This document discusses how a social catalyst company, White Horse Digital, can help businesses create and engage online communities through social media. It outlines their services, which include developing a social strategy and messaging, engaging influencers, setting up social media accounts, building an online community, and providing reporting on social analytics. The process involves listening to the business's needs, advising on a social engagement plan, activating the plan by implementing social channels and campaigns, and providing feedback through reporting tools. They charge an initial setup fee and monthly fees for three months to implement the plan before discussing ongoing work.
Community management benchmarking, presented by Rachel HappeSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, The Community Roundtable's Rachel Happe explains the value of benchmarking and how to benchmark community management specifically.
She also shares how to use that benchmarking to educate executives, secure budget, and drive engagement.
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
In his Brands-Only Summit presentation, Hard Rock International's Sebastian Quinn teaches a class on leading a social media engagement strategy.
He talks about building a scalable, effective plan to engage customers, fans, and critics in social conversations.
How should we measure social media? Why are social media campaigns even more important? This presentation shows the basics of how planning a strategy and measuring social media effectively can enhance your social presence
Community management benchmarking, presented by Rachel HappeSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, The Community Roundtable's Rachel Happe explains the value of benchmarking and how to benchmark community management specifically.
She also shares how to use that benchmarking to educate executives, secure budget, and drive engagement.
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
In his Brands-Only Summit presentation, Hard Rock International's Sebastian Quinn teaches a class on leading a social media engagement strategy.
He talks about building a scalable, effective plan to engage customers, fans, and critics in social conversations.
How should we measure social media? Why are social media campaigns even more important? This presentation shows the basics of how planning a strategy and measuring social media effectively can enhance your social presence
Case Study: VolunteerMatch & Sprout SocialSprout Social
This case study looks at VolunteerMatch in San Francisco and how they utilize Sprout Social to strengthen their social efforts through streamlined management, superior analysis and enhanced targeting.
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
At Intelligent Content 2011 in Palm Springs, I presented about the importance of developing content strategies for your company's social media marketing initiatives.
Jerry Ward, MD of Press Data and a Director of AMEC, delivered a presentation and workshop on the measurement and evaluation of communication, including the Barcelona Principles and AMEC's new framework.
www.prfest.co.uk
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
As part of AMEC's Measurement Month, CARMA sponsored "North American PR Measurement Trends in 2017," a webinar co-hosted by Roxane Papagiannopoulos, Managing Director of Media Analytics with CARMA North America, and Jennifer Zingsheim Phillips, Founder of 4L Strategies.
This webinar covers communications trends that dominated 2017 and forecasts developments to consider when looking ahead to planning for 2018 communications measurement strategies.
Manage a global social media program, presented by Anita VeszeliSocialMedia.org
In her Brands-Only Summit presentation, Ericsson's Anita Veszeli teaches a class on how to manage a global social media program.
She talks about approaching social media on a global scale, including organizational structure, governance, content strategy, and more.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
Case Study: VolunteerMatch & Sprout SocialSprout Social
This case study looks at VolunteerMatch in San Francisco and how they utilize Sprout Social to strengthen their social efforts through streamlined management, superior analysis and enhanced targeting.
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
At Intelligent Content 2011 in Palm Springs, I presented about the importance of developing content strategies for your company's social media marketing initiatives.
Jerry Ward, MD of Press Data and a Director of AMEC, delivered a presentation and workshop on the measurement and evaluation of communication, including the Barcelona Principles and AMEC's new framework.
www.prfest.co.uk
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
As part of AMEC's Measurement Month, CARMA sponsored "North American PR Measurement Trends in 2017," a webinar co-hosted by Roxane Papagiannopoulos, Managing Director of Media Analytics with CARMA North America, and Jennifer Zingsheim Phillips, Founder of 4L Strategies.
This webinar covers communications trends that dominated 2017 and forecasts developments to consider when looking ahead to planning for 2018 communications measurement strategies.
Manage a global social media program, presented by Anita VeszeliSocialMedia.org
In her Brands-Only Summit presentation, Ericsson's Anita Veszeli teaches a class on how to manage a global social media program.
She talks about approaching social media on a global scale, including organizational structure, governance, content strategy, and more.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Building Effective Social Media Strategies - Customer Experience event, Enige...3seven9
What do you do once you have your social strategy in place? How do you make it effective and how do you measure your progress and the customer experience you have delivered?
David Wood heads up New Business at Design and Marketing agency 3seven9. This presentation took place at a Customer Experience event, hosted by Enigen CRM on 24/04/13. It covers the all-important topic of how to create an effective social media strategy that gives you ROI, the problems that you may face along the way and how content marketing is becoming a game changer.
3seven9 are a design and marketing agency. We have been creating innovative web solutions and interactive marketing campaigns since 1995. We work across multi-sectors, in B2B and B2C markets and we're proud of what we do. Meeting your business needs is not good enough. We want to do so in a manner that pushes creative boundaries and explores new technology, getting underneath the needs of your customer to make your presence work not only for you, but also for them.
When you come to us with a challenge, we will work with you to uncover which combination of our services will integrate to meet your business needs and project expectations. Each project is afforded the same strategic approach, swift delivery but with highly flexible deliverables.
Specialties
Website design, Web applications, Integrated social strategy, SEO, PPC, Email marketing, Responsive sites, Social segmentation reports, Brand design, Content platforms, Integrated marketing, Multichannel marketing, Print collateral, Brand design, Content marketing
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...Michael Hackmer
If your company is focused on B2B and B2G sales, using social media for engagement is critical to your success. You need to build a strong brand identity, gather knowledge about your customers and make sure you are engaging in conversations and meeting customer needs at all times. And social media is the most effective way to accomplish all those goals.
However, social media to many companies is still an enigma. Many businesses use it to react to news or push out sales notifications with limited success. Others get started in a number of networks, but do not know what platforms they really need to invest their time in, how to measure success, or properly manage strategy, time, resources and their levels of engagement. What’s more, the lean financial times all our companies live in mean you have to do more with your limited marketing budget every year.
So, what can you do to crack the social media puzzle and make it work for your business?
During this advanced Webinar, the experts at Social Web Tactics will examine what social media platforms businesses and government agencies are using and how they are using them. We will discuss how your company can effectively use social media for valuable market research, join the conversation in a meaningful way and build real relationships online and in-person that can help your business grow.
Webinar Agenda
Background On Key B2B and B2G Marketing Trends
Social Media And Messaging: How Different Is Government From Business?
Where Is The Government And Where Are You? How Effective Is Everyone At This Social Media Stuff?
How Do You Begin To Plan Your Social Media Strategy?
What Tools Should You Consider?
Time And Resource Management
How To Measure Results
How Can You Connect Social Media To Lead Generation?
In the digital age, where connectivity and communication thrive on the internet, social media has become an integral part of our daily lives. It's not just a platform for sharing photos and staying in touch with friends; it has also emerged as a powerful tool for businesses to connect with their audience and promote their products or services.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Social catalyst services
1. Co-creating Social Communities A Social & Community Partner By White Horse Digital 21st May 201 Co-creating an Effective Community Our social catalyst services WH Digital 26th May 2011
2. What is a community? A community is not just the total sum of ‘Likes’ on Facebook or Twitter followers but, a sustained and powerful group that develop relationships not only with a business, but with each other. Communities consist of customers, prospective customers, influencers, media, charities, suppliers, advocates and non-supporters.
3. Why is this relevant? Social media and networks have given Communities a very public and powerful environment in which to grow This is as equally relevant for B2C and B2B businesses. People are increasingly using social media to search for information, reviews, canvas opinions, ask for help. In short, there are a lot of conversations happening, across every industry, all of the time. Businesses need to have a coherent plan to help them influence and shape their community and derive maximum value from it across marketing, PR and customer services
4. What does a social catalyst do? Shapes social strategy through collaborative thinking Creates value from your online community, through the delivery of a relevant and consistent social messaging Engages key influencers in appropriate ways, develops a viable and effective network that supports your business strategy and raises your profile in the most effective way. Sets social branding guidelines ensuring a consistent experience with all applicable social touch points. Working to influence activity across all relevant inbound and outbound channels
5. What are the outputs? Raise profile and generate awareness Generate interest and ultimately leads and opportunities Build a social CRM strategy – social media isn’t just about promotion Provides a very cost-effective and engaged platform to deliver promotions and campaigns (inbound and outbound)
7. Becoming your catalyst We will do what it takes to deliver the agreed plan Acting as facilitators, we’ll collaborate with you, your advocates and your influencers to get the right messages across We will talk to you regularly to make sure you are informed, and involve relevant employees where required. We’ll hopefully become part of your team. Using a variety of reporting tools, we will pull together everything into one single report where possible, so you get a holistic view of your online activity.
8. What’s the process? Create your online community, through development and implementation of a relevant social strategy Develop meaningful networks, targets key influencers & seek out relevant opportunities for the business. Develop an effective digital eco-system, working across relevant inbound and outbound channels
9. Listen Listen to your business needs, strategy and aspirations Listen to and evaluating your current online community – where and what people are saying, profiling, analysing statistics Social media has many touch points – we will listen to a variety of stakeholders; senior management, PR, marketing, customer services.
10. Advise We will delivera social engagement plan, which includes: Overall messaging Tone of voice Campaigns to achieve objectives How to implement across social channels Technology recommendations Commitment to measurement and reporting Timelines and content strategy
11. Activate Implementing the social engagement plan Set up and create relevant accounts Create consistency across the networks – tone of voice, design, overall messaging Build the community and start to engage people Develop and steer the community, lead conversations Integrate and encourage offline networking Maintain platforms on your behalf Develop an ongoing overall content plan Run relevant campaigns, competitions and discussions
12. Feedback We’ll pick the best mix of reporting tools and provide you with comprehensive. These typically include some of the following: Google Analytics Alterian/SM2 HootSuite reports Hubspot Klout
14. Cost structure We charge a one-off fee which includes the initial piece of work, set-up fees for technology and reporting We then charge a monthly fee to implement. We ask you to commit to a three-month contract, as we believe that’s the time it takes before you can really measure the value. After the three-months, we’ll discuss a structure that suits you, whether that is on a retained basis, or a less formal one.
15. Talk to us! We are always happy to talk through current and past projects, which include working for agencies, media companies, start-ups and some well-known brand names. Please get in touch with us to discuss our relevant work and how we can help you.
16. Get in touch Ruth Drant Telephone: +7968 097049 or +44 1904 639101 email ruth@whitehorsedigital.co.uk @whdigital http://linkd.in/iVXvlD Skype: Ruth.hoskins76