Tony needs to explain a new product to a new customer. He uses his company's Enterprise 2.0 system to search for information. The system uses recommendation and reputation engines to return the most useful results from colleagues who have interacted with that customer. If the results are helpful, Tony can thank the system and chat with available colleagues. The company realizes it needs a new culture of knowledge sharing and a strategy based on employee expertise. The Enterprise 2.0 software must be freeform, frictionless, emergent, and integrated to enable collaboration across systems.

1. <Insert Picture Here>
Enterprise 2.0: Culture. Strategy. Software.
Emiliano Pecis
Principal Sales Consulant

2. Culture.
Strategy.
Software.

3. Enterprise 2.0. Tony’s problem
“Tomorrow, Tony will have
to explain the new features
of a new product (never
seen before), to a new
customer (never seen
before).

4. Enterprise 2.0. Tony queries…
• He connects to his E20 console and queries his
Social Search Engine using the customer’s name as a
single keyword.
• The social search engine returns results categorized
by tags, sources, etc). This special engine uses:
• recommendation engine: aggregating bookmarks and tags
of all colleagues to maximize the collective intelligence
knowledge
• reputation engine: privileging most authoritative sources

5. Enterprise 2.0. Tony receives…
• The social search engine understands (from the tags)
that Tony is searching for a “customer”, so it queries
just the customer database (e.g. CRM)
• This database contains several info added directly by
the colleagues (who have a “karma” or “reputation”
greater than or lesser than others)
• From the recommentation engine it takes informations more
bookmarked by the colleagues
• From the reputation engine it understands who are the
most authoritative colleagues who are related to
that customer

6. Enterprise 2.0. Tony thanks…
• If the results coming from the social search engine
were useful, Tony thanks the system with a “I like it”
to make the search engine more intelligent
• The E20 console checks if the expert is online, if so
allows Tony to chat with him with a simple click
• If Tony is satisfied with the expert’s answers, he gives
a Kudos to him/her in order to increase his/her
“reputation”

7. Enterprise 2.0. The luck of Tony…
Tony doesn’t know what
the word “email” mean…

8. Enterprise 2.0. Post debate film…
• A new company culture is needed. A culture based
on both the importance of a effective knowledge
sharing, and meritocracy
• A new company strategy is needed. A company must
believe in their employees, making them fundumental
nodes of their network
• The software must be able to see and orchestrate all
needed processes

9. Culture.
Strategy.

10. The Culture. The barriers to overcome…
• Information sharing is more productive
• Endowment effect: people place a higher value on
objects they own than objects that they do not (e.g.
email)
• 1% rule: more people will lurk in a virtual community
than will participate

11. The strategy. The company must…
• To base everything on meritocracy (kudos, karma,
rating, voting, answers)
• Stimulate serendipity (mashup towards external and
internal resources)
• Facilitate “aha moments” (problem solving, BI,
aggregating contents)

12. The strategy. Drop the pilot…
From Hutch Carpenter’s blog

13. The strategy. The company must convey
new ideas (please, not by email :)

15. Enterprise 2.0 Hero
Andrew McAfee
Scientist at the
Harvard Business School
amcafee

16. A software Enterprise 2.0 must be:
• Freeform. The technology does not in any meaningful
way impose, hardwire or make and enforce
assumptions about workflows, roles, privileges, content
and decision-right allocations (groupware like
LotusNotes are NOT freeform)
• Frictionless. Users perceive it to be easy to
participate in the platform, and can do so with very little
time or effort
• Emergent. Mechanisms of online emergence are:
linking, tagging, following, etc

17. The software must be based on WOA
(ReST ready) in order to…
• enable the integration using mashup
• take advantage of cloud computing
• facilitate the cooperation between different company
invoking remote API

18. The software must be complete
• Must be “technology aware” to recognize all involved
environments: from applications (crm, erp, etc) to
custom applications
• Enterprise 2.0 use all systems/tools that are below
the portals (collaboration, BI, adapters, integration)
• Integrating all “the best of breed” (open source?)
could be too expensive

19. <Insert Picture Here>
Webcenter 11g
The overview

20. Webcenter Spaces is frictionless

21. Webcenter Spaces is frictionless

22. Webcenter Spaces is freeform

23. Webcenter Spaces is freeform

24. Webcenter Spaces is emergent

25. Webcenter Spaces is emergent

26. Q&A