The document summarizes information about Origami India, a leading producer of paper disposables in India. It provides details on Origami's product range, clients served, locations, vision, and analyses including PEST, Porter's Five Forces, SWOT, and resource-based reviews. Origami manufactures paper products from recycled waste or sustainable sources. It supplies various sectors including retail, exports, corporates, housekeeping, hospitals, and hotels. Various analyses highlight factors like competitive rivalry, bargaining powers, and how Origami can achieve sustained competitive advantage through valuable, rare, in-imitable, and non-substitutable resources.

1. Concern for Environment
Our products are manufactured with superior Tissue
Paper and Paper boards from recycled Waste Paper
or with 100% Wood and Bamboo from
earmarked regenerative forest
raw material sources and in
compliance with all
applicable Environmental
Laws.
origamiindia.com
Quality. Convenience. Value.
Reach. Range
About
23-04-2015
Branches
Origami India
Head Office:
Bangalore
Branch Offices:
New Delhi
Mumbai
Kochi
Hyderabad
Chandigarh
Pune
Chennai
Kolkata
Origami was started in 1995 and has today grown to
become the leading producer of paper disposables in
India with a presence in the consumer (retail) market,
Institutional supplies, exports, promotional, party
products and private label segments. We are now an
integrated player, with our own tissue paper
production facility and conversion facilities across the
country. We provide both reach and a product range
including Paper Napkins, Toilet Tissue Rolls, Facial
Tissues, Kitchen Towels, Hand Towels, Pocket
Tissues, Wet Wipes, Paper Plates, Paper Cups and
Table Covers.

2. Origami 23-04-2015
2
Products
1
• Face Tissues
• Pocket Tissues
• Wet Wipes
• Tissue Roll
• Napkins
• Table Tops
• Kitchen Towels
• Tooth Picks
• Party Range
• Hard Towels
List Of Products
2

3. Origami 23-04-2015
3
Origami Supplies its products to
different sectors of business
Clients
Super Markets & Private label
Origami products are available on the shelves of most leading
retailers in India. Additionally, we also manufacture the
supermarkets' own labels delivering all services under one roof.
Exports
Origami exports to B2B clients in the UK, UAE, Australia and
Singapore under their own labels. Overseas clients are most
surprised at the quality in products and service delivery that we
offer right from the first order to their latest.
Corporates
Origami caters to most of the leading IT and ITES companies in
India. Origami allows them to focus on servicing their clients by
effective supply chain management and prompt delivery and
hence creating a win-win situation.

4. Origami 23-04-2015
4
Clients
Housekeeping
With housekeeping firms increasingly having to transaction
with more vendors to cater to their customers' needs, Origami
delivers value by competitive pricing and stretching the product
offering to help deliver a one-stop solution for their needs.
Hospitals & Pharma
Origami delivers customized solutions to Hospitals and Pharma
right from personalised facial tissue boxes to tissue rolls. With a
good understanding of the market, Origami offers most of their
dispensable paper needs just a call away.
HORECA
Hotels, Restaurants and Cafes (HORECA) are a busy bunch of
people who need to juggle many balls at the same time.
Origami understands this and delivers custom solutions to them
because we know the closest thing to the customer next to the
drink and the food is the napkin.

5. Origami 23-04-2015
5
0
5
10
15
20
25
World Tissue Consumption
1991-2012
1991
1996
2001
2006
2010
2012
Vision And Mission
Vision:
Vision is to become company dedicated to
providing superior value to customers,
employees and stakeholders.
Mission:
To provide products and services that exceed
customer expectations, continually building our
reputation as a service provider and community-
oriented distributor in partnership with our
employees, customers, and suppliers, in
compliance wit all the Environment Laws

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6
PORTERS FIVE FORCES ANALYSIS
Porter’s five forces model is specially used in industry analysis.
This will helps an organization to make a strategy. The Paper
disposables industry is one of the fast growing Industries. The
usage of tissue has go to 20 million tones by 2012. This is due
to rise in population, consumer buying pattern, life style trends
and growing level of health consciousness.
Bargaining
Power of
customers
Bargaining
Power of
suppliers
Threat of New Entrants Threat of Substitute
Product
Rivalry Among
Existing Competitors

7. Origami 23-04-2015
7
Porter’s model
The paper disposables Manufacturing industry, which is
considered as, industry manufacturing fast moving
consumer goods. When porter’s model is taken in to this,
there are certain factors that have to taken to consideration.
Threat of Entry:
Since the entry barrier is low, making it easy to enter
the paper disposables. As per the product differentiation
the threat of new entrants is high. But in a broader
prospective it is moderate.
Bargaining Power of Suppliers:
The bargaining power is High here due to the
government regulations and deforestation acts. The
availability of the raw materials is comparatively less
but paper recycling is the only advantage for the
company .
Bargaining power of Buyer:
Then number of producers are not less in numbers but
so the customer has the option to choose according to
the prefrence. The industry is catogrised as oligopoly.
And the barganing power depends on the price and
avilability of the product
Substitute products:
The advantage of this industry is that it doesn’t have as
many substitute product for most of the product in their
product portfolio. It helps in companies steady growth.
Rivalry:
The degree of rivalry affects the price, quality, profit
and revenue in an industry. The market is almost on
saturation state, and the industry refers the oligopoly
competition so there is a high competition to increase
the market share. The intensity of rivalry is low as there
is limited player and the product is not price sensitive.

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PEST Analysis
PEST Analysis
Political Analysis
• Governmentawernessprograms.
• Lawsstatestoreaduceuseplasticwaste.
• Lawsencouriging recycling
• Environmentalregulations.
Economic Environment
• DevelopingEconomy.
• Betterinfrastructure:
• Education
Social Environment
• Easytodespose.
• Easytorecycle
• Less effortneeded
• Healthconsciouspeople.
• Populationgrowthrate.
Technological Environment
• Economies ofscale.

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9
SWOT Analysis
Strengths:
• Quality of the product
• Trust of brand
• Marketing
• Distrubution system
• Growing Popularity
• Pricing
• Expanded Portfolio
Weakness:
• Limits for recycling
• Avilability of raw materials
• Needs better supply chain
• Faluts in Production
Oppertunities:
• Awerness in people
• High standred of living
• Government rules for Reducing
plastic waste
• Advanced recycling Technologies
Threats
• Competation from rivels
• Entering of new players
• New government policies
• Duplication of brand

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RESOURSE
BASED REVIEW
The
resource-­‐based
view
(RBV)
as
a
basis
for
the
competitive
advantage
of
a
firm
lies
primarily
in
the
application
of
a
bundle
of
valuable
tangible
or
intangible
resources
at
the
firm's
disposal.
To
transform
a
short-­‐run
competitive
advantage
into
a
sustained
competitive
advantage
requires
that
these
resources
are
heterogeneous
in
nature
and
not
perfectly
mobile.
1. Valuable
2. Rare
3. In-­‐imitable
4. Non
substitutable

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Resources Valuable Rare In-imitable Non-
substitutable
Core
competency
Distribution
network
Yes, good
distribution
network
Yes, forever
worldwide
Less
competition
from local
players
Yes, hard for
competitors to
use another
capability to
overcome.
No-only a
temporary
advantages
Latest
technology
Yes, always
use latest
technology
Yes, good
research
department
Improvement
in technology
The
installation
cost of
machinery is
high for
competitors
Anyone can
copy the
technology
Consumer
marketing
skill
No,
advertisement
is less because
it is done
commercially.
And
remaining
through
shopping mall
yes Yes, it is hard
for
competitors to
exactly copy
this skill
Yes, it is
unclear if
competitors
could use
another
resources
Yes

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12
VRIN Analysis
VRIN Analysis
The company has a motive always to beat its competitors
and gain competitive advantage. VRIN analysis will help in
assessing all that a company gives which differentiates it
from its competitors.
• Valuable- They have a well developed production
plant for producing different kinds of paper
disposibles. They have those machineries that does
multi-tasking. They have a well developed storage
system for keeping this paper disposibles without
getting spoiled.
• Rare- The come out with a verity of products and
they have clssfied it for different purpose Such as:
Ø Home Care
Ø Institutional
Ø Party ware
Ø Private label
Ø Jombo rolls
Ø Exports
Ø Promotional
• In- imitate- Imaitation is possible in this industry.
But some products have paitent, these cannot be
copied
• Non substitutable- There are substitutes for paper
disposibles, but is the sole agent for thirst-
quenching. So we can say that for the company the
product itself is non substitutable.

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Core Competency
The brand of Origami itself is the core competency for itself. The
packing of the product helps the customers to identify the quality of
the product. The company maintains the physical and financial
resources very efficiently and effectively. These resources when
combined helps in maintain and retaining customer’s expectations
to achieve the targets of the company. Origami has a very strong
distribution network, which makes it reach out to almost all the
region in the country, company has branches across the country.

14. Origamiindia.com
Origami
Manu Jacob Sabu
VIT University, Business school
14MBA1036
manujacobsabu@gmail.com
On the basis of all the analysis done the company is moving
forward with needed profit and growth. Competitors wont cause
much threat to the company but by the course of time
Government policies may cause problems, it can be avoided by
being environment friendly.
CONCLUSION