Kia Motors has undergone significant changes in the global automobile sector since 2016 with advancements in connected car technologies. The company produces 22 car models including 7 SUVs and employs tens of thousands around the world. To improve employee engagement and performance, Kia UK's head of HR implemented new strategies including leadership development, recognition programs, improved communications, and changes to compensation. These strategies led to improved employee surveys, reduced turnover from 31% to below 2%, and over 400,000 pounds in reduced costs. Kia runs global exchange programs and workshops to strengthen HR policies across subsidiaries.

1. Submitted by-
Foridur Rahman
PGDM 2
Roll no.17

2. Global trends in automobile sector:
The automotive industry has witnessed a drastic evolution post
2016 with many important advancements in technology. The old-
fashioned four-wheeled cars, which were earlier equipped with
basic features, have transformed into connected cars with
advanced features such as cloud computing, big data, and the
Internet of Things (IoT), among others.

3.  Usage Based Insurance for Vehicles
UBI can be further divided into types and future application
Types:
 Pay-as-you-drive (PAYD), Pay-how-you-drive (PHYD),
Manage-how-you-drive (MHYD), Distance-based
insurance
Future applications of automotive UBI:
 IoT based fleet management, Semi-autonomous & autonomous
car, Artificial Intelligence and HMI in transportation
 V2X & V2G Technology
◦ Vehicle-to-grid (V2G) technologies use peak load management as
distributed storage devices which enable the usage of electric
vehicles
◦ vehicle-to-everything (V2X) is a wireless technology that involves
the exchange of information between a vehicle and all the entities
it comes in . - and a lot more …

4. Kia Motors and automobile sector:
Kia Motor Corporation,
headquartered in Seoul is South
Korea's second-largest automobile
manufacturer, following the Hyundai
Motor Company, with sales of over
3.3 million vehicles in 2015. As of
December 2015, the Kia Motor
Corporation is minority owned by
Hyundai, which owns a 33.88%
stake valued at just over US$6
billion. Kia in turn is a minority
owner of more than twenty Hyundai
subsidiaries ranging from 4.9% up
to 45.37%, totaling more than
US$8.3 billion.

5. Product and
services:
It has a total of 22 models of cars out of which 7 are SUVs’ and MUVs’, 3
are economical and 1 is commercial car.

7. HR functions and its HR practices:
Kia Motors today is a successful automobile manufacturer
employing tens of thousands of employees around the world,
and one famous for its 10-year warranty and for the quality
and value of its products. However, Kia was not always so
successful.
Kia UK’s newly appointed head of HR, Gary Tomlinson,
believed that Kia UK’s low employee engagement was
probably both a cause and an effect of the unit’s poor
performance.

8. Tomlinson (with the support of Kia UK’s top
management) wisely decided to develop human
resource
In brief, the idea was that, by :
◦ Putting in place new HR policies and practices aimed at
improving employee engagement, he could
◦ Change Kia UK employees’ behavior (improve
performance and reduce turnover, for instance) and
thereby
◦ Support the parent company’s stated strategy of “raising
our competencies as a global maker in all areas.” The
following shows what he actually did to boost employee
engagement.

9. Actually executing Kia UK’s employee engagement HR
strategy involved six steps
 Kia UK set measurable objectives for the program.
 Kia UK held an extensive leadership development program
 Kia UK instituted new employee recognition programs.
 Kia UK improved internal communications.
 Kia instituted a new employee development program.
 Kia UK made a number of changes to its compensation and other
policies.
How To Execute Employee
Management Strategy ???

10. The results of the new employee engagement program were
impressive. Employee surveys of employee engagement and of
line managers’ communications and other behaviors improved
markedly; employee turnover fell from 31% in 2006 to 15%, in
2007, to 5% in 2008, and to below 2% by the end of 2009.
Recruitment and turnover costs fell by more than 400,000 British
pounds within two years, a 71% reduction
Earlier we said that strategic human resource management
means having the HR policies and practices that will produce
the employee competencies and behaviors that the company
needs to achieve its strategic goals.
Kia UK’s employee engagement program illustrates how one
company actually did this.
The Results:

11.  For supporting diversity, the company runs a 2 month
exchange program every year for the high performing
staffers to the overseas subsidiaries
 The company also runs global specialist and short term
regional specialist program for employees in Korea get
to experience working with overseas subsidiaries
 The company also hold an annual regional HR
workshop to strengthen global HR policy. In 2011,
domestic and overseas HR managers revised the global
HR standard, reviewed the implementation status of HR
policies, and discussed measures for improvement
Global HR policies in KIA

12. JD & JS for Retail Marketing Analyst
Job description
Assist Retail Marketing Manager in planning, organizing, and prioritizing all regional
marketing, advertising and promotional activities in accordance with corporate and
regional objectives. Interface with dealers, DSMs, regional staff and corporate staff
on all training and questions on marketing and incentive programs to ensure the
proper communication and execution of such programs.
MAJOR RESPONSIBILITIES:
Assist Retail Marketing Manager with the coordination of all advertising programs
and activities, including dealer marketing group meetings, DAS and regional
marketing stimulation fund tracking.
Prepare and distribute regional reports on a daily, weekly or other frequency basis
to monitor sales, digital KPIs/sales, marketing, customer satisfaction, and training
activities.
Ad-hoc projects as requested by regional management.
Administration of regional promotions, auto shows, training and incentive programs.
Administer special incentive programs, including the communication of all regional
marketing and incentive programs to dealers, DSM's, regional and corporate staff,
monitoring of payments, and enforcing policies and procedures with dealers.
Assist and administer Digital Marketing & Advertising, digital communications and
digital education activities for Regional Management, Field Staff and dealers.

13. Job specifications:
Education:
 Bachelor's or equivalent work experience required.
Overall Related Experience:
 0-3 years' work or internship experience required.
Directly Related Experience:
 Wholesale automotive, merchandising, marketing, or
advertising experience is a plus.
SKILLS
 Excellent oral and written communications skills.
 High level of organizational, planning and analytical skills.
 Strong PC knowledge in Windows-based environment to
include MS Office software with an emphasis on Word, Excel
and Power Point.

14. Sourcing strategy of KIA motors:
Internal sources
Job
posting(Board)
Intranet
Succession
plans
Referrals
External
Sources
Ads(News)
Job Placement
Agencies
Internet
Placements through
colleges and universities

15. Recruitment process in KIA
motors:
The initial attraction, screening and interviewing of
the applicants and it includes Job Analysis, which
is the process whereby jobs are investigated in
sufficient detail to enable recruitment of people who
are already working in the firm (Decenzo, 2010).

16. Selection process in KIA motors:
 Applications are received by the company
 Selected applicants to be invited for an initial
interview and screening session
 Qualified candidates will go through a pre-
employment training and assessment process
 Preliminary job offers will be made to the best
qualified candidate contingent upon background,
medical and drug screening results

17. PMS method
 MBO
 Graphic Rating Scale
Quarterly review meeting
Annual review meeting

18. Thank
you…