1. The document discusses the implications of Web 2.0 and living web technologies for organizations and their relationships with users. 2. It emphasizes that these technologies enable greater participation, user-generated content and value, and new types of relationships through online networks and communities. 3. The document recommends that organizations focus on adapting rapidly to this dynamic environment, balancing open participation with guidance, and loosening control over users and content.

1. Strategic Implications of Living Web for Bucknell Food for Thought for CDC/University Relations Prepared by Jordi Comas, Assistant Professor Management

4. From O’Reilly, Tim. “ What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software. ” Sept, 2005. http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

6. between and among your market and your workers. It's making them smarter and it's enabling them to discover their human voices. You have two choices. You can continue to lock yourself behind facile corporate words and happytalk brochures. Or you can join the conversation. Intranets are enabling your best people to hyperlink themselves together, outside the org chart. They're incredibly productive and innovative. They're telling one another the truth, in very human voices. There's a new conversation Through the Internet, the people in your markets are discovering and inventing new ways to converse. They're talking about your business. They're telling one another the truth, in very human voices. The connectedness of the Web is transforming what's inside and outside your business — your market and your employees. ( Intra )networked Workers meet ( Inter )networked Markets when

10. Internet Internet storage Multi-User Dungeons 3D gaming 3D online games (MMORPGs etc.) Chat (MSN, chatrooms) World Wide Web (as information environment) Information provision Virtual Worlds (e.g. SL) Social or networked spaces: communication Interactive, dynamic content Concept of user-created media Social networking (Friendster, Facebook) Personalization Dynamic, alternate Media (facilitating narratives, etc.) Interactive spaces: interactivity Information spaces: informating “ Live-in” communities, groups Social games E-commerce Exchange spaces: commerce and exchange Economic Currency Virtual Worlds Are Next Iteration of Information Technology-Culture Dynamic From “ Theorizing Virtual Worlds: Play, Identity, and Evolving Institutions” a Working paper by Ted Tschang and Jordi Comas