This document provides a stakeholder summary for the brand development of the Vermont Partnership for Fairness and Diversity (VPFD). It identifies key audiences that VPFD communicates with and outlines their key concerns. For each audience, it suggests messages VPFD could convey and the desired behaviors and communication methods that could be used. The goal is to help VPFD extend its reach and impact through improved understanding of its stakeholders and more effective communication.
Los Nuevos Canales de contacto con el cliente están cambiando. Anatomía del S...Mundo Contact
This document summarizes recent trends in social media research. It discusses how social media is changing the way companies interact with customers. Research shows that people are actively using social media platforms like Facebook and Twitter. The document also outlines key metrics companies can use to measure the impact of social media engagement, including communication metrics, awareness metrics, cost savings, and revenue metrics. It emphasizes the importance of having a social media strategy to participate in online conversations about a company or brand.
The document discusses how social media has empowered users to communicate and share information differently through accessible online platforms. It explains how businesses can use social media tools like LinkedIn, Facebook, and Twitter to listen to customers, learn insights, and innovate their products and services. The document also provides tips on developing a social media strategy and engaging audiences through various social media technologies.
The common challenge facing all service organizations is how to create more intimate relationships with users and see service as support rather than a commodity. While investments in public services have increased, satisfaction and trust remain low as people are changing faster than organizations. Service design approaches that shape organizations around user experiences may offer a new vision for public service reform focused on people rather than targets.
The Enterprise Engagement Alliance (EEA), a coalition of leading organizations dedicated to promoting and expanding the philosophy of engagement in business, will make social
networking and interactivity a key learning component of its education program for the first annual EEA Networking Expo, June 3-5, 2010, at the Doral Arrowwood in Rye Brook, NY.
One of the key objectives of the EEA Networking Expo is to help organizations and management create a formal blueprint for the practical implementation of Enterprise Engagement strategies and tactics. Unlike traditional conferences, the Enterprise Engagement Alliance will involve business practitioners in the development and sharing of content in order to tap the expertise of as many people as possible to create the Networking Expo education program and an Enterprise Engagement Best Practices Manual.
Expert speakers will share information on Enterprise Engagement and then facilitate interactive sessions on key elements of engagement. This education concept is based on the premise that attendees will learn more, and organizations will derive greater benefits, if they hear from the
broadest possible number of viewpoints.
Social Or Not - Its Media Relations, Dow Jones 2010, Lars Voedischguestac13bb
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
Björn Edlund discusses the importance of societal competence for business leaders and sustainability. He asks if leadership is ready to interact with stakeholders and understand how public opinion is formed. Edlund also questions if leaders can assess non-technical risk and are trained to manage issues through assertiveness and compromise. He notes that companies are vulnerable in the public sphere and must frame debates around delivering customer and societal value. Edlund proposes developing societal competence through helping leaders understand reputational vulnerabilities, preparing them for stakeholder engagement, and training them in assertive yet compromising issue management.
General Questionnaire MCVP Sales AIESEC RO 12-13AdrianaMahu
The document is an application form from Adriana Mahu for the position of MCVP Sales AIESEC Romania 2012-2013.
1. Adriana outlines her motivations for the role, strengths, and key learnings including a focus on clear processes, cooperation, decision making, and working with diverse cultures.
2. She proposes strategies around long-term partnerships, product development, and account management to increase delivery, satisfaction, and retention.
3. External opportunities include partnerships with multinationals, companies expanding globally, and capitalizing on national projects and initiatives.
Los Nuevos Canales de contacto con el cliente están cambiando. Anatomía del S...Mundo Contact
This document summarizes recent trends in social media research. It discusses how social media is changing the way companies interact with customers. Research shows that people are actively using social media platforms like Facebook and Twitter. The document also outlines key metrics companies can use to measure the impact of social media engagement, including communication metrics, awareness metrics, cost savings, and revenue metrics. It emphasizes the importance of having a social media strategy to participate in online conversations about a company or brand.
The document discusses how social media has empowered users to communicate and share information differently through accessible online platforms. It explains how businesses can use social media tools like LinkedIn, Facebook, and Twitter to listen to customers, learn insights, and innovate their products and services. The document also provides tips on developing a social media strategy and engaging audiences through various social media technologies.
The common challenge facing all service organizations is how to create more intimate relationships with users and see service as support rather than a commodity. While investments in public services have increased, satisfaction and trust remain low as people are changing faster than organizations. Service design approaches that shape organizations around user experiences may offer a new vision for public service reform focused on people rather than targets.
The Enterprise Engagement Alliance (EEA), a coalition of leading organizations dedicated to promoting and expanding the philosophy of engagement in business, will make social
networking and interactivity a key learning component of its education program for the first annual EEA Networking Expo, June 3-5, 2010, at the Doral Arrowwood in Rye Brook, NY.
One of the key objectives of the EEA Networking Expo is to help organizations and management create a formal blueprint for the practical implementation of Enterprise Engagement strategies and tactics. Unlike traditional conferences, the Enterprise Engagement Alliance will involve business practitioners in the development and sharing of content in order to tap the expertise of as many people as possible to create the Networking Expo education program and an Enterprise Engagement Best Practices Manual.
Expert speakers will share information on Enterprise Engagement and then facilitate interactive sessions on key elements of engagement. This education concept is based on the premise that attendees will learn more, and organizations will derive greater benefits, if they hear from the
broadest possible number of viewpoints.
Social Or Not - Its Media Relations, Dow Jones 2010, Lars Voedischguestac13bb
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
Björn Edlund discusses the importance of societal competence for business leaders and sustainability. He asks if leadership is ready to interact with stakeholders and understand how public opinion is formed. Edlund also questions if leaders can assess non-technical risk and are trained to manage issues through assertiveness and compromise. He notes that companies are vulnerable in the public sphere and must frame debates around delivering customer and societal value. Edlund proposes developing societal competence through helping leaders understand reputational vulnerabilities, preparing them for stakeholder engagement, and training them in assertive yet compromising issue management.
General Questionnaire MCVP Sales AIESEC RO 12-13AdrianaMahu
The document is an application form from Adriana Mahu for the position of MCVP Sales AIESEC Romania 2012-2013.
1. Adriana outlines her motivations for the role, strengths, and key learnings including a focus on clear processes, cooperation, decision making, and working with diverse cultures.
2. She proposes strategies around long-term partnerships, product development, and account management to increase delivery, satisfaction, and retention.
3. External opportunities include partnerships with multinationals, companies expanding globally, and capitalizing on national projects and initiatives.
The document discusses a rebranding process undertaken by the Vermont Partnership for Fairness & Diversity (VPF&D) in 2009 which included qualitative research with various stakeholders. It presents word clouds created from verbatim responses to questions asked during the discovery phase of the rebranding exercise to reveal common beliefs about the organization's mission, keywords defining its mission, who it serves, and its biggest supporters.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides a summary of various "handyman" projects and ideas, many of which are unsafe or violate building codes. The summaries suggest using makeshift or jerry-rigged solutions for plumbing, electrical work, HVAC systems, and other repairs instead of proper materials and techniques. Warnings are given that the owner is not responsible for any issues that arise from following the suggestions.
The document summarizes activities and developments in downtown Nashville in 2009. It discusses the growth of residential units and commercial space downtown. Over 30 new retail stores opened that year, over 50% being food establishments. Public-private investments in downtown Nashville since 2000 totaled over $3 billion. The downtown partnership aimed to make downtown Nashville the most compelling urban center in the Southeast in which to live, work, play and invest.
Geese fly in a V formation to increase flying range. By flapping its wings, each goose creates uplift for the goose behind it, allowing the flock to travel 71% further than if each flew alone. Any goose that falls out of formation feels increased drag from flying solo, encouraging it to quickly rejoin the V. Geese also take turns leading the formation, rotating the point position when tired, and work as a team to share leadership and help each other reach their destination quicker and with less effort than alone.
The document discusses how people often convince themselves that they will be happier once they achieve certain life milestones like marriage, having children, retirement, etc. but that there is no better time to be happy than the present. It emphasizes that life is full of challenges and obstacles, but that one should decide to be happy despite difficulties. The document concludes by discussing how the people who truly matter are not those who are most famous or accomplished, but those who care for you and stay by your side through both good and bad times.
The document provides stretches to do while sitting at a computer for long periods of time. It recommends doing the stretches every hour or whenever feeling stiff to relieve neck, shoulder, and lower back pain. Instructions are given for various stretches with pictures and the document can be photocopied and kept at the desk for reference.
The document summarizes the Easter story according to the Bible. It describes how Jesus' death by crucifixion fulfilled prophecies from the Old Testament. It then discusses Jesus' resurrection three days later, which proved he was the Son of God. The summary concludes by inviting readers to accept Jesus as their savior.
The document discusses how design and branding can be used for organizational development and social impact. It provides examples of organizations that use design thinking and branding to address social and environmental problems. The framework explains how to develop a brand strategy using brand ingredients like mission, values and personality to create distinction, add value and connect with people. The key is developing a unified system of brand touchpoints across different channels to increase awareness and build brand equity. An exercise guides participants to create a brand brief by defining who they are, who needs to know, why others should care and how they will communicate their brand.
This document discusses how social media allows for collaboration, education and sharing of information. It outlines how users can access and share information easily online through technologies like wikis, blogs, podcasts and social networks. The document advocates that businesses should listen to online conversations and engage in social media to learn from customers, innovate products and services, and improve communication both internally and externally.
This document provides an overview of services offered by WildOutWest, LLC, an integrated marketing firm. The services include market traction/growth hacking, web and app development, brand and design, strategic content development, multimedia and video production, events and public relations. The document also discusses integrated marketing strategies like launching new ideas, communities, user generated content, search optimization, and actionable metrics. It shares case studies of corporate clients and new ventures the company has worked with.
This document provides guidance on creating a social media strategy map for an organization. It discusses establishing objectives, understanding the target audience, integrating social media with other communications efforts, addressing any needed culture changes, assessing staff capacity, selecting appropriate tools and tactics, measuring results, and taking an experimental approach with iterative improvements. The document emphasizes starting small, learning from successes and challenges, and continually refining the strategy over time based on feedback and examples from other organizations.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
The document discusses the importance of having a serious social media strategy rather than just a casual presence. It argues that if an organization needs to be convinced they need a strategy, they are not ready. It also discusses how social media audiences are networked and influenced by each other, not just individuals. Finally, it provides examples of key elements a social strategy could include, such as defining employee social media policies, using tools to listen and engage audiences, and measuring results to optimize over time. The strategy framework emphasizes understanding target audiences and having a meaningful social brand purpose.
Social Media presentation at St. Louis Business Journal Conference 1/28/10 -- Overview of questions to ask about your communications strategy, a grid to help you focus on what you are trying to accomplish, and tips to help you implement social media program within your existing communications and marketing efforts.
This document summarizes a presentation on using social software for collaboration and innovation. It discusses assumptions versus experiences with social software implementations in four Norwegian organizations: Devoteam daVinci, the Norwegian Labour Party, Oslo University Hospital, and Seniornett. Interviews and surveys with employees and external users at Devoteam and the Labour Party revealed conflicting expectations and experiences with the social software. To address these issues, the presentation recommends re-defining the offerings, improving the software based on user feedback, and changing user practices like having politicians more actively engage online citizens. However, the conclusion is that there is no single framework for facilitating participation and innovation through social software due to the need to consider all stakeholders and ensure expectations align with experiences.
Social media has changed the media landscape by shifting power to consumers and allowing people to have a voice. It connects people through social networks and conversations. Why does social media matter? Consumer recommendations are highly credible forms of advertising and social media conversations influence offline behavior. Brands must listen to social media to understand conversations, engage with consumers, and influence discussions to make it easy for people to recommend products. Bullseye provides services to help with social media listening, engagement, influence, and developing an action plan.
Epilife Consulting Inc. provides educational training and program development services to help organizations achieve their community engagement objectives. Their vision is to advance the global community's purpose and their mission is to help organizations through quality services. They offer organizational development, project development, training and publicity benefits to build stakeholder relationships, brand recognition, and social impact.
Media Outreach is a global provider of multimedia platforms that enables companies to leverage content to engage audiences across traditional, digital, mobile and social channels. It pioneered commercial news distribution 10 years ago. Today, it provides end-to-end solutions to produce, optimize, distribute and measure content reaching over 15,000 journalists across India. Media Outreach serves hundreds of clients from offices in India and Asia-Pacific through comprehensive workflow tools and the largest multi-channel network in India.
Henry Hansch III has over 15 years of experience managing day-to-day operations and improving processes within various organizations. He is known for partnering closely with stakeholders, developing extensive professional networks, and marketing organizations through traditional and non-traditional means. Hansch is goal-driven and has a proven track record of achieving strategic objectives through hands-on experience in sales, operations, and business analysis on a global scale.
Tips on How to Integrate Print with other ChannelsinterlinkONE
This document provides tips on integrating print with other marketing channels. It discusses how print can be used with mobile, social media, email, and websites. Print is still valuable when combined with digital channels as it can increase awareness and drive traffic. Specific ideas are provided like using QR codes and URLs in print to link to digital content or capture email addresses. The key is taking an integrated, multi-channel approach to reach audiences across different mediums.
Social networking has become important for marketers due to a weak economy, media fragmentation, and consumers expecting personalization. Social media refers to internet and mobile-based tools for sharing information through words, pictures, video and audio. Social networks outperform other categories in key metrics. They have evolved from one-way information delivery on Web 1.0 to two-way interactions on Web 2.0 and knowledge-based interactions on Web 3.0. The key social networking sites reviewed are LinkedIn, Facebook, and Twitter.
The document discusses a rebranding process undertaken by the Vermont Partnership for Fairness & Diversity (VPF&D) in 2009 which included qualitative research with various stakeholders. It presents word clouds created from verbatim responses to questions asked during the discovery phase of the rebranding exercise to reveal common beliefs about the organization's mission, keywords defining its mission, who it serves, and its biggest supporters.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides a summary of various "handyman" projects and ideas, many of which are unsafe or violate building codes. The summaries suggest using makeshift or jerry-rigged solutions for plumbing, electrical work, HVAC systems, and other repairs instead of proper materials and techniques. Warnings are given that the owner is not responsible for any issues that arise from following the suggestions.
The document summarizes activities and developments in downtown Nashville in 2009. It discusses the growth of residential units and commercial space downtown. Over 30 new retail stores opened that year, over 50% being food establishments. Public-private investments in downtown Nashville since 2000 totaled over $3 billion. The downtown partnership aimed to make downtown Nashville the most compelling urban center in the Southeast in which to live, work, play and invest.
Geese fly in a V formation to increase flying range. By flapping its wings, each goose creates uplift for the goose behind it, allowing the flock to travel 71% further than if each flew alone. Any goose that falls out of formation feels increased drag from flying solo, encouraging it to quickly rejoin the V. Geese also take turns leading the formation, rotating the point position when tired, and work as a team to share leadership and help each other reach their destination quicker and with less effort than alone.
The document discusses how people often convince themselves that they will be happier once they achieve certain life milestones like marriage, having children, retirement, etc. but that there is no better time to be happy than the present. It emphasizes that life is full of challenges and obstacles, but that one should decide to be happy despite difficulties. The document concludes by discussing how the people who truly matter are not those who are most famous or accomplished, but those who care for you and stay by your side through both good and bad times.
The document provides stretches to do while sitting at a computer for long periods of time. It recommends doing the stretches every hour or whenever feeling stiff to relieve neck, shoulder, and lower back pain. Instructions are given for various stretches with pictures and the document can be photocopied and kept at the desk for reference.
The document summarizes the Easter story according to the Bible. It describes how Jesus' death by crucifixion fulfilled prophecies from the Old Testament. It then discusses Jesus' resurrection three days later, which proved he was the Son of God. The summary concludes by inviting readers to accept Jesus as their savior.
The document discusses how design and branding can be used for organizational development and social impact. It provides examples of organizations that use design thinking and branding to address social and environmental problems. The framework explains how to develop a brand strategy using brand ingredients like mission, values and personality to create distinction, add value and connect with people. The key is developing a unified system of brand touchpoints across different channels to increase awareness and build brand equity. An exercise guides participants to create a brand brief by defining who they are, who needs to know, why others should care and how they will communicate their brand.
This document discusses how social media allows for collaboration, education and sharing of information. It outlines how users can access and share information easily online through technologies like wikis, blogs, podcasts and social networks. The document advocates that businesses should listen to online conversations and engage in social media to learn from customers, innovate products and services, and improve communication both internally and externally.
This document provides an overview of services offered by WildOutWest, LLC, an integrated marketing firm. The services include market traction/growth hacking, web and app development, brand and design, strategic content development, multimedia and video production, events and public relations. The document also discusses integrated marketing strategies like launching new ideas, communities, user generated content, search optimization, and actionable metrics. It shares case studies of corporate clients and new ventures the company has worked with.
This document provides guidance on creating a social media strategy map for an organization. It discusses establishing objectives, understanding the target audience, integrating social media with other communications efforts, addressing any needed culture changes, assessing staff capacity, selecting appropriate tools and tactics, measuring results, and taking an experimental approach with iterative improvements. The document emphasizes starting small, learning from successes and challenges, and continually refining the strategy over time based on feedback and examples from other organizations.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
The document discusses the importance of having a serious social media strategy rather than just a casual presence. It argues that if an organization needs to be convinced they need a strategy, they are not ready. It also discusses how social media audiences are networked and influenced by each other, not just individuals. Finally, it provides examples of key elements a social strategy could include, such as defining employee social media policies, using tools to listen and engage audiences, and measuring results to optimize over time. The strategy framework emphasizes understanding target audiences and having a meaningful social brand purpose.
Social Media presentation at St. Louis Business Journal Conference 1/28/10 -- Overview of questions to ask about your communications strategy, a grid to help you focus on what you are trying to accomplish, and tips to help you implement social media program within your existing communications and marketing efforts.
This document summarizes a presentation on using social software for collaboration and innovation. It discusses assumptions versus experiences with social software implementations in four Norwegian organizations: Devoteam daVinci, the Norwegian Labour Party, Oslo University Hospital, and Seniornett. Interviews and surveys with employees and external users at Devoteam and the Labour Party revealed conflicting expectations and experiences with the social software. To address these issues, the presentation recommends re-defining the offerings, improving the software based on user feedback, and changing user practices like having politicians more actively engage online citizens. However, the conclusion is that there is no single framework for facilitating participation and innovation through social software due to the need to consider all stakeholders and ensure expectations align with experiences.
Social media has changed the media landscape by shifting power to consumers and allowing people to have a voice. It connects people through social networks and conversations. Why does social media matter? Consumer recommendations are highly credible forms of advertising and social media conversations influence offline behavior. Brands must listen to social media to understand conversations, engage with consumers, and influence discussions to make it easy for people to recommend products. Bullseye provides services to help with social media listening, engagement, influence, and developing an action plan.
Epilife Consulting Inc. provides educational training and program development services to help organizations achieve their community engagement objectives. Their vision is to advance the global community's purpose and their mission is to help organizations through quality services. They offer organizational development, project development, training and publicity benefits to build stakeholder relationships, brand recognition, and social impact.
Media Outreach is a global provider of multimedia platforms that enables companies to leverage content to engage audiences across traditional, digital, mobile and social channels. It pioneered commercial news distribution 10 years ago. Today, it provides end-to-end solutions to produce, optimize, distribute and measure content reaching over 15,000 journalists across India. Media Outreach serves hundreds of clients from offices in India and Asia-Pacific through comprehensive workflow tools and the largest multi-channel network in India.
Henry Hansch III has over 15 years of experience managing day-to-day operations and improving processes within various organizations. He is known for partnering closely with stakeholders, developing extensive professional networks, and marketing organizations through traditional and non-traditional means. Hansch is goal-driven and has a proven track record of achieving strategic objectives through hands-on experience in sales, operations, and business analysis on a global scale.
Tips on How to Integrate Print with other ChannelsinterlinkONE
This document provides tips on integrating print with other marketing channels. It discusses how print can be used with mobile, social media, email, and websites. Print is still valuable when combined with digital channels as it can increase awareness and drive traffic. Specific ideas are provided like using QR codes and URLs in print to link to digital content or capture email addresses. The key is taking an integrated, multi-channel approach to reach audiences across different mediums.
Social networking has become important for marketers due to a weak economy, media fragmentation, and consumers expecting personalization. Social media refers to internet and mobile-based tools for sharing information through words, pictures, video and audio. Social networks outperform other categories in key metrics. They have evolved from one-way information delivery on Web 1.0 to two-way interactions on Web 2.0 and knowledge-based interactions on Web 3.0. The key social networking sites reviewed are LinkedIn, Facebook, and Twitter.
The document discusses using a holistic "Paid, Owned, Earned" (POE) model for guiding brands through social media. It states that a one-dimensional communications strategy is not effective and that disseminating messages relies on converging paid, owned, and earned media tactics. It asserts that the whole of the POE communications model is greater than the sum of its individual parts, and taking a holistic POE approach can help consolidate return on investment.
Social media can help associations create member value by allowing members to participate online rather than just consume information. The document discusses various social media platforms and how associations can use them to [1] engage members qualitatively rather than just focusing on quantitative metrics, [2] authentically connect members to share knowledge and support organizational goals, and [3] embrace change and risk over maintaining the status quo. It provides examples of how associations can create blogs, wikis, videos, and social networking presences to facilitate member collaboration and disseminate information.
Digital Influence Group (DIG) is a full-service interactive agency focused on helping clients take advantage of the social shift in marketing to build deeper relationships with their key constituencies. We have developed a unique methodology for identifying, educating and influencing the blogosphere, reputation aggregators, e-communities and social networks. Using social media to cultivate rich online experiences that drive stronger emotional connection and deeper engagement, we constantly measure and optimize all that we do.
Digital Influence Group is a part of W2 Group, Inc., a next-generation marketing services company founded by Larry Weber in 2004.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
1. Brand Development – Stakeholder Summary
for
Prepared by Peter Lloyd Johnson
Marlboro College Graduate Center
Capstone Project
August 7, 2010
2. Peter Lloyd Johnson
Marketing - Stakeholder Summary
Capstone - August 7, 2010
Audience Key Our Message to this VPFD Desired Communication method
Audience Description
Concerns audience Behavior to be used
Eight members of the Delivery of services that Growth will come by bringing To act as supportive Bi-monthly email
Vermont Partnership for
board of directors, two are consistent with consistent services to a external ambassadors correspondence
Fairness & Diversity
Board of Directors
emeritus members, two VPFD's stated mission broader audience for the brand
advisors Website calendar listing
Fiscal responsibility Extending our footprint Use the social media
results in greater tools to extend our Facebook
Need for managed development opportunities message. Encourage
growth others to do the same LinkedIn
Improved communications
Stay alert to new tools are critical to
opportunities broadening VPFD's mission
All full, part-time and Is the organization Help us get the word out by You are ambassadors Staff meetings
organization volunteers represented accurately using these tools in your for the brand
VPFD staff members
everyday communication. Facebook
Are these additional Know our "elevator
tools a distraction to the What can we do better? speech" Website calendar listing
larger purpose? Suggestions to extend
reach? Provide feedback
Consistency with agency
mission The is an open, consensus- Use the social media
driven organization tools to extend our
Validation message. Encourage
others to do the same
Families, businesses, To live in a supportive, We are an effective resource; Visit our website; learn Website
local government, conflict-free, welcoming we can help more about us.
Residents of the Vermont
education organizations community. Become a member of Quarterly e-newsletter
We provide advocacy our community
Varying levels of Fairness, objectivity, education & mentoring Facebook
awareness of VPFD
community
expertise services to ALL people Look to us as an
educational and YouTube
Staff Professionalism We invite you to use these advocacy partner
tools to learn more Local media/press
Organization We are non-partisan. releases/radio
responsiveness You are important to us. We We offer assistance to
want you to be engaged insure fairness for all. Chamber, Rotary
members of the community. presentations
We're eager to work with you
LinkedIn
3. Peter Lloyd Johnson
Marketing - Stakeholder Summary
Capstone - August 7, 2010
Audience Key Our Message to this VPFD Desired Communication method
Audience Description
Concerns audience Behavior to be used
State education leaders, Student demographics Here's how we've helped Objective Quarterly e-newsletter
regional education are changing. How do other education
administrators (see "Voices"). Mentoring Webinars
Educators - local & statewide
leaders, teachers & we insure equal
administrators opportunity and We can help.
treatment for all students Education Resource Website
Vermont's demographics are
Changing changing; your school is a We understand you Social media.
demographics: what reflection of that change. because we're
tools are needed to build Review the information on educators, too School outreach/back to
inclusive community this site. school evenings
Call us for counsel
Become a part of our LinkedIn to school groups
Teacher certification community. Join our Tell us if you need and administrators
standards - what should discussions and learn from other services.
we know about how to our experience. Use the
maintain a fair and tools offered at our website. Use our social media
equitable classroom tools for on-going help.
Governor' office, How can state We are ready to provide input Objective Website
legislative leaders, state government support & monitoring of teacher
agencies (health & fairness and standards for diversity Expertise YouTube videos
State government
human services, agency inclusiveness for a education
for human services, etc.) population that's growing Call us for counsel LinkedIn to government
more diverse? groups.
We are engaged members of
this state, eager to help No one else in VT
What are the risks for Facebook
shape its future addresses these issues
not taking action?
E-newsletter
What can VPFD teach Use the tools offered at our correspondence
us? website
Individual contributors Economic sustainability Only secular entity in VT Your support brings our Personal letters & phone
working to build community message to a broader contact
Individual Foundations Belief in the importance audience.
Funders
of the organization's Changing demographics; a E-newsletter
Government Grants mission. U.S. microcosm Your support aids correspondence
research and improves
Corporations Have you proven your Tolerance leads to a fair & our expertise Facebook
ability to provide said inclusive society; more
Corporate Foundations services? opportunities for all. YouTube videos
4. Peter Lloyd Johnson
Marketing - Stakeholder Summary
Capstone - August 7, 2010
Audience Key Our Message to this VPFD Desired Communication method
Audience Description
Concerns audience Behavior to be used
Is this an issue that I can Your support keeps our
Face-to-face presentations
Funders (cont.)
impact through my staff engaged and
support? What happens permits them to
if I don't? continue performing Grant writing/proposals
this needed service.
Are there other
organizations doing this Use the "Donate"
work in Vermont? button on our website
Local, regional offline Is VPFD a credible Read our News and Events To see VPFD as a Links to media websites
press source on topics related section of the website to see valuable resource for from the VPFD site.
to fairness, changing VT our activities credible, relevant
Digital media: link to demographics, information Regular email
important blogs and discrimination, etc. We provide objective correspondence
associated websites. expertise about issues that To write about the
Does the website have impact community organization accurately Facebook
The Media
relevant, important development
content that answers my Visit our website; learn LinkedIn to media groups
questions more about us.
We are active members of
Become a member of PRWeb
our local community looking
Is the information up-to- our community
to bring our success to a
date?
wider audience.
Can I look to VPFD for
content ideas? We will make our expertise
available to you
Private business Is VPFD a credible Read our News and Events To see VPFD as a Links to media websites
throughout Vermont source on topics related section of the website to see valuable resource for from the VPFD site.
to fairness, changing VT our activities credible, relevant
State and local Chambers demographics, information Regular email
of Commerce discrimination, etc. We will make our expertise correspondence
Business
available to you Visit our website; learn
Does the website have more about us. Facebook
relevant, important Become a member of
content that answers my our community LinkedIn to media groups
questions