This presentation discusses strategic blogging for camps. It begins with an introduction of the presenter and their experience in nonprofit work. The bulk of the presentation focuses on how to plan an effective blog for a camp, including defining the audience and conversation themes, sourcing engaging content around stories, and building an online community through sharing and commenting on other blogs. It emphasizes the importance of strategic planning including creating a content calendar and using tools like videos and visuals. The goal is to establish a year-round blog that will sustain engagement and discussion through highlighting different types of compelling stories and characters.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
Redefining Community Leadership for an Online WorldDebra Askanase
In the age of social media, developing your own social media community is a given, but what does it mean to develop community leadership? Is it possible to share leadership with your online community? This presentation explores how organizations, and particularly schools, can foster online community leaders within social media spaces, and to what mutual benefit. The presentation includes: how to identify online leaders, what value an online leader brings to a school, how to work with online leaders, and what a strong social media community might brings to your school. The presentation also offers a basic strategy for developing and working with their online leaders, and for what purpose.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
Redefining Community Leadership for an Online WorldDebra Askanase
In the age of social media, developing your own social media community is a given, but what does it mean to develop community leadership? Is it possible to share leadership with your online community? This presentation explores how organizations, and particularly schools, can foster online community leaders within social media spaces, and to what mutual benefit. The presentation includes: how to identify online leaders, what value an online leader brings to a school, how to work with online leaders, and what a strong social media community might brings to your school. The presentation also offers a basic strategy for developing and working with their online leaders, and for what purpose.
Learn fundamentals of Social SEO: Social Media Optimization case studies.
Includes an overview of social media marketing and search engine optimization with examples and case studies. Presentation topics include:
- Planning Social SEO
- Practical Tactics for Optimizing Blogs, LinkedIn Facebook, Twitter, YouTube
- Social SEO Tools
Lee Odden, CEO of TopRank Online Marketing
A guided tour of various destinations in the social media universe -- blogs, Facebook, Twitter, LinkedIn, YouTube -- and tips on using these networks to take your coaching business to the next level.
The first thing about content seeding is to select a title for the content which would appeal to the target audience. The second is the initial group the content would be posted into (in this case a specialist group within LinkedIn).
Content seeding in the right content in the right places is a process which takes comparatively little time, but can dramatically expand the audience for a particular piece of content.
AmFam Coach Chat 9-27-12- Forward ProgressSocial Jack
With the constant changes and innovations in the world of social media, it’s hard to keep up with everything and to determine which social media vehicles will serve your company best. And if you do figure that out, a new social media site is introduced and you wonder if that’s where you should be!
iWillPublish.com simplifies your publishing strategy for all types of publishing. Learn why LinkedIn offers some unique advantages over all other social networks for your business or book launch.
Compelling story-telling is essential to social success. Stories are memorable, compelling and, of course, sharable. This presentation will review why story telling is critical for brands today, what makes a great storyteller, as well as thoughts on emerging knowledge on behavioural economics. Story telling is helping organizations and brands gain social traction.
My 1/2 hr keynote presentation for the 2013 Ontario Cycle Tourism Forum
Knowing the conversation topics that your community wants to discuss within your online social channels is the first step to developing a successful social media presence. In today’s challenged marketplace, social media offers synagogues the opportunity to solidify support, attract interest, and listen to the needs of the community. This presentation, delivered as the keynote address at the Cantors Assembly 2014, considers the importance of knowing what “the conversation” is that your community wants to have online, and how opening up to the conversation is a key to unlocking the power of online community.
Presentation at Gustavus Adolphus College, St. Peter, MN - Sep. 27, 2011. It looks at how employers are using social media in recruiting and how candidates can use it in job search, including LinkedIn, Facebook and Twitter.
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
A review of social networking sites, Web 1.0 vs. Web 2.0, social media "power trio" of LinkedIn, Twitter, Facebook, Google profile, blogs, tips & takeaways
Learn fundamentals of Social SEO: Social Media Optimization case studies.
Includes an overview of social media marketing and search engine optimization with examples and case studies. Presentation topics include:
- Planning Social SEO
- Practical Tactics for Optimizing Blogs, LinkedIn Facebook, Twitter, YouTube
- Social SEO Tools
Lee Odden, CEO of TopRank Online Marketing
A guided tour of various destinations in the social media universe -- blogs, Facebook, Twitter, LinkedIn, YouTube -- and tips on using these networks to take your coaching business to the next level.
The first thing about content seeding is to select a title for the content which would appeal to the target audience. The second is the initial group the content would be posted into (in this case a specialist group within LinkedIn).
Content seeding in the right content in the right places is a process which takes comparatively little time, but can dramatically expand the audience for a particular piece of content.
AmFam Coach Chat 9-27-12- Forward ProgressSocial Jack
With the constant changes and innovations in the world of social media, it’s hard to keep up with everything and to determine which social media vehicles will serve your company best. And if you do figure that out, a new social media site is introduced and you wonder if that’s where you should be!
iWillPublish.com simplifies your publishing strategy for all types of publishing. Learn why LinkedIn offers some unique advantages over all other social networks for your business or book launch.
Compelling story-telling is essential to social success. Stories are memorable, compelling and, of course, sharable. This presentation will review why story telling is critical for brands today, what makes a great storyteller, as well as thoughts on emerging knowledge on behavioural economics. Story telling is helping organizations and brands gain social traction.
My 1/2 hr keynote presentation for the 2013 Ontario Cycle Tourism Forum
Knowing the conversation topics that your community wants to discuss within your online social channels is the first step to developing a successful social media presence. In today’s challenged marketplace, social media offers synagogues the opportunity to solidify support, attract interest, and listen to the needs of the community. This presentation, delivered as the keynote address at the Cantors Assembly 2014, considers the importance of knowing what “the conversation” is that your community wants to have online, and how opening up to the conversation is a key to unlocking the power of online community.
Presentation at Gustavus Adolphus College, St. Peter, MN - Sep. 27, 2011. It looks at how employers are using social media in recruiting and how candidates can use it in job search, including LinkedIn, Facebook and Twitter.
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
A review of social networking sites, Web 1.0 vs. Web 2.0, social media "power trio" of LinkedIn, Twitter, Facebook, Google profile, blogs, tips & takeaways
Presentazione Progetto Tempi Connessi - Databenc scarlDatabenc scarl
Il progetto TEMPI CONNESSI è un’idea innovativa di gestione dei beni culturali attraverso lo sviluppo di soluzioni tecnologiche avanzate ma accessibili, finalizzate non solo alla valorizzazione dell’ingente patrimonio archeologico e monumentale ma anche alla definizione di azioni per la tutela, conservazione e fruizione del complessivo patrimonio culturale della Città di Salerno. Esso costituisce un prototipo dimostratore volto da un lato a sviluppare le azioni sull’entità Centro Storico così come previste nel Progetto SNECS e dall’altro a consentire le prime valutazioni sperimentali della realizzanda Piattaforma CHIS.
Discussion of great new features in Ember 2.x. In this talk, I discuss composability, ember wormhole, and yielded actions. This talk also includes a demo application on github to see an example of all the concepts
Izlot 앱 소개서(모바일 이벤트 추첨 및 이벤트 광고 앱)YOUNGJUNE KIM
IZLOT은 그 동안 온오프라인에서 해 왔던 모든 경품이벤트를 스마트폰에서 응모,추첨,당첨자발표,경품수령까지 일괄 처리하는 추첨 전문 플렛폼 입니다. 또한 경기장이나 백화점,영화관 등 대중이 모이는 곳에서 광고 시청 후 추첨을 통해 고가의 경품을 제공하는 모바일 이벤트 광고 플렛폼 입니다. 또한 설문조사 후 경품을 제공하는 방식으로 대규모 설문조사가 가능합니다. 특정 상품이나 사항에 대한 투표에도 효과적으로 사용 가능합니다. 분양 아파트 동/호수 추첨, 유치원 입학생 추첨, 공연티켓 추첨 등 공정성이 요구되는 모든 추첨에 사용 가능합니다. 회원 가입 자체가 없어 어떤 개인 정보도 요구하지 않으며 다운 받은 즉시 바로 참여 가능하기 때문에 누구나 이벤트 현장에서 바로 다운 받아 참여 할 수 있습니다.
Social Media 101: Online Communication as Stakeholder EngagementifPeople
You've heard the hype, but do you know what exactly "Web 2.0" and "social media" refer to, and more importantly, how they can help your organization? This introductory workshop is designed to help you understand the implications of social media for your organization's communications strategy and gain confidence in navigating the language and tools of the modern online experience. Presentation delivered as part of the "Social Media 101" training in Atlanta at the Georgia Center for Nonprofits (GCN) as part of their series on social media trainings (see www.ifpeople.net/learn ).
Recording: http://www.youtube.com/watch?v=-CsLEiwZfU8
Facebook is the most powerful and popular social networking website available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with current supporters and find new ones.
Join us for this webinar and find out how Facebook can help you:
- Find and communicate with current and potential supporters
- Organize, promote and manage events
- Create a single branded page for your organization
- And much more!
In this slide, first we understand what social media is and what applications that are viewed as social media tools and services.
Then, we learn about how social media can be used for business and the success stories of the businesses that have used social media.
Next, we look at the implication of the technology that needs to be developed in order to support social media data creation, edition, and search.
We also look at how social media changes the way we live in society. Like any other technologies, social media also has side effects which we will discuss some of those.
Social Media to Tell Your Story and Raise FundsAmy Sample Ward
These slides are from the presentation Amy Sample Ward made on 4/16/12 in Harrisburg, PA, at the PANO Annual Conference. Learn more at http://nten.org and http://amysampleward.org
Beginners guide to social media (2010 ALGIM Web Symposium)Jason Dawson
A basic introduction to social media and its uses for New Zealand local government presented at the 2010 ALGIM Web Symposium in Wellington. Includes tips on rules of engagement for social media, what works, what to avoid and who is using it in the public sector.
The emergence of social media means a new and different way for people to contribute digital content. Likewise, it means we need new ways to search for and find this new content. The big search engines don't necessarily focus on finding this content. This session will provide an overview of some search engines that help you find information in the social media. At the end of this session, you should be able to:
Understand why we want to search and participate in the social media
Understand what types of search engines are available on the public Internet that allow you to search social content.
About Bill Chamberlin
Bill is a 30 year veteran of IBM spanning a career in both Sales and Marketing. He has spent the last 16 years in IBM's Market Insights organization supporting IBM Marketing and Strategy professionals. He currently works as a Principal Consultant Analyst on a small team focused on helping IBMers develop social media marketing strategies. Bill is also a community leader, having built and managed the 1900 member HorizonWatch community within IBM since 2001. He is very active in the social media blogging and tweeting under the HorizonWatching brand name. Bill received his MBA in 1995 from the Kellogg Graduate School of Management and has lived in the Chicagoland area his entire life.
As presented to the St. Louis Publishers Association by The Social Media Survival Guide author Deltina Hay, this 2-plus hour presentation is a complete blueprint to planning, implementing, optimizing, integrating, and measuring a solid foundation in the Social Web.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
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Strategic Blogging for
Camps
Debra Askanase,
Engagement Strategist,
Community Organizer 2.0
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About the presenter
Almost 20 years of experience in
nonprofit work. 4+ years as a digital
media strategic consultant. Recently
returned from 3 years in Israel. Often
found chatting away on Twitter
@askdebra.
Blogs at communityorganizer20.com on
the intersection of social media,
technology, and nonprofits.
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Our conversation today
• Know Your Audience
• Blogging is part of your strategy
• Define the conversation
• What’s your story?
• Sourcing content
• Storytelling tools
• Share and build your blog community
year-round
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A social media strategy
Focuses social media on GOALS
Deepens engagement
…moves people to action, smartly
Extends reach
Opens resources
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The potential of social media
Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/
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“Write to one person you respect, and
think about the message you're sending
to your future grandchildren”
-Gary Vaynerchuk
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What will really
engage and
relate? Create
vibrant
conversation?
What will really
engage and
relate? Create
vibrant
conversation?
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Share pair break
Turn to the person next to you and discuss:
What will the blog conversation focus on, year-
round? What connects to your audience?
Identify 1- 3 conversation themes
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“The best person to write the blog
is the person most excited about it”
- Case Foundation
http://www.casefoundation.org/spotlight/technology/start_nonprofit_blog
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Behind the Scenes
Calls to Action
Personal Stories
Achievements
Interviews
Alumni thoughts
Jewish calendar
Types of content
52 different types of blog posts that work
http://www.problogger.net/archives/2011/09/03/5
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Plan for content
Invite multiple authors and guest posts
Purchase needed audio, video, photo tools
Create a set content calendar with set posting
dates and topics
Cross-post, republish to comparable or “sister” blogs
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Research content ideas
Set up Google alerts
Search Twitter
Industry blogs, newsletters, tweets
Set up online RSS feeds
Read other camp and industry blogs
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Have a point of view
Know your story: tell it in many
different ways
Integrate a story arc, if possible
Highlight compelling characters
Storytelling principles
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Share pair break 2
Turn to the person next to you and discuss:
1.What types of content can you generate?
2.Name a major challenge to creating content
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Reach out to those you want to
attract
Jewish educators
Rabbis
Federations
Foundations
Mom bloggers
Alumni bloggers
Local synagogues
…and more
http://www.flickr.com/photos/77941960@N00/4074083883/
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Comment on
their blogs,
without talking
about yourself
Comment on
their blogs,
without talking
about yourself
Great idea,
introduces
you to them
Great idea,
introduces
you to them
And they will
check out
your blog!
And they will
check out
your blog!
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Remember the ABCs: Always Be Commenting
Comment on at least 3 other blogs weekly, create a
routine of blogs you regularly comment on
Invite comments through DMs, @messages,
Facebook Posts, newsletters – ask for thoughts!
Create a roster of guest contributors: alumni,
donors, influencers, campers
Added bonus: community-
building practices
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Added bonus: social widgets
develop blog community
Enable RSS feeds and “subscribe to blog”
options
Install a social commenting system such as
Disqus, or the Facebook Commenting plugin
Feed latest posts to the website, Twitter,
Facebook, and side of the blog
Include a “latest comments” widget on the
sidebar of the blog
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Don’t Forget to Measure!
Google analytics
Blog analytics
Google feedburner
Comments
Tracking online mentions
(socialmention,
tweetmeme, etc.)
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In summary…
1. Define the conversation theme(s)
2. Plan your content: gather, schedule,
research
3. Plan for a year-round blog
4. Make the blog your kitchen table
conversation space
5. Highlight stories, connect through
storytelling
6. Begin to build a community of interest that
will sustain your blog year-round
Flickr creative commons: http://www.flickr.com/photos/89888346@N00/179760033/
Who are you targeting?
What do you know about your target audience? Who IS he/she? Describe that person.Are there two audiences?
NOTE: Getting stories from their constituents - Ask their board members to bring a short personal story or photo from camp to begin each meeting? Collect stories from alumni at reunions (flip cam?)? Make it easy for visitors on Visiting day to share stories? - And make sure they collect them in a central location where they are easy to find. Stress that collecting and telling stories is fun! (and part of the Jewish tradition, no?)
http://createasfolk.com/?p=2435
USE EXAMPLE: Herzl Camp (one of our participating camps) meets before each summer to strategize their communications to various audiences for the entire year and makes sure the photographer and videographer get the content they need for all of those communications. They could think this way for stories, too.