The document discusses several strategic frameworks including the Ansoff Matrix, BCG Matrix, and Product Life Cycle. The Ansoff Matrix outlines four growth strategies: market penetration, product development, market development, and diversification. The BCG Matrix categorizes products as stars, question marks, cash cows, or dogs based on market share and growth rate. The presenter provides Newgen Software as an example, noting its customer communication management software is in the introduction/growth stage, while ECM and BPM solutions are mature, and older billing systems are declining. Maintaining and advancing products in their life cycles is important for long-term company success and profitability.
Commercialization is a highly misunderstood business function. Purpose of commercialization is to create sales velocity. Commercialization process turns product into revenue. Winning strategies include product-market fit, clear launch goals, clear positioning, involving organization including sales for readiness.
Commercialization is a highly misunderstood business function. Purpose of commercialization is to create sales velocity. Commercialization process turns product into revenue. Winning strategies include product-market fit, clear launch goals, clear positioning, involving organization including sales for readiness.
Marketing Management model and diagram for powerful business presentations.
More business diagrams on
http://www.drawpack.com
your visual business knowledge
Marketing Management model and diagram for powerful business presentations.
More business diagrams on
http://www.drawpack.com
your visual business knowledge
Social Media for B2B Sales ProfessionalsDigital Vidya
Care about leveraging Social Media Marketing for B2B Sales Professionals for Lead Generation, Influencer Engagement and Thought Leadership? You will find this deck useful!
Gaze IT Solution's is a diversified global software trading and IT outsourcing company that gives both offshore and onshore technological solutions to business enterprises around the world. Gaze IT has proven expertise in encompassing low cost, but high quality and reliable software solutions and services in areas like IT consulting, offshore web development and business applications including Retail, Supply Chain Management, Accounts, POS Hardware, POS Accessories many other business systems.
If it's going to work, you need to involve people outside the marketing function. Actually, you have a change management project on your hands. See why.
Please credit the author if you use the material. Some images are subject to copyright.
The number and type of channels that customers are using has rapidly grown to include the Internet, smartphones and a host of social media options. The result is an increase in possible customer touch points, which presents new opportunities for organizations to interact with their customers.
With the increasing sophistication and empowerment of customers, this trend is driving the need for organizations to use new channels in new ways. However, many organizations have not been successful, experiencing disappointing results due to mismanagement of a new channel or misjudgement of overall channel requirements. This mismanagement can detrimentally affect company results.
Capgemini Consulting advises that a channel strategy designed for customer needs is imperative to ensure channel success.
Highlights the benefits of utilizing a strategic partnership with Howard Technology Solutions,so you can earn more business through our contract vehicles.
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
14 steps to build a professional reseller partner programDaniel Nilsson
Learn how to sell and promote your product / solution efficiently through a reseller partner network. The presentation gives you 14 detailed steps on how to build your own professional reseller partner program including tips and tools.
I created this presentation after doing extensive research on how to create professional partner programs. The data I have reviewed are from marketing experts, Gartner, reports, vendors and my own personal experience building several global partner programs.
The purpose of the presentation is to share my conclusions on how to build a successful partner program that works for any type of organization.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To see a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Marketing strategies for introduction and growth stagekdore
Marketing strategies is a long-term course of action designed to optimeze allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders
Blackberry- Product Life Cycle & Ansoff MatrixKashyap Shah
Product life cycle and Ansoff matrix evaluation for Research In Motion- Blackberry.
This is a part of an assignment done at Symbiosis Institute of Business Management, Bengaluru.
The above presentation talks about delivering customer value , it not only covers Ansoff Matrix and BCG Matrix but it also talks about Product development Life cycle on the basis of Sales and time in all its stages.
Describes on what makes it number 1 quick service restaurant, front end and back end procedures , array of services it offers, classification of services on many basis ,array of services provided , flower of services for the industry,evolution of industry and quick facts about the industry.
it merely focuses on all the aspects of online publishing..........at last the process has been very well explained as to how to publish an e book online
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. Ansoff matrix
• Ansoff matrix mainly provides four kinds of
market strategies which aid in upliftment of
any firm.
• These are market penetration, product
development, market development and
diversification.
3. EXISTING PRODUCTS NEW PRODUCTS
EXISTING
MARKETS MARKET PENETRATION PRODUCT DEVELOPMENT
NEW
MARKETS MARKET DEVELOPMENT DIVERSIFICATION
ANSOFF MATRIX
4. Market penetration
• Market Penetration - The firm seeks to
achieve growth with existing products in their
current market segments, aiming to increase
its market share. In case of new gen software
the firm is penetrating with its already existing
products in its current markets that are Omni
docx and Omni flor solutions.ECM (enterprise
content management).
5. Market development
• Market Development - The firm seeks growth
by targeting its existing products to new
market segments so newgen is trying to
capture foreign markets with the help of its
existing products like Arabian markets and
banks by providing its software solutions.
6. Product development
• Product Development - The firms develops
new products targeted to its existing market
segments. In case of newgen software they
are trying to capture the market with the help
of customer communication management
that is the new product but they want capture
existing market first and this includes template
management and output management.
7. Diversification
• Diversification - The firm grows by diversifying
into new businesses by developing new
products for new markets similarly newgen is
trying to capture foreign market as well as
Indian market with the help of customer
content management
8. BCG MATRIX
• The BCG Matrix shows the portfolios as and
when to invest .
• It states different portfolios stars , question
marks , cash cows and dogs.
• Different stages show different characteristics
and portfolios which tells what to do at a
particular stage.
9.
10. Stars
• Stars - Have the potential to become cash
cows, it is necessary to invest in advertising,
incremental innovation similarly newgen is
investing in its customer communication
management vertical to become star in the
overall market share.
11. Question marks
• Question marks - It is necessary to
differentiate between them, promising
products may become cash cows if newgen is
not able to fulfill its promise regarding
exporting its IT solutions and get acquired the
market share then it can probably enter into
cash cow stage . So it is required to rapidly
work on R&D and acquire market share.
12. Cash cows
• Cash cows - do not require high investment,
these products form the basis of the
company’s profitability if newgen success in
exporting its IT solutions then it does not
require more investment as market is ready to
purchase their products only some research
and innovation is required time to time for
maintaining profitability.
13. Dogs
• Dogs - these dampen production, they should
be withdraw from the market, it is required
for every software company to dampen their
products after their maximum utilization
because as new techniques come up old gets
obsolete .So if investment is required in the
older technologies make it and milk out the
maximum production and then divest. If
continuous improvement is not made
company is going to be liquidated.
16. Continued…
• PRODUCT LIFE CYCLE shows various stages of
a product in the life cycle. It states about the
various phases of the product on different
stages.
• So according to newgen software its
• Customer Communication Management
software is on the cusp of introduction and
the growth stage.
17. Continued…
• It’s ECM and BPM software solutions are on
the maturity stage .
• And all its billing system software are in the
declining stage which were used earlier.
