edelman Digital
14. CRISIS COMMUNICATION MAP
engage
privately
re-direct
COMMUNITY
MANAGERS
assess Engage In proceed Converse proceed re-direct
Public? Further?
COMPLIMENT
SOCIAL Expertise in Can CM engage
assess
SPARTAN Organization? Help? privately
Monitor PARTICIPANT UPSET?
Conversations
COMPLAINT SJSU/ Is Topic Is Engagement Positive
proceed proceed
EVENT Sensitive? Positive? Outcome?
engage
privately
assess Legitimate? proceed
COMMUNITY
OTHER ISSUES
do not
engage
engage
re-direct
privately
16. THE TEAM
Carolyn Galvante
@CarolynGalvante
Tim Winfred
@PlatinumTim
Quynh Nguyen
@QuynhLatifah
Alaura Bergado
@AlauraAshley
Megan Wymer
@Megan7Wymer
Justin T.D. James Ryan Whitchurch
@JTDJames @RyanWhitchurch