thepowerofstorytellingwhystoriesmatter-151026144830-lva1-app6891.pptx
•Download as PPTX, PDF•
0 likes•2 views
This document discusses the importance of storytelling in advertising and marketing. It defines what constitutes an effective story, noting that it must have elements like characters, plot, conflict, and communicate meanings/emotions. Stories are more engaging than just presenting information. The document provides tips for structuring marketing stories, such as including a beginning, middle, end, hero, time element, and suspense. It recommends focusing on creating emotional impact and relatability. Finally, it outlines steps for using storytelling to build a brand, like starting with an insight, deciding the story focus, developing an empathetic story, engaging consumers through multiple channels, using striking images, and leveraging the success.
Report
Share
Report
Share
Recommended
Storytelling in Advertising Business
The document discusses the importance of storytelling in advertising and provides 10 rules for creating an effective story: 1) Create a conflict, 2) Stick to a clear structure with a beginning, middle, and end, and 3) Make an interesting plot with twists. It emphasizes the need to 4) Make heroes evolve over the story, 5) Evoke vivid imagery, 6) Elicit emotions from the audience, and 7) Make the audience identify with or feel strongly about the heroes. Finally, the story should 8) Convey clear values and messages, 9) Be worth retelling, and 10) Encourage the audience to create their own stories around the brand. Effective stories are said to sell products by stimulating emotions
Writing for motion picture
This document provides guidance on storytelling for motion pictures. It discusses that motion pictures combine art, music, literature, and theater into one art form. Storytelling through communities educates, entertains, and creates emotional connections. While inspiration is important, application through writing and rewriting is more reliable. Images drive emotion in motion pictures. Storytelling requires drama and conflict between a protagonist and antagonist. The document provides formulas for character motivation and conflict. It also discusses genres, story structure using the three-act structure, character development, point of view, protagonists vs. antagonists, resolution, and asking questions to improve storytelling.
How to Tell Your Personal Stories to Change the World
Every person has powerful, personal stories within them that can be their secret weapon in gaining supporters and creating change. But too often leaders feel overwhelmed when it comes to telling their personal stories. What should they include or exclude? What is compelling and what is clutter? How much sharing is too much sharing? How to choose which story to tell? Your powerful, personal story is within you.
Writing for film
Have you dreamt of writing a film/movie? Then this is the document to read that will help you write the best story.
Evaluation 2
The document discusses the representation of social groups in a thriller film. It summarizes that a male antagonist was chosen because they are more common in thrillers, and a teen was selected to portray the freedom and sociability of youth contrasted with anti-social behavior. Gender stereotypes are represented with the weak-minded male antagonist and female victims. These stereotypes link to the target audience by using easily identifiable factors, though they may not greatly impact viewing pleasure due to their commonness in films.
Introduction to Storytelling
The document provides guidance on storytelling, including what makes a great story, how stories impact the brain, and tips for crafting powerful personal stories. It discusses how stories show a personal transformation through challenges, have an "a-ha moment" where the lesson is revealed, and include vivid sensory details. Participants are guided through an exercise to identify impactful personal experiences and craft them into stories, with a focus on the insight or belief that emerged from that experience.
ENG366 Week 2 Narratives_Updated.pptx
This document provides an overview of narratives in speeches and storytelling techniques. It discusses what makes a good storyteller and how to integrate storytelling into speeches. It then covers the key elements of narrative texts, including theme, setting, characters, point of view, plot, and more. Various structures for telling stories are presented, such as the hero's journey and rags to riches. Finally, the document discusses techniques for great storytelling from TED Talks, including being vulnerable, using examples, answering questions with anecdotes, and focusing the theme with props.
Recommended
Storytelling in Advertising Business
The document discusses the importance of storytelling in advertising and provides 10 rules for creating an effective story: 1) Create a conflict, 2) Stick to a clear structure with a beginning, middle, and end, and 3) Make an interesting plot with twists. It emphasizes the need to 4) Make heroes evolve over the story, 5) Evoke vivid imagery, 6) Elicit emotions from the audience, and 7) Make the audience identify with or feel strongly about the heroes. Finally, the story should 8) Convey clear values and messages, 9) Be worth retelling, and 10) Encourage the audience to create their own stories around the brand. Effective stories are said to sell products by stimulating emotions
Writing for motion picture
This document provides guidance on storytelling for motion pictures. It discusses that motion pictures combine art, music, literature, and theater into one art form. Storytelling through communities educates, entertains, and creates emotional connections. While inspiration is important, application through writing and rewriting is more reliable. Images drive emotion in motion pictures. Storytelling requires drama and conflict between a protagonist and antagonist. The document provides formulas for character motivation and conflict. It also discusses genres, story structure using the three-act structure, character development, point of view, protagonists vs. antagonists, resolution, and asking questions to improve storytelling.
How to Tell Your Personal Stories to Change the World
Every person has powerful, personal stories within them that can be their secret weapon in gaining supporters and creating change. But too often leaders feel overwhelmed when it comes to telling their personal stories. What should they include or exclude? What is compelling and what is clutter? How much sharing is too much sharing? How to choose which story to tell? Your powerful, personal story is within you.
Writing for film
Have you dreamt of writing a film/movie? Then this is the document to read that will help you write the best story.
Evaluation 2
The document discusses the representation of social groups in a thriller film. It summarizes that a male antagonist was chosen because they are more common in thrillers, and a teen was selected to portray the freedom and sociability of youth contrasted with anti-social behavior. Gender stereotypes are represented with the weak-minded male antagonist and female victims. These stereotypes link to the target audience by using easily identifiable factors, though they may not greatly impact viewing pleasure due to their commonness in films.
Introduction to Storytelling
The document provides guidance on storytelling, including what makes a great story, how stories impact the brain, and tips for crafting powerful personal stories. It discusses how stories show a personal transformation through challenges, have an "a-ha moment" where the lesson is revealed, and include vivid sensory details. Participants are guided through an exercise to identify impactful personal experiences and craft them into stories, with a focus on the insight or belief that emerged from that experience.
ENG366 Week 2 Narratives_Updated.pptx
This document provides an overview of narratives in speeches and storytelling techniques. It discusses what makes a good storyteller and how to integrate storytelling into speeches. It then covers the key elements of narrative texts, including theme, setting, characters, point of view, plot, and more. Various structures for telling stories are presented, such as the hero's journey and rags to riches. Finally, the document discusses techniques for great storytelling from TED Talks, including being vulnerable, using examples, answering questions with anecdotes, and focusing the theme with props.
Storytelling for coaches webinar oct 2021
In this podcast, Kavita talks about her love for storytelling and how it developed over the years
The power of Stories
The impact stories create
how to tell your own story.
The five s
The document discusses the principles of storytelling known as the "Five S's of Screenwriting": Story, Storytelling, Structure, Sequences, and Spine. It provides details on each element: Story is about the progression of events and the main character's reaction; Storytelling involves theme, beginning, genre, and point-of-view character; Structure follows three-act structure; Sequences involve building the story through a series of scenes and 12 story beats; Spine is discovering the unifying idea that synthesizes what the story is about. The document encourages developing stories with powerful moral dilemmas and inner flaws for the main character.
The Science of Story: How Brands Can Use Storytelling To Get More Customers
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Storytelling Basics
Since we can remember,
people...moms, dads, grandparents,
aunts, uncles--that friend that likes
to over-exaggerate even to the
tiniest of details--have been telling
stories to excite, intrigue, convince
or impress their listening audience.
If you think of it, storytelling is the
most single powerful communication
tool we have that can captivate,
connect emotions, authentically
engage and bond your messaging
with your audience.
Narrative text structure
This document discusses key elements of narrative structure including setting, mood, character, conflict, plot, and theme. It defines these elements and provides examples. Setting establishes the story environment and conveys meaning. Mood is the feeling conveyed to readers. Characters can be major or minor, dynamic or static. Conflicts can be internal, relational, or external. Plot involves an exposition, rising action, climax, falling action, and resolution. Theme is the topical issue or idea the author wishes to convey.
Scripting to win
This document provides an outline and guidance for writing winning scripts. It discusses the importance of inspiration versus application in writing. Research, curiosity, and generating ideas are presented as masterkeys for scripts. The DNA of winning scripts is outlined in 7 steps: proper formatting, having something to say, establishing drama through conflict, beginning strongly, developing characters, using a 3-act structure, and being visual. Various genres, plot elements like ideas, motivation, characters, dialogue, and resolution are also covered. The document emphasizes developing three-dimensional characters and ending scripts with a twist.
The art of storytelling and how it can help make a better world
"Storytelling the most powerful way to put ideas into the world today," according to master storyteller Robert McKee. This power point is about why story matters in a world of constant change and so much information to absorb at ever-increasing speed, and the importance of learning the art of story for maximum impact on the listener. Presented at the Applied Improvisation Network annual conference in Montreal on Sept. 28, 015.
Why This Story, Why This Story Now: The Art of Impactful Storytelling
Slides from TechSoup's Lights, Camera, Take Action!
Today’s workshop with StoryCenter is called “Why This Story, Why This Story Now: The Art of Impactful Storytelling”
StoryCenter facilitators Rob and Allison will share approaches to helping individuals, communities and organizations uncover the stories that really matter - the stories that they want to share. Featuring creative breakout sessions and opportunities to share, you will practice the use of story prompts, discuss creative solutions, and explore tools to support self-expression, creative practice, and community building.
Using the Power of Storytelling to Change the World September 2014
If you really want to change the world, you must become a powerful storyteller. Storytelling isn’t just a communications tool, but a central element of your transformative work. We must share stories that shift perceptions, ignite imaginations and inspire action. In this class you'll learn how storytelling plays an integral part in making change happen!
Stories are the fabric of human identity. They are how we understand ourselves, each other and the world. Whether you are looking for funding, supporters, customers, working on writing a convincing business plan, delivering a 30 second elevator pitch, etc. you need to be able to tell a compelling story that moves people.
Our ability to create change depends on our ability to tell a powerful story that not only enables others to see the world in a new way, but inspires them to become supports and champions of our causes.
TECHNOLOGY-FOR-TEACHING-AND-LEARNING-2-FIINAL-DEMO.pptx
It is about the elements of a story. It will benefit the students and teachers because they will know the distinctions of these elements of a story and through they can make their own story by means of considering to use these elements.
Elements of a story.pptx
Hey everyone, this powerpoint presentation showcase how Important the elements of a story Is. By viewing this presentation you'll learn more about this topic in English..
_JEIANNAH G. GALVEZ
Narrative identity part 1 introduction
McAdams describes narrative identity as an internalized story you create about yourself — your own personal myth.
Like myths, our narrative identity contains
Heroes and villains that help us or hold us back,
Major events that determine the plot,
Challenges overcome and
Suffering we have endured.
When we want people to understand us, we share our story or parts of it with them;
When we want to know who another person is, we ask them to share part of their story. An individual’s life story is not an exhaustive history of everything that has happened. Rather, we make what McAdams calls “narrative choices.”
Our stories tend to focus on the most extraordinary events, good and bad, because those are the experiences we need to make sense of and that shape us
The stories can be redemptive or contaminative
Elements of the_story
This is about the elements of the story. Analysis of the story We Won't Cry About this by Socorro Villanueva.
What's Your Story?
This document discusses the importance and power of storytelling for influencing others and communicating effectively. It argues that narratives get attention, are remembered, shape beliefs, and change minds. The document then provides guidance on defining and discovering one's unique story, including identifying the origin, key events, lessons learned, and audience. It also offers tips for delivering stories, such as choosing the right voice, language, anecdotes, format, and channels. The overall message is that developing and sharing one's authentic story can increase reach and impact.
Describing Myself Essay
Awesome Describe Yourself Essay ~ Thatsnotus. ⭐ Myself essay for adults. Myself essay in English. 2022-10-18. 016 Describing Myself Essay Sample For College About Yourself .... Describe Yourself Sample College Essays About Yourself | Master of .... 006 Essay Example How To Write Narrative About Myself Poemview Co Me .... Free Short Essay Examples and Description about Yourself Sample – Essay .... Essay describing yourself sample in 2021 | Essay, Describe yourself .... 008 Essay Example Describing Yourself As Student On Describe Writing An .... View Write Essay Examples PNG - scholarship. Describe myself essay « Are you looking for real-estate for sale in Japan?. ⚡ Write about yourself in 200 words example. Write a paragraph to .... Describe Yourself Sample College Essays About Yourself | Master Template. 010 Essay Example About Myself Sample Describing For College Yourself .... Describing yourself essay | SAC Homberg. Essay describe about myself, Essay Describe Myself. Write My Essay Online for Cheap - essay describing myself - 2017/09/29. Sample Essay Describe Yourself. How To Write A Write Up About Yourself - Printable Form, Templates and .... 500 Words Excellent Essay On Myself For Students. 008 How To Write Essay About Yourself Describing Myself Sample For .... 005 Describe Yourself Essay Write About With Introductions All Me .... Describing Yourself. Describe myself essay - Get Help From Custom College Essay Writing and .... Describe Yourself Example Essay – Ilustrasi. Example Of An Argumentative Research Essay | PDF. Essay Describing Yourself Examples – Telegraph. 003 Sample College Essays About Yourself Essay Example What To Write On .... Essay websites: Describing yourself essay. Essay describing myself - Expert Custom Essay Writing Service You Can Trust Describing Myself Essay
Storytelling for change
What is storytelling?
Why is so powerful?
How do you build the story?
How do you do the telling?
How to leverage this technique for your own project?
Elit 17 class 12n othello
Based on what we see in Act 1:
- Iago is cunning, manipulative, and deceitful. He lies to Roderigo about his intentions to help him win Desdemona.
- Iago's reasons for hating Othello (not being chosen as lieutenant) seem petty and self-serving. There is no evidence he is actually wronged by Othello.
- Iago manipulates and uses Roderigo for his own ends. Roderigo is besotted with Desdemona and easily led by Iago.
- Iago's relationship with Roderigo is one of exploiting Roderigo's feelings for personal gain rather than genuine friendship.
- I
Elit 17 class 12n othello
This document provides an agenda and information for an English literature class. The agenda includes a recitation on MLA format, a lecture on Shakespeare's play Othello, and discussions of Othello. It also provides guidance on how to write a response to literature, including selecting evidence, refining one's thesis, organizing evidence, and interpreting evidence. Key terms related to tragedy such as hamartia and catharsis are defined. Finally, it summarizes that Othello is a tragedy about a noble man who experiences a reversal of fortune and fall from grace due to a character flaw that is exploited by his enemy Iago.
Inspired Storytelling: Engaging People & Moving Them To Action
Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action.
In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.
Elit 17 class 11 othello
Based on what we learn about Iago in Act 1, he seems jealous and resentful. He tells Roderigo he hates Othello for promoting Cassio over him, but his reasons seem shallow and self-serving. Iago manipulates Roderigo by playing on his feelings for Desdemona, but ultimately seems to be using Roderigo for his own malicious purposes. Iago's relationship with Roderigo appears to be based on deception and taking advantage of Roderigo's vulnerabilities for Iago's own gain. The motivations Iago gives for his actions do not seem to fully explain his intense hatred and desire to destroy Othello. Iago seems untrustworthy and his true motives remain unclear at this point in
Copywriting Essentials for a TVC.pptx
The document provides tips for developing an effective television commercial (TVC). It recommends understanding the target audience and their needs, keeping messages simple with a single key point, using persuasive language and social proof to encourage action, including a clear call-to-action with reasons to act and simple instructions, using visual elements like close-ups to reinforce the message, employing animation or graphics to explain complex concepts, and crafting memorable elements like visuals, taglines, or jingles.
copy for web content.pptx
This document discusses the importance of web content and understanding browsing behavior. It explains that website content should make a good first impression with clear and engaging design. Understanding the audience is also important, as browsing behavior involves scanning, clicking, backtracking and abandoning pages. To aid scanning, headings, subheadings, bullet points, images and short paragraphs should be used. Catchy jingles with simple repetitive structures can help convey brand messages in a memorable way through techniques like call-and-response. Successful jingles are emotionally engaging yet brief at 30 seconds, unlike full songs. The process of creating effective jingles involves identifying the purpose, audience, product research and collaboration between various teams.
More Related Content
Similar to thepowerofstorytellingwhystoriesmatter-151026144830-lva1-app6891.pptx
Storytelling for coaches webinar oct 2021
In this podcast, Kavita talks about her love for storytelling and how it developed over the years
The power of Stories
The impact stories create
how to tell your own story.
The five s
The document discusses the principles of storytelling known as the "Five S's of Screenwriting": Story, Storytelling, Structure, Sequences, and Spine. It provides details on each element: Story is about the progression of events and the main character's reaction; Storytelling involves theme, beginning, genre, and point-of-view character; Structure follows three-act structure; Sequences involve building the story through a series of scenes and 12 story beats; Spine is discovering the unifying idea that synthesizes what the story is about. The document encourages developing stories with powerful moral dilemmas and inner flaws for the main character.
The Science of Story: How Brands Can Use Storytelling To Get More Customers
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Storytelling Basics
Since we can remember,
people...moms, dads, grandparents,
aunts, uncles--that friend that likes
to over-exaggerate even to the
tiniest of details--have been telling
stories to excite, intrigue, convince
or impress their listening audience.
If you think of it, storytelling is the
most single powerful communication
tool we have that can captivate,
connect emotions, authentically
engage and bond your messaging
with your audience.
Narrative text structure
This document discusses key elements of narrative structure including setting, mood, character, conflict, plot, and theme. It defines these elements and provides examples. Setting establishes the story environment and conveys meaning. Mood is the feeling conveyed to readers. Characters can be major or minor, dynamic or static. Conflicts can be internal, relational, or external. Plot involves an exposition, rising action, climax, falling action, and resolution. Theme is the topical issue or idea the author wishes to convey.
Scripting to win
This document provides an outline and guidance for writing winning scripts. It discusses the importance of inspiration versus application in writing. Research, curiosity, and generating ideas are presented as masterkeys for scripts. The DNA of winning scripts is outlined in 7 steps: proper formatting, having something to say, establishing drama through conflict, beginning strongly, developing characters, using a 3-act structure, and being visual. Various genres, plot elements like ideas, motivation, characters, dialogue, and resolution are also covered. The document emphasizes developing three-dimensional characters and ending scripts with a twist.
The art of storytelling and how it can help make a better world
"Storytelling the most powerful way to put ideas into the world today," according to master storyteller Robert McKee. This power point is about why story matters in a world of constant change and so much information to absorb at ever-increasing speed, and the importance of learning the art of story for maximum impact on the listener. Presented at the Applied Improvisation Network annual conference in Montreal on Sept. 28, 015.
Why This Story, Why This Story Now: The Art of Impactful Storytelling
Slides from TechSoup's Lights, Camera, Take Action!
Today’s workshop with StoryCenter is called “Why This Story, Why This Story Now: The Art of Impactful Storytelling”
StoryCenter facilitators Rob and Allison will share approaches to helping individuals, communities and organizations uncover the stories that really matter - the stories that they want to share. Featuring creative breakout sessions and opportunities to share, you will practice the use of story prompts, discuss creative solutions, and explore tools to support self-expression, creative practice, and community building.
Using the Power of Storytelling to Change the World September 2014
If you really want to change the world, you must become a powerful storyteller. Storytelling isn’t just a communications tool, but a central element of your transformative work. We must share stories that shift perceptions, ignite imaginations and inspire action. In this class you'll learn how storytelling plays an integral part in making change happen!
Stories are the fabric of human identity. They are how we understand ourselves, each other and the world. Whether you are looking for funding, supporters, customers, working on writing a convincing business plan, delivering a 30 second elevator pitch, etc. you need to be able to tell a compelling story that moves people.
Our ability to create change depends on our ability to tell a powerful story that not only enables others to see the world in a new way, but inspires them to become supports and champions of our causes.
TECHNOLOGY-FOR-TEACHING-AND-LEARNING-2-FIINAL-DEMO.pptx
It is about the elements of a story. It will benefit the students and teachers because they will know the distinctions of these elements of a story and through they can make their own story by means of considering to use these elements.
Elements of a story.pptx
Hey everyone, this powerpoint presentation showcase how Important the elements of a story Is. By viewing this presentation you'll learn more about this topic in English..
_JEIANNAH G. GALVEZ
Narrative identity part 1 introduction
McAdams describes narrative identity as an internalized story you create about yourself — your own personal myth.
Like myths, our narrative identity contains
Heroes and villains that help us or hold us back,
Major events that determine the plot,
Challenges overcome and
Suffering we have endured.
When we want people to understand us, we share our story or parts of it with them;
When we want to know who another person is, we ask them to share part of their story. An individual’s life story is not an exhaustive history of everything that has happened. Rather, we make what McAdams calls “narrative choices.”
Our stories tend to focus on the most extraordinary events, good and bad, because those are the experiences we need to make sense of and that shape us
The stories can be redemptive or contaminative
Elements of the_story
This is about the elements of the story. Analysis of the story We Won't Cry About this by Socorro Villanueva.
What's Your Story?
This document discusses the importance and power of storytelling for influencing others and communicating effectively. It argues that narratives get attention, are remembered, shape beliefs, and change minds. The document then provides guidance on defining and discovering one's unique story, including identifying the origin, key events, lessons learned, and audience. It also offers tips for delivering stories, such as choosing the right voice, language, anecdotes, format, and channels. The overall message is that developing and sharing one's authentic story can increase reach and impact.
Describing Myself Essay
Awesome Describe Yourself Essay ~ Thatsnotus. ⭐ Myself essay for adults. Myself essay in English. 2022-10-18. 016 Describing Myself Essay Sample For College About Yourself .... Describe Yourself Sample College Essays About Yourself | Master of .... 006 Essay Example How To Write Narrative About Myself Poemview Co Me .... Free Short Essay Examples and Description about Yourself Sample – Essay .... Essay describing yourself sample in 2021 | Essay, Describe yourself .... 008 Essay Example Describing Yourself As Student On Describe Writing An .... View Write Essay Examples PNG - scholarship. Describe myself essay « Are you looking for real-estate for sale in Japan?. ⚡ Write about yourself in 200 words example. Write a paragraph to .... Describe Yourself Sample College Essays About Yourself | Master Template. 010 Essay Example About Myself Sample Describing For College Yourself .... Describing yourself essay | SAC Homberg. Essay describe about myself, Essay Describe Myself. Write My Essay Online for Cheap - essay describing myself - 2017/09/29. Sample Essay Describe Yourself. How To Write A Write Up About Yourself - Printable Form, Templates and .... 500 Words Excellent Essay On Myself For Students. 008 How To Write Essay About Yourself Describing Myself Sample For .... 005 Describe Yourself Essay Write About With Introductions All Me .... Describing Yourself. Describe myself essay - Get Help From Custom College Essay Writing and .... Describe Yourself Example Essay – Ilustrasi. Example Of An Argumentative Research Essay | PDF. Essay Describing Yourself Examples – Telegraph. 003 Sample College Essays About Yourself Essay Example What To Write On .... Essay websites: Describing yourself essay. Essay describing myself - Expert Custom Essay Writing Service You Can Trust Describing Myself Essay
Storytelling for change
What is storytelling?
Why is so powerful?
How do you build the story?
How do you do the telling?
How to leverage this technique for your own project?
Elit 17 class 12n othello
Based on what we see in Act 1:
- Iago is cunning, manipulative, and deceitful. He lies to Roderigo about his intentions to help him win Desdemona.
- Iago's reasons for hating Othello (not being chosen as lieutenant) seem petty and self-serving. There is no evidence he is actually wronged by Othello.
- Iago manipulates and uses Roderigo for his own ends. Roderigo is besotted with Desdemona and easily led by Iago.
- Iago's relationship with Roderigo is one of exploiting Roderigo's feelings for personal gain rather than genuine friendship.
- I
Elit 17 class 12n othello
This document provides an agenda and information for an English literature class. The agenda includes a recitation on MLA format, a lecture on Shakespeare's play Othello, and discussions of Othello. It also provides guidance on how to write a response to literature, including selecting evidence, refining one's thesis, organizing evidence, and interpreting evidence. Key terms related to tragedy such as hamartia and catharsis are defined. Finally, it summarizes that Othello is a tragedy about a noble man who experiences a reversal of fortune and fall from grace due to a character flaw that is exploited by his enemy Iago.
Inspired Storytelling: Engaging People & Moving Them To Action
Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action.
In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.
Elit 17 class 11 othello
Based on what we learn about Iago in Act 1, he seems jealous and resentful. He tells Roderigo he hates Othello for promoting Cassio over him, but his reasons seem shallow and self-serving. Iago manipulates Roderigo by playing on his feelings for Desdemona, but ultimately seems to be using Roderigo for his own malicious purposes. Iago's relationship with Roderigo appears to be based on deception and taking advantage of Roderigo's vulnerabilities for Iago's own gain. The motivations Iago gives for his actions do not seem to fully explain his intense hatred and desire to destroy Othello. Iago seems untrustworthy and his true motives remain unclear at this point in
Similar to thepowerofstorytellingwhystoriesmatter-151026144830-lva1-app6891.pptx (20)
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The art of storytelling and how it can help make a better world
The art of storytelling and how it can help make a better world
Why This Story, Why This Story Now: The Art of Impactful Storytelling
Why This Story, Why This Story Now: The Art of Impactful Storytelling
Using the Power of Storytelling to Change the World September 2014
Using the Power of Storytelling to Change the World September 2014
TECHNOLOGY-FOR-TEACHING-AND-LEARNING-2-FIINAL-DEMO.pptx
TECHNOLOGY-FOR-TEACHING-AND-LEARNING-2-FIINAL-DEMO.pptx
Inspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To Action
More from MuhammadMurtazaAliza
Copywriting Essentials for a TVC.pptx
The document provides tips for developing an effective television commercial (TVC). It recommends understanding the target audience and their needs, keeping messages simple with a single key point, using persuasive language and social proof to encourage action, including a clear call-to-action with reasons to act and simple instructions, using visual elements like close-ups to reinforce the message, employing animation or graphics to explain complex concepts, and crafting memorable elements like visuals, taglines, or jingles.
copy for web content.pptx
This document discusses the importance of web content and understanding browsing behavior. It explains that website content should make a good first impression with clear and engaging design. Understanding the audience is also important, as browsing behavior involves scanning, clicking, backtracking and abandoning pages. To aid scanning, headings, subheadings, bullet points, images and short paragraphs should be used. Catchy jingles with simple repetitive structures can help convey brand messages in a memorable way through techniques like call-and-response. Successful jingles are emotionally engaging yet brief at 30 seconds, unlike full songs. The process of creating effective jingles involves identifying the purpose, audience, product research and collaboration between various teams.
lecture 12.pdf
Lead nurturing is a process of ongoing engagement with new and past leads with the goal of gaining their business over time. It involves building trust and relationships through relevant content across multiple channels. There are typically basic phases like initial contact, conversation, qualification, and close. Effective lead nurturing programs use data to segment audiences and send personalized, multi-channel communications including email, social media, webinars, and direct mail. The goal is to move leads through the sales funnel and shorten the sales cycle through ongoing relationship building and education.
SYMBOLS PPT 2017- lecture 5.ppt
This document discusses symbols, logos, and slogans used in marketing. It explains that symbols are objects or images that represent concepts and have cultural meaning. Public symbols like lions representing power have become widely recognized through use over time. Logos are graphic representations of a brand that must be simple, recognizable, and reproduce well in different formats. Slogans are brief memorable phrases that communicate what a company does and its benefits. Examples given include the Nike swoosh logo and slogans for Burger King, Walmart, and Apple. The document provides tips for designing effective logos and slogans that are short, memorable, relate to the brand, and capture people's attention.
mediaplanningimc-140504084950-phpapp02.pdf
The document summarizes key aspects of developing an effective media plan, including defining media planning, outlining the components and steps involved, and addressing common challenges. It notes that a media plan aims to communicate messages to the right audience through the best and most effective media channels. Developing a plan involves analyzing the target market, establishing objectives, creating a media strategy and mix, implementing the plan through media buying, and evaluating effectiveness. The goal is to maximize exposure and achieve marketing goals at minimum cost.
Lecture 8.pdf
This document provides an overview of key elements of effective copywriting and summarizes a lecture on crafting compelling copy. It discusses essentials of copywriting like selling benefits over features, writing plainly, focusing on headlines, making content relevant, and committing to research. It also outlines different types of copywriting like direct mail, email, and social media. Key components of ads and TV commercials are summarized like using emotion, providing important information, and including a clear call to action.
Lecture 1.pptx
This document provides an overview of copywriting and what will be covered in a copywriting course. It defines copywriting as the crafting of words and phrases to promote products, services, or ideas through various marketing communications. The course will teach students to create engaging and memorable copy that encourages action. Key skills developed will include understanding audiences, writing effective headlines, crafting persuasive messages focused on benefits, and utilizing proven writing structures. Students will learn both the art and science behind compelling copywriting.
Lecture 2.pptx
The document discusses various techniques for creative thinking and brainstorming such as mind mapping, freewriting, and brainstorming. Mind mapping involves creating visual diagrams to organize ideas. Freewriting allows writers to generate thoughts without editing by writing continuously. Brainstorming techniques include round robin, brain writing, and figure storming to facilitate collaborative idea generation among groups.
MariumLodhi_2950_13975_12FWeek 6- presentation.pptx
This document provides guidance on writing print advertisements. It discusses key elements like headlines and body copy. For headlines, it describes different types like direct benefit, reverse benefit, factual, selective, curiosity, news, command, and wordplay headlines. The goal of the headline is to capture attention. For body copy, it should complete the story and can take different formats from long to short copy. Common questions about body copy like ideal length and long vs short copy are addressed. Guidelines are provided for writing effective body copy like focusing on the product, being specific, avoiding cliches, and testing the copy.
AyeshaShamshad_2949_13975_1%2Flecture 1.pptx
This document provides an introduction to key concepts in advertising, including its objectives, roles, types, and the key players involved. It discusses advertising as a form of marketing communication to impact consumer behavior. The five basic factors of advertising are identified as paid communication, sponsor identification, informing or persuading, reaching a large audience, and using nonpersonal mass media. Key concepts covered include advertising strategy, creative ideas and execution, and use of media. The roles of advertising from marketing, communication, economic, and social perspectives are outlined. Finally, it briefly discusses the agency-client relationship and current industry trends like integrated marketing communication and global marketing.
AyeshaShamshad_2949_13975_1%2FLecture 6.pptx
This document discusses marketing and integrated marketing communications (IMC) planning. It describes the top-down and bottom-up approaches to planning, as well as components of the marketing plan and IMC plan. The marketing plan assembles facts about the organization and lays out strategies and tactics to achieve goals and objectives. The IMC approach differs by mixing marketing and communications plans and starting with the customer. Budgets can be determined through percentages of sales, maintaining market share, or defining objectives and costs.
Creative aspects of advertising -10.pptx
This document discusses perspectives on advertising creativity and provides examples of creative advertising ideas. It begins by defining creativity in advertising as generating fresh, unique ideas to solve communication problems. The creative team, including copywriters and art directors, are responsible for developing the words, concepts, and visuals that make up advertisements. Creativity in advertising aims to inform, persuade, and remind audiences. Young's model of idea generation involves immersion, digestion, incubation, illumination, and testing ideas. The document then provides numerous prompts and examples for generating hundreds of creative advertising ideas, such as considering the context, timing, news, brand weaknesses, personifying the product, target audiences, and the name and opposite of the brand.
MariumLodhi_2150_13741_1%2Fnew (1).pdf
1. Color, emotions, and emojis play an important role in branding and how consumers perceive products. Color can influence judgments of a brand's personality while emotions help people feel connected to brands.
2. The consumer decision process involves problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. Consumers go through both internal and external information searches to evaluate alternatives and make purchase decisions.
3. Learning theories like classical conditioning show how repeated associations between stimuli can influence consumer behavior at the subconscious level. Operant conditioning demonstrates how reinforcement shapes behavior over time through consequences.
markettargeting-150926050545-lva1-app6891.pdf
The document discusses market targeting and the targeting process. It defines target market and explains that target market refers to the particular customer group selected by marketers. It outlines the steps in the targeting process as evaluating market segments, selecting segments, and additional considerations. It describes different strategies for selecting and targeting segments such as single segment concentration, selective specialization, product specialization, market specialization, and full market coverage. Finally, it discusses targeting strategies like undifferentiated, differentiation, and concentrated strategies.
positioning-150521062847-lva1-app6891.pdf
1. Positioning involves designing a company's offering and image to occupy a distinctive place in customers' minds.
2. There are various positioning strategies such as attribute, benefit, user, and competitor positioning. Nestle successfully positioned Maggi noodles as a snack item for children between meals based on careful study.
3. Right positioning is critical for success, as wrong positioning strategies like underpositioning, overpositioning, confused positioning, and doubtful positioning can negatively impact sales.
Lecture 6.pptx
This document discusses positioning principles in advertising. It defines positioning as designing an offering and image to occupy a distinctive place in a target market's mind. Positioning is done through differentiating a product in ways customers value that competitors cannot easily copy. The relationship between positioning and differentiation is that differentiation techniques can be used for positioning. The positioning process involves understanding market dynamics, identifying competitive advantages, choosing advantages to define a niche, developing a positioning statement, and evaluating the statement. Reasons for repositioning include changes in the market, competition, consumer trends, and a company's internal environment. Pitfalls of repositioning are over, under, and confused positioning.
AyeshaShamshad_2949_13975_1%2Flecture 10.pptx
This document discusses digital interactive media and how advertisers consider it. It explores how the internet differs from traditional media by being a distributed network that allows for continuous, simultaneous content delivery from multiple places. It also discusses how internet space is vast and inexpensive. The document then covers various types of internet advertising like search engine marketing, banners, email marketing and social media. It analyzes pros and cons of digital media and discusses how companies can manage their social media presence.
SWOT-Analysis 1.pptx
A PESTLE analysis is a framework that analyzes the macroenvironmental factors in the political, economic, sociocultural, technological, legal, and environmental domains that may affect an organization. It is used to identify threats and weaknesses which then feed into a SWOT analysis. The six factors - political, economic, sociocultural, technological, legal, and environmental - make up the PESTLE acronym and each category contains examples of factors that should be analyzed.
Principles of advertising - Lecture 3.pptx
The document discusses PESTLE and SWOT analyses. PESTLE is a framework that analyzes macroenvironmental factors impacting an organization, including political, economic, social, technological, legal and environmental. These factors are identified as threats and weaknesses in a SWOT analysis. A SWOT analysis evaluates strengths, weaknesses, opportunities and threats related to a business, product, place or person. It is used to identify business strategies. The document provides examples of using PESTLE and SWOT analyses to evaluate telecom companies like Zong. It emphasizes the importance of these tools for business evaluation, planning, product evaluation and decision making.
Film lecture- Lecture 2.pptx
This document provides guidance on writing loglines, scenes, and outlines for scripts. It explains that a logline should include the protagonist, inciting incident, central conflict, and protagonist's goal. A scene is defined as a dramatic part of a story at a specific time and place between characters, made up of "beats" to achieve a sub-objective. A scene outline lists all planned scenes in bullet-point form before writing the full script.
More from MuhammadMurtazaAliza (20)
MariumLodhi_2950_13975_12FWeek 6- presentation.pptx
MariumLodhi_2950_13975_12FWeek 6- presentation.pptx
Recently uploaded
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Recently uploaded (20)
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
thepowerofstorytellingwhystoriesmatter-151026144830-lva1-app6891.pptx
- 1. Importance of storytelling A brief introduction
- 4. “We understand ourselves inescapably in narrative.” Charles Taylor
- 6. STORY-TELLING IN ADVERTISING EFFECTIVE ADVERTISING IS ABOUT MASTERING THE ART OF STORYTELLING https://youtu.be/Zq7mN8oi8ds
- 7. What people call „stories“ are often just narratives in best cases, in worst cases it is just pure information. The story must have a specific structure and must contain specific elements to be called „a story“. PEOPLE IN MARKETING WHO TALK „STORIES“ USUALLY DO NOT TALK ABOUT STORIES AT ALL…
- 8. WHAT IS A STORY ? Story is a coherent narrative with plot, populated with characters, containing twist, and communicating meanings. Stories pass moral judgment on events. They stimulate strong emotions of sympathy, love, anger, fear, anxiety and so forth. They cause our involvement and identification.
- 10. Must haves in your story Hero Time Suspense Plot https://youtu.be/VGa1imApfdg
- 11. https://youtu.be/ByoKOG3Y-bI https://youtu.be/G9TdA8d5aaU There are two big things you want to focus on: Emotional impact and relatability. What Kind of Stories are Most Effective in Marketing?
- 13. IS THAT ALL ?
- 14. Storytelling to build a brand
- 15. 1.Start with an insight into human nature 2. Decide whether your story will focus on your company, your product, or your consumer. 3. Develop a story that your consumers will emphasize with and that moves them to act. 4.Engage your consumers and tell your story through multiple mediums 5. Use images that are striking and need no explanation 6.Enjoy the success of your campaign So what’s the winning formula for your brand?