Magnificat Strategic Communications is a new CSR consulting firm. Their strongest characteristic is their uniqueness, although singularity may not be perceived as a value. Their solution is to position themselves as strategic matchmakers that align partnerships' interests to benefit both brands. They plan to raise CSR awareness of its benefits, establish long-lasting relationships with companies and social partners through a highly interactive Baby Boomer strategy and persuasion campaign supporting their positioning. They believe a strategic bilingual content marketing program can work by providing learning opportunities and highlighting the benefits of their own social impact partnerships. Their competition is online-based while they focus on in-person relationships and collaborations, targeting firms enlarging CSR activities through external actions. Their proposed budget is

1. B Y WA N D A B A R Q UI N
EXECUTIVE SUMMARY
MAGNIFICAT

2. PROBLEM:
Magnificat Strategic Communications: new CSR
consultant.
The strongest characteristic: Uniqueness.
Singularity may not be perceived as a real value.

3. SOLUTION:
Position Magnificat as a strategic matchmaker that
aligns partnerships’ interests benefiting both brands.
Raise awareness of CSR’s benefits to bottom line.
Establish long-lasting relationships with companies
and social impact partners. .

4. PLANS?
A highly interactive strategy for Baby Boomers.
A persuasion campaign to support Magnificat’s
positioning.
Align own core values + social impact causes + IMC
.

5. WILL IT WORK?
Strategic bilingual content marketing program.
Learning opportunities for SMEs.
Benefits of own social impact partnerships.
.

6. COMPETITION?
.
Online-base.
Versus: Relationships & collaborations face-to-face.
Audience: Firms enlarging CSR activities by
investing in external CSR actions.

7. COST? TIMELINE?
.
US$30,000
One year.
Potential for extension.