Example of Companies' Capabilities in Bangladesh. Companies Functional Areas with its Capabilities, Reasons behind the capabilities

1. AN ASSIGNMENT ON
Example of Companies' Capabilities in Bangladesh
Strategic Management
MGT-4202
SUBMITTED TO
Dr. Liza Khanam
Associate Professor
DEPARTMENT OF MANAGEMENT STUDIES
JAGANNATH UNIVERSITY
SUBMITTED BY
Farhan Shehab
ID: B160202054
BBA 4th
year 2nd
semester
SECTION: A
DEPARTMENT OF MANAGEMENT STUDIES
JAGANNATH UNIVERSITY
SUBMISSION DATE: 24/11/2020

2. Example of Companies' Capabilities in Bangladesh
Companies Functional
Areas
Capabilities Reasons
Rokomari.com Management
Information
System
 Effectively using technology in inventory and data
management.
 IT facilitated office.
 Internal app for communication
and management purposes called
"Poribar."
 Inventory control through sensors
and QR scanners.
(Growth)
Marketing
 Effective customer service.
 Innovative merchandising/ products.
 The push marketing team, for
email marketing.
 Successfully launched its eBook
platform Muthoboi and started an
exciting expansion plan called 'Boi
Toi.'
BKash Marketing  Innovative features and services.
 Offer and promotional strategies
 E-wallet services, bill payment
services, App service.
 Agreement with most of the
outlets.
Distribution  BKash agents are working in every district and village.  Running a network of more than
180,000 agents throughout urban
and rural areas
Management  Working with international firms like Ali pay and
Ripple.
 Experienced management with enough data.
Unilever
Bangladesh
Manufacturing  Diversified products  Making and selling around 400
brands in more than 190 countries
Marketing  Huge expenditure in Advertising
 Promotional campaigns and sponsorships
 Specialized department for Customer Development.
 The second-largest advertiser in
the world, based on media spend.
Human Resource
Management
 Recruiting talented candidates and
 Empowering employees through training.
 In 44 countries, they are the 'Most
desired employer.'
Pathao Manufacturing/
Service
 Innovative services and products  Ride-sharing, Courier service, e-
Commerce delivery, Food
delivery, Pathao Health
Marketing  Digital marketing through digital platforms
 Providing all the services in a single 'Super App.'

3. Walton Marketing  Brand positioning
 Offers and
 Walton received the best brand
award for the sixth time from
'Super Brand.'
 'Made in Bangladesh' Campaign
Manufacturing  Massive production capacity  The capacity of yearly
production is 10 million units
 Walton has a workforce of more
than 20000+ in total 22
production bases under 680+
acres of factory area.
ACI LTD Human Resource
Management
 Attractive jobs to lure talented employees
Distribution  Country-wide distribution centers
 Automated distribution centers
 Distribution maintains trained
delivery persons over 500 and a
large fleet of over 150 vehicles.
Manufacturing  Diverse business units of production  ACI marketed around 5000
products in 10 Countries across 3
Continents
 The company has diversified into
four central Strategic Business
Units.
R & D  Fantastic research capacity for Agricultural
Extension and pharmaceuticals.