Digital Marketing Strategy

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Digital Marketing Strategy

  1. 1. Digital innovations has changed how we do business today
  2. 2. 103,775,002 33,000,000 106,000,000 Total Population Total Internet Users Total Mobile Subscribers 32% internet penetration 102% mobile penetration
  3. 3. Online Activities • Social Networking • Watch Video • Search • Instant Messaging • Chatting • Emailing • Games • Download/Upload music • Video Conference • Shop online • Sharing/posting profile
  4. 4. “Traditional marketing to inform; digital marketing to drive action” Head, Digital Enterprise at MediaCorp Pte Ltd
  5. 5. • Online assessments/test • Downloadable content • Leaderboard of top students • Awards/Recognitions • Online grading • Video conference
  6. 6. • Slideshare • Soundcloud • Youtube • Gdrive - doc type, pdf(mobile,tablet,desktop) • Photo Album (Facebook) • Podcast - iTunes
  7. 7. • Remove dead links • Add more detail/info • Clients page (company logos) • Full course/brochure/outline • Arrange overall navigation
  8. 8. Online Paid Ads
  9. 9. • Engaging with fans • Announcements • Social media presence • Social search • Building community
  10. 10. • Announcement • Files repository • Open forum • Interaction with students - faculty
  11. 11. Others • Email Marketing • SMS Blasting • Online Brochures • Blogging • Guest Posting
  12. 12. Benefits of Blogging • Increase search visibility • Gain influence • Establish your credibility • Build trust online • Collect emails (subscriptions)
  13. 13. 101 Back to basics
  14. 14. Right Target Audience • Content strategy • Information Architecture • B2B vs B2C
  15. 15. Conversion Funnel
  16. 16. Branding • Message to the audience • Impression of the audience
  17. 17. Benefits from Digital Marketing
  18. 18. “When the rate of change inside the company is exceeded by the rate of change outside the company, then the end is near”Jack Welch, GE CEO
  19. 19. www.techglimpse.blogspot.com techglimpseph@gmail.com

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