Describes on what makes it number 1 quick service restaurant, front end and back end procedures , array of services it offers, classification of services on many basis ,array of services provided , flower of services for the industry,evolution of industry and quick facts about the industry.

1. Group Members:
1. A. Deepshikha
2. Agam Chohan
3. Shaista Khan
4. Tanya Nayyar
5. Vini Parashar
6. Vivek Kumar

11. Array Of Services Offered
Home Delivery Service
Restaurant Dining
Self-Service

12. Array Of Services Offered
Product Offerings
Pizzas
Simply Veg/
Non-Veg
Veg/Non-Veg
Feast
Singles/
Combos
Sides
Breads
Dips
Pasta
Chicken
Delights
Beverages
Desserts

13. Market Segments
Market
Segments
School
teenagers
College
crowd
Home
bound
circles
Weekend
diners

14. Classification of Target Market
Geographic
Cities
Tier 1 Tier 2 Metros Small towns
Country
wise regions

15. S
E
R
V
I
C
E
F
L
O
W
E
R
O
F

20. Call
Dominos
or Reach
Restaurant
Take
orders
through
Phone,
App or
Restaurant
Counters
Informing
the
delivery
time/Paym
ent (In
Restaurant
)
Preparatio
n + Baking
Time
Flash
Order
Number
(In
Restaurant
)
Packing
Tracking
Address
Delivered
at the
Location/P
ayment
(Home
Delivery)
PROCESS

21. WHEAT
DOUGH
WAREHOUSE
REFRIGERATED
TRUCK
RETAIL
OUTLET
BACKEND PROCEDURES

22. At Domino’s
Step 1: Order
Capture
Step 2: Pizza
Manufacturing:
Dough, Sauce, Cheese
and Other Ingredients.
Step 3: Baking
Step 4: Pizza to
Box Matching
Process
Step 5:
Delivery

23. Order Capture: MIS
Customer
Database
• Customer ID
• Customer
Name
• Customer
Phone
• Address
• Postal Code
Order Database
• Order Name
• Date
• Time of Order
• Delivery Time
• Price
• Store Number
Store Database
• Store Number
• Store Name
• Store Address

24. Pizza to Box Matching Process
When the pizza rolls off the oven, it is placed in
a box with the customer’s order label on it. This
part of the process matches the customer’s
pizza with the correct box with the customer’s
information on it.
This process follows a one-piece flow approach:
take a pizza, put a pizza. By doing a single piece
flow approach to pizza to box matching, the
chances of pizza switcheroo defects are lower (a
customer get’s another customer’s order).

25. Delivery Process
• 349041 is the order number
• 2/2 means that this is Box 2 of 2,
which means there should be a
Box 1 of 2 also, which
completes the customer’s order.
• The letter “C” means Carry Out.
• The timestamp of when the
customer’s order arrived and
this is used to track average time
to make a pizza, as well as the
overall order arrival to pizza
delivered process.
• Toward the bottom is the
customer’s Name.

26. • If there are other items in the order besides
pizza, the box label will capture that also. This
customer, for example, ordered Sprite with
their 2 pizzas.

31. Turn Around Strategy

32. Tell-Us-What-You-Think Marketing
Strategy
The brave souls at Domino’s posted
a stream of online order comments about the company on a
massive billboard in New York City’s Time Square.

36. Technology

38. Business Strategies

39. PIZZA FACTS
• How many pizzas do
the people of United
States Eat each
Second?
• 350 Slices of Pizzas =
100 Acres of Pizza A
Day!
• What is the size of
the Pizza Industry?
• $30 Billion Industry
every year!