This research analyzes customer satisfaction with a gym center through surveys distributed to existing and potential members. The surveys gathered data on customer demographics, reasons for visiting the gym, satisfaction levels, and opinions on services. Most customers visit to lose weight, are satisfied with services, and think the training methods could be improved. Suggested developments include maintaining equipment, employing qualified staff, and establishing safety policies and procedures.

1. Executive summary
This research is about the fitness and customer satisfaction on services provided by our Gym
centre. I prepared a questionnaire relating to the topic and distributed that questionnaire to 30
existing members and 30 potential customers to collect data. From the gathered data of a
sampling group we made various analyses with spss software. From the analysis we found some
conclusions, findings and those are included in this project.
Objectives
 To get a clear understand about customer attitude, personality, social class and
motivation.
 To identify the improvements to be implemented.
 Able to get a practical experience on how to prepare a report and enhance the knowledge
on how to analyze the data.

2. Introduction
Physical activity plays a significant role in preventing premature death and illness, and being active also
helps to maintain a healthy weight, promotes positive mental health and contributes to social
Connectedness
A successful gym centre will be the result of careful and thorough planning well before it is up and
running. Without adequate planning, the project may never even get past the planning stage or it is very
likely to fail. Therefore, it is vital that a feasibility study be undertaken before any progress is made
towards funding or development without clear direction. A feasibility study will address the issues
Involved in establishing and maintaining gym and will enable those involved to make a decision about
whether to proceed with the idea.
This data presentation assignment relating to consumer behavior is prepared to enhance our
knowledge about customer attitude, personality, social class motivation and satisfaction of our
Gym centre.
Methodology
This survey was conducted by questionnaire. A total of 60 questionnaires were distributed with
30 existing members and 30 potential customers to collect data. It include male and female also.
They provide very good contribution and clear answer to my questionnaire to develop this
research without any problem.

3. Data analyzing
Gender
As a sample 60 customers have participated to the survey. There are 47 male customers and 13
female customers who answered to the questionnaire. Respectively the percentages are 78% and
22%.
Male
78%
Female
22%
Age
This survey includes the following age group customers. Below 20 years old-13%, 20-35 years
old-54%, 35-50 years old-23% , above 50 years old-10%. In these different age level most of the
youngest(20-35) have interest to visit our Gym centre and less people whose age above 50 years
old like to visit our Gym centre.
0
5
10
15
20
25
30
35
Below 20 20-35 35-50 Above 50

4. Status
This survey includes the following status group customers.
Single-42% single with child-3%
Married-12% Married with child-43%
Single
42%
Married
12%
single with
child
3%
married with
child
43%
Chart Title
Salary rate
The below chart describes the salary of the customers of our Gym centre.49% customers whose earn
salary between 50000-75000 mostly like to visit our gym centre in our survey.
0
5
10
15
20
25
30
35
Below 25000 25000-50000 50000-75000 Above 75000

5. The reason for visit the Gym centre
In our survey we can identify many reasons that the consumers visit the Gym.
Life style Rehabilitation
Strength training Weight loss
Health improvement Social environment
The main reason for visit the Gym centre is to reduce their body weight. In our survey
there are 36 customers visit the Gym centre for weight loss.
0
5
10
15
20
25
30
35
40
Satisfied
According to our survey more than fifty percent of the customers are satisfied with the
services provided by our Gym centre. Even though significant percentage of the
customers are dissatisfied.
yea
78%
No
22%

6. Frequency of visiting
Customers are visiting more than two times per week our Gym centre. In our survey no one
visit our Gym centre one time per week, but 35 customers visit our Gym 4 or 5 times every
week.
0
5
10
15
20
25
30
35
40
1 time 2-3 times 4-5 times 6+ times
Time of visiting
In our survey most of the customers visit the Gym after 4.pm. there are 35 customers visit the
Gym after their working time. There is less number of customers (5) visit the Gym between
12.pm-4.pm
0
5
10
15
20
25
30
35
40
Before 8.am 8-12.am 12-4.pm After 4.pm

7. Frequently come from
There are 55% of the customer visits our Gym from their working place and 45% of the
customers come from their home to visit our Gym centre
work
55%
Home
45%
The reason for initially pick the Gym
Our customers choose our Gym centre for fallowing reasons
Close to home Friend recommendation
Close to work promotional material
The most of our customers choose our gym for fallowing two reasons. (close to home and close
to work)
0
5
10
15
20
25

8. Use of equipment
In our survey we can identify that most of the customers like to use free weights equipment
when they do the exercise .under this bar chart we can identify the usage of equipment.
0
5
10
15
20
25
30
cardio equipment free weights resistance
equipment
classesand spin
studio
Barriers to customers
Our customers face many barriers to increase or develop their exercise level. We can identify
fallowing barriers that the consumer face
Not enough time lack of facilities cost
Physical incapacity no one to exercise with none
0
5
10
15
20
25
30
not enough
time
lack of
facilities
cost no one to
exercise
with
physical
incapacity
none

9. Opinion about the trainer
Based on the survey most customer expecting trainer and training method need to be change.
There are 30 customer opinion about the trainer is need to be changed and the few number of
customer like the current training method.
very good
20%
good
17%
fair
13%
need to be
change
50%
Expecting teaching method
In our survey we can identify that most of the customer expecting teaching method from the
trainer is friendly manner and very little number of customers like the traditional way.
0
5
10
15
20
25
30
35
traditional way formal way friendly way personal way

10. Customer’s membership period
There are only 6 customers like to be a lifelong member of our Gym. Most of the customers like
to visit our Gym centre when needed only.
0
5
10
15
20
25
30
35
40
Below 6 month 1year 2-5 year when needed
only
lifelong
member

11. Developments required to improve our Gymnasium based on the customer opinion
Based on the survey customer required various ideas to develop and improve our Gym centre. I
mention some information below.
• Utilizing appropriate equipment and maintenance practice
• Adhering to industry standards
• Employing appropriately qualified staff and volunteers
• Inducting and/or supervising users
• Taking out an insurance policy
• Establishing legal agreements and relationships.
• Training and protecting gym users, staff and volunteers
• having a person or committee that takes responsibility for reducing risks
• Encouraging users, staff and volunteers to be proactive in promoting a safe environment in the
gym
• implementing systems to support risk management practices (e.g. reporting hazards, incident
reports, emergency evacuation plan)
Establishing and documenting gym policies and procedures so that all who use the gym have
access to them either at the gym or online
• Creating and documenting a safety checklist and a signage checklist for the gym including a
signed maintenance log for each piece of equipment.
• Equipment should be set out to ensure that all exercise areas contain safe working spaces and
that user numbers do not hinder the safe and effective use of the training equipment. User
numbers may need to be restricted if space is limited.
• All equipment should be mechanically sound and installed and operated in accordance with the
manufacturer’s instructions and standards.
• All equipment should be routinely serviced. Maintenance checks should be undertaken on a
daily or weekly basis according to the manufacturer’s recommendations and gym usage. A
signed logbook to document this process should be kept for each piece of equipment

12. • Instructors who deliver fitness programs and supervise gyms that are open to the public should
be registered fitness instructors and have appropriate qualifications.
• There should be an appropriately qualified employee supervising at all times
• There must be a clear policy displayed in the gym specifically relating to age limits and
supervision that covers all users of the gym. Once the minimum age entry requirement has been
defined, management must continue to follow those limits.
• Persons younger than 16 years of age should not be permitted to use the gym unless they are
supervised by a suitable person and have had a written program prepared for them by qualified
personnel