This document proposes changing XYZ Corp's annual performance review process to a quarterly review process to address high attrition rates, low client satisfaction, and employee dissatisfaction. The current process uses a bell curve and only provides yearly feedback. The proposed new process includes quarterly goal setting and feedback, collaborative feedback from team members, and recognizes individuals based on their own performance instead of on a curve. An execution plan is outlined that engages leaders, addresses technical, cultural, and behavioral changes, and implements the new process through a pilot program. Metrics are proposed to measure the impact and ensure sustainability of the new process.